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World Tourism Day on “Tourism and Water”: greater efforts on water preservation needed

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Maldives.net.mv – 27th of September marks the United Nations´ calendar day highlighting tourism, a sector that is driving socioeconomic growth and development all over the world. On World Tourism Day 2013, dedicated to “Tourism and Water – Protecting Our Common Future” in line with the International Year of Water Cooperation, stakeholders called for greater global efforts in water preservation.

Opening the official celebrations of World Tourism Day (WTD) 2013, hosted this year by the Maldives, President Mohammed Waheed Hassan Manik said “Solutions to the Maldives´ water challenges are in the tourism sector. I hope that the industry will pay attention to the way the Maldives has been addressing the water challenge. The Maldives must become an example of what can be done.”

The call by the United Nations Secretary-General, Ban Ki-moon on the responsibility of the tourism sector to safeguard and intelligently manage water was echoed by UNWTO Secretary-General Taleb Rifai: “As one of the world’s leading socio-economic activities, the tourism sector must take a leadership role and ensure companies and destinations invest in adequate water management throughout the value chain.”

The Minister of Tourism, Arts and Culture of the Maldives, Ahmed Adeeb Abdul Gafoo, stressed how “tourism has become a powerful force for environmental preservation and protection. For our country, the tourism sector constitutes a priority because it is an important asset for the creation of wealth and employment.”

“This is a crucial issue for PATA and its members. The growth of the tourism sector brings inevitable challenges of balancing sustainability. We are delighted to join the celebrations of World Tourism Day and support this important and timely initiative here in the Maldives” said Martin Craigs, CEO of the Pacific Asia Travel Association (PATA).

Tourism to lead in water preservation

As the highlight of WTD 2013, a high-level Think Tank on Tourism and Water gathered leading experts on water preservation, public and private sector tourism stakeholders and media experts to discuss key issues contributing to a more sustainable water future.

The following are the key insights of the Think Tank conclusions:

  • The Maldives is a paradigm of well-managed and sustainable water use in developing island States, where the availability of fresh water and the level of water consumption for tourism have become a particular concern.
  • With over one billion people traveling the world every year, the tourism sector can play an educational role as a water-conscious sector.
  • Though tourism only uses 1% of global water consumption, challenges remain for water use at destinations, since the sector often competes with other sectors for water.
  • There is significant room for increasing efficiency and reducing cost of water consumption in hotels (water accounts for 10% of utility bills in many hotels, most of which pay for the water they consume twice, first in buying fresh water and by disposing of it as wastewater).
  • Investing in green technology is economically beneficial, with profits from water sanitation and wastewater treatment having a return on investment (ROI) of one to three years.
  • Given tourism´s size and reach, the sector is well-positioned to make a real contribution to preserving the world´s precious water resources.

World Tourism Day (WTD) is held annually on 27 September.

Its purpose is to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value. The event seeks to address global challenges outlined in the United Nations Millennium Development Goals (MDGs) and to highlight the contribution the tourism sector can make in reaching these goals.

Awards

Amilla Maldives wins ‘Most OutThere Initiative’ award for Inclusive Travel

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Amilla Maldives has been named a joint winner in the Most OutThere Initiative in Inclusive Travel category at the Experientialist Awards 2026, following a Highly Commended recognition in the same category in 2025.

The Experientialist Awards recognise organisations shaping travel through inclusivity, individuality and design, with the inclusive travel category highlighting initiatives that address not only accessibility, but also how journeys are experienced by guests.

At Amilla Maldives, accessibility is integrated into the overall guest experience. The resort adopts an approach that begins at the planning stage and continues throughout the stay, with a focus on understanding individual guest needs and adapting experiences accordingly.

Aligned with its In Harmony with Purpose philosophy, the resort has introduced a range of measures aimed at improving accessibility. These include villa features designed for ease of use, accessible pathways across the island and adaptive experiences such as inclusive snorkelling and wellness sessions.

