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Sun, Sand and Sea is the main attraction of Maldives: survey

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Vilu Reef

Maldives Promotion House – Ministry of Tourism, Arts & Culture of Maldives has revealed the findings of tourist survey conducted at Ibrahim Nasir International Airport. According to the survey 42% said sun, sand and sea is the main reason to select Maldives for holiday while 22% selected Maldives peace and tranquility. 12% selected Maldives for being a unique destination like no other.

Some important findings of the survey are:

  • 21% tourists are repeaters
  • 36% visitors from Europe are repeaters while 95% of Chinese are visiting for the first time.
  • 26% visitors’ main source of information is internet while 26% visitors get information by word of mouth.
  • 18% Travellers’ depend on travel agents while for information while only 4% got the information from trade fairs.
  • 13% of the visitors spend less than 3 nights while 52% spends 4-7 night. 35% visitors spend over 7 nights in Maldives.
  • 23% of the visitors are honeymooners and favourite activity at the islands is snorkelling with 40% extremely happy with the underwater beauty.
  • Most of the travellers found authentic souvenirs expensive.
  • 94% of the holidaymakers have enjoyed Maldives and 87% will return to Maldives for holiday.

The survey was conducted by Ministry of Tourism, Arts and Culture at Ibrahim Nasir International Airport in February. Total of 1,512 tourists joined the survey.

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Drink

Kevin Armstrong to appear at The St. Regis Maldives for exclusive December residency

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The St. Regis Maldives Vommuli Resort welcomes Kevin Armstrong, owner of London’s acclaimed Satan’s Whiskers Cocktail Bar, for an exclusive two-day appearance this December as part of the resort’s celebrated Tastemaker Series.

A globally respected figure in modern cocktail culture, Armstrong brings more than 25 years of beverage, business, and operational expertise to the Maldives, offering guests a rare opportunity to experience the philosophy and precision behind one of the world’s most influential cocktail bars.

Events will take place at the resort’s signature Whale Bar, a striking overwater destination inspired by the form of a whale shark and set above the turquoise lagoon with uninterrupted views of the Indian Ocean. Known for its refined yet relaxed atmosphere, Whale Bar provides the perfect setting for Armstrong’s meticulous, method driven approach to cocktails.

On 7 December, guests are invited to a Master Gin & Martini Class, a complimentary session exploring the elegance, balance, and technique behind two of cocktail culture’s most enduring styles. Drawing on his deep knowledge of classic preparation and modern execution, Armstrong will guide guests through flavour, structure, and best practice, offering insight into how simplicity, when done well, becomes exceptional.

Across 8 and 9 December, Armstrong will take over the Whale Bar for two evenings, presenting a Satan’s Whiskers Bar Takeover. Guests can enjoy a specially curated menu of cocktails inspired by the bar’s celebrated ethos—focused on quality, consistency, and method—while experiencing the energy and craftsmanship of a true London institution reimagined in a Maldivian setting.

Kevin Armstrong is the founder and owner of Satan’s Whiskers, a multi award winning cocktail bar in East London, consistently recognized among the best bars in the world. An entrepreneur, educator and consultant, he is co author of Round Building, a respected guide to practical bartending technique. His career includes senior beverage and operations roles with some of London’s most influential hospitality brands, including Milk & Honey, as well as extensive experience across restaurants, street food markets, festivals, and large scale events.

Armstrong’s work in bar design, consultancy, and bartender education has seen him deliver seminars in over 30 countries and contribute to the opening of more than a dozen venues worldwide. Fiercely passionate about beverage quality and execution, his approach continues to champion clarity of flavor, disciplined technique, and exceptional guest experience.

Set on a private natural island in the Dhaalu Atoll, The St. Regis Maldives Vommuli Resort is renowned for its Iconic design, bespoke St. Regis Butler Service, and exceptional hospitality. The resort offers an all villa experience, with both beach and overwater villas featuring private infinity pools and uninterrupted ocean views. At its pinnacle sits the John Jacob Astor Estate, the Maldives’ largest three bedroom overwater villa.

