Business
Round Four: UK and EU back in the Brexit ring

Trade negotiators from Britain and the EU embark on a fourth round of post-Brexit negotiations Tuesday but no-one in London or Brussels expects a breakthrough.
Instead, once the latest cross-Channel video conferences are over, Prime Minister Boris Johnson and EU chief Ursula von der Leyen will meet to decide how to proceed.
A “high-level” June meeting to take stock of the talks was already foreseen in the political declaration signed by both parties alongside the divorce accord.
But it may take on more urgency now, as talks between EU negotiator Michel Barnier and his UK counterpart David Frost have revealed stark differences in approach.
Deadly pandemic
Britain is not now expected to ask for any extension to the post-Brexit transition and so is on track to leave the single market and EU customs union on December 31.
If no trade deal is in place by then, experts predict severe disruption to businesses already reeling from a coronavirus pandemic that no-one expected when Britain voted to leave the union in June 2016.
Barnier, the Brussels veteran and former French minister tasked by the remaining 27 EU members with negotiating an orderly Brexit, said last week that the talks would be telling.
“I expect that I will find out whether the United Kingdom wants to leave the single market at the end of this year with an agreement or without one,” he told German radio.

Later, he told British weekly The Sunday Times that he and Frost have a “joint responsibility” to head off disaster.
“If we don’t get an agreement then that will have even more consequences. And then of course those will be added to the already very serious consequences of the coronavirus crisis,” he said.
But despite the urgency of the matter, there is still profound disagreement in how London and Brussels want to approach the search for new arrangements to oversee trade and cooperation.
‘Independent state’
Barnier has been given a mandate to seek an ambitious overarching agreement to oversee a so-called “level playing field” in manufacturing, labour and environmental standards.
This would give British firms access to most — but not all — of the benefits of the single market, without exposing their European rivals to attempts to undercut standards.
Frost and Johnson, however, say they only want a simple trade deal that would preserve UK sovereignty while allowing the vast majority of trade to remain tariff-free.
And, rather than placing this under the aegis of a unique EU-UK pact, they want to pursue a series of deals in separate sectors such as trade, fisheries, aviation and energy.
“We expect the round to be constructive and to keep the process on track ahead of the high-level meeting later this month,” a British spokesman said.
“However, as David set out to Parliament last week, it’s clear that the EU needs to evolve its position to reach an agreement,” he warned.
Barnier has complained that Frost’s more aggressive “tone” in pushing the British case in an exchange of open letters last month could disrupt progress.

And Brussels officials are annoyed that Britain has, in their eyes, backtracked on a written agreement to accept level-playing-field guarantees as part of a future trade deal.
But London insists the draft UK proposals meet these commitments, and complains that the EU is refusing to offer the same kind of trade deal it signed with sovereign powers like Canada or Singapore.
“A balanced solution is needed which reflects the political realities on both sides, and we will continue to make sure our position is understood,” the spokesman said.
“We won’t agree to any EU demands for us to give up our rights as an independent state.”
With the sides camped out in conflicting visions of the way ahead, few experts expect this week’s talks — specialist committees Tuesday to Thursday, then Frost and Barnier on Friday — to bear fruit.
Late compromise
But with so much at stake, nobody expects the talks to break down irretrievably either.
“I don’t think much will happen in these talks,” said Anand Menon, academic and director of the think-tank UK in a Changing Europe.
“Barnier and Frost are saying the same thing, a no deal is perfectly plausible. At the same time, both sides would prefer to have a deal,” he said.
Neither does he expect Johnson and von der Leyen to achieve much by the end of the month.
“They will probably say that both sides are willing to continue talking,” he told AFP. “If we get a compromise it will come very late in the talks, in the autumn.”
Reporting and photos: AFP
Business
SATA 2025 announces partnerships; confirms Hotelier Maldives, Maldives Insider as Media Partners

Hotelier Maldives and Maldives Insider have been confirmed as official Media Partners of the South Asian Travel Awards (SATA) 2025. The announcement was made during a signing ceremony held at Hulhulé Island Hotel, Maldives, where SATA unveiled its distinguished partners for the 9th edition of the annual awards.
Now in its ninth year, SATA has become a key platform for recognising excellence in South Asia’s tourism and hospitality sector. The partnership with Hotelier Maldives and Maldives Insider will strengthen the awards’ regional visibility and ensure extensive coverage of the event across Maldives and beyond.

This year’s awards ceremony will take place from 19th to 20th September 2025 at Cinnamon Grand Colombo, Sri Lanka, bringing together industry leaders, stakeholders, and innovators from across South Asia.
In addition to the media partnership, SATA 2025 also announced its corporate partners. Honda Marine has been named the Platinum Partner, while The Hawks, Velana International Airport, and Allied Insurance Company of the Maldives join as Gold Partners. Renaatus Realty has been confirmed as the Silver Partner, and Hulhulé Island Hotel continues as the official Hospitality Partner in the Maldives.

Speaking at the ceremony, SATA organisers noted that the strong lineup of partners reflects the growing importance of collaboration within the tourism and hospitality industry. With the support of its partners, SATA 2025 aims not only to celebrate outstanding achievements but also to foster long-term cooperation and sustainable growth in the region’s tourism sector.
The awards are endorsed by leading national tourism bodies and associations across South Asia, including the Sri Lanka Tourism Development Authority, Nepal Tourism Board, Visit Maldives Corporation Limited, and several travel and hotel associations across the region.

