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LUX* South Ari Atoll appoints Jonas Amstad as General Manager

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LUX* South Ari Atoll has appointed seasoned hotel professional Jonas Amstad as the resort’s General Manager.

In an announcement, LUX* South Ari Atoll said Amstad joined its team from the Shangri-La Hotel in the Chinese city of Fuzhou, where he held the position of General Manager.

According to LUX* South Ari Atoll, Amstad would be responsible for ensuring that the resort stays ahead of the curve, while enhancing and enriching the guest experience that has earned it a loyal following and a global reputation for excellence. His challenge would also include steering the award-winning resort on its mission to bring the LUX* signature ‘lighter, brighter’ holiday experience to a diverse international clientele, it said.

“I am delighted to be given this opportunity to be a part of LUX* South Ari Atoll’s Maldives family, which is known and celebrated for the standards of service,” Amstad was quoted in the announcement, as saying.

“Driven by a philosophy rooted in traditional Maldivian hospitality, the LUX* team has been doing an excellent job in maintaining the resort’s market-leader position since its re-opening in September 2016, recently winning ‘Best Hotel in the Indian Ocean’ at the World Travel Awards 2017. I hope to lead the team to meet new challenges and to consistently provide the highest-quality service to our valued guests.”

Born in Switzerland, Amstad brings with him the expertise and experience of a three-decade career in global hospitality. Since his professional journey began in Beckenried, Switzerland in 1988, Amstad’s career has taken him to Eastern Europe, the Middle East, China, the islands of the South Pacific, and the Indian Ocean, and through a succession of senior hotel roles.

Fluent in English, French, German and Russian, Amstad is a true citizen of the world, and has worked in all aspects of hotel management, ranging from food and beverage to operations. He has also developed an exceptional understanding of the needs, tastes and expectations of travellers from a multitude of cultural backgrounds.

Cutting-edge designer villas and world-class dining can be found only a 30-minute seaplane flight away from the main Velana International Airport, making LUX* South Ari Atoll one of the most exciting resorts in the Maldives.

With 187 private villas dotted at the water’s edge along four kilometres of powder fine beach or perched on stilts above a crystal clear lagoon, these spacious pavilions and villas bring an entirely original vibe of coastal, beach house chic to the Maldives.

Excellent eating and drinking is always a cut above the rest at LUX*, and at LUX* South Ari Atoll, there is authentic South East Asian street food in the Maldives’ only over-the-water gourmet night market and world-class Chinese cuisine at East, along with the Japanese restaurant Umami, which offers live teppanyaki and dazzling selection of sakés.

While the resort has a PADI-certified dive centre, two infinity pools, a floodlit tennis court, a fitness centre and a renowned spa which hosts a wellness concierge and a menu of indulgent treatments, what sets the property apart from its neighbours are surprises, or better known as #ReasonstogoLUX. Designed to create lasting memories for guests, these ‘reasons’ can range from island-roasted coffee in Café LUX* to impromptu movie screenings at cinema paradise and the chance to hang your wishes on the Tree of Wishes.

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TTM Travel Summit 2023 unveils exciting new concept with interactive, engaging workshops

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Travel Trade Maldives (TTM) has introduce an elevated concept for the highly anticipated TTM Travel Summit 2023. Building upon 6 years of success, this year’s summit promises an immersive and engaging experience, focusing on interactive brainstorming sessions and workshops that will shape the industry’s future.

TTM Travel Summit 2023 boasts a dynamic lineup of sessions and workshops designed to encourage active participation from industry stakeholders. With keynote presentations by industry experts and collaborative brainstorming sessions, the summit will explore crucial topics essential for advancing the tourism sector in the Maldives.

Attendees can anticipate thought-provoking discussions on the future of aviation in the Maldives, exploring emerging trends and challenges that will significantly impact the travel industry. The evolving role of travel agents in the digital era will also take centre stage, emphasising the importance of adapting to changing landscapes and embracing new strategies.

Another significant focus of the summit will be marketing the Maldives to new markets, with experts sharing insights on diversifying tourism products. Furthermore, participants will gain valuable knowledge on media and content strategies for effective tourism promotion, unravelling the secrets behind captivating travel stories and engaging content.

TTM Travel Summit is an exclusive invitation-only event that brings together thought leaders, industry shapers, and senior decision-makers professionally engaged with Maldives tourism. By fostering collaboration and knowledge exchange, the summit aims to propel the industry forward and pave the way for a thriving future in travel.

Registration for the TTM Travel Summit will be open from 1st July onwards, and industry professionals are encouraged to secure their spot early to be part of this groundbreaking experience.

Taking place from August 22nd to 24th, 2023, TTM Maldives 2023 will feature TTM Connect Meetings during the first two days at Meeruma Conference Facility, followed by the TTM Travel Summit and the prestigious TTM Awards & Gala Night on the final day at CROSSROADS Maldives.

