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The OZEN Collection reveals new branding

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The OZEN Collection, a young and passionate award-winning Indian Ocean hospitality brand, has unveiled a bold new brand identity that further complements and elevates the brand’s experience offering.

It is through the use of an elegant typeface, accompanied by a sophisticated colour palette, that the new visual identity was defined to create a brand mark that exudes an elegant looking modern brand.

OZEN Reserve Bolifushi, OZEN Life Maadhoo

As part of the rebranding exercise, the brand’s architecture strategy was defined to assist with the etymology development for every property within The OZEN Collection portfolio.

The word Reserve, in OZEN Reserve Bolifushi, conveys exclusivity and privacy that guests enjoy at Bolifushi Island.

OZEN By Atmosphere At Maadhoo is similarly renamed to OZEN Life Maadhoo, with Life signifying elegant lifestyle and lively environment at Maadhoo Island.

The monograms developed for each of the operating resorts, OZEN Reserve Bolifushi and OZEN Life Maadhoo, were done to celebrate the individuality of the islands where the resorts are situated.

Staying true to the modernly elegant approach considered to develop the corporate brand, The OZEN Collection, the visual identities for the resorts were also curated to exude a similar level of exclusivity and opulence while ensuring ease of recognition and scalability.

The OZEN Reserve Bolifushi brand identity monogram was inspired by the conch shell (‘Boli’ in the local language) that directly relates to the meaning associated with the term ‘Bolifushi’, ‘island of shells’ in the local language ‘Dhivehi’.

The colour palette recommended for the property is a direct representative of the elegant and refined stay one can expect at

OZEN Reserve Bolifushi

As for the OZEN Life Maadhoo identity, the inspiration for the monogram came from Scaevola Taccada, (‘Magoo Maa’ in the local language) the most commonly seen flower on Maadhoo Island.

The greystone inspired colour palette recommended for the property’s identity is a representative of the warm elegance and heartfelt hospitality one can expect to experience when on the property.

“Creating a strong, distinctive brand identity for our flagship brand, OZEN, will greatly enhance our marketing communications and effectively showcase the exciting new design and service enhancements at the resorts,” Stephane Laguette, Chief Commercial Officer at The OZEN Collection, said.

LUXlife Resorts & Retreats Awards

OZEN Life Maadhoo also won three Resorts & Retreats Awards from LUXlife Magazine this year. The awards recognise the excellence of the resort in various categories:

  • Customer Service Excellence Award – Maldives
  • Best Luxury All-Inclusive Resort – Maldives
  • Luxury Resort of The Year – Maldives

The accolades coincide with the exciting rebranding journey of the resort, recognising the service excellence of OZEN Life Maadhoo.

“This is a great moment for us. We remain committed to curating inspiring experiences for our guests by seamlessly blending sophisticated elegance with a meticulously balanced space and service experience, inspired by the local cultural norms,” Luisa Lalli, General Manager at OZEN Life Maadhoo, said.

“The sincere and humble efforts of the entire OZEN family, along with our process-driven approach, ensures the highest level of service, at every OZEN resort.”

Awards

Coco Bodu Hithi wins ‘Best Service’ at 2025 Condé Nast Johansens Awards

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Coco Bodu Hithi, a renowned boutique resort in the Maldives celebrated for its Maldivian-inspired elegance, has received recognition at the 2025 Condé Nast Johansens Awards for Excellence.

This prestigious accolade honours outstanding quality across recommended properties worldwide and serves as a trusted benchmark for travellers and industry professionals alike. Coco Bodu Hithi was awarded the title of ‘Best Service’ by Condé Nast Johansens for its exceptional hospitality, which seamlessly blends serene surroundings with meticulous, personalised service.

Additionally, the resort was recently recognised in the 2024 Condé Nast Traveler Readers’ Choice Awards as one of the top resorts in the Indian Ocean, cementing its position as a leader in luxury travel. Offering a thoughtfully curated guest experience, Coco Bodu Hithi continues to set itself apart within the industry.

