Business
Round Four: UK and EU back in the Brexit ring
Trade negotiators from Britain and the EU embark on a fourth round of post-Brexit negotiations Tuesday but no-one in London or Brussels expects a breakthrough.
Instead, once the latest cross-Channel video conferences are over, Prime Minister Boris Johnson and EU chief Ursula von der Leyen will meet to decide how to proceed.
A “high-level” June meeting to take stock of the talks was already foreseen in the political declaration signed by both parties alongside the divorce accord.
But it may take on more urgency now, as talks between EU negotiator Michel Barnier and his UK counterpart David Frost have revealed stark differences in approach.
Deadly pandemic
Britain is not now expected to ask for any extension to the post-Brexit transition and so is on track to leave the single market and EU customs union on December 31.
If no trade deal is in place by then, experts predict severe disruption to businesses already reeling from a coronavirus pandemic that no-one expected when Britain voted to leave the union in June 2016.
Barnier, the Brussels veteran and former French minister tasked by the remaining 27 EU members with negotiating an orderly Brexit, said last week that the talks would be telling.
“I expect that I will find out whether the United Kingdom wants to leave the single market at the end of this year with an agreement or without one,” he told German radio.
Later, he told British weekly The Sunday Times that he and Frost have a “joint responsibility” to head off disaster.
“If we don’t get an agreement then that will have even more consequences. And then of course those will be added to the already very serious consequences of the coronavirus crisis,” he said.
But despite the urgency of the matter, there is still profound disagreement in how London and Brussels want to approach the search for new arrangements to oversee trade and cooperation.
‘Independent state’
Barnier has been given a mandate to seek an ambitious overarching agreement to oversee a so-called “level playing field” in manufacturing, labour and environmental standards.
This would give British firms access to most — but not all — of the benefits of the single market, without exposing their European rivals to attempts to undercut standards.
Frost and Johnson, however, say they only want a simple trade deal that would preserve UK sovereignty while allowing the vast majority of trade to remain tariff-free.
And, rather than placing this under the aegis of a unique EU-UK pact, they want to pursue a series of deals in separate sectors such as trade, fisheries, aviation and energy.
“We expect the round to be constructive and to keep the process on track ahead of the high-level meeting later this month,” a British spokesman said.
“However, as David set out to Parliament last week, it’s clear that the EU needs to evolve its position to reach an agreement,” he warned.
Barnier has complained that Frost’s more aggressive “tone” in pushing the British case in an exchange of open letters last month could disrupt progress.
And Brussels officials are annoyed that Britain has, in their eyes, backtracked on a written agreement to accept level-playing-field guarantees as part of a future trade deal.
But London insists the draft UK proposals meet these commitments, and complains that the EU is refusing to offer the same kind of trade deal it signed with sovereign powers like Canada or Singapore.
“A balanced solution is needed which reflects the political realities on both sides, and we will continue to make sure our position is understood,” the spokesman said.
“We won’t agree to any EU demands for us to give up our rights as an independent state.”
With the sides camped out in conflicting visions of the way ahead, few experts expect this week’s talks — specialist committees Tuesday to Thursday, then Frost and Barnier on Friday — to bear fruit.
Late compromise
But with so much at stake, nobody expects the talks to break down irretrievably either.
“I don’t think much will happen in these talks,” said Anand Menon, academic and director of the think-tank UK in a Changing Europe.
“Barnier and Frost are saying the same thing, a no deal is perfectly plausible. At the same time, both sides would prefer to have a deal,” he said.
Neither does he expect Johnson and von der Leyen to achieve much by the end of the month.
“They will probably say that both sides are willing to continue talking,” he told AFP. “If we get a compromise it will come very late in the talks, in the autumn.”
Reporting and photos: AFP
Since 1990, Bestbuy Maldives (BBM) has been at the core of the Maldives’ hospitality supply chain. More than a distributor, BBM has become a trusted partner in shaping talent, raising standards, and building long-term capacity across the industry.
That commitment continues in 2025 through its title sponsorship of the Hotelier Maldives Awards, and its growing investment in culinary development and cross-industry collaboration.
Supporting the Ecosystem, Not Just the Event
BBM is the preferred partner for over 60 international brands. However, its true value lies in how it supports the people behind the brands. From chefs and service staff to back-of-house professionals, BBM works across the sector to create real impact.
