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From CNN: How the Maldives became the biggest 2020 international tourism success story
By Lilit Marcus, CNN
(CNN) — In most destinations, being a million tourists short over the previous year would be a huge cause for concern, the result of a horrible natural disaster. But that was before 2020, and before the coronavirus pandemic changed the way we travel forever.
The Maldives, an Indian Ocean island archipelago practically synonymous with romance, normally sees north of 1.7 million visitors per year. In 2020, it had around 500,000. And despite the significant decrease, it marks one of the most successful tourism stories amid the pandemic
While many other destinations slammed their borders closed, the Maldives chose to fully reopen to travellers from any country, regardless of the status of the virus there, in July 2020.
Part of the decision was financial. According to data from Michigan State University, tourism contributes 28 per cent of the Maldives’s GDP, one of the highest totals in the world.
The country’s geography also lends itself well to coronavirus protocols. Many hotels and resorts are on their own private islands — there are more than a thousand to choose from, even before man-made islands come into the equation — which makes isolating and social distancing exceptionally easy.
Countries around Asia and the Pacific have been more cautious about reopening than those in Europe and North America, meaning that tourists in the region had few options for places to go.
As other popular Asia-Pacific island getaways like Tahiti, Bali and Phuket remained off-limits, the Maldives took advantage of the fact that they were in relatively good shape with the virus. The places that have since reopened have done so with significant caveats. For example, Thailand and Sri Lanka both require a mandatory two-week hotel quarantine before being able to travel elsewhere in-country.
Understandably, there were some hiccups. The Maldives reopened unconditionally in July, only to walk it back in September by requiring all travellers to show proof of a negative Covid-19 test upon arrival.
The Maldives’ heavy reliance on ultra-luxury resorts also worked in its favour when it came to testing and social distancing. For example, some high-end properties conduct additional in-resort Covid testing as an added layer of protection against the spread of the virus.
Thoyyib Mohamed is the managing director of the Maldives Marketing & PR Corporation, the country’s national tourism authority.
He says that the country received a total number of 555,494 visitors in 2020, surpassing their adjusted arrival forecast of 500,000 arrivals by the end of 2020.
“Our biggest advantage is the unique geographical features of Maldives,” he says, adding that the implementation of strict hygiene protocols combined with the ease of spreading people on different islands made a compelling combination for travellers who wanted to get away from it all.
“We promoted the destination as a safe haven to the tourists.”
Infrastructure played a role as well. Many resorts have private boat or plane transfers built into their packages, meaning that visitors who arrived in the country could get to their final destinations without encountering many — if any — other tourists.
Jan Tibaldi, general manager of the One&Only Reethi Rah, tells CNN Travel that while they didn’t have significantly more visitors in 2020 than they did in 2019, there was a massive increase in the amount of time these visitors were spending there.
“Our guests are traveling less frequently, but for longer and with more purpose,” she said.
As a direct response to the increased amount of time visitors were spending in the Maldives and the fact that most people were going digital-only for work and school, the resort devised a special package for guests staying a full month. The 28-day offering includes meals, high-speed internet, wellness activities and use of a kids’ club and is priced from $42,600 for a family of four.
They weren’t the only ones. The Anantara Veli dug in even further, selling “all you can stay” packages for unlimited bookings for up to a year at a cost of $30,000. Another luxurious property, The Nautilus Maldives, promoted a “workation” package priced from $23,250 for seven days.
Still, there’s no such thing as a completely positive travel story when it comes to navigating the new world under Covid.
The Maldives closed its borders in late March, with about 500 total tourists still remaining in the country.
Many Maldivians who work in hospitality found themselves effectively “stranded in paradise,” forced to stay at the resorts where they worked in order to look after just a handful of guests.
Two staff members at the Kuredu Island Resort & Spa tested positive for the virus in March 2020. As a precaution, the entire resort was locked down. While quarantining on a postcard-pretty tropical beach wasn’t the worst possible scenario for the guests, it wasn’t as dreamy for the staff members who were charged with keeping the place running indefinitely.
However, the numbers alone show that despite reopening the Maldives has been able to keep the pandemic largely in check.
As of February 2021, the country has had 17,828 confirmed cases and just 58 deaths.
Note: The above article article has been reproduced as it is from its original source, CNN. The original article can be found here.
Cinnamon Hotels & Resorts Maldives has introduced a summer offer aimed at travellers seeking longer stays across its four island resorts.
Guests booking stays of seven nights or more will receive complimentary return transfers for two people, while shorter stays will include complimentary one-way transfers. At participating resorts, up to two children under the age of 12 can also stay and dine free.
The offer includes savings on selected excursions and activities and is available for bookings and stays until 31 October 2026.