The resort also excels in culinary innovation, boasting four exceptional restaurants. Renowned Michelin-starred chefs frequently collaborate with Group Culinary Director and Michelin-starred chef Martin Cahill to craft exquisite dining experiences, reflecting Coco Bodu Hithi’s unwavering commitment to service excellence and world-class gastronomy.

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Drink

Cocktail art meets tropical bliss: Tao Zrafi transforms Oaga Art Resort’s Sobi Bar

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Oaga Art Resort has transformed its Sobi Bar into a Mixology Garden, showcasing a collaboration with internationally acclaimed Beverage Artist and Netflix’s ‘Drink Masters’ finalist, Tao Zrafi.

Far from the typical poolside bar, the revamped Sobi Bar offers a unique experience where artistic cocktails take centre stage. Standard drinks are replaced with Tao Zrafi’s creations, which expertly blend local Maldivian flavours with surprising twists, providing a sensory journey for visitors.

Each cocktail at Sobi Bar is a testament to Tao Zrafi’s creativity. His exclusive menu combines stunning visual presentation with complex, delightful flavours, elevating the drink experience into an art form.

The Mixology Garden caters to diverse tastes. In addition to Tao Zrafi’s signature creations, Sobi Bar offers a curated selection of international gins and artisanal beers, ensuring every guest finds the perfect beverage to suit their preferences.

To commemorate the launch of the Mixology Garden, Oaga Art Resort is hosting several special events:

  • Cocktail Masterclasses (November 29 and December 6): Guests can learn from Tao Zrafi himself, discovering the secrets behind his innovative cocktails.
  • The Grand Unveiling (December 5): This evening celebration features Tao’s signature cocktails, a buffet, live music, interactive mural painting, and spectacular fire shows. Guests can enjoy a sunset soiree combining art, music, and unforgettable flavours.

Sneak peeks of Tao Zrafi’s creations are available on Oaga Art Resort’s social media platforms, offering a teaser of the enchanting cocktails awaiting guests at Sobi Bar.

Whether seeking relaxation, artistic inspiration, or an elevated cocktail experience, the Mixology Garden at Sobi Bar promises something extraordinary. With its blend of stunning flavors, unique atmosphere, and unforgettable events, Oaga Art Resort ensures every visitor leaves with cherished memories of paradise.

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Hideaway Beach Resort & Spa announces exclusive collaboration with Maldivian

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Hideaway Beach Resort & Spa, a luxury destination located in the pristine Haa Alifu Atoll of the Maldives, has announced its exclusive partnership with Maldivian, the national airline of the Maldives, for all seaplane and domestic flight transfers. Starting from November 1st, 2024, this collaboration aims to provide guests with unparalleled convenience and seamless travel to the resort, ensuring daily service, with additional transfers available depending on the season.

The resort is known for its spacious villas, exceptional privacy, a wide array of experiences, world-class amenities, and personalised service, all set in a lush, natural island paradise. With Maldivian as its exclusive seaplane transfer partner, guests can enjoy a direct, swift, and scenic journey from Velana International Airport to the resort’s doorstep.

Ahmed Hafeez, Managing Director of Lily Hotels, expressed excitement about the partnership, stating, “We are thrilled to partner with Maldivian to elevate our guests’ arrival and departure experience. This collaboration ensures a smooth and luxurious transition, allowing guests to begin their unforgettable holiday the moment they step off the plane.”

Upon arrival at Velana International Airport, guests are welcomed by the resort’s dedicated airport representatives, who escort them to the exclusive Lily Hotels Lounge at the Noovilu Seaplane Terminal. Here, they can relax and enjoy panoramic views, complimentary refreshments, and Wi-Fi while awaiting their transfer.

In addition to seaplane transfers, Maldivian will also manage domestic flight transfers for guests who prefer this alternative. This comprehensive approach highlights Hideaway Beach Resort & Spa’s commitment to providing flexible and convenient travel solutions.

The partnership with Maldivian also positions the resort for future growth, particularly with the upcoming upgrade of Hanimaadhoo International Airport. This development is expected to enhance accessibility and offer more travel options for the resort’s clientele. The collaboration is anticipated to generate increased interest in the less-explored northern Maldives, an area known for its untouched natural beauty and more tranquil, underwater experiences.

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