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Banyan Tree and AccorHotels announce strategic partnership

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Banyan Tree Holdings has announced that it has entered into a heads of agreement with AccorHotels. Under a long-term partnership, both parties intend to collaborate to develop and manage Banyan Tree branded hotels around the world. Banyan Tree will also have access to AccorHotels’ global reservations and sales network, as well as its loyalty programme Le Club AccorHotels.

AccorHotels will invest an initial SGD 24 million (c. €16 million) in Banyan Tree and both parties will then co-develop the brands owned by Banyan Tree around the world. This investment will be made through a mandatory convertible debenture that at conversion will give AccorHotels an approximately 5% stake in Banyan Tree. AccorHotels has an option to purchase an additional approximately 5% stake.

Ho Kwon Ping, Executive Chairman of Banyan Tree, said: “This agreement is not only transformational for Banyan Tree, but is also an innovation for the global hospitality industry. With the current consolidation of mega hotel companies, smaller but also global players – many family-controlled – are also seeking strategic alliances with the global giants. Our strategic alliance with AccorHotels allows us to remain an independent company, enabling us to continue securing hotel management agreements on our own and yet accelerating Banyan Tree’s speed and scope of expansion but with AccorHotels helping us to grow our brands around the world. We believe this agreement will propel our brands rapidly to global reach and range and strengthen our ability to embrace change and innovation in the hospitality industry with a strong global partner. We are excited and committed to this partnership. “

Sebastien Bazin, CEO and Chairman of AccorHotels, said: “Our collaboration with Banyan Tree is a great opportunity to complement our business proposition to owners with iconic brands, while always better servicing our Guests. Banyan Tree Holdings has created key leading positions across Asia with luxury resorts, one of the fastest growing segments in the industry. We will bring scale to the network through our ability to develop and manage hotels under the Banyan Tree brands globally, hence strengthening our leadership in the luxury hotel space. We are confident that our investment will create incremental value for our shareholders.

Honeymoon

Sun, sand, searches: Maldives tops charts for 2025 newlyweds

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In an era where the quest for the perfect “romantic getaway” has surged by 83% in global Google searches year-on-year, the Maldives has been unequivocally named the top destination for newlyweds. According to new UK search and booking data from travel experts Travelbag, the island nation remains the most coveted long-haul honeymoon spot for 2025.

To determine where couples are heading to celebrate their nuptials, Travelbag’s specialists analyzed average UK Google search volumes alongside year-on-year booking trends from April 2024 to April 2025. The results highlight a clear winner, with the Maldives’ enduring popularity shining through.

Despite fierce competition from other idyllic locations, the Maldives holds the top rank with a staggering 19,200 average UK annual searches and a steady 5% year-on-year growth in bookings. This demonstrates the nation’s unshakable position as the quintessential honeymoon paradise in the minds of couples.

Here are the top long-haul honeymoon destinations according to Travelbag’s data:

  1. Maldives: 19,200 annual searches; 5% booking change
  2. Seychelles: 10,560 annual searches; 50% booking change
  3. Bali: 12,000 annual searches; 0% booking change
  4. Zanzibar: 8,640 annual searches; 86% booking change
  5. Costa Rica: 5,760 annual searches; 10% booking change
  6. St Lucia: 5,760 annual searches; -20% booking change
  7. Dubai: 3,840 annual searches; 30% booking change
  8. Antigua and Barbuda: 2,040 annual searches; 75% booking change
  9. Banff: 360 annual searches; 100% booking change
  10. Kyoto: 240 annual searches; 400% booking change

While destinations like Kyoto and Banff show remarkable growth in booking percentages, their search volumes indicate they remain niche choices compared to the mainstream appeal of the Maldives.

Danny Hugill, the designated Maldives destination expert at Travelbag, shared his advice for couples planning their romantic escape.

“The Maldives is the ultimate honeymoon destination, offering a mix of luxury, seclusion, and natural beauty,” he stated. “For a truly romantic and peaceful honeymoon, consider visiting between December and April, when there is plenty of sunshine and crystal-clear waters, perfect for relaxing on white-sand beaches and exploring vibrant coral reefs. At this time of year, temperatures range between 24°C and 31°C, so you’ll need to make sure you pack your sunscreen.”

Hugill also highlighted the diverse activities that await newlyweds: “Relaxation and romance take centre stage here. You can enjoy day-diving trips or head out on a glass-bottomed kayak together. But if you’re looking for something more exciting, there are plenty of watersports available on the islands, including water skiing and parasailing. You could even try a Maldivian cooking class to take some culinary skills back home with you.”

This latest data from Travelbag solidifies the Maldives’ esteemed status, proving that its unique blend of breathtaking scenery and luxurious intimacy continues to capture the hearts of couples worldwide, setting the standard for honeymoon destinations in 2025 and beyond.

