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Lily Hotels Maldives appoints Imroz Uddin as Group Director Sales, Marketing
Lily Hotels Maldives has appointed Imroz Uddin as Group Director Sales & Marketing to oversee the Maldives-based leading hospitality company’s commercial division.
In his new role, Imroz will lead and formulate the group’s sales and marketing strategies to maximise revenue and profits. He will also oversee group sales, branding and communications, partnership and loyalty, digital marketing, revenue management and distribution.
“We are delighted to welcome Imroz as the newest addition to our Executive Committee of the Lily Hotels family. In today’s highly competitive environment, we believe that Imroz will be an inspiring and results-oriented leader for our group’s sales and marketing function backed by our culture’s leadership philosophy, the Red Ring, to live bold and stay sharp,” Michael Wieser, CEO at Lily Hotels, was quoted in a statement, as saying.
“We look forward to more growth and development for our brands with Imroz at the helm of sales and marketing.”
Educated in Las Vegas, US and a hotel management graduate from the Community College of Southern Nevada, Imroz has built an impressive career with luxury brands such as Marriott International, Kempinski, Starwood Hotels & Resorts, CapitaLand in across three continents: Middle East and Africa, Asia Pacific, and Europe. His roles involved leading international delegations, leisure luxury selling, cultivating corporate account relationships and enhancing guest experience.
Prior to joining Lily Hotels, Imroz held the position of Group Director of Sales and Marketing at MerPerle Hotels & Resorts, based in Ho Chi Minh, Vietnam.
During the company’s high growth period, he established a high performing sales culture and oversaw the group’s sales and marketing function for the existing portfolio of five properties (1,500 keys inventory) as well as new hotels across Vietnam.
“I look forward to collaborating with my new team and leading them to a game-changing mind set whilst navigating Lily Beach Maldives Resort and Hideaway Beach Resort & Spa to achieve strong, profitable benchmarks for the industry and disrupting the industry norm. I am confident I will be able to propel the brand to even more successes and build on Lily Hotels’ vision to create value for our guests and stakeholders,” Imroz said.
At leisure, Imroz enjoys an early morning run and spending valuable time with family on weekends. He is also a fitness enthusiast.
Lily Hotels runs Hideaway Beach Resort & Spa, and Lily Beach Resort & Spa in the Maldives.
Hideaway Beach Resort is located on the crescent-shaped island of Dhonakulhi in the northernmost Haa Alif atoll of the Maldives, 290km from capital Male. Characteristic features are unique quietness, comfort and privacy in a 297,000sqm tropical setting.
A total of 103 spacious villas in 10 categories are situated at a great distance from each other, either amongst evergreen tropical vegetation or above the turquoise blue lagoon. A personal butler is available in almost all villa categories and fulfils all guest wishes. The resort’s culinary diversity is reflected in four restaurants and bars.
With a paradisiacal house reef to be explored directly from the beach, Hideaway Beach Resort is the only hotel in the Maldives with a fully equipped harbour. It also offers the largest rum and whiskey menu in the Maldives, and is home to The Spa at Hideaway Maldives, diving school Meridis Dive & Relax, and a professionally supervised Kids Club.
The five-star Lily Beach Resort is located on the 600-metre-long and 110-metre-wide island of Huvahendhoo in South Ari Atoll.
With its Platinum Plan, which includes far more than the traditional package of cocktails, premium brands, champagne and international culinary delights, Lily Beach offers luxury all-inclusive holidays at the highest level. These include two excursions, which can be selected from a wide range of activities, including sunset fishing, snorkelling trips or a visit to a local island.
At your disposal are 125 luxurious villas in five categories. Add to this, the Tamara Spa, Prodivers Diving School, a specialty and main restaurant featuring fine dining, three bars, a shisha lounge, Turtles Kids’ Club, and one of South Ari Atoll’s best house reefs. Guests can also enjoy a diverse entertainment programme with live music and DJs, traditional cultural performances, fish feeding and much more.
Awards
Angsana Velavaru achieves 4.8 rating in British Airways Customer Awards
Angsana Velavaru has received the British Airways Holidays Customer Excellence Award 2025, recognising the resort for consistently high levels of guest satisfaction and service.
The award is based on verified customer feedback and reflects guest experiences at the resort. Angsana Velavaru achieved an overall score of 4.8 out of 5, with recognition given for service delivery, attention to detail and guest care throughout the stay.
