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Sun, Sand and Sea is the main attraction of Maldives: survey

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Vilu Reef

Maldives Promotion House – Ministry of Tourism, Arts & Culture of Maldives has revealed the findings of tourist survey conducted at Ibrahim Nasir International Airport. According to the survey 42% said sun, sand and sea is the main reason to select Maldives for holiday while 22% selected Maldives peace and tranquility. 12% selected Maldives for being a unique destination like no other.

Some important findings of the survey are:

  • 21% tourists are repeaters
  • 36% visitors from Europe are repeaters while 95% of Chinese are visiting for the first time.
  • 26% visitors’ main source of information is internet while 26% visitors get information by word of mouth.
  • 18% Travellers’ depend on travel agents while for information while only 4% got the information from trade fairs.
  • 13% of the visitors spend less than 3 nights while 52% spends 4-7 night. 35% visitors spend over 7 nights in Maldives.
  • 23% of the visitors are honeymooners and favourite activity at the islands is snorkelling with 40% extremely happy with the underwater beauty.
  • Most of the travellers found authentic souvenirs expensive.
  • 94% of the holidaymakers have enjoyed Maldives and 87% will return to Maldives for holiday.

The survey was conducted by Ministry of Tourism, Arts and Culture at Ibrahim Nasir International Airport in February. Total of 1,512 tourists joined the survey.

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Global recognition for InterContinental Maldives Maamunagau Resort at 2025 T+L Luxury Awards

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InterContinental Maldives Maamunagau Resort has been named the #1 Best Resort for Families in the Maldives and secured the #7 position in the Best Resorts in the Maldives category at the T+L Luxury Awards Asia Pacific 2025, held on 19 June at Capella Bangkok.

Organised by Travel + Leisure Southeast Asia, Hong Kong & Macau, the T+L Luxury Awards celebrate excellence in luxury travel across the Asia-Pacific region. Voted on by readers, these prestigious awards honour outstanding hotels, resorts, and destinations throughout the region.

This recognition underscores the resort’s dedication to providing enriching, multi-generational experiences through carefully curated family-friendly offerings. Highlights include the Planet Trekkers Kids Club, Teen Escapades, and Family Beach Pool Villas, along with educational programmes such as the Junior Marine Biologist experience in collaboration with the Manta Trust. These features reflect the resort’s unique approach to combining luxury with meaningful and age-inclusive activities.

General Manager Reinhold Johann expressed pride in the achievement, noting that the accolades represent the team’s commitment to creating memorable experiences for guests of all ages in a breathtaking setting.

Nestled in the remote Raa Atoll and surrounded by the UNESCO Biosphere Reserve, InterContinental Maldives Maamunagau Resort offers a rare blend of expansive space and barefoot luxury—ideal for family getaways, special celebrations, and immersive island adventures.

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Elevated wellness: Aerial Yoga launches at Sun Siyam Olhuveli Maldives

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In celebration of International Yoga Day and the 2025 theme, ‘One Earth, One Health,’ Sun Siyam Olhuveli Maldives expanded its wellness offerings with the introduction of Aerial Yoga. Launched on 21 June 2025, this new activity is now available at the resort’s open-air Blue Fit Platform.

The launch event brought together resort guests, wellness enthusiasts, and team members in a shared experience that emphasised the connection between movement, mindfulness, and nature. Aerial Yoga allows participants to perform yoga while suspended in high-density tricot fabric hammocks, offering support through a combination of balance, breath, and flow.

Designed to provide more than just physical lightness and support, Aerial Yoga helps decompress the spine, improve circulation, and build core strength—all while overlooking the serene waters of the Indian Ocean. Sessions are offered as private or group classes, conducted by certified instructors and tailored to suit both beginners and experienced practitioners.