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Visit Maldives collaborates with SQ to showcase Maldives with familiarisation trip for Chinese market

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Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) concludes a familiarisation trip in collaboration with Singapore Airlines (SQ). The trip was held from 29th May to 4th June 2023. This familiarisation trip provided participants from the Chinese market with an immersive experience of the world-class Maldivian hospitality, focusing on affordable luxury and sustainability in the Sunny Side of Life.

The familiarisation trip commenced 31st May 2023, following the Visit Maldives Storytellers’ Conference 2023. It featured representatives from various publications and social media platforms, with a specific focus on the mass market. This trip generated extensive coverage that highlighted the unique geographical features of the Maldives and its one-island-one-resort concept, along with the exceptional experiences that have made the Maldives one of the world’s most sought-after holiday destinations.

With a estimated combined reach of 1,270,000, leading publications and platforms such as Travel+Leisure, City Traveller, Conde Nast Traveller 悦游, Voyage 新旅行, and 公众号:飞客 Flyer Tea provided coverage that reached a wide audience. During the trip, participants had the opportunity to engage with consumers on social media, share first-hand experiences of Maldivian hospitality through local life experiences, and promote the destination’s sustainability efforts. The trip showcased the range of unique experiences available in the Maldives, highlighting its position as a top destination and environmentally-friendly getaway. Through this trip, MMPRC aimed to not only reach a vast audience but also create a strong presence on various platforms and entice travellers to experience the unparalleled beauty and hospitality of the Maldives.

MMPRC aims to promote the Maldives as a safe and attractive destination for Chinese travellers through this activity. China has consistently been in the top 10 source markets for the Maldives in terms of arrivals pre-pandemic, and despite the challenges posed by the pandemic, the market is showing promising signs of recovery. In the first quarter of 2023, 17,691 Chinese tourists visited the Maldives, and the Maldives aims to leverage its presence on various platforms to gain a competitive advantage over other destinations.

This familiarisation trip with Singapore Airlines is part of a broader marketing strategy that includes ongoing PR activities, social media promotions, joint campaigns with leading travel agencies, and more. MMPRC is dedicated to enhancing destination presence in the Chinese market and capitalising on the growing interest in travel opportunities post-pandemic.

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Perspective and Maldives Promotion House announce strategic partnership and appointment of Ali Naafiz as editor of Hotelier Maldives

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Perspective Pvt Ltd is pleased to announce the appointment of Ali Naafiz as the Editor of Hotelier Maldives, following the strategic partnership with Maldives Promotion House Pvt Ltd, publisher of Maldives Insider. This collaboration marks an important milestone in the travel media landscape of the Maldives, as it brings together two prominent entities with a shared vision for excellence and growth.

The partnership between Perspective Pvt Ltd and Maldives Promotion House Pvt Ltd will facilitate a seamless integration of resources and expertise, leveraging their collective experience in publishing, media, and management, amounting to almost three decades. This union sets the stage for innovative growth and synergy, enabling the companies to deliver even greater value to their readership and partners.

Ali Naafiz brings a wealth of knowledge and expertise to his new role as the Editor of Hotelier Maldives. With his extensive experience in the media industry, he is poised to lead the publication towards new horizons of success and recognition. Ali Naafiz’s deep understanding of the Maldives’ hospitality sector will be instrumental in providing insightful and impactful content, further solidifying Hotelier Maldives’ position as the premier source of information for the industry. Ali Naafiz will also retain his roles at Maldives Insider and Next Media Group.

In addition to this exciting appointment, Perspective Pvt Ltd is thrilled to announce that the annual GM Forum hosted by Hotelier Maldives will undergo a significant revamp. This strategic decision reflects Perspective Pvt Ltd’s commitment to continuously evolve and innovate its product portfolio to cater to the evolving needs and demands of the industry. The revamped GM Forum will provide a platform for industry leaders, professionals, and stakeholders to engage in meaningful discussions and collaborate on shaping the future of the Maldives’ hospitality landscape.

Perspective Pvt Ltd and Maldives Promotion House Pvt Ltd, are excited about the possibilities that lie ahead. We remain steadfast in our dedication to delivering exceptional value to our esteemed readership and partners, while striving for continuous improvement and innovation.

For media inquiries or more information, please contact:

info@hoteliermaldives.com

info@maldives.net.mv

About Perspective Pvt. Ltd.

Perspective Pvt. Ltd. is the publisher of Hotelier Maldives, the premier hospitality magazine in the Maldives. Dedicated to providing an exceptional platform for industry professionals to connect, share insights, and discover new opportunities, Hotelier Maldives is a trusted source of information and inspiration for the vibrant hospitality community.

About Maldives Promotion House Pvt. Ltd.

Maldives Promotion House Pvt. Ltd. is the publisher of Maldives Insider, a leading travel platform exclusively dedicated to showcasing the beauty and wonders of the Maldives. With a passion for excellence and an unwavering commitment to promoting the Maldivian tourism industry, Maldives Promotion House provides insightful information and engaging content to its global audience.

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