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Kudahuvadhoo showcases successful community-led waste management programme

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Kudahuvadhoo, a fast-growing regional economic hub in the Maldives, is leading by example in leveraging community participation and partner resources to transition from a linear “use and dispose” method of waste management to a circular economy.

In September 2021, the island of Kudahuvadhoo in Dhaalu Atoll became the debut host of a model island project launched by Maldives Ocean Plastics Alliance (MOPA). Together with key partners, Coca-Cola and its bottling partner in Maldives, Male Aerated Water Company, MOPA launched the ‘On the Ground, In the Sea: Waste Segregation Model Island Kudahuvadhoo’ programme in island.

“What we are implementing in our island will create greater opportunities for our people to take care of their environment. Even though we are pioneering this model island system with the generous support of our partners, our hope is that other islands in Dhaalu atoll and beyond will also join this initiative to create a circular economy for plastic waste and preserve our pristine environment,” says Ibrahim Fikury, President of Kudahuvadhoo Council.

To kick-off the initiative, MOPA provided collection bins to the island council. The Dhaalu Atoll Education Centre then hosted a community awareness and education programme on solid waste management, segregation at source, and recycling. Students from the centre, their guardians, and council members attended the session. Similar initiatives such as placing billboards at key locations of the island and hosting competitions for students about sustainability are held on an ongoing basis.

“Any initiative must transfer ownership of its resources, operations, and knowledge to the people; in this case, the people of Kudahuvadhoo, in order for it to be successful. This significantly increases the likelihood that any intervention will be sustained. That’s why we adopted a bottom-up approach,” says Thoriq Ibrahim, Founder and Chairman of MOPA.

“Kudahuvadhoo became the first island to fully comply with the new waste management regulation, including segregation at household levels. This a notable achievement.”

The programme, launched even before the Maldivian government mandated waste segregation at household level from June 2022, has seen over 1,000 bins supplied to the island. Each household is given two bins and four gunny bags to segregate waste into four main categories: organic waste, plastics, metal and glass, and other (mixed waste). This allows the island’s waste management centre to effectively collect and handle waste. The segregated waste is collected from households and taken to Kudahuvadhoo Waste Management Centre (KWMC), operated by the island council, on a daily basis.

Since the project’s launch, 8.7 tonnes of plastic waste have been collected from Kudahuvadhoo. As the logistics partner of the project, Coca-Cola in Maldives supports MOPA in transporting the collected PET bottles from Kudahuvadhoo to capital Male. The PET bottles – the most widely recycled plastic in the world – are then handed over to Parley Maldives to be exported for recycling and upcycling into everyday items like branded footwear, swimwear and garments.

“Coca-Cola is committed to the principles of reducing waste, reusing and recycling resources and products. In Maldives, we have been taking bold steps under the strategic pillars of Design, Collect and Partner to create a circular economy around the use of our packaging,” says Pankaj Sinha, Managing Director for Coca-Cola in the Maldives.

“We are pleased to have forged strong partnerships with local organisations like MOPA that are involved in practical solutions to address plastic waste and to see the promising results of these partnerships.”

“Coca-Cola and MAWC are working to build a better, more sustainable future together. We are dedicated to improving people’s lives, communities, and the environment,” adds Sanjay Maniku, Managing Director at Male’ Aerated Water Company.

“The model island project in Kudahuvadhoo has proven how empowering communities to take action can make a difference in our efforts to create a circular economy around plastic. We look forward to supporting MOPA in expanding the model island programme.”

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Maldives makes export of baled PET waste for recycling with support from The Coca-Cola Foundation

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The Coca-Cola Foundation and partners have announced that a container of baled post-consumer Polyethylene Terephthalate (PET) plastic was exported from Male as a part of Sustainable Island Waste Management and Plastic Recycling Initiative.

Completed on World Cleanup Day 2024, the event also marked the handover of The Coca-Cola Foundation (TCCF)-funded infrastructure, which includes pickups and balers, to the government-owned Waste Management Corporation (WAMCO).

The TCCF-funded initiative is a collaboration between the Maldives Ocean Plastics Alliance (MOPA), and WAMCO, and represents an important development to strengthen the PET collection process and address the issue of plastic waste in the Maldives.

This initiative will export baled PET to Malaysia and China for recycling. While PET bottles have been exported in the past, baling the waste significantly improves the efficiency of storage and transport, marking an advancement in the process.

The overall objective of the TCCF-funded Island PET Collection Project is to help provide a countrywide solution for plastic waste recycling in Maldives by establishing both the infrastructure and systems required.

Currently, much of the waste in Maldives is disposed of or incinerated in K. Thilafushi industrial island, and this project represents a shift toward better waste management practices.

The project focuses on expanding PET collection systems beyond Greater Male’, improving collection efficiency across the nation until local recycling capacity is developed.

“This project is a turning point for the Maldives in our fight against plastic waste,” said MOPA President Ahmed Maumoon. “By educating communities and aligning with national partners like WAMCO, we are not only improving how waste is managed today but also setting the stage for long-term sustainability and environmental health.”

By collaborating with WAMCO, MOPA has supported the roll-out of community education programs and has worked to ensure the infrastructure deployed with funding from TCCF, such as compactors and pickups are used effectively across Greater Male’ and across other islands.

“This initiative represents a crucial step toward improving plastic waste management and enhancing recycling efforts in the Maldives,” said WAMCO Managing Director Mujthaba Jaleel. “By equipping islands with the tools and infrastructure needed to collect and process PET waste, we are not only helping address the immediate challenge of plastic pollution but also building a foundation for a more sustainable future.”