Guests who book directly through Cinnamon Hotels & Resorts Maldives will have access to additional benefits, including options to personalise their stays with beach dining, spa treatments and island activities. Members of the brand’s loyalty programme will receive further savings and earn double Discovery Dollars during the promotional period.
Cinnamon Dhonveli Maldives offers beachfront accommodation, a range of activities and speedboat transfers from Malé. Its accommodation and family-focused programmes are designed for guests seeking a combination of recreation and time together.
Cinnamon Velifushi Maldives provides accommodation, dining options, wellness services and water-based activities within an island setting. The resort caters to couples, families and travellers visiting the Maldives for the first time.
Cinnamon Hakuraa Huraa Maldives, located across two islands in Meemu Atoll, is positioned for couples and honeymooners. Guest experiences include sunset dining, spa treatments and access to the surrounding lagoon.
Ellaidhoo Maldives by Cinnamon caters to divers and snorkellers through its house reef, marine life and access to dive sites. The resort provides direct access to underwater experiences in the Indian Ocean.
The summer offer provides savings of up to 65% across Cinnamon Hotels & Resorts Maldives’ four properties.
JOALI Maldives has been recognised in two categories at the Travel + Leisure Luxury Awards Asia 2026, receiving honours among the Best Resorts in the Maldives and for the Most Outrageous Villa.
The recognition reflects the resort’s Creative Living philosophy, which brings together art, nature, wellbeing, sustainability and hospitality within the guest experience.
Located in Raa Atoll, approximately 45 minutes by seaplane from Malé, JOALI Maldives opened as the Maldives’ first art-immersive luxury resort. Art installations, dining experiences, wellbeing programmes and accommodation are integrated across the island as part of its approach to resort living.
The property features 73 beach and overwater villas and residences, positioned across the island and above the Indian Ocean. The accommodation has been designed to provide privacy, space and access to views of the surrounding environment.
Each villa combines contemporary design with materials including timber, marble, bamboo and terrazzo, as well as handcrafted finishes. Floor-to-ceiling glass provides views of the ocean, while private pools connect the indoor and outdoor spaces.
Artworks and design pieces are also incorporated into each villa, reflecting the resort’s Creative Living concept and extending the art experience into the accommodation.
Guests can choose from Beach Villas, Water Villas and multi-bedroom Residences, with options designed for couples, families and groups. The larger residences provide additional living areas, pools and facilities for guests seeking more space and privacy.
Each villa is supported by a dedicated Jadugar, a term used by the resort to describe its butler service. The Jadugar assists guests throughout their stay by arranging dining experiences, island activities, celebrations and other personalised services.
Guests are also provided with bicycles to explore the island’s pathways, gardens and viewpoints.
JOALI Maldives said the awards reflected the work of its team and the support of its guests, partners and wider community. The resort also said it would continue developing experiences focused on creativity, wellbeing and connection.
The recognition adds to JOALI Maldives’ position within the Maldives’ luxury resort sector, where its art-led design and Creative Living philosophy form the basis of its guest experience.
Lily Beach Resort & Spa has announced a culinary collaboration with Chef Grégoire Berger, chef and co-owner of the Dubai restaurant Kraken.
Known for progressive French cuisine influenced by the ocean, Berger has received a Michelin star in the Michelin Guide Dubai from 2022 to 2024. His restaurant has also been included among the World’s 50 Best Restaurants, while his work has received recognition through several international culinary awards.
Berger’s approach draws on the sea as a source of ingredients, ideas and presentation. His menus combine French culinary techniques with marine influences, with each dish developed around a narrative connected to the ocean.
As part of his visit to Lily Beach in August 2026, Berger will host a fine-dining dinner for a limited number of guests. He will also introduce a signature dish at AQVA Bar & Restaurant during the collaboration.
The programme forms part of Lily Beach’s efforts to expand its culinary offering and introduce visiting chefs and dining concepts to guests in the Maldives.
Located in South Ari Atoll, the resort will provide guests with an opportunity to experience Berger’s cuisine within its all-inclusive hospitality concept. The collaboration will combine his Michelin-recognised approach with the resort’s existing food and beverage programme.
Lily Beach Resort & Spa has established its hospitality offering around its premium all-inclusive model, supported by a range of dining venues. Its restaurants offer overwater dining, international buffet selections, seafood and Asian-inspired dishes.
The resort’s culinary programme is supported by the Platinum Plan, an all-inclusive package that includes dining experiences, a selection of wines and spirits, excursions and personalised services.
Through the collaboration with Berger, Lily Beach aims to add another dining experience to its guest programme while continuing to develop its position within the Maldives’ luxury hospitality market.
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