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Maldives ranked second most Googled post-lockdown holiday destination
For most of 2020, the Covid-19 pandemic has stopped us from jetting off on any holidays, but as travel restrictions ease, which destinations are coming out on top for our post-lockdown holidays?
Official-esta.com has analysed Google Search volume data for the search terms “Flights to X” and “Holidays in X” to establish which countries we are searching for the most, based on annual global search volumes. You can view the full findings here.
With travel restrictions now easing and making it possible for us to head abroad on holiday once more, many people are now looking for the perfect destination to squeeze in a late summer holiday, or are planning ahead for 2021.
With a variety of locations to choose from, ranging from traditional European breaks on the Mediterranean, to long-haul holidays with more tropical climes, the choices for holidays are endless. But which destinations are we looking at the most for our post-lockdown escapes?
The data reveals the following top five countries that people are looking to travel to after lockdown:
- Italy: 1,939,440
- Maldives: 1,798,680
- Mexico: 1,722,360
- Thailand: 1,654,320
- Spain: 1,525,560
“With the last few months throwing both our lives and the travel industry into unchartered territory, it’s natural that some people may be rather apprehensive about returning to normal life and travelling as we were before,” Jayne Forrester, Director of International Development at Official-esta.com, said.
“With destinations around the world closing their borders, travel hasn’t been an option, but with these borders now re-opening, it’s great to see that even countries that were among the worst affected by the Covid-19 pandemic, including China and Italy, are being considered for holidays in the near future.”
Italy comes top
Despite being one of the epicentres of the pandemic in Europe earlier in the year, Italy is revealed as the destination we are searching for the most when it comes to our next trip abroad, with over 1.9 million (1,939,440) average annual global searches.
Among those searching for holidays in Italy, more than 27,100 average monthly searches come from the United Kingdom, followed by the United States (4,400 average monthly searches).
With airlines such as EasyJet offering highly discounted flights to destinations across Italy, and reports of usually tourist-filled hotspots such as the Cinque Terre being almost entirely deserted, it could be the perfect time to visit for anyone dreaming of indulging in a rich Italian meal.
Additionally, Italy is currently on the list of countries that are exempt from FCO advice against non-essential travel, meaning that any visitors will not have to enter a 14-day quarantine period on their return to the UK.
Exotic destinations rank highly
The Maldives (1,798,680), Mexico (1,722,360) and Thailand (1,654,320) all appear among the top five destinations, despite the flight times all lasting around 12 hours.
The Maldives also ranks as the most searched destination among those in the UK with more than 98,600 average monthly searches for flights and holidays to the region.
With more than 1.7 million tourists visiting the Maldives in 2019, the country’s tourism minister described the pandemic as “more devastating than the 2004 tsunami and the 2008 global financial crisis” to their tourism industry.
However, the Maldives reopened to tourists from around the world on the July 15, without the need for mandatory quarantine periods or Covid-19 tests for visitors on arrival (a negative PCR test result is still required), making it a destination that shouldn’t be overlooked by anyone wanting a luxury escape over the next few months.
Although Thailand may be one of the destinations we’re searching for the most, the country is still closed to international visitors. Domestic visitors have been allowed to travel within the country for more than a month, but it’s likely that flights will not be able to land until October and even then, tourists may be expected to remain within the country for a minimum period of 30 days.
China makes it into the top 15
China may have been the original epicentre and source of the Covid-19 virus, but that seemingly hasn’t put tourists off visiting the country.
With more than a million (1,077,840) average annual global searches, China ranks above many other popular destinations including Croatia, the Philippines and Barbados.
Looking at the numbers of those searching for holidays and flights to China, residents of the United States are those searching the most, with 41,900 average monthly searches, followed by those from the United Kingdom (11,700 searches), Canada (5200 searches) and Australia (4000 searches).
Although New Zealand has seen relative success with their management strategies over the last few months, and has been seen as one of the safer countries, the nation comes in 12th with 1,056,120 average annual global searches.
“It’s crucial that we begin to travel again, in order to generate revenue for the companies within the travel and tourism sector and ensure that we minimise any further job losses in the industry. As a result, we must find a balance between enjoying our travels and doing so in a safe and responsible manner, to prevent any further waves of the Covid-19 virus,” Forrester said.
The Maldives reopened its borders on July 15.
