LUX* South Ari Atoll has been named the Leading All-Inclusive Hotel/Resort in South Asia and Leading All Inclusive Hotel/Resort in Maldives.

At the South Asian Travel Awards (SATA) Gala and Awards ceremony held at the Equator Village in the southernmost Maldives atoll of Addu Saturday evening, the two awards were received by Afeef Hussain, the Regional Director for Training, Development and Quality Assurance at LUX* Hotels and Resorts.

Cutting-edge designer villas and world-class dining can be found only a 30-minute seaplane flight away from the main Velana International Airport, making LUX* South Ari Atoll one of the most exciting resorts in the Maldives.

With 187 private villas dotted at the water’s edge along four kilometres of powder fine beach or perched on stilts above a crystal clear lagoon, these spacious pavilions and villas bring an entirely original vibe of coastal, beach house chic to the Maldives.

Excellent eating and drinking is always a cut above the rest at LUX*, and at LUX* South Ari Atoll, there is authentic South East Asian street food in the Maldives’ only over-the-water gourmet night market and world-class Chinese cuisine at East, along with the Japanese restaurant Umami, which offers live teppanyaki and dazzling selection of sakés.

While the resort has a PADI-certified dive centre, two infinity pools, a floodlit tennis court, a fitness centre and a renowned spa which hosts a wellness concierge and a menu of indulgent treatments, what sets the property apart from its neighbours are surprises, or better known as #ReasonstogoLUX. Designed to create lasting memories for guests, these ‘reasons’ can range from island-roasted coffee in Café LUX* to impromptu movie screenings at cinema paradise and the chance to hang your wishes on the Tree of Wishes.

The SATA 2017 Gala Retreat was held at the Equator Village in Addu. The retreat was stretched to three days starting Friday, with SATA Opportunity networking event, SATA Gala and Awards ceremony, and a tour of Addu for the participants.

More than 414 nominations from the Maldives, India, Sri Lanka, Bhutan and Nepal were received for the 39 categories included in this year’s edition of SATA. Online voting and judging by a panel of experts concluded in September.

Top hospitality brands operating in all the participating countries competed for the awards, with India represented by The Leela, Thaj Whitefield, Forest Canopy, Intersight, Mulberry Holidays, Holiday Kerala, Courtyard Marriot, Fragrant Nature, Sheraton Grande and Spice Jet.

Sri Lankan brands that vied to be recognised at a regional level include Cinnamon Hotels, Movenpick and SriLankan Airlines.

Shangri-La, Barahi, Mulberry, Himalaya Airline, Annafurna and Tashi Namgay Resort competed from Bhutan and Nepal.

Brands that were nominated from the host Maldives include Soneva, Amilla Fushi, Jumeira, Villa Hotels, LUX*, Adaaran Resorts, Voyages Maldives, Inner Maldives Maldives, Cocoon Maldives, John Keells Maldives Resorts, Summer Island Maldives, Embudu Village and Maldivian Airlines.

Launched last year by Maldives-based event management company Highrise, SATA has been endorsed by regional tourism authorities and organisations, including the Federation of Chambers of Commerce and Industry in Sri Lanka (FCCISL), Colombo Chamber of Commerce (CCC), Maldives Marketing and Public Relations Corporation (MMPRC), Maldives Association of Travel Agents and Tour Operators (MATATO), Confederation of Associated Tour Operators (India), Association of Travel Agents (ATA) Maldives, Association of Travel and Tour Operators India (ATTOI), Association of Professionals in Tourism (APT, India), Kerala Hotel General Managers Club (KHGMC), Nepal Tourism Board (NTB) and Liveaboard Association of Maldives (LAM).

SATA is the first ever regional travel awards endorsed by multi national associations, providing the tourism sector of the South Asian region with recognition towards their facilities and service excellence. It aims to encourage and raise service standards in the region’s tourism industry.

The awards’ first edition, which wrapped up with a gala ceremony at the iconic Mount Lavinia Hotel in Sri Lanka, saw an overwhelming support with more than 260 nominations. Major travel media organisations, including Maldives Insider, Asian Traveller, Asian Geographic, Asian Diver and Floating Asia were appointed as media partners of SATA 2016.