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Awards

Banyan Tree Vabbinfaru’s spa secures top 3 spot in Travel + Leisure Asia’s 2025 Luxury Awards for Maldives

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Banyan Tree Vabbinfaru has been recognised as the #3 Best Spa in the Maldives in the Travel + Leisure Asia Luxury Awards 2025, reaffirming its place as a refined, award-winning sanctuary that embodies Banyan Tree’s timeless promise – a Sanctuary for the Senses.

Tucked within the picturesque, lush surrounds of North Malé Atoll, Banyan Tree Vabbinfaru invites travellers to rediscover the romance of travel and experience the Original Maldives—a place where time slows, nature heals, and presence is restored.

Pioneering the spa movement in the Maldives, Banyan Tree Spa was established in 1995 as the first international luxury resort-based spa in the Maldives. Guided by a vision to offer holistic, intuitive healing in harmony with nature, the spa continues to lead as an icon of tropical wellness and quiet rejuvenation.

At the heart of this distinction is the resort’s reimagined Banyan Tree Spa & Wellbeing (https://www.banyantree.com/maldives/vabbinfaru/spa/banyan-tree-spa-vabbinfaru ) philosophy – a holistic refuge where the rhythms of island life restore the senses, and each ritual is intuitively crafted to align mind, body, and soul. Treatments are delivered by therapists who undergo more than 600 hours of dedicated training at the Banyan Tree Spa & Wellbeing Academy, where the wisdom of ancient Asian healing is honoured and preserved.

Signature Spa Journeys combine locally grown botanicals, intuitive touch, and the soothing cadence of the ocean to awaken stillness and presence. The renowned Banyan Tree Spa Signature experience is at once enchanting and rejuvenating, designed for complete physical, mental, and spiritual renewal – an oasis for those seeking more than rest: a return to self.

Banyan Tree’s wellbeing philosophy embraces the belief that everyone aspires—and deserves – to live well. At its core is a dedication to purposeful, regenerative living, where personal and environmental wellbeing are deeply intertwined. Through healing in harmony with nature – one is gently invited to reconnect with self, others, and the natural world.

“As we celebrate 30 years of barefoot eco-luxury at Banyan Tree Vabbinfaru this year, this recognition is a tribute to our passionate therapists and reflects the essence of what we offer – a sacred place for renewal, reconnection, and a return to inner calm.”
— Elias Pertoft, General Manager, Banyan Tree Vabbinfaru and Dhawa Ihuru

This accolade arrives as the resort deepens its commitment to sustainability, local culture, and community empowerment. The recently launched Banyan Tree Connections programme furthers this mission, offering intuitive, regenerative experiences for those seeking grounding, growth, and greater meaning through intentional travel. (https://www.banyantree.com/maldives/vabbinfaru/offers/banyan-tree-connections )

Whether arriving in search of stillness or awakening, Banyan Tree Vabbinfaru remains an inviting, tranquil haven – a place to reignite the senses, honour ancient traditions, and rediscover what it means to feel whole.

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Awards

Minor Hotels’ Maldives resorts sweep Travel + Leisure accolades for unrivalled luxury

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Minor Hotels has prominently showcased its strength in the Maldivian luxury resort market, securing a remarkable number of accolades at the prestigious Travel + Leisure Luxury Awards Asia Pacific 2025. The group’s resorts in the Maldives were highly celebrated, reinforcing their position as leaders in the nation’s competitive hospitality landscape.

Leading the charge was Anantara Kihavah Maldives Villas, which achieved recognition across five distinct categories. The Baa Atoll resort was ranked among the best in the region, securing the #5 spot for ‘Best Resorts’ and the #4 position for its vibrant ‘Best House Reefs’. Its pool was named the 5th ‘Best Resort Pool’, and its Anantara Spa was listed as the 5th ‘Best Resort Spa’. The resort also earned a place for its luxurious accommodations, with its villas ranked #6 in the ‘Most Outrageous Villas’ category.

The recognition for Minor Hotels extended to its other properties in the archipelago. Anantara Dhigu Maldives Resort was also lauded as one of the top resorts in the region, placing at #8 in the ‘Best Resorts’ category.

Spa and wellness, a key pillar of the Maldivian tourism offering, saw further wins for the group. The Anantara Spa at Anantara Veli Maldives Resort was distinguished as the #4 ‘Best Resort Spa’ in the Asia Pacific, highlighting its excellence in providing world-class wellness experiences.

Niyama Private Islands Maldives also received significant praise. The resort’s exclusive ‘The Crescent’ was ranked #10 in the ‘Most Outrageous Villas’ category. Furthermore, the property’s leadership was celebrated, with General Manager Hafidh Al Busaidy being named the 5th ‘Best General Manager’ in the Maldives, a testament to the high standards of service and management at the resort.

These numerous awards, voted for by Travel + Leisure’s discerning global readership, underscore the strong appeal and exceptional quality of Minor Hotels’ portfolio in the Maldives, celebrating their commitment to luxury, service, and unique guest experiences.

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