With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.
There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 72 hours prior to their departure.
Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.
The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.
Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.
However, only 382,760 tourists visited the Maldives before the country closed its borders on March 27. It was a 40.8 per cent decline over the 646,092 that visited the Maldives from January to March last year.
Meanwhile, the government’s best case scenario now puts total tourist arrivals for 2020 just above 800,000.
Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.
However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.
On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.
Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.
A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 8,990.
Thirty-one deaths have been reported, while 6,846 have made full recoveries.
The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.
The public health emergency declaration allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.
Non-essential services and public places in the capital such as gyms, cinemas and parks were also shut.
Restaurants and cafes in the capital were asked to stop dine-in service and switch to takeaway and delivery.
A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands was also ordered.
The restrictions are now being eased in phases, with the third phase measures now active.
Photo: Asad Photo Maldives
On December 10th, ELE|NA participated in the global celebration of World Digital Detox Day (WDDD) 2024, an initiative focused on promoting mindfulness and reducing screen dependency. The theme for this year, ‘Smartphone-Free Childhood,’ highlighted the importance of protecting young minds from overexposure to technology while fostering meaningful human connections and cultivating balance in an increasingly digital world.
World Digital Detox Day, founded by Dr. Rekha Chaudhari, is now celebrated in over 70 countries, with support from governments and organisations dedicated to promoting mindful living. ELE|NA’s involvement reflected its core philosophy, ‘Wellness Your Way™,’ which emphasises personalised well-being journeys, alongside its universal approach, “Wellness is for All,” aimed at fostering health and harmony within diverse communities.
In recognition of ELE|NA’s leadership in wellness within the Maldives, Heidi Grimwood, Vice President of ELE|NA, was appointed as the World Digital Detox Day Ambassador for the Maldives. This appointment acknowledged her dedication to advocating for digital mindfulness and holistic well-being across ELE|NA sanctuaries.
All eight ELE|NA sanctuaries—including OZEN RESERVE BOLIFUSHI, OZEN LIFE MAADHOO, OBLU SELECT Sangeli, OBLU SELECT Lobigili, OBLU NATURE Helengeli, OBLU XPERIENCE Ailafushi, VARU by Atmosphere, and RAAYA by Atmosphere—hosted thoughtfully curated activities to promote disconnecting from screens.
Highlights of these activities included:
- Mindfulness sessions, encouraging participants to cultivate inner peace and self-awareness.
- Yoga classes, focusing on balance, strength, and present-moment mindfulness.
- Nature walks, offering opportunities to reconnect with the natural world.
- Team member wellness activities, designed to foster camaraderie and rejuvenation.
These initiatives invited participants to embrace meaningful, unplugged moments while nurturing their mental, physical, and emotional well-being.
At ELE|NA, wellness is a collective journey shared by both guests and team members. On this significant day, team members were encouraged to unplug, reflect, and engage in activities that nurtured their personal wellness.
As the World Digital Detox Day Ambassador for the Maldives, Heidi Grimwood emphasised the importance of being present, stating, “World Digital Detox Day serves as a powerful reminder of the importance of being truly present. Through our philosophy of ‘Wellness Your Way™’ and our belief in ‘Wellness for All,’ we aim to create spaces where everyone—from our guests to our teams—can disconnect, recharge, and rediscover the beauty of the present moment.”
Dr. Rekha Chaudhari, the founder of World Digital Detox Day, reflected on this year’s celebration, “This year’s worldwide celebration of World Digital Detox Day has spoken volumes, with wellness experts, educational entities, and global organisations joining hands to advocate for healthier, more mindful living. A significant highlight of our efforts has been the petition advocating for a ban on social media for children under 16 years, which has gained tremendous support. We are also thrilled to announce that we have surpassed our previous milestone of 7,500,000 offline supporters. This remarkable growth reflects the growing global recognition and impact of our mission.”
ELE|NA extended gratitude to Dr. Rekha Chaudhari for her vision and leadership, which have inspired millions to reevaluate their relationship with technology and prioritise offline moments of connection.
The success of World Digital Detox Day 2024 underscored ELE|NA’s commitment to promoting digital wellness and sustainable well-being. By supporting initiatives like WDDD, ELE|NA reaffirmed its mission to provide personalised wellness experiences while encouraging a deeper connection with what truly matters.
