The Global Wellness Institute (GWI), a leading non-profit research organisation for the global wellness industry, announced a strategic collaboration with JOALI BEING, marking the Maldives as the 11th country to feature on GWI’s Geography of Wellness platform. JOALI BEING, which opened in 2021, is a pioneering wellbeing resort designed around biophillic principles and focused on delivering transformative, holistic wellness experiences.

The Maldives, as an island economy, has emerged as a premier destination for luxury wellness tourism and spas. The country’s wellness economy comprises two major segments: wellness tourism, valued at $1 billion following an impressive annual growth rate of 35.4% from 2022 to 2023, and the spa sector, valued at $448 million, with an exceptional 63.7% growth rate over the same period.

Through this collaboration with JOALI BEING, GWI has made detailed data on the Maldives’ position within the $6.3 trillion global wellness economy accessible to stakeholders interested in investing in the country’s expanding wellness tourism and spa industries. GWI’s chair and CEO, Susie Ellis, emphasised that by sponsoring the Geography of Wellness report, JOALI BEING is playing a pivotal role in shaping the future of wellness tourism in the region. This collaboration aims to help the Maldives capitalise on the rising demand for wellness travel while maintaining competitiveness in the evolving wellness tourism sector.

Özgür Cengiz, global director of wellness development at Gürok Tourism Group, which operates JOALI BEING, expressed pride in the partnership with GWI. Cengiz highlighted the Maldives’ long-standing association with luxury and natural beauty and noted that the collaboration integrates data-driven wellness insights to enhance its global appeal. By aligning offerings with emerging trends such as nature connection, eco-wellness, and transformative travel, the initiative seeks to attract high-value travellers while promoting sustainability and community development.

The Maldives, spanning 1,192 islands across 26 atolls, is celebrated as a quintessential island paradise with jewel-like islands, white sands, turquoise waters, and luxury wellness resorts. Nature-centred wellness experiences, including encounters with vibrant coral reefs teeming with sea turtles, manta rays, and whale sharks, highlight one of the world’s richest marine ecosystems. The Maldivian way of life fosters a deep connection to nature, with a diet rich in tropical fruits, herbs, and fresh seafood contributing to holistic wellbeing. Environmental sustainability remains a key priority, with government-led initiatives aimed at protecting coral reefs, mangroves, and seagrass beds to ensure harmonious coexistence with tourism.

The Maldives’ traditional healing practice, Dhivehi beys, combines indigenous plant-based remedies with global influences to restore balance within the body. Emphasising harmony among the body’s ‘humours’ of hot, cold, and dry, Dhivehi beys uses natural herbs for healing. The government has recognised its cultural significance and is actively integrating this ancient tradition into tourism, allowing visitors to experience it alongside the country’s natural beauty.

The Global Wellness Economy: Maldives report provides critical data for industry stakeholders and is available for free download.

The Global Wellness Institute (GWI) is a nonprofit organisation recognised as a leading global research and educational resource for the wellness industry. It introduces major industry initiatives and hosts regional events to unite leaders in shaping the future of wellness. GWI aims to improve global health by educating institutions, businesses, and individuals on preventing disease, reducing stress, and enhancing overall quality of life, with a mission to empower wellness worldwide.

Milaidhoo Maldives invites guests to embrace the new year with a rejuvenating 3-Day Detox Journey this January. Nestled within the UNESCO Biosphere Reserve of Baa Atoll, this private island sanctuary provides an idyllic setting for relaxation, disconnection, and restoration of balance to the mind, body, and spirit.

Designed in line with the latest wellness trends and the growing demand for holistic renewal, the exclusive program is curated in partnership with TheraNaka. Drawing inspiration from traditional healing practices and modern wellness insights, the journey focuses on dosha identification, balanced nutrition, mindful movement, and soul-soothing treatments, enabling participants to leave 2024 behind and step into 2025 feeling recharged and renewed.

