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Soneva celebrates 25 years of intelligent luxury
This month, the world-leading luxury resort operator Soneva will be celebrating its 25th anniversary.
Founded in 1995, today the brand is synonymous with ‘intelligent luxury’, renowned for crafting rare and authentic experiences for guests while pioneering sustainability across every level of its operations.
From October 2020 through to 2021, Soneva’s resorts will be hosting a calendar of events and celebrations to recognise many of the ground-breaking achievements and industry firsts the brand has made during its 25-year journey.
Soneva is the brainchild of husband and wife team, Sonu Shivdasani and Eva Malmström Shivdasani. After falling in love with the Maldives while on holiday, the couple discovered Kunfunadhoo, an unspoilt and uninhabited island in the enchantingly beautiful Baa Atoll, opening Soneva Fushi in 1995, the Maldives’ first-ever luxury hideaway. With its unique ‘no news, no shoes’ philosophy, the resort set a new standard in barefoot luxury which not only transformed the Maldivian tourism industry but also continues to inform Soneva’s role as a leader, trend-setter and innovator in the world of hospitality.
Over the last quarter of a century, the Soneva portfolio has expanded to become a collection of luxurious resorts, with each unique destination boasting breath-taking locations, tastefully appointed villas, one-of-a-kind experiences and a personalised, intuitive service, tailored to guests’ every need.
Soneva Fushi was followed by the launch of Soneva Kiri on Thailand’s fourth largest island, Koh Kood, in 2009. Soneva in Aqua, a 23-metre ultra-luxury yacht concept, set sail in the Maldives for the first time in 2015, combining Soneva’s inimitable resort experience with the freedom of a private charter. Most recently, Soneva Jani, located in the Maldives’ idyllic Noonu Atoll and surrounded by a sparkling private lagoon, opened its doors to guests in 2016.
The three Soneva resorts continue to garner a raft of prestigious international awards – in 2020 Soneva Jani was included in the Gold List of Conde Nast Traveler’s Best Hotels and Resorts in the world. In 2019, Soneva Fushi was included on the same list, while Bilanz’s ‘best hotel in the world’ award went to Soneva Jani, and Soneva Kiri was named the ‘number one resort in Asia/Thailand’ in Condé Nast Traveler’s Readers’ Choice Awards.
“Eva and I are incredibly proud to celebrate this milestone silver anniversary,” says Soneva Founder and CEO, Sonu Shivdasani.
“Over the last 25 years, we have created a new benchmark for luxury and experiential travel. As a business, we understand the importance of crafting enriching, exceptional experiences for our guests and will continue to evolve with their needs in order to surpass their expectations while remaining true to our sustainable ethos and intelligent luxury.”
Ever since the very first guests arrived at Soneva Fushi, Soneva’s journey has been one of ground-breaking firsts and industry leading innovation.
The concept of SLOWLIFE is at the heart of Soneva’s philosophy, where incredible experiences create unforgettable memories while having the minimum impact on the natural world and its fragile ecosystems. From cultivating organic gardens to provide herbs, fruit and vegetables within each Soneva property or building the first ever in-resort observatories with resident astronomers taking guests on fascinating journeys across the night skies, to screening a classic movie under the stars at the outdoor Cinema Paradiso, the SLOWLIFE ethos enables guests to rediscover and be inspired by life’s many opportunities and experiences.
As a pioneer for ‘barefoot luxury’, Soneva’s visitors are encouraged to take a well-earned break from the outside world – disconnecting from technology and handing over their shoes to feel the sand between their toes and reconnect with the earth.
“As modern life picks up pace, Soneva’s SLOWLIFE ethos offers our visitors a less hurried, more mindful and more appreciative look at the world,” says Sonu.
“Eva and I believe that something changes a little within our guests when they stay at a Soneva property – today, more than ever, we hope they share this experience and spread the word that it is possible to live in harmony with the world around us.”
Soneva’s unique and unswerving focus on its clientele remains much copied but never equalled.
