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Maldives participates at the Eastern Mediterranean International Tourism and Travel Fair EMITT 2014

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MMPRC

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 24 representatives from the tourism industry are taking part in Eastern Mediterranean International Tourism and Travel Fair EMITT held in Istanbul from 30th January to 2nd February 2014. The State Minister of Tourism, Honorable Ahmed Musthafa Mohamed is attending the fair as the head of Maldives Delegation. The Honorable State Minister will be meeting Mr.Ozgur Ozaslan, the Undersecretary of Tourism Ministry, Mr. Mesut Ozbek, The Head of Department of Foreign Affairs of Tourism Ministry and Mr. Nihat Boytuzun, The Honorary Consul General of Maldives for Turkey. Several other meetings will be conducted with the Top Travel Agents and Travel trade media of Turkey. The main purposes of these meetings are to identify opportunities to build strong ties between two countries and to identify strategies to increase the number of tourist arrivals from Turkey.

EMITT which is the 5th largest tourism fair in Europe has attracted Regions, development agencies, tourism companies and industry professionals from around the world. EMITT estimates this year’s fair will achieve much broader attendance compared to the previous years. Participating in this fair will create destination awareness among the Turkish market. The first two days of the fair are exclusively for the travel professionals and open to the public during the last two.

Turkey has a 73.7 million population and GDP growth rate of 11 percent (first quarter of 2011) ranking number 1 in the world, it is also part of G20 major economies. Beyond that, Turkey has a stable economy and the global economic downfall having had very little or no effect on the Turkish economy leading to a tremendous increase in outbound travel which is forecasted to reach 16 million trips in 2016. By November 2013, 8459 tourist arrivals were recorded from Turkey; this is an increase of 83.3% compared to the same period of 2012. Turkish market is a relatively small market for the Maldives by percentage share. Nonetheless, with the favorable market conditions and good connectivity established with the commencement of Turkish Airlines scheduled flights direct from Istanbul to Male’, there is huge potential for growth.

Awards

Hulhule Island Hotel extends global leadership with 14th consecutive World Travel Award

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Hulhule Island Hotel (HIH) has announced its win as “World’s Leading Airport Resort 2025” at the 32nd Annual World Travel Awards (WTA), held this year in the Kingdom of Bahrain.

Tourism leaders and industry pioneers from around the globe gathered for the Grand Final Gala Ceremony to celebrate the finest achievements in global travel, tourism, and hospitality.

This prestigious accolade marks HIH’s 14th consecutive win in this category — a milestone that underscores the hotel’s unwavering commitment to excellence, comfort, and world-class service. In addition to this achievement, HIH has also been honoured as “Indian Ocean’s Leading Airport Hotel” nine times, first earning recognition from the World Travel Awards in 2009.

Speaking on the achievement, Ali Shakir, Group General Manager, said: “It is an honour to receive such a prestigious global award once again. This recognition is a testament to the dedication of our team and the trust of our guests. Hulhule Island Hotel continues to stand proudly in all its glory, delivering exceptional experiences year after year. We remain committed to setting the gold standard for airport hospitality in the region and beyond.”

Hulhule Island Hotel extends heartfelt gratitude to its valued guests, partners, and dedicated team members for their continued support in achieving this extraordinary milestone.

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Featured

Blue Mind Theory brought to life at InterContinental Maldives Maamunagau

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InterContinental Maldives Maamunagau Resort, located amid the clear waters of Raa Atoll, has introduced an experiential interpretation of the Blue Mind Theory through a new tailored package. The scientifically rooted concept suggests that being near, in, on, or under water can enhance happiness, calmness, and a sense of connection, while also boosting creativity and reducing stress. According to a UK survey by the Ocean Conservation Trust, 94% of participants reported improvements to their wellbeing after interacting with the ocean.

The resort offers direct access to one of the Maldives’ most vibrant marine environments and has curated a selection of wellness, adventure, and relaxation experiences aligned with the restorative principles of the Blue Mind Theory. Situated within the Maldives’ largest natural lagoon, its colourful house reef is home to blacktip reef sharks, turtles, and manta rays. As a key partner of The Manta Trust, InterContinental Maldives provides opportunities for guests to swim with manta rays in their natural habitat and learn about conservation efforts guided by experts.

Insights from The Manta Trust help illustrate the theory in practice. Meral Hafeez, Project Manager at the organisation, observes that encountering manta rays for the first time often brings a profound emotional response: “Time seems to slow down, fear is replaced with wonder, and what remains is a palpable sense of joy. Much of this stems from the grandeur the sea evokes – you are constantly humbled by its immensity. Feeling a sense of awe increases wellbeing and deepens our connection to the world.”

Drawing on this specialist knowledge, the resort’s Blue Mind package includes overwater meditation, guided seaside yoga, tailored treatments at AVI Spa, snorkelling sessions with The Manta Trust, and a private dinner under the stars. Guided yoga and meditation sessions held at dawn and dusk promote mindfulness while synchronising with the natural rhythm of the ocean. AVI Spa offers treatments inspired by marine elements and water-based techniques to reduce anxiety, restore balance, and support circadian wellbeing.

Guests may also choose a five-course dinner with champagne on a remote sandbank, offering a uniquely tranquil setting surrounded entirely by the Indian Ocean. The resort’s secluded location enhances its suitability for practising the principles of the Blue Mind Theory, supported by ongoing involvement from The Manta Trust.

Residence rates begin at USD 4,745++ per night, inclusive of a variety of tailored experiences.

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Noku Maldives unveils long-term Sea Turtle Conservation Programme

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Noku Maldives, Vignette Collection, has announced the launch of a dedicated Sea Turtle Conservation Programme, developed in partnership with the Atoll Marine Conservation Centre (AMCC). Beginning on 25 November 2025, this long-term initiative strengthens the resort’s commitment to the Vignette Collection pillar Means for Good, reflecting a considered approach to environmental stewardship and responsible hospitality.

The waters surrounding Noku Maldives support a naturally thriving ecosystem, characterised by extensive seagrass meadows, coral-rich shallows, and warm lagoons that provide an essential refuge for sea turtles. In recent years, the island has recorded multiple nesting events along its shores — a rare and significant indicator of the health of its marine environment. The new programme aims to safeguard and enhance this natural heritage.

As part of the collaboration, a full-time AMCC marine biologist will be stationed on the island to lead a comprehensive portfolio of conservation activities. This will include monitoring the local sea turtle population, assessing reef and coral health, supporting long-term scientific research, and conducting fieldwork and outreach initiatives across neighbouring islands.

The programme will also enhance guest engagement through educational talks, guided snorkelling experiences, and hands-on conservation workshops, offering visitors the opportunity to connect with the underwater world in an enriching and meaningful way.

The initiative complements Noku Maldives’ growing suite of Means for Good activities, which already include reef conservation studies, coral restoration projects, cultural experiences, and community-led programmes. Together, these efforts underpin the resort’s commitment to delivering stays that are rooted in authenticity, responsibility, and deep respect for the natural environment.

“Our lagoon has always been a peaceful refuge for sea turtles and marine life,” said Hussain Shahid, General Manager of Noku Maldives. “This partnership with AMCC reflects our dedication to protecting these waters and ensuring they continue to flourish. By bringing conservation, community involvement, and guest education together, we hope to create meaningful and lasting impact for the atoll.”

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