Hassan Adil, General Manager at Sun Siyam Olhuveli, described the initiative as a meaningful addition to the resort’s wellness programs. He noted that the introduction of Aerial Yoga goes beyond being a new class, representing a celebration of holistic living in harmony with nature. Adil emphasised the aim of fostering deeper connections between the body and the earth, offering guests the chance to explore inner wellness from a unique vantage point—suspended, supported, and surrounded by the tranquility of the Indian Ocean.

Sun Siyam Olhuveli remains committed to holistic living, continuously enhancing its wellness experiences to align with global health awareness. By creating spaces where guests can recharge, move freely, and reconnect with themselves, the resort encourages natural, mindful living.

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JW Marriott Maldives & Resort, Korres launch sustainable summer

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This July, JW Marriott Maldives Resort & Spa invites guests to reconnect with the ocean through mindful travel as it launches a meaningful new collaboration with Greek skincare brand KORRES. Set on the secluded island of Vagaru in Shaviyani Atoll, the multigenerational retreat continues its commitment to sustainability with reef-safe sun care and immersive, conservation-led experiences—extending the spirit of World Oceans Day and its 2025 theme, “Wonder: Sustaining what sustains us.”

A Mindful Partnership for Skin and Sea

In partnership with KORRES, renowned for its natural formulations and sustainability ethos, JW Marriott Maldives will provide guests with reef-safe sun protection thoughtfully curated for both personal wellness and environmental care. Upon arrival, guests will receive a complimentary KORRES Yoghurt Sunscreen Emulsion SPF 50 and Yoghurt Sun Care for the Face SPF 30s. These formulations are free of reef-damaging chemicals such as oxybenzone and octinoxate, known contributors to coral bleaching.

Infused with natural Greek yoghurt and crafted for sensitive skin under the tropical sun, these products reflect a mindful approach to sun care. Through engaging touchpoints, ranging from educational displays and hands-on product stations to guided exchanges with resort staff, families are invited to learn, explore, and make informed, gentle choices for both skin and sea.

Elevated Experiences, Grounded in Purpose

To encourage island-wide participation, KORRES testers will be available at key guest areas including Horizon Pool, Pool 18, and the beach cabanas. Guests may also exchange their personal chemical-based sunscreens for a complimentary KORRES alternative. This initiative seamlessly blends elevated guest service with a commitment to environmental responsibility.

For Elite members, a thoughtful surprise awaits during evening turndown service with curated KORRES sun care products, offering guests a subtle touch of conscious luxury, woven into the resort’s intuitive guest experience.

Guests joining the resort’s House Reef Snorkeling Excursion, guided by the resident marine biologist, will explore the breathtaking biodiversity of Shaviyani Atoll while engaging in meaningful conversations around reef preservation and responsible ocean practices. As a token of the experience, participants will receive a KORRES sunscreen to continue their journey with intention.

“Protecting What Sustains Us”

“We are proud to partner with KORRES this summer to offer our guests a reef-safe sun care solution that protects both their skin and the ocean that surrounds us,” says Mohit Dembla, General Manager of JW Marriott Maldives Resort & Spa. “At JW Marriott Maldives, caring for families and the environment go hand in hand. Whether guests are snorkelling along vibrant coral reefs, unwinding by the water, or simply reconnecting with one another, these shared moments deepen their connection to nature and inspire a collective responsibility to safeguard our precious marine environment.”

This limited-time initiative, available throughout July while supplies last, builds upon the resort’s broader sustainability commitment. From incorporating organic, locally grown produce in its culinary offerings to implementing eco-friendly practices across all guest touchpoints, JW Marriott Maldives continues to set a benchmark of conscious luxury.

Guests are also encouraged to explore the JW Garden, cultivated with 100% organic fertilizer and maintained through a manual irrigation system. More than a source of fresh ingredients, the garden is a symbol of resort’s dedication to mindful living and stewardship of its natural surroundings.

As families create lasting summer memories on the island, they are invited to pause, engage, and wonder—sustaining what sustains us.

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