The interior of every Soneva villa, whether Soneva Jani’s incredible overwater villas or Soneva Fushi’s castaway-inspired chic island retreats, or Soneva Kiri’s pool villas is overseen by Eva herself, with an impeccable creative vision that embodies chic laid-back luxury and celebrates each villa’s incredible natural setting.
Soneva’s famed outdoor bathrooms are a signature touch in every villa, allowing guests to shower and bathe under the sun or stars in the total privacy of their own secluded sanctuary.
With every detail considered – from in-villa wine vaults and exhilarating water slides to retractable roofs to view the night sky – each villa also comes with its very own Mr. or Ms. Friday butler, to ensure that every guest’s luxury castaway adventure is utterly perfect from the moment they arrive, until the time they depart.
Soneva’s ongoing Soneva Stars programme offers a kaleidoscope of one-of-a-kind experiences to Soneva’s guests. The fascinating programme includes a host of visiting Michelin-starred chefs, world-renowned astronomers, celebrated sports personalities, authors, therapists and practitioners and so much more.
Other unique features at Soneva that are geared towards pure enjoyment include the iconic ice cream parlours, chocolate rooms and deli rooms, open every day and complimentary to all guests, as well as The Den – a haven of fun and adventure for children of all ages.
Sustainability has always played a vital role in Soneva’s offerings and 2020-21 milestone year is an opportunity to reflect on the brand’s long-standing green, community-conscious vision – from the use of ethically-sourced and eco-friendly materials during construction, to the introduction of a carbon calculator and an environmental levy in 2008 to ensure that all Soneva properties remain 100 percent carbon neutral. The brand made history in 2015 by undertaking the hospitality industry’s first-ever Total Impact Assessment, which included environmental profit and loss, human capital and social capital.
Every few years, the SLOW LIFE Symposium unites environmentalists from across the world to tackle the planet’s most pressing ecological issues, while the Soneva Water campaign is a social enterprise that not only aims to eliminate plastics at Soneva’s own resorts through filtered, mineralised water served in recycled glass, but also distributes water to households, schools and businesses within the local communities.
Eco Centro, the Maldives’ first ever integrated waste management centre, opened at Soneva Fushi in 2007 – today 90 per cent of waste from the resort is recycled, from composting for the organic gardens, to making building blocks for construction and recycling plastics at the maker space.
Waste glass is upcycled at the Soneva Glass Studio, a first-of-its-kind art and hot glass studio that creates beautiful pieces for the resort’s restaurants and gift shop, as well as hosting classes with visiting master artisans.
Soneva has long supported a series of social and community causes through the Soneva Foundation. This has spanned a wide-range of global initiatives, including: the Myanmar Stoves Campaign and Darfur Stoves Campaign, a Gold Standard Foundation-certified project which distributed fuel efficient stoves to over 230,000 families in these countries; the Soneva Forest Restoration Project, planting more than half a million trees in Chiang Mai, Thailand; and a Wind Turbine project in Tamil Nadu, India, producing 80,000 MWh of clean energy which mitigated 70,000 tonnes of carbon dioxide.
Most recently, Soneva launched its Soneva Namoona programme in the Maldives.
At the heart of the programme is Reduce, a radical reduction in the volume of plastic arriving on the islands. Soneva assisted in the establishment of a water bottling plant on the island of Maalhos to desalinate and mineralise sea water, which is distributed in reusable glass bottles, eliminating the need for water bottled in plastic.
Recycling and responsible disposal of waste forms the second strand of the programme. Maalhos is the first island to open a Soneva-sponsored Eco Centro with machinery that will include a woodchipper and a glass crusher.
The third component is to Inspire a love of the ocean and the environment. The belief is that through water sports, education and festivities that children will lose their fear of the ocean and learn to love it, and thus protect it.
At the request of their returning guests, Sonu and Eva launched Soneva Villa Ownership in 2011 – offering buyers the unique opportunity to purchase a Private Residence within Soneva’s resorts. A fully bespoke, ‘home away from home’ that is designed to meet each owner’s requirements, the scheme made history as the first and only developer in the Maldives to offer villa ownership on a renewable leasehold basis to foreign investors.
Only last month, Soneva’s brand new Water Retreats opened at Soneva Fushi and measuring 584 sqm./6,286 sqft, are the largest in the world.