This year, the Hotelier Maldives Awards 2025 expands its recognition with four new categories:
- Watersports Personality of the Year
- Diving Personality of the Year
- Airport Representative of the Year
- Resort Manager of the Year
These additions reflect a simple belief. Everyone who shapes the guest experience deserves to be seen. Not just the visible few. Everyone.
Hotel Asia and the Rise of Culinary Confidence
For more than two decades, BBM has served as the main sponsor of the Hotel Asia Exhibition and International Culinary Challenge, endorsed by the World Association of Chefs Societies (WACS).
This platform has consistently raised the bar by bringing over 25 WACS A-Grade international jurors to the Maldives each year. Through this effort, local chefs get to test their skills on a global scale.
To further encourage excellence, BBM launched the Chairman’s Trophy, awarded annually to the most promising Maldivian chef:
- 2023 — Chef Mohamed Adhil
- 2024 — Chef Ahmed Mazim
Each name marks a growing movement. Maldivian chefs no longer compete to participate. They compete to win.
Backing Global Exposure for Local Talent
BBM has directly sponsored Maldivian chefs to represent the country at global events, including:
- HOFEX 2017 in Hong Kong, where Chef Ahmed Fatheen and Chef Ismail Naseer earned silver
- La Sial 2018 in Abu Dhabi, where Chef Mohamed Adhil won both gold and silver
- FHA 2018 in Singapore, supporting emerging talent
- Asian Pastry Cup 2018, where Chef Aminath Hameed was recognized as a pioneering female chef
- Chinese Cuisine World Championship 2019, where Chef Ahmed Mazim won bronze
- World Chefs Congress and Expo 2022, where BBM sponsored six MNU students under its Building Young Talent initiative
Creating Spaces for Knowledge Transfer
Beyond competitions, BBM hosts world-class chefs to lead pro bono Masterclasses, including:
- Chef Bruno Ménard, holder of three Michelin stars
- Chef Edwin Leow, gold medalist at the IKA Culinary Olympics
These sessions are designed to be open, practical, and rooted in the everyday reality of resort kitchens.
Recognition with Purpose
BBM’s sponsorship of the Hotelier Maldives Awards 2025 is part of a larger support system. These awards are not marketing. They are memories. They capture the faces, names, and efforts of those who make the Maldives one of the most admired hospitality destinations in the world.
“When people are seen, they rise,” said Ali Afrah Hassan, Head of HR, Admin, and Corporate Affairs at BBM. “This platform is our way of saying you matter. Not just once a year, but every day you show up to serve.”
Whether through product support, recognition, training, or infrastructure, BBM is building something larger than supply chains. It is helping shape the culture of Maldivian hospitality.
BBM’s exclusive Dreidoppel Demo Tour, led by Master Pâtissier Frankie Robin, concluded successfully on Apr 30th, after a 10-day pastry training series across 15 leading Maldivian resorts that requested the training. Two city bakeries were also trained on the 30th. The initiative brought together global expertise and a strong commitment to raising pastry standards in the local hospitality industry.
This year’s sessions focused on practical pastry solutions using Dreidoppel’s premium ingredient range to create Panettone, Dubai chocolate brownies, Mousses, Crème Brûlée, Fill & Gloss applications, and Caramel Chocolate Snacks.
A standout feature of the tour was the passion shown by young chefs across the islands.
Chef Frankie Robin remarked, “What truly impressed me was how prepared and passionate the young chefs were. Their eagerness to learn, experiment, and take their skills to world-class standards made every session an absolute joy.”
Grounded in real kitchen challenges—speed, flavour, and efficiency—Chef Frankie’s demos showcased how smart ingredient choices can drive both creativity and performance.
A.V.S. Subrahmanyam, Chief Operating Officer at BBM, added, “At BBM, we believe in more than just supplying ingredients—we are committed to the professional growth of the industry. Collaborations like this empower culinary teams with global techniques and greater confidence.”
The tour reflects BBM’s ongoing efforts to strengthen the Maldivian foodservice industry through knowledge-sharing and access to world-class products.
Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.
The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.
With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.
“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.
In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.
“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.
The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.
A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”
As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.
Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.
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