This collaboration forms part of the resort’s ongoing Tastemaker Series, which brings influential global talents in mixology, gastronomy, fine wine, wellness and culture to one of the Maldives’ most captivating private island destinations, offering guests rare access to the world’s leading creative voices.

Event Details:

  • Master Gin & Martini Class | Whale Bar: 7 December | 15:00 – 16:00
  • Bar Takeover | Whale Bar: 8–9 December | 17:00 – 20:00

For more information and details, please visit www.stregismaldives.com.

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Awards

Anantara Kihavah Maldives Villas named to 2026 T+L 500 list

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Minor Hotels has announced its most successful year to date in the Travel + Leisure annual hotel rankings, with ten properties included in the 2026 T+L 500 list of the best hotels in the world, including one of its flagship resorts in the Maldives.

Representing the Maldives is Anantara Kihavah Maldives Villas, which was once again recognised among the Indian Ocean’s leading luxury resorts. The property was noted for its overwater villas, underwater dining experiences and location within the UNESCO Biosphere Reserve of Baa Atoll.

The inclusion highlights continued international recognition for the Maldives as a premium tourism destination, with luxury hospitality brands maintaining a strong presence in global travel rankings.

Minor Hotels, which manages more than 640 hotels worldwide across operation and development, said this year marked a record performance in the T+L 500, with properties recognised across Asia, Europe, Africa, the Middle East and the Americas.

Asia recorded the strongest representation, with five Anantara resorts featured on the list. Alongside the Maldives property, resorts in Vietnam and Sri Lanka were also recognised.

Dillip Rajakarier, Group CEO of Minor International, the parent company of Minor Hotels, said the recognition reflected the strength of the group’s portfolio.

“To see ten of our properties recognised in the T+L 500 underlines the scale and quality of our global luxury portfolio,” he said. “It reflects the breadth of what we’re doing in luxury today, and the consistency with which those experiences are resonating with guests across our brands and regions.”

The T+L 500 list is compiled from the results of the 2025 Travel + Leisure World’s Best Awards. It features hotels and resorts that readers repeatedly select for service, quality, amenities and guest experience.

The 2026 edition appears in the May issue of Travel + Leisure, with selected highlights also published online.

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Lifestyle

Niva Kuramathi Maldives welcomes artist Sarah Smart for island residency

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Renowned British illustrator Sarah Smart will be at Niva Kuramathi Maldives from 22 – 24 May 2026, offering live portrait sessions. Internationally recognised for her expertise in live painting, product illustration, packaging and luxury brand art projects, Sarah is set to deliver a truly unique experience for art lovers.

During her tranquil island residency, Sarah will conduct two exclusive live portrait sessions per day over three days. Guests will have the unique opportunity to have their portraits captured in her signature style, observe her illustrative techniques up close, and receive a postcard or A5- sized original artwork to cherish as a memento of their experience.

Young artists are invited to join Sarah for an enchanting interactive workshop at the Bageecha Kids Club. This special session is designed to spark creativity and ignite young imaginations, guiding children on a journey of artistic discovery. It’s a wonderful opportunity for budding painters to express themselves through art, creating magical memories of their time on the island.

Sarah’s diverse portfolio spans painting live illustrations for international brands, such as a private gathering at the Oliver Peoples Boutique store in Madrid where guests received personalised tote bags capturing themselves in the new collection. She also creates live fashion illustrations of guests at elegant private parties, like a James Bond-themed soirée at The Arts Club in Mayfair. Her brand collaborations include crafting personalised tote bags for Sunglass Hut in Dublin and Copenhagen and designing illustrations for an Advent Calendar for Hill St., an artisan bean-to-bar UK chocolate brand. Her wider client list includes Tory Burch, Chanel, Gucci and Miu Miu. Additionally, Sarah has designed stationery for Jumeirah Carlton Tower’s Chelsea Dog Day and new menu design for The Doyle Collection.

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