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Maldives participates at the Eastern Mediterranean International Tourism and Travel Fair EMITT 2014

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MMPRC

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 24 representatives from the tourism industry are taking part in Eastern Mediterranean International Tourism and Travel Fair EMITT held in Istanbul from 30th January to 2nd February 2014. The State Minister of Tourism, Honorable Ahmed Musthafa Mohamed is attending the fair as the head of Maldives Delegation. The Honorable State Minister will be meeting Mr.Ozgur Ozaslan, the Undersecretary of Tourism Ministry, Mr. Mesut Ozbek, The Head of Department of Foreign Affairs of Tourism Ministry and Mr. Nihat Boytuzun, The Honorary Consul General of Maldives for Turkey. Several other meetings will be conducted with the Top Travel Agents and Travel trade media of Turkey. The main purposes of these meetings are to identify opportunities to build strong ties between two countries and to identify strategies to increase the number of tourist arrivals from Turkey.

EMITT which is the 5th largest tourism fair in Europe has attracted Regions, development agencies, tourism companies and industry professionals from around the world. EMITT estimates this year’s fair will achieve much broader attendance compared to the previous years. Participating in this fair will create destination awareness among the Turkish market. The first two days of the fair are exclusively for the travel professionals and open to the public during the last two.

Turkey has a 73.7 million population and GDP growth rate of 11 percent (first quarter of 2011) ranking number 1 in the world, it is also part of G20 major economies. Beyond that, Turkey has a stable economy and the global economic downfall having had very little or no effect on the Turkish economy leading to a tremendous increase in outbound travel which is forecasted to reach 16 million trips in 2016. By November 2013, 8459 tourist arrivals were recorded from Turkey; this is an increase of 83.3% compared to the same period of 2012. Turkish market is a relatively small market for the Maldives by percentage share. Nonetheless, with the favorable market conditions and good connectivity established with the commencement of Turkish Airlines scheduled flights direct from Istanbul to Male’, there is huge potential for growth.

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Finding balance: Story of wellness at Ayada Maldives

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At Ayada Maldives, wellness is not an add-on to the guest experience, it is part of the island’s natural rhythm. Surrounded by the soothing sounds of the ocean and the vibrant energy of the tropics, guests are invited to rediscover balance through yoga, movement, and mindfulness, guided by the resort’s resident instructor, Satyam.

Rooted in Tradition

Satyam’s journey to Ayada began far from the turquoise waters of the Maldives, in the Himalayan foothills of Rishikesh — a town revered as the birthplace of yoga. There, he trained under some of India’s most respected teachers, completing over 500 hours of certified practice. Satyam also studied naturopathy, Ayurvedic Panchakarma, and therapeutic yoga, equipping him with a holistic understanding of the connection between body, mind, and spirit.

This depth of knowledge now shapes the wellness offering at Ayada Maldives, where each session blends authentic yogic principles with the serene energy of the island.

An Inclusive Approach to Wellbeing

From sunrise yoga on the beach to sunset meditation at the Zero Degree Pagoda, Satyam’s classes are designed to meet guests wherever they are in their journey. His teaching philosophy is simple — yoga should be accessible to everyone.

Beginners are gently guided through foundational poses, while experienced practitioners can explore more advanced techniques and breathwork. Beyond yoga, Ayada’s wellness programme also includes reformer Pilates, Tai Chi, high-intensity interval training, and even children’s yoga, ensuring that every guest — regardless of age or ability — finds their place in the island’s rhythm of movement.

Where Nature Enhances the Practice

What makes Ayada’s approach truly special is its setting. For Satyam, the island itself plays an active role in every session. The ocean breeze, the scent of tropical flora, and the gentle sound of waves create an atmosphere that naturally calms the mind and deepens the practice.

“The energy here is different,” he explains. “You can feel it the moment you start to breathe — the island encourages you to slow down, to be present, to reconnect.”

Wellness at Ayada Maldives is more than a daily ritual — it is an invitation to reconnect with oneself, to find stillness in motion, and to rediscover the joy of balance.

For more on Ayada Maldives’ wellness offerings, visit www.ayadamaldives.com.

