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Kudahuvadhoo showcases successful community-led waste management programme

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Kudahuvadhoo, a fast-growing regional economic hub in the Maldives, is leading by example in leveraging community participation and partner resources to transition from a linear “use and dispose” method of waste management to a circular economy.

In September 2021, the island of Kudahuvadhoo in Dhaalu Atoll became the debut host of a model island project launched by Maldives Ocean Plastics Alliance (MOPA). Together with key partners, Coca-Cola and its bottling partner in Maldives, Male Aerated Water Company, MOPA launched the ‘On the Ground, In the Sea: Waste Segregation Model Island Kudahuvadhoo’ programme in island.

“What we are implementing in our island will create greater opportunities for our people to take care of their environment. Even though we are pioneering this model island system with the generous support of our partners, our hope is that other islands in Dhaalu atoll and beyond will also join this initiative to create a circular economy for plastic waste and preserve our pristine environment,” says Ibrahim Fikury, President of Kudahuvadhoo Council.

To kick-off the initiative, MOPA provided collection bins to the island council. The Dhaalu Atoll Education Centre then hosted a community awareness and education programme on solid waste management, segregation at source, and recycling. Students from the centre, their guardians, and council members attended the session. Similar initiatives such as placing billboards at key locations of the island and hosting competitions for students about sustainability are held on an ongoing basis.

“Any initiative must transfer ownership of its resources, operations, and knowledge to the people; in this case, the people of Kudahuvadhoo, in order for it to be successful. This significantly increases the likelihood that any intervention will be sustained. That’s why we adopted a bottom-up approach,” says Thoriq Ibrahim, Founder and Chairman of MOPA.

“Kudahuvadhoo became the first island to fully comply with the new waste management regulation, including segregation at household levels. This a notable achievement.”

The programme, launched even before the Maldivian government mandated waste segregation at household level from June 2022, has seen over 1,000 bins supplied to the island. Each household is given two bins and four gunny bags to segregate waste into four main categories: organic waste, plastics, metal and glass, and other (mixed waste). This allows the island’s waste management centre to effectively collect and handle waste. The segregated waste is collected from households and taken to Kudahuvadhoo Waste Management Centre (KWMC), operated by the island council, on a daily basis.

Since the project’s launch, 8.7 tonnes of plastic waste have been collected from Kudahuvadhoo. As the logistics partner of the project, Coca-Cola in Maldives supports MOPA in transporting the collected PET bottles from Kudahuvadhoo to capital Male. The PET bottles – the most widely recycled plastic in the world – are then handed over to Parley Maldives to be exported for recycling and upcycling into everyday items like branded footwear, swimwear and garments.

“Coca-Cola is committed to the principles of reducing waste, reusing and recycling resources and products. In Maldives, we have been taking bold steps under the strategic pillars of Design, Collect and Partner to create a circular economy around the use of our packaging,” says Pankaj Sinha, Managing Director for Coca-Cola in the Maldives.

“We are pleased to have forged strong partnerships with local organisations like MOPA that are involved in practical solutions to address plastic waste and to see the promising results of these partnerships.”

“Coca-Cola and MAWC are working to build a better, more sustainable future together. We are dedicated to improving people’s lives, communities, and the environment,” adds Sanjay Maniku, Managing Director at Male’ Aerated Water Company.

“The model island project in Kudahuvadhoo has proven how empowering communities to take action can make a difference in our efforts to create a circular economy around plastic. We look forward to supporting MOPA in expanding the model island programme.”

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Atmosphere Foundation launches annual dive training scholarship for Maldivians

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Atmosphere Foundation has launched a new annual scholarship programme that will sponsor 10 Maldivians each year to complete internationally recognised scuba diving training and professional development pathways, supporting youth career growth while strengthening the Maldivian workforce in tourism.

Designed to create clearer entry points into the industry and help Maldivians advance from foundational training to professional roles, the programme will provide sponsored candidates with access to a structured set of certifications that can lead to employment opportunities in resort dive centres, watersports operations, and marine excursions across the country.

The programme will support both beginners and those already working in the sector who want to progress further. By sponsoring these certifications, the initiative aims to help participants develop technical competence, safety capabilities and professional readiness—skills that are essential for career progression in dive and marine-related roles within the tourism industry.

