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Niyama Maldives Named Best New Sensation at Tatler Travel Awards 2012

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Maldives Promotion House – Per AQUUM announced that its newest property NIYAMA Maldives won Best New Sensation at the Tatler Travel Awards held at the Ritz Hotel, London on 26th November 2012.

The prestigious Tatler Travel Awards are held in extremely high esteem and this year’s awards were no exception with the magazine’s new Travel Editor Francisca Kellett taking the stand to honor the award winners. An expert panel made up of Tatler’s editorial team select the winners, each hotel has been visited by Tatler and is chosen from the 101 hotels featured in the annual travel guide. To be awarded Best New Sensation the property must have recently opened and feature something inspiring and new to the world of travel. Tatler editors cite NIYAMA as: “Fresh, surprising and unexpected, this is the Maldives with a clear-cut twist. It is catch-your-breath stunning.” Previous award winners of the Best New Sensation include Viceroy Anguilla, Devi Ratn and La Residence South Africa.

Brian Gardiner, General Manager of NIYAMA was at the event to collect the award and commented; “As part of the Per AQUUM difference we wanted to create an iconic property that stands out not only in the Maldives, but globally and brings an element of stimulation and fun to the destination. This award is a direct reflection of this achievement. I am very proud to be part of such a visionary team that dares to be different at every turn and it is an absolute honor to receive this award on behalf of NIYAMA and Per AQUUM.”

Neil Palmer, CEO of Per AQUUM was also thrilled with the award; “To have Per AQUUM’s newest addition be named Best New Sensation is a fantastic achievement. A tribute and thanks to our NIYAMA owners, Dr. Ibrahim and Sanjay Maniku and our very dedicated teams both at NIYAMA and Per AQUUM.”

NIYAMA is the newest addition to Per AQUUM’s award winning portfolio. It brings an edgy, modern twist to the traditional Maldivian escape by balancing tranquillity with a sense of discovery, stimulation and fun. NIYAMA is home to the world’s first underwater music club, Subsix that was recently launched by global superstars Tinie Tempah and DJ Poet Name Life.

NIYAMA offers 86 Studios and Pavilions, with both beach and over water options available. LIME Spa is open both day and night and offers the perfect tropical oasis to relax and rejuvenate. The culinary experience at NIYAMA goes beyond guests’ wildest imagination, from Tribal the modern day campsite experience to Edge which plays on the theme of molecular gastronomy to the Deli where guests can grab and go during their Maldivian adventure.

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Reethi Faru Resort hosts Magda Linette ahead of new tennis season

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Reethi Faru Resort recently welcomed Magda Linette, a Top 20 professional tennis player, who selected the island resort as her training retreat while preparing for the Australian Open and the forthcoming tennis season. Away from the competitive spotlight, Linette utilised the resort’s private and tranquil setting, where expansive beaches, clear lagoon waters, and discreet luxury provided an environment conducive to both focused preparation and recovery.

Throughout her stay, Linette combined intensive training sessions with periods of rest, making use of the resort’s calm surroundings and seclusion. The natural setting of the Maldives offered an effective backdrop for physical conditioning and mental focus, supporting her preparations ahead of the season’s first Grand Slam tournament.

Known for its emphasis on privacy, understated luxury, and an authentic island atmosphere, Reethi Faru Resort continues to attract elite athletes seeking a destination that supports peak performance while delivering a refined island experience. The resort extended its best wishes to Linette as she progresses through the upcoming tennis season.

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Ifuru Island Maldives introduces refreshed day escapes for non-staying guests

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Ifuru Island Maldives has introduced a refreshed collection of Day Visit and Day Use experiences, inviting guests to enjoy the island’s signature energy, flavour, and freedom without an overnight stay.

Designed for locals, travellers, and island-hoppers seeking an effortless escape, the new range of Ifuru Day Escapes blends beachside relaxation, poolside indulgence, and curated dining moments, all set against the island’s vibrant and social atmosphere.

From relaxed mornings by the sea to golden-hour cocktails and sunset dining, each experience has been crafted to capture the spirit of Ifuru: playful, generous, and unapologetically fun.

Guests can choose from five distinct experiences, each offering a different rhythm of island life.

The Barefoot Beach Escape invites guests to slow down at the Beach Club with unlimited soft drinks, snacks, and sea views, perfect for a laid-back coastal day.

For those drawn to the pool, the Poolside Pleasure Pass combines unlimited pizza, soft drinks, and a hearty buffet lunch at Social House, ideal for sunseekers who like their days delicious.

Turning up the indulgence, Sip, Swim & Surrender offers unlimited cocktails alongside pool access and all-day dining, encouraging guests to fully let go of the clock.

Adventure lovers can opt for the Island Explorer Experience, blending pool time with Beach Club access, non-motorised water sports, snorkelling, and unlimited dining and drinks, delivering a full taste of Ifuru’s playful energy.

For couples or friends, The Ultimate Ifuru Escape offers the complete experience for two, combining all inclusions into one seamless, shared day of island indulgence. Sunset Worth Staying For

To complete the experience, Ifuru Island also introduces Sunset Indulgence at Waterfront, an evening dining journey featuring a five-course à la carte menu with unlimited cocktails and wines, served as the sun melts into the horizon.

“With these new day experiences, we wanted to open the doors wider to Ifuru,” said Marcel Sawyer, General Manager. “Whether you’re joining us for a few hours or staying from morning to sunset, this is about feeling the island’s rhythm, enjoying great food, and leaving with memories that linger.”

All Day Visit packages are available daily from 10:00 to 18:00, with the Waterfront dinner experience available from 18:00 to 22:00.

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Bollywood stars Sonakshi Sinha, Zaheer Iqbal celebrate festive season at SO/ Maldives

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This festive season, SO/ Maldives set the stage for a truly cinematic celebration as Bollywood actors Sonakshi Sinha and Zaheer Iqbal arrived in style, making a dazzling red‑carpet entry that set the tone for an unforgettable island experience.

Welcomed amidst flashing lights, island beats, and an electric festive atmosphere, the couple’s red carpet arrival marked the beginning of a glamorous seasonal escape. Framed by turquoise lagoons and pristine white-sand beaches, the moment perfectly blended Bollywood star power with the playful, high-fashion spirit that defines SO/ Maldives’ festive celebrations.

A perennial favourite on the Indian seasonal travel map, the Maldives once again lived up to its reputation as the ultimate festive getaway. During their stay, Sonakshi and Zaheer embraced the full spectrum of island indulgence from immersive Maldivian festive traditions and glamorous gala evenings to exhilarating diving adventures, exploring the vibrant underwater world of the Indian Ocean.

The festive programme at SO/ Maldives unfolded through a series of standout moments, with the duo joining guests for signature island rituals, exclusive celebrations, and high-energy events that flowed effortlessly from day to night. Whether beneath the stars at the festive gala or beneath the waves while diving, every experience reflected a celebration without limits.

“Maldives has always been on my festive travel list, and celebrating the season at SO/ Maldives made it truly exceptional,” shared Sonakshi. “From the Red Carpet welcome to the warmth of the traditions, the diving experiences, and the vibrant events, every moment felt special and memorable.”

Known for its vibrant design, creative energy, and statement celebrations, SO/ Maldives continues to attract global tastemakers and Bollywood icons seeking a destination that seamlessly blends luxury with personality. This festive season, the resort once again redefined island glamour proving that the red carpet doesn’t belong only to cities, but also to paradise.

For more information or to book your perfect festive getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com.

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