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Cinnamon Hotels & Resorts Maldives announces GHA Double Nights promotion for Cinnamon DISCOVERY

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Cinnamon Hotels & Resorts Maldives has announced an exclusive offer for members of its loyalty programme, Cinnamon DISCOVERY, part of the Global Hotel Alliance (GHA). From 1 October to 30 November 2025, members can accelerate their journey towards elevated membership status with the Double Nights Promotion, earning double the tier credits for every qualifying stay across Cinnamon’s resorts in the Maldives and Sri Lanka.

Under this limited-time offer, each eligible night counts twice — meaning one night’s stay equals two tier night credits. This allows members to reach higher tiers in half the time or maintain their Titanium status with ease. To take advantage of the promotion, guests simply need to register, book directly with Cinnamon Hotels & Resorts using promo code O25DBLNTS, and complete their stay within the promotional period.

Depending on their resorts in the Maldives and membership tier, Cinnamon DISCOVERY members can enjoy a curated selection of experiences and benefits during their stay. These include:

  • Four-course dinner by the beach (Steak or Seafood)
  • 30-minute spa treatment
  • Local island experience
  • Swim and snorkel experience
  • Resort credit
  • Dolphin watching
  • Sunset fishing
  • Kid stays free

Cinnamon DISCOVERY is part of GHA DISCOVERY, the world’s largest loyalty alliance of independent hotel brands, offering over 800 hotels across 100 countries. Guests can join Cinnamon DISCOVERY for free to start earning rewards and enjoying benefits immediately.

For more information or to register, visit www.cinnamonhotels.com.

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JOALI BEING earns global recognition with Two MICHELIN Keys, top 10 ranking in Condé Nast Traveler Readers’ Choice Awards 2025

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JOALI BEING, the Maldives’ first wellbeing island, continues to strengthen its global reputation for transformative wellness experiences, having received two prestigious international honours in the same week.

The resort has been awarded Two MICHELIN Keys in the 2025 MICHELIN Guide and recognised among the Top 5 Wellness Hotels in the World as a finalist for the inaugural MICHELIN Wellness Award 2025. In addition, JOALI BEING has been ranked #10 Destination Spa Resort in the World in the Condé Nast Traveler Readers’ Choice Awards 2025.

The MICHELIN Keys 2025 were announced on 8 October during a global ceremony in Paris, marking a new milestone in the Guide’s hotel distinction programme. Introduced last year, the MICHELIN Key has quickly become the hospitality world’s equivalent of the MICHELIN Star — honouring hotels that offer truly remarkable experiences.

JOALI BEING’s Two MICHELIN Keys distinction recognises the resort’s exceptional design, service, and holistic approach to wellbeing. Guided by the Four Pillars of Mind, Skin, Microbiome, and Energy, the island blends advanced scientific expertise with time-honoured healing traditions, creating personalised wellbeing journeys for every guest.

Adding to this recognition, JOALI BEING was also named among the Top 5 Wellness Hotels in the World as a finalist for the inaugural MICHELIN Wellness Award 2025 — a new accolade celebrating destinations that place wellbeing at the core of their philosophy. The other nominees were Bürgenstock Resort (Switzerland), Canyon Ranch Tucson (USA), Lily of the Valley (France), and The Retreat at Blue Lagoon (Iceland).

These properties were celebrated for redefining wellness hospitality through innovation, authenticity, and purpose — qualities that are deeply embedded in JOALI BEING’s ethos of Well-Living.

On 7 October 2025, Condé Nast Traveler announced its annual Readers’ Choice Awards, where over 757,000 readers voted for their favourite destinations, hotels, and resorts around the world. JOALI BEING was ranked #10 Destination Spa Resort in the World, securing its position among the most outstanding wellness sanctuaries globally.

The recognition reflects JOALI BEING’s ongoing commitment to crafting experiences that inspire renewal and balance — from its biophilic architecture and sound healing spaces to its immersive wellbeing programmes and mindful cuisine. Each element of the resort has been carefully designed to nurture both body and mind, reinforcing its reputation as a leader in the new era of wellness hospitality.

Since its opening, JOALI BEING has positioned the Maldives as a global destination for wellness travel. Beyond spa treatments, the island offers integrative wellbeing experiences designed to foster transformation and growth. Every guest journey is guided by expert practitioners, nutritionists, and movement specialists, creating a personalised pathway to restore balance and vitality.

With these two international honours — from the MICHELIN Guide and Condé Nast Traveler — JOALI BEING stands among the world’s most celebrated destinations for wellness and luxury travel, reaffirming its vision to pioneer the future of Well-Living.

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