Speaking during the launch of the new Water Retreats, Sonu added: “We are very proud to announce this exciting new phase for Soneva Fushi. When we first launched Soneva Fushi in 1995, we redefined tourism in the Maldives with our unique vision that pioneered the concept of sustainable luxury. After 25 years at the forefront of the global luxury tourism sector and as a bucket-list destination in the Maldives, we are always striving to evolve with our guests’ ever-changing needs.”
“While we will always remain true to the much-loved spirit and laid-back ethos of Soneva Fushi, the new Water Retreat villas will elevate our offering. Having overwater villas gives our guests the luxury of choice, to stay amongst the deep greens of the jungle with the beach just steps away, or wake up to panoramic views of the ocean. In late 2020 we also plan to expand Soneva Jani with additional villas, a new restaurant and a wellness centre. The future is looking very exciting.”
To view Soneva’s full 25th anniversary campaign including a curated collection of videos by Bruno Aveillan, and Soneva’s gallery of old photos since 1995, please visit: https://soneva.com/25-years-of-soneva
JW Marriott Kaafu Atoll Island Resort has announced an exclusive partnership with BABOR, the internationally acclaimed German skincare brand, marking a new chapter in luxury wellness in the Maldives. This collaboration introduces BABOR’s high-performance skincare treatments to the Overwater Spa by JW, offering guests a fusion of advanced formulations and tranquil island experiences.
According to Srikanth Devarapalli, General Manager of JW Marriott Kaafu Atoll Island Resort, the partnership reflects the resort’s dedication to mindful living, sustainability, and holistic well-being. “Together, we are redefining wellness with transformative treatments at Spa by JW, that harmonise precision skincare with the serene beauty of the Maldives,” Devarapalli noted.
As a first for the country, the resort will offer BABOR’s signature treatments, including the prestigious SeaCreation line. This anti-aging collection utilises marine-based biotechnology and potent oceanic ingredients to revitalise the skin and restore its radiance.
The exclusive Ocean Bliss treatment, crafted specifically for the Overwater Spa by JW, blends BABOR’s SeaCreation products with soothing elements inspired by the surrounding ocean. This luxurious ritual promises visible skincare results and deep relaxation, set within the spa’s four overwater villas, which house six treatment rooms designed to enhance the sensory connection with the Maldivian seascape.
Located in Kaafu Atoll’s largest lagoon and only 15 minutes by boat from Velana International Airport, the JW Marriott Kaafu Atoll Island Resort offers a harmonious blend of luxury and nature. The resort features 80 private pool villas—including 47 overwater pool villas—that merge traditional island design with contemporary elegance. Guests can explore five distinct dining venues and two bars, each showcasing ingredients sourced from the resort’s own JW Garden.
For BABOR, this partnership marks an important step in its global expansion, solidifying its presence in the luxury wellness market and extending its award-winning skincare offerings to one of the world’s most stunning destinations.
Tim Waller, Co-CEO of BABOR BEAUTY GROUP, highlighted the significance of this collaboration: “In today’s fast-paced world, true luxury lies in moments of tranquility and self-care. Our partnership with JW Marriott Kaafu Atoll Island Resort allows us to craft those moments, offering guests a skincare experience that is as indulgent as it is results-driven.”
With a shared commitment to excellence, JW Marriott Kaafu Atoll Island Resort and BABOR now invite travellers to embark on a wellness journey where cutting-edge skincare and the pristine beauty of the Maldives come together in perfect harmony.
With its postcard-perfect scenery and tranquil seclusion, the Maldives has long been a dream destination. Today, it’s also becoming a premier getaway for families, where multigenerational travel and immersive experiences take centre stage. Whether stargazing from a hammock by the shore or diving into coral-fringed lagoons, the islands offer a harmonious blend of peace and adventure—creating meaningful moments for travellers of every age.