As the day concluded, the atmosphere across ELE|NA sanctuaries was one of inspiration and gratitude. Guests and team members celebrated the power of mindfulness, human connection, and the enduring beauty of an unplugged moment—reminding everyone that true wellness begins by stepping away from screens and embracing the present.
JW Marriott Maldives Resort & Spa offers guests the opportunity to embrace ‘Stay in the Moment’ — a new wellness-centred experience reflecting the JW Marriott philosophy of mindful living. The exclusive package invites guests to pause, recharge, and reconnect with themselves and their loved ones amidst the serene beauty of Vagaru Island.
Designed for travellers seeking a purposeful escape from the pressures of daily life, ‘Stay in the Moment’ features a curated array of holistic wellness activities inspired by nature, simplicity, and connection. Visitors can immerse themselves in soul-enriching experiences such as personalised wellness consultations, private yoga sessions, the JW Garden to Glass experience, beachfront dining, and rejuvenating treatments at the tranquil overwater Spa by JW.
Each day begins with a sumptuous buffet breakfast offering international delicacies alongside locally inspired specialties. As the sun sets, guests can indulge in a captivating three-course beachfront dining experience under the stars, serenaded by the calming sounds of the ocean.
A standout feature of the package is the JW Garden to Glass experience. Guests are invited to join the resort’s mixologist and herb gardeners on a sensory journey where they hand-select fresh, seasonal ingredients and master the art of creating bespoke cocktails. This hands-on experience seamlessly combines creativity, mindfulness, and a deep connection to nature.
Thoughtfully curated turndown amenities further enhance the stay, bringing elements of nature into the villas to promote mindfulness and relaxation.
Guests can enjoy moments of togetherness with an 80-minute aromatherapy massage at Spa by JW, offering a serene escape. Personalised consultations with the resort’s in-house wellness instructor ensure each visit is tailored to individual needs. Private yoga sessions also elevate the experience, allowing guests to embrace the peaceful natural surroundings.
Located on the pristine Vagaru Island in the tranquil Shaviyani Atoll, JW Marriott Maldives Resort & Spa provides an oasis of mindful luxury. Each of its 60 elegantly designed villas boasts a private pool and stunning ocean views. With world-class dining, holistic spa treatments, and enriching activities for all generations, the resort offers a perfect blend of mindfulness, luxury, and family-friendly experiences.
The ‘Stay in the Moment’ package reflects the resort’s commitment to crafting meaningful connections by merging luxury, wellness, and mindfulness. Guests can also take advantage of complimentary access to non-motorised water-sports, a one-time 30-minute complimentary photography session with a printed photo to capture treasured memories, and the attentive service of a private Thakuru (butler), ensuring every detail of their stay is seamlessly managed.
Celebration
Cinnamon Hotels & Resorts Maldives welcomes Santa on scooters for festive island Christmas
The festive spirit came alive at Cinnamon Hotels & Resorts Maldives, where all four resorts—Cinnamon Dhonveli Maldives, Cinnamon Hakuraa Huraa Maldives, Cinnamon Velifushi Maldives, and Ellaidhoo Maldives by Cinnamon—lit up with joyous Christmas celebrations. Guests were immersed in the magic of the season, with each resort adding its own unique flair to the timeless tradition of tree lighting ceremonies against the breathtaking backdrop of the Indian Ocean.
A highlight of the celebrations was Santa Claus’s unconventional arrival—not by sleigh, but on a scooter! Led by a cheerful parade of team members riding decorated scooters, Santa’s island-style entrance was met with applause and laughter. The vibrant procession, complete with festive ribbons, twinkling lights, and plenty of holiday cheer, brought smiles to guests of all ages as Santa waved his way into the celebrations.
At each resort, the ceremonial lighting of the Christmas tree brought families, couples, and friends together in a moment of enchantment. The joyful sounds of carollers filled the evening air, adding a harmonious touch to the festivities. Guests were treated to a selection of seasonal goodies, including freshly baked cookies and other festive delights. Children revelled in Santa’s arrival, receiving special treats while families captured precious memories against the twinkling backdrop of the decorated trees.
With more celebrations planned over Christmas and the New Year, guests can look forward to a holiday filled with memorable moments at Cinnamon Hotels & Resorts Maldives.
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