Located within a lagoon in South Nilandhe Atoll, the resort offers a range of accommodation options, including beachfront villas with direct beach access and its InOcean Villas, situated approximately one kilometre from the main island. These overwater villas provide a more secluded setting with open ocean views.
The resort caters to a variety of travellers, including families, couples and individual guests. Family-oriented programmes and shared activities are available, while other guests can take part in leisure, wellness and exploration experiences. Through its 101 Things To Do programme, guests can engage in activities such as snorkelling, marine excursions, cultural experiences and wellness sessions.
The surrounding reef environment provides opportunities for marine exploration, while the resort’s service approach focuses on delivering personalised guest experiences. This combination of natural setting and service delivery forms a central part of the resort’s offering.
The British Airways Holidays Customer Excellence Award is presented to hotels that achieve high customer ratings, serving as an indicator of guest satisfaction within the travel sector. For Angsana Velavaru, the recognition reflects its continued focus on maintaining service standards and delivering consistent guest experiences.
The resort continues to position its offering around accessibility to nature, varied experiences and a service model aimed at supporting guest comfort and engagement throughout their stay.
Action
Eri Maldives offers accessible reef diving and snorkelling
Eri Maldives is located within the waters of North Malé Atoll and is surrounded by a house reef accessible to both beginner and experienced divers. With four direct reef entry points and shore access, the resort offers opportunities for snorkelling, introductory dives and certified diving.
The house reef supports a range of marine life, including white-tip and black-tip reef sharks, nurse sharks, hawksbill turtles, mobula rays and spotted eagle rays, as well as schools of reef fish. The accessibility of the reef allows guests to explore the area over multiple days, providing opportunities to observe marine behaviour and habitats over time.
Turtle encounters
Hawksbill turtles are among the most frequently observed species on the reef. The resort’s dive team has identified 14 individual turtles, each recognised by shell patterns and physical features. These include turtles known as Rosie, Cara and Anna, which have been documented through repeated sightings.
The resort maintains records of these turtles, allowing returning guests to identify individuals over time. Guests may also contribute to this initiative by naming newly identified turtles that have not previously been recorded.
Manta ray season
From December to April, manta rays are known to visit cleaning stations at Bodu Hithi Thila, located approximately one hour by boat from the resort. During this period, ocean conditions support plankton flows that attract mantas to the area, where they can be observed feeding or visiting cleaning stations.
Night diving experiences
Night snorkelling and diving activities provide a different perspective on reef activity. Species such as reef sharks, trevallies, moray eels and nurse sharks become more active after dark, offering guests the opportunity to observe nocturnal marine behaviour.
At Eri Maldives, marine experiences form a central part of the guest offering, with the house reef providing consistent opportunities for exploration. The resort’s dive programme is designed to support repeated interaction with the marine environment, allowing guests to experience a range of underwater activity throughout their stay.
Accommodation is available in studio and beach villa categories, with full board packages offered for direct bookings, subject to availability.
Featured
The Halcyon Private Isles Maldives collaborates with Maldivian artist Ahmed Aleem
The Halcyon Private Isles Maldives, Autograph Collection has announced a collaboration with Ahmed Aleem Shakoor, who is currently in residence at the resort, introducing a creative element to the guest experience.
Aleem, a self-taught artist, is known for work that combines maritime themes, surrealism and symbolism. His practice spans watercolours, acrylics and mixed media, drawing inspiration from the Maldives’ history and ocean landscapes, often expressed through the use of light, depth and narrative.
During his residency, Aleem is working with the resort to develop a series of artistic and cultural experiences aimed at engaging guests. These include live painting sessions, informal interactions with the artist and workshops designed to encourage creative participation.
The programme forms part of the resort’s wider activities, with offerings such as mini canvas painting, coconut painting and creative art sessions available to guests. In addition, Tales Painted in Sunlight combines elements of Maldivian folklore, storytelling and visual art, providing further insight into local culture.
The collaboration reflects the resort’s approach to incorporating local artistic talent into its programming, while offering guests opportunities to engage with creative activities in a relaxed setting. The residency is designed to allow guests to explore artistic expression as part of their island experience.
As part of its seasonal programme, selected artistic activities are also included in the resort’s Easter offerings, providing additional opportunities for guests to take part in creative experiences during their stay.
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