As an IncluCare Verified resort, Amilla Maldives continues to develop its offering through feedback and collaboration, with the aim of enhancing inclusivity across its operations.

Commenting on the recognition, Morgan Martinello said the resort remains focused on creating travel experiences that feel natural and accessible. He noted that the continued recognition reflects the resort’s ongoing efforts to improve inclusivity.

The award from OutThere, a platform focused on diversity and inclusion in travel, marks a further step in the resort’s efforts to create accessible and inclusive guest experiences.

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One year on: Centara Grand Lagoon Maldives marks milestone

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Centara Grand Lagoon Maldives, part of Centara Hotels and Resorts, has marked its first anniversary, highlighting a year of operations as a luxury island resort within The Atollia development.

During its first year, the resort has received international recognition, including being named among Favourite Overseas Leisure Hotels in the Condé Nast Traveller Middle East Readers’ Choice Awards 2025 and listed among the Top Ten Best Maldives Resorts in the DestinAsian Readers’ Choice Awards 2026.

Since opening, the resort has offered a collection of beachfront and overwater villas, along with two- and three-bedroom residences designed to provide privacy and space. Accommodation options include private pools or Jacuzzis, with design elements incorporating contemporary architecture, natural materials and Thai-inspired influences.

The resort’s concept draws on Thai heritage, reflected across its wellness, dining and guest experiences. At SPA Cenvaree Retreat, treatments are inspired by traditional Thai wellness practices. Dining options across the resort include live cooking experiences at The Gallery, Mediterranean-inspired seafood at Bluefin, and beverage offerings at venues such as Sunset Social, The Club and Coco Drift.

Guests can also take part in a range of leisure and recreational activities, including water sports and marine experiences. The resort caters to a variety of travellers, offering facilities for families, including a kids’ club and an entertainment zone for teenagers, as well as spaces for private events, group stays and corporate gatherings.

Commenting on the milestone, Jorge Fernandez said the resort combines elements of Thai heritage with the Maldivian environment to create a distinct guest experience. He noted that recognition received during the first year reflects the resort’s approach to hospitality, sustainability and service, while also acknowledging the role of guests and staff in its development.

As it marks its first anniversary, Centara Grand Lagoon Maldives continues to focus on delivering curated guest experiences, with an emphasis on hospitality, design and sustainable operations within the destination.

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InterContinental Maldives Maamunagau Resort launches Beach Reads programme

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InterContinental Maldives Maamunagau Resort has introduced a new Beach Reads programme, designed to encourage guests to engage in reading as part of a broader focus on mindful travel and leisure.

The initiative aligns with emerging travel trends highlighting a growing interest in literary-inspired experiences, where travellers seek meaningful activities that combine storytelling with natural surroundings. The programme aims to provide guests with opportunities to disconnect from daily routines and engage in quieter, reflective moments during their stay.

At the centre of the initiative is a rotating Book of the Month, selected to reflect themes such as wellness, nature and exploration. Guests are informed of the selected title prior to arrival and may request a complimentary physical copy, which is delivered by the resort’s Island Curator. The programme is intended to create shared points of engagement among guests, encouraging discussion and interaction through a common reading experience.

From 1 May, selected areas of the resort will be designated as Book Nooks, offering spaces for reading and relaxation. These include shaded cabanas, a netted lounge area within the adults-only The Retreat, and an overwater jetty swing overlooking Maamunagau Lagoon.

The Beach Reads programme also incorporates a personalised approach. Guests are invited to share their reading preferences, including preferred genres and publications, through a pre-arrival form. These preferences are used to curate tailored reading selections, which are made available during their stay.

As part of the initiative, guests are offered plantable bookmarks as a keepsake. The biodegradable bookmarks are designed to be planted after departure, reflecting the resort’s approach to sustainability and providing a reminder of the reading experience during their stay.

Through the Beach Reads programme, InterContinental Maldives Maamunagau Resort positions reading as an integrated part of the guest experience, combining leisure, personal reflection and environmental awareness within the island setting.

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