The 3-Day Detox Journey:

• Day 1: Personalised Wellness – The detox journey begins with a 45-minute private consultation to identify the guest’s unique dosha—the body’s elemental energies—and includes a basic nutrition consultation tailored to individual needs. This insightful session provides the foundation for the days ahead, helping participants align their lifestyle for optimal balance and vitality.
• Day 2: Movement and Nourishment – The second day starts with a rejuvenating yoga session designed to awaken the body and mind. Following the practice, guests enjoy a refreshing detox juice crafted specifically for their dosha, accompanied by a carefully prepared dosha-balancing breakfast. The culinary team provides an explanation chart and ingredient list, ensuring participants can replicate the experience at home. The day concludes with a 90-minute treatment aimed at harmonising the body and senses.
• Day 3: Empowerment and Transformation – On the final day, participants dive deeper into the detox journey with a hands-on DIY class led by the resort’s chef, where they learn to create their own nutrient-rich, dosha-aligned meal. The experience continues with a two-hour chakra-balancing treatment to realign energy centres, leaving guests feeling grounded and restored. Before departure, a personalised consultation offers actionable takeaways for integrating wellness into daily life long after leaving the island.

Milaidhoo is described as more than just a destination—it is a haven of serenity, understated luxury, and heartfelt hospitality. From the turquoise waters surrounding the island to the gentle sway of palm trees, every detail is meticulously designed to help guests reconnect with nature and themselves.

The resort’s wellbeing program combines the wisdom of ancient traditions with modern approaches, making it an ideal choice for those seeking a fresh start. Whether a seasoned wellness enthusiast or new to the detox experience, the journey is tailored to meet participants wherever they are on their wellness path.

Holiday Inn Resort Kandooma Maldives has announced the return of the Active Escapes retreats in 2025. The week-long Active Escapes Maldives Festival will be held from 27 April to 4 May 2025 at the private island resort. This event is set to be the largest Active Escapes event of the year, attracting those who enjoy combining energetic recreation with a serene holiday atmosphere. Prices for the retreat start from US$2,600++ per person, twin share.

Sharon Garrett, Director of Marketing at Holiday Inn Resort Kandooma Maldives, expressed excitement about collaborating with Active Escapes again in 2025. “The week-long retreat-style festival offers a unique mix of adventure and relaxation. It’s perfect for individuals who prioritise health and fitness while on vacation or are looking to start fresh,” she said.

Garrett further noted, “It’s not a boot camp where you feel deprived of all the enjoyable aspects. On an Active Escapes retreat, guests can indulge in delicious cuisine prepared by the resort’s talented chefs and enjoy an impressive drinks list. The concept is to work out hard during the day and reward yourself in the evening.”

Active Escapes curates experiences that cater to a wide range of preferences, from water-based activities like snorkelling and kayaking to scuba diving and more. In addition to aqua-centric pursuits, there is also time for holistic well-being. This includes yoga sessions against the backdrop of breathtaking sunrises or sunsets, visiting the Kandooma Spa by COMO Shambhala in the resort gardens, or simply taking a moment to relax and reflect by the beach with the soothing sounds of the waves. Active Escapes emphasises both the thrill of leisure pursuits and group fitness activities, as well as the tranquility and balance that can be achieved by embracing nature’s beauty and being present in this island paradise.

The Active Escapes Maldives Festival 2025 is all about having fun and attracting people from all around the world. It’s not solely for fitness enthusiasts; on the contrary, it offers a welcoming environment where the goal is for participants to leave a bit fitter than when they arrived in the Maldives, although the ultimate decision on participation level is up to them. There are varying degrees of difficulty in the program to ensure that those seeking a more intense workout feel challenged, while those needing a less intense workout are well catered for.

Active Escapes are particularly popular with solo travellers, who make up half of their bookings globally. The main age group is 20-40 years, although there have been guests in their late 50s on occasion.

The seven-night Active Escapes Maldives Festival 2025 hosts have been confirmed as the highly popular Peter Day and Nathan Ryles. ‘Second Release’ Packages start from US$2,600 per person twin share (excluding flights) and US$3,500 for a single room, and include:

• Shared speedboat transfer airport-island-airport (Day 1 and Final Day)
• 7 nights accommodation at Holiday Inn Resort Kandooma Maldives
• Daily brunch at Kandooma Cafe (except on arrival day)
• Nightly dinner at Kandooma Cafe (except on departure day)
• Fitness, yoga, and other activities daily (starting on Day 2)
• Choose your activity (surfing, SUP, shark snorkelling)
• Snorkel Maldives Reef boat trip
• Free scuba dive (certified divers only, terms and conditions apply)
• Breath work and ice baths
• Live music and DJs
• Open mic night
• Themed party day
• Reverse raffle – lots of prizes to be won!
• Photo package
• Active Escapes welcome pack