WAMCO’s role is pivotal in overseeing the operational aspects of PET waste collection, ensuring that baling and export processes run efficiently.

“Our commitment to this project extends beyond waste collection,” said Carlos Pagoaga, President, The Coca-Cola Foundation. “By funding work of MOPA and WAMCO, we aim to foster a culture of sustainability in the Maldives and help support a circular economy.”

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BBM, Vismark bring Southeast Asian culinary mastery to Maldives resorts

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BBM’s recent collaboration with Vismark Food Industries brought Southeast Asian culinary innovation to the Maldives, with a series of successful live cooking demonstrations across 11 resorts. Vismark, known for its commitment to high-quality food solutions, specializes in developing premium ingredients and ready-made culinary products.

Led by Chef Samson Lin (Head of Culinary Development) and Chef Kent Lim – at Vismark lead the demos that showcased dishes like Dumplings, Pau, and Satay capturing the imagination of resort chefs eager to integrate these flavors into their menus.

“The response from the chefs was phenomenal,” remarked Chef Samson Lin. “Their passion for learning and embracing new flavors truly stood out.”

BBM’s Resort Sales team facilitated the sessions, ensuring seamless engagement between the chefs and the culinary experts. Each resort’s participants were eager to adapt these Southeast Asian flavours into their own kitchens, with practical takeaways and a renewed sense of culinary creativity.

Reflecting on the event’s success, AVS Subrahmanyam, Chief Operating Officer of BBM, said: “This partnership with Vismark is a testament to our commitment to bringing world-class culinary experiences to the Maldives. The level of engagement from the resort chefs exceeded our expectations, and we’re excited to see how these new flavours will enhance guest dining experiences moving forward.”

Chef Kent Lim shared his thoughts, adding, “The interaction and feedback from the chefs were invaluable. They were not only open to new ideas but also committed to perfecting them for their guests.”

The demonstrations, held from September 8 to 19, 2024, provided participants with fresh inspiration. The overwhelmingly positive feedback from the chefs has set the stage for these Southeast Asian flavours to become a standout feature in resort dining across the Maldives.

BBM’s continued efforts to collaborate with global culinary experts like Vismark reflect their dedication to pushing the boundaries of fine dining in the Maldives, elevating resort experiences one dish at a time.

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Hotelier Maldives GM Forum 2024 to host panel on leveraging Maldives’ unique selling points

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The Hotelier Maldives GM Forum 2024, scheduled to take place on September 19 at CROSSROADS Maldives, will include a panel discussion, titled ‘Leveraging the Maldives’ Unique Selling Points.’ This session at the GM Forum, the largest gathering of hospitality professionals in Maldives, will focus on how the Maldives can maintain its position in the competitive luxury travel market by capitalising on its unique attributes.

The panel will be moderated by Aishath Ihuma, Director of Business Development at Reollo Investments. The discussion will feature a diverse group of experienced professionals from the hospitality industry, including:

  • Rajesh Mehta, Chief Business Officer of Ooredoo Maldives
  • Ibrahim Inad, Director of Sales & Marketing, Oaga Resorts
  • Alexander Treager, General Manager of SAii Lagoon
  • Andrew Jansson, Cluster General Manager of Centara Mirage Lagoon Maldives and Centara Grand Lagoon Maldives

The session aims to address several key questions surrounding the Maldives’ position as a luxury destination. Panelists will discuss what they believe are the top three unique selling points (USPs) of the Maldives, and how the country can differentiate itself from other luxury destinations within the Indian Ocean and beyond.

The discussion will cover marketing strategies for resorts to effectively showcase their unique offerings to attract high-end travellers, including the role of digital marketing. The panelists will share insights into the unique experiences and services that set their respective resorts apart and how they align with the luxury expectations of their clientele.

The session will also explore the challenges faced by resorts in maintaining and promoting their USPs and how the Maldives can overcome these challenges to continue attracting luxury travellers. Looking ahead, the panelists will discuss emerging trends in luxury travel and how the Maldives can adapt to stay ahead of the competition.

The discussion will conclude with closing remarks from the panelists, followed by an interactive Q&A session with the audience. This panel promises to provide valuable insights into how the Maldives can continue to thrive as a premier luxury destination.

This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.

Sponsors and partners of GM Forum 2024 include:

  • Ooredoo Maldives: Digital Partner (Title Sponsor)
  • Bestbuy Maldives (BBM): Silver Sponsor
  • Dhivehi Insurance: Silver Sponsor
  • Fuel Supplies Maldives: Silver Sponsor
  • Maldives Airports Company Limited (MACL): Silver Sponsor
  • Manta Air: Aviation Partner
  • Male’ Aerated Water Company: Beverage Partner
  • Atmosphere Wellness: Wellness Partner
  • Souvenir Marine: Transport Partner
  • Printlab: Printing Partner
  • CROSSROADS Maldives: Venue Partner
  • Lights Out: Coverage Partner
  • Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives

John Bevan, CEO of dnata Travel Group, will be the keynote speaker at the event.

Etienne Ng, Regional Director for Southeast Asia at Weixin Pay; Malik Mohamed, Director of Business Intelligence at Pulse Hotels & Resorts; Mohamed Jailam, CEO and Managing Director of technology company Javaabu and Co-Founder of DhivehiGPT; and, Mohamed Mihad, Chief Commercial Officer at Maldives Airport Company Limited (MACL) will also be featured speakers.

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