Connect with us

Featured

From CNN: How the Maldives became the biggest 2020 international tourism success story

Published

on

By Lilit Marcus, CNN

(CNN) — In most destinations, being a million tourists short over the previous year would be a huge cause for concern, the result of a horrible natural disaster. But that was before 2020, and before the coronavirus pandemic changed the way we travel forever.

The Maldives, an Indian Ocean island archipelago practically synonymous with romance, normally sees north of 1.7 million visitors per year. In 2020, it had around 500,000. And despite the significant decrease, it marks one of the most successful tourism stories amid the pandemic

While many other destinations slammed their borders closed, the Maldives chose to fully reopen to travellers from any country, regardless of the status of the virus there, in July 2020.

Part of the decision was financial. According to data from Michigan State University, tourism contributes 28 per cent of the Maldives’s GDP, one of the highest totals in the world.

The country’s geography also lends itself well to coronavirus protocols. Many hotels and resorts are on their own private islands — there are more than a thousand to choose from, even before man-made islands come into the equation — which makes isolating and social distancing exceptionally easy.

Countries around Asia and the Pacific have been more cautious about reopening than those in Europe and North America, meaning that tourists in the region had few options for places to go.

As other popular Asia-Pacific island getaways like Tahiti, Bali and Phuket remained off-limits, the Maldives took advantage of the fact that they were in relatively good shape with the virus. The places that have since reopened have done so with significant caveats. For example, Thailand and Sri Lanka both require a mandatory two-week hotel quarantine before being able to travel elsewhere in-country.

Understandably, there were some hiccups. The Maldives reopened unconditionally in July, only to walk it back in September by requiring all travellers to show proof of a negative Covid-19 test upon arrival.

The Maldives’ heavy reliance on ultra-luxury resorts also worked in its favour when it came to testing and social distancing. For example, some high-end properties conduct additional in-resort Covid testing as an added layer of protection against the spread of the virus.

The One&Only Reethi Rah (pictured) had its doors open for most of 2020. PHOTO/ ONE&ONLY

Thoyyib Mohamed is the managing director of the Maldives Marketing & PR Corporation, the country’s national tourism authority.

He says that the country received a total number of 555,494 visitors in 2020, surpassing their adjusted arrival forecast of 500,000 arrivals by the end of 2020.

“Our biggest advantage is the unique geographical features of Maldives,” he says, adding that the implementation of strict hygiene protocols combined with the ease of spreading people on different islands made a compelling combination for travellers who wanted to get away from it all.

“We promoted the destination as a safe haven to the tourists.”

Infrastructure played a role as well. Many resorts have private boat or plane transfers built into their packages, meaning that visitors who arrived in the country could get to their final destinations without encountering many — if any — other tourists.

Jan Tibaldi, general manager of the One&Only Reethi Rah, tells CNN Travel that while they didn’t have significantly more visitors in 2020 than they did in 2019, there was a massive increase in the amount of time these visitors were spending there.

“Our guests are traveling less frequently, but for longer and with more purpose,” she said.

As a direct response to the increased amount of time visitors were spending in the Maldives and the fact that most people were going digital-only for work and school, the resort devised a special package for guests staying a full month. The 28-day offering includes meals, high-speed internet, wellness activities and use of a kids’ club and is priced from $42,600 for a family of four.

They weren’t the only ones. The Anantara Veli dug in even further, selling “all you can stay” packages for unlimited bookings for up to a year at a cost of $30,000. Another luxurious property, The Nautilus Maldives, promoted a “workation” package priced from $23,250 for seven days.

Still, there’s no such thing as a completely positive travel story when it comes to navigating the new world under Covid.

The Maldives closed its borders in late March, with about 500 total tourists still remaining in the country.

Many Maldivians who work in hospitality found themselves effectively “stranded in paradise,” forced to stay at the resorts where they worked in order to look after just a handful of guests.

Two staff members at the Kuredu Island Resort & Spa tested positive for the virus in March 2020. As a precaution, the entire resort was locked down. While quarantining on a postcard-pretty tropical beach wasn’t the worst possible scenario for the guests, it wasn’t as dreamy for the staff members who were charged with keeping the place running indefinitely.