This year’s evaluation process was conducted by a panel of nine jury members representing different countries, including tourism leaders from India, Sri Lanka, Bangladesh, Nepal, Bhutan, Spain, and the Maldives.
Through partnerships with media outlets such as Hotelier Maldives and Maldives Insider, SATA 2025 will ensure broad engagement across key markets, strengthening its position as one of South Asia’s most prestigious hospitality and travel award platforms.
Business
BBM, Mamee Food Services partner to elevate Maldivian dining with Asian Cuisine Engagement Week

Bestbuy Maldives (BBM), a key supplier to the Maldives’ hospitality industry, in partnership with Mamee Food Services, has launched the Asian Cuisine Engagement Week. The programme, running from 29th June to 4th July 2025, is designed to introduce premium Asian sauces to the Maldives foodservice sector and upskill culinary professionals.
The official launch was held on Monday at BBM’s venue partner, the Faculty of Hospitality and Tourism Studies (FHTS) at The Maldives National University (MNU). FHTS continues to be a key collaborator with BBM on industry events and culinary development. The event was attended by over 40 chefs from leading hotels and restaurants in Malé. Representatives from Mamee Food Services travelled to the Maldives to lead the session, which included live product demonstrations and technical training.

The focus of the initiative is the introduction of Mamee’s premium Asian sauces, including the Daebak range, which features a variety of Korean and East Asian flavours. The programme aims to support chefs in incorporating these new products into their menus, fostering innovation within commercial kitchens.
AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives, commented on the initiative, stating, “Our goal is to be a strategic partner for the culinary community in the Maldives. This collaboration with Mamee Food Services is a direct reflection of that commitment. By providing access to new products and facilitating hands-on training, we are investing in the skills of chefs and supporting the evolution of menu offerings across the country. This initiative aligns with our broader strategy to continuously elevate the culinary standards in the Maldives.”

He added, “We believe that introducing high-quality, authentic Asian flavours through our partnership with a globally recognised brand like Mamee will provide a new dimension to the dining experience for tourists and locals alike. This reinforces BBM’s role as a trusted partner for global F&B brands seeking to make a mark in the Maldivian market.”
Jennifer Chee, Director of Food Service at Mamee Food Service, expressed her enthusiasm for the collaboration, stating, “We are incredibly excited to partner with Bestbuy Maldives to bring Mamee’s authentic Asian flavours to the vibrant culinary scene of the Maldives. This engagement week is a fantastic opportunity to showcase how our premium sauces, particularly the Daebak range, can inspire creativity and elevate dishes in professional kitchens.”
“We believe that by working directly with chefs and providing hands-on training, we can truly empower them to explore new culinary possibilities and deliver exceptional dining experiences to their guests. We look forward to seeing the innovative ways Maldivian chefs will incorporate our products.”

Following the launch in Malé, a dedicated follow-up session will be held at OBLU XPERIENCE Ailafushi for resort-based chefs. This session will include participation from properties within the Atmosphere Core group, providing hands-on training focused on the scalable integration of Mamee products into commercial resort kitchens.


Throughout the week, the culinary team from BBM and Mamee will conduct on-site visits and tastings at selected restaurants in Malé, offering further technical support and guidance.
This joint initiative between BBM and Mamee Food Services is set to drive menu innovation and provide culinary professionals in the Maldives with the tools and skills needed to meet evolving consumer tastes.
Business
2025 sees Maldives reach 1 million tourist mark in record time

Maldives has welcomed its 1 millionth tourist of 2025 on 7th June 2025, the fastest that the country has achieved a million tourists in our nation’s history.
Kajal Singh, an Indian national, arrived in the Maldives today on IndiGo flight 6E 1131 at 12:55. She is visiting for her honeymoon at Bandos Maldives. This is her first trip to the Maldives.

Visit Maldives, in collaboration with the Ministry of Tourism and Environment and Maldives Airports Company Limited (MACL), hosted a special celebratory event at Velana International Airport to commemorate this remarkable achievement.
“This milestone fills us with immense pride, reflecting the successful culmination of our destination marketing initiatives that showcase the true essence of the Maldivian experience,” stated Minister for Tourism and Environment Thoriq Ibrahim. “Welcoming one million tourists with such unprecedented speed is a powerful indicator of our global appeal, and I extend my sincere appreciation to all the hardworking individuals across the tourism sector whose dedication made this achievement possible.”

In a gesture highlighting the nation’s commitment to environmental sustainability, the one millionth visitor, Kajal, was invited to participate in the “Five Million Trees Planting Program” initiated by President Dr. Mohamed Muizzu. Kajal planted a tree at Hulhulé as part of this nationwide effort to combat climate change, enhance biodiversity, and promote a greener Maldives for future generations.
“This achievement is a clear indicator that we are well on our way to attaining H.E President Dr Mohamed Muizzu’s national tourist arrival target of 2.3 million for this year,” said CEO & MD of MMPRC Ibrahim Shiuree. “We are thrilled to celebrate this milestone with all our stakeholders, whose dedication and hard work are invaluable. Our commitment doesn’t end here; we are continually working to enhance the Maldives’ tourism industry and ensure the Sunny Side of Life remains a dream destination for everyone.”

The arrival of the 1 millionth tourist in 2025 marks a proud moment for Maldivian tourism, symbolizing the robust momentum generated by MMPRC’s strategic promotional efforts. Building on the resounding success of the recent Arabian Travel Market (ATM) 2025, where the Maldives captivated the global travel trade community with its powerful and immersive showcase, this milestone highlights the effectiveness of our enhanced global visibility and affirmed key industry partnerships.
Complementing these efforts, the ongoing comprehensive Summer Campaign, with its multi-market strategy spanning Europe and key international markets, is actively driving increased visibility and stimulating early bookings for both the summer and upcoming winter seasons. MMPRC’s marketing initiatives such as high-impact campaigns, strategic partnerships, and targeted outreach are significantly enhancing the Maldives’ global brand, boosting booking confidence, and solidifying its position as a leading, year-round holiday destination.
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