To ensure the programme delivers direct long-term value to the Maldives, successful candidates will be required to work in the Maldives for a specified period after completing their course. This service commitment is intended to strengthen local capacity within the tourism workforce, help resorts access qualified Maldivian professionals, and support career continuity for young people entering the sector.

“Tourism is the Maldives’ greatest economic mainstay, and our future depends on ensuring Maldivians are represented across the industry—not only at entry level, but in specialist and leadership positions as well,” said Abdul Azeez Abdul Hakeem, Vice President of Atmosphere Foundation. “This programme is designed to remove barriers to training, equip young people with globally recognised qualifications, and support them to progress from the beginning of their careers to new heights. The service component also ensures that the skills gained remain in the Maldives and contribute to the development of our tourism workforce.”

Atmosphere Foundation continues to develop and support initiatives that contribute to community wellbeing and opportunity, with a focus on empowering youth, building skills, and creating sustainable pathways for Maldivians. The annual dive training sponsorship programme builds on the Foundation’s broader mission to deliver meaningful, practical support that helps individuals and communities thrive—while contributing to the long-term resilience of the national economy.

Further information on how to apply, programme partners and timelines will be announced soon through Atmosphere Foundation’s official channels.

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BBM expands retail presence with new Hulhumalé outlet

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Bestbuy Maldives (BBM) opened a new wholesale store in Hulhumalé Phase 2 on Monday.

The outlet is located on the ground floor of Lot 20286, Nirolhu Magu, and is intended to improve access to BBM’s imported goods for residents of Hulhumalé Phase 2 and for businesses operating in the area.

According to the company, the opening forms part of its plan to expand services closer to customers in line with population growth in Hulhumalé.

With the opening of the new store, BBM’s full range of imported and distributed products will be available at the Hulhumalé Phase 2 location. These include consumer goods from international brands such as Lifebuoy, Vaseline and Unilever.

The store will also stock wholesale food products from brands including Daily, Cavin’s and Redman.

BBM has supplied goods to resorts, hotels and retail outlets across the Maldives for several years.

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Bestbuy Maldives supports health, wellness as Main Sponsor of MNU Marathon 2026

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Bestbuy Maldives (BBM), one of the Maldives’ leading and most trusted distribution partners to the hospitality and retail sectors, served as the Main Sponsor of the MNU Marathon 2026, organised by Maldives National University (MNU) and held in Hulhumalé on 13 February. The event drew over 1,500 runners and focused on promoting fitness, health and wellness, active lifestyles, and community unity, as part of a long-term sponsorship arrangement.

As Main Sponsor, BBM maintained a strong on-ground presence throughout the marathon, with high brand visibility and activations designed to engage participants and spectators.

A key highlight was BBM’s collaboration with Unilever – Vaseline, with free product samples distributed to all marathon participants, reinforcing messages around skincare. Additional brand activations included a dedicated Cornitos stall offering free nacho samples, and a Godrej Aer booth focused on product sampling and brand awareness. BBM also distributed Cavin’s milkshake samples to runners at the finish line.

BBM’s participation extended beyond sponsorship, with more than 50 BBM employees taking part in the marathon as runners. Representatives from Unilever International also joined the run, underscoring a shared commitment to wellbeing and community engagement.

“Supporting the MNU Marathon aligns closely with BBM’s commitment to healthier communities and meaningful national partnerships,” said Ali Afrah Hassan, Head – Human Resources, Administration & Corporate Affairs at Bestbuy Maldives. “It was especially rewarding to see our colleagues participate as runners alongside the wider public, demonstrating that wellbeing is part of our culture, not just our sponsorship. We are proud to work with MNU to create a positive platform that brings people together around health, wellness and unity.”

Through its portfolio of internationally recognised FMCG and consumer lifestyle brands—spanning food and beverage, personal care, and home care—BBM continues to support initiatives that create shared value for communities, partners and customers across the Maldives. The company’s involvement in events such as the MNU Marathon reflects BBM’s broader commitment to championing positive lifestyles, strengthening local partnerships, and backing platforms that bring people together with purpose.

BBM noted that the event strengthened its partnership with Maldives National University and provided an opportunity to connect directly with the Maldivian community in an uplifting setting, reinforcing BBM’s role as a responsible corporate partner supporting national initiatives.

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