However, the numbers alone show that despite reopening the Maldives has been able to keep the pandemic largely in check.

As of February 2021, the country has had 17,828 confirmed cases and just 58 deaths.

Note: The above article article has been reproduced as it is from its original source, CNN. The original article can be found here.

Featured

Sun Siyam Olhuveli Maldives unveils ‘Mystival’ — spellbinding festive extravaganza

Published

on

This festive season, Sun Siyam Olhuveli Maldives is set to redefine year-end celebrations with the launch of Mystival—a bold and imaginative experience running from 21 December 2025 to 8 January 2026. The event will transform the resort into a vivid tapestry of artistic expression, mystical wonder, and tropical fantasy.

Headlining the celebrations will be internationally acclaimed French duo DJ TRINIX and award-winning singer-songwriter Matilde Girasole. Their high-octane performance on New Year’s Eve promises to be a standout moment in the resort’s vibrant festive calendar. Joining them will be a curated lineup of international acts and local artists, delivering an exhilarating musical landscape across the resort’s three islands: Main Island, Dream Island, and the adults-only Romance Island. Further exciting performer announcements are expected in the lead-up to the event.

DJ TRINIX, the renowned electronic music duo from Lyon, France, bring a genre-blending sound that combines cinematic flair with modern energy. Their musical repertoire has earned over 500 million streams and a place on Top 50 radio charts across Europe. Known for their collaborations with global names such as Akon, Steve Aoki, and Armin van Buuren, and for appearances at iconic venues including Tomorrowland and Zénith Paris, the duo is poised to deliver a truly unforgettable show.

Sharing the spotlight is international pop artist Matilde G, a Singapore-based Italian singer-songwriter celebrated for her dynamic stage presence. With performances spanning Asia, the Middle East, Europe, and the United States—including the 2023 Formula 1 Singapore Grand Prix—she was named Best Singer Residing Outside the Middle East at the 2023 MUSIV Awards.

More than a seasonal theme, Mystival invites guests on a fully immersive journey into the surreal and extraordinary. Inspired by celestial mythology, tropical folklore, and avant-garde design, the resort will come alive with dreamlike visuals, artistic installations, and experiential dining, blurring the lines between reality and imagination.

Throughout the festive period, guests will enjoy a diverse range of experiences—from serene spa rituals and vibrant underwater adventures to exhilarating watersports and themed gala dinners. Activities include whale shark expeditions, sunset beach barbecues, cultural performances, children’s programmes at the Maakanaa Kidz Club, and exceptional culinary offerings such as teppanyaki dinners and floating breakfasts.

Highlights of the season include the Christmas Eve Gala, Santa’s spectacular arrival, and an unforgettable New Year’s Eve countdown under the Maldivian stars, complete with live performances, fire shows, and dancing on the beach. Mystival promises joy for guests of all ages, celebrating island life with flair, imagination, and warmth.

To mark the launch of Mystival, Sun Siyam Olhuveli has introduced an exclusive Festive Offer available for bookings made before 31 August 2025. Benefits include:

  • Complimentary one-way airport transfer for two guests with a minimum five-night stay in any Pool category
  • A 45-minute spa treatment for two guests with a minimum four-night stay in Grand Beach Suites with Pool or Grand Water Villas
  • 25% discount on spa treatments with advance booking
  • 20% discount on water sports activities
  • 20% off à la carte dining for guests on Bed & Breakfast or Half Board meal plans

This is not simply a holiday—it is an invitation to immerse oneself in a world of colour, creativity, and celebration. With soulful rituals and unforgettable entertainment, Mystival at Sun Siyam Olhuveli is set to be the Maldives’ most enchanting festive experience yet.

Continue Reading

Action

Tempo brings high-energy Wellbeing Week to Mercure Maldives Kooddoo

Published

on

Tempo has successfully concluded a vibrant Wellbeing Week at Mercure Maldives Kooddoo, celebrating a dynamic blend of movement, energy, and community. The week-long initiative showcased an array of group fitness experiences curated by Radical Fitness – a globally acclaimed fitness brand founded in Argentina, renowned for its innovative programmes that integrate music, choreography, and athletic training to deliver impactful workouts across the globe.

The activities unfolded across various locations throughout the resort, offering both land and water-based formats for a comprehensive approach to wellness. A standout session took place in the resort’s main pool, where Tempo’s founder, Zinan, led a distinctive aqua fitness class. This session fused the intensity of mixed martial arts with resistance gloves and the fluid resistance of water, creating a revitalising yet challenging workout suitable for all fitness levels.

On the pool bar deck, further energy-filled sessions were held, led by Yan Fayaz, Tempo’s Commercial Director of Hospitality. Guests and staff participated in back-to-back classes of FightDo and Factor F. FightDo – Radical Fitness’s signature cardio-combat programme – draws inspiration from kickboxing, Muay Thai, and other martial arts disciplines, combining punches and kicks to rhythmically energising music for a full-body workout. In contrast, Factor F focused on strength and conditioning through a circuit-style format that utilised both bodyweight and equipment-based exercises to build power, endurance, and functional fitness. Both classes fostered a spirited atmosphere of teamwork and motivation among participants.

Adding star power to the week, the resort welcomed a special guest appearance by fitness influencer Laura Giromini, known as @Viverennewyork on Instagram, who led a one-off ‘Endurance Elite’ workout session.

Tempo continues to redefine wellness within the hospitality sector through its innovative, multi-dimensional fitness offerings tailored for modern resorts. Its flagship garage gym concept, now available in Malé and Hulhumalé, features high-performance equipment and expert-led coaching, providing members with focused, high-intensity training in an encouraging and personalised environment.

Through strategic partnerships with leading fitness organisations such as Radical Fitness International, Fitness Academy Europe, the National Academy of Sports Medicine (NASM), XEBEX, GETRXD, and BH Fitness, Tempo delivers a comprehensive ecosystem of fitness classes, certifications, and high-quality equipment across its resort projects. Notable collaborations include the certification of resort recreation teams via Fitness Academy Europe, as well as the introduction of FightDo and Factor F programmes at Pullman Maldives Maamutaa. Tempo has also recently completed two major certifications – the Basic Fitness Trainer certification and Radical Fitness’s Factor F programme – at the prominent Siyam World resort.

By designing purpose-built fitness spaces, integrating technology-driven programming, and aligning with global fitness brands, Tempo has positioned itself as a trailblazer in wellness solutions for hospitality. Its offerings go far beyond traditional gym access, enriching the guest experience with engaging, professional, and holistic fitness journeys.

Continue Reading

Featured

Villa Park named Top Hotel Partner 2025 by Schauinsland Reisen

Published

on

Villa Park, a vibrant island retreat nestled within the South Ari Marine Protected Area, has been honoured with the esteemed ‘Top Hotel Partner 2025’ award by renowned German tour operator Schauinsland Reisen. This accolade recognises the resort’s exceptional guest satisfaction, outstanding service, and consistent performance as one of the tour operator’s most valued international partners.

Boasting 462 villas – including the Maldives’ most extensive selection of beach pool villas – Villa Park offers a diverse range of accommodation suited to couples, families, and group travellers. Whether opting for beachfront sanctuaries or overwater escapes, guests are assured of privacy and comfort, making the resort a preferred choice for those in search of spacious, flexible, and memorable experiences.

Situated in a marine reserve celebrated for year-round whale shark sightings, the resort is a dream for nature lovers and diving enthusiasts. Families are warmly welcomed, with curated programmes at the Park Players Kids Club that encourage fun, creativity, and exploration for younger guests.

Wellness is also at the heart of the experience. The tranquil Araamu Spa, set amidst lush tropical gardens, offers holistic treatments and traditional Ayurvedic rituals designed to rejuvenate and restore. Meanwhile, Zero Restaurant exemplifies the resort’s commitment to sustainability, serving plant-based cuisine in an open-air garden setting. Ingredients are sourced from the island’s innovative hydroponic and permaculture systems.

Villa Park continues to redefine barefoot luxury through its unique blend of adventure, wellness, and eco-conscious living – all delivered with genuine Maldivian hospitality and a team devoted to exceeding guest expectations.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.