This summer is all about togetherness, whether with family, grandparents, or lifelong friends. Marriott Bonvoy’s exclusive private island resorts across the Maldives welcome guests with the new Family Fun Summer offer. Each resort is easily accessible by speedboat or seaplane and includes a complimentary Full Board upgrade, free stays and meals for children under 12, and activities such as snorkelling, paddle-boarding, and kayaking. Curated family adventures add to the appeal, with the offer bookable until June 15, 2025, for travel through December 20, 2025 (minimum four-night stay required).
The Ritz-Carlton Maldives, Fari Islands invites families to reconnect through refined service, striking architecture, and enriching activities. The Ritz Kids program, part of Jean-Michel Cousteau’s Ambassadors of the Environment, engages children in marine conservation and cultural immersion. Complimentary Coral Garden Snorkelling and nature-inspired activities unfold alongside beach fun and tennis sessions. The resort offers spacious beach and overwater villas, with larger groups enjoying The Ritz-Carlton Estate—complete with a private chef, infinity pool, and dedicated Aris Meeha butler.
JW Marriott Kaafu Atoll Island Resort sits in Kaafu Atoll’s largest lagoon, blending Maldivian tradition with stylish luxury. The Family by JW™ Kids’ Club provides a large indoor-outdoor playground with water features, reading spaces, and nap areas. Complimentary water-sports, marine life encounters, and a Maldivian cooking class offer rich experiences. Families may opt for the Ocean Residence, which includes a spa room, gym, and a waterslide into the lagoon.
Sheraton Maldives Full Moon Resort & Spa, located on Furanafushi Island, offers rustic-chic villas and heartfelt island experiences. The ‘Side by Side’ program includes beach picnics, cooking classes, and nature walks, while kids enjoy the Sheraton Adventure Club. The Family Fun Summer offer includes complimentary speedboat transfers, dining credits, spa discounts, and cultural experiences such as coral planting through ‘Adopt a Coral’.
The St. Regis Maldives Vommuli Resort, set on a remote island in Dhaalu Atoll, is designed for luxurious family escapes. Multi-bedroom villas offer privacy and panoramic ocean views. Guests enjoy curated experiences including private yacht trips, snorkeling, and trampoline classes. Children receive personalized welcomes and can explore the Children’s Club or socialize in the teen lounge. The Family Fun Summer package includes Champagne on arrival and a Sunset Dolphin Cruise.
JW Marriott Maldives Resort & Spa on Vagaru Island, Shaviyani Atoll, is ideal for multigenerational families. Beach and overwater villas include private pools and Thakuru butlers. Children explore over 100 weekly activities at the expansive Little Griffins Kids’ Club. Adults unwind at Spa by JW or savor farm-to-table cuisine. The family package features floating breakfasts, beachfront dinners, professional photography, and exclusive dining offers.
W Maldives, located on a heart-shaped island in North Ari Atoll, brings bold energy to the tropics. A recent renovation introduced the Splinterworks Vertex—Maldives’ first sculptural water slide. The redesigned villas, dynamic dining, and the WET Deck with vibrant nightlife offer a balance of fun and relaxation. Guests also enjoy a Sunset Dolphin Cruise and access to the stunning house reef at DOWN UNDER.
The Westin Maldives Miriandhoo Resort in Baa Atoll, the country’s first UNESCO Biosphere Reserve, offers a wellness-focused family retreat. Guests sleep soundly with Westin’s signature Heavenly® Beds and Sleep Well amenities. Kids benefit from the Savvy Sleep program, while the whole family can join yoga classes or recharge with WestinWORKOUT® activities. The summer offer includes painting sessions, dolphin cruises, photo shoots, and beach games.
Le Méridien Maldives Resort & Spa on Thilamaafushi Island, Lhaviyani Atoll, is a stylish, eco-conscious retreat inspired by the French Riviera. Families enjoy creative workshops, conservation projects, and lively events like pool parties, trivia nights, and stargazing. The Family Fun Summer package offers paddleboarding, snorkeling, padel matches, karaoke, and dolphin cruises—all set against serene turquoise waters and a thriving house reef.
Marriott Bonvoy members can earn and redeem points for their stays and experiences at these luxurious family-friendly resorts. Booking a multi-bedroom villa includes an added bonus of 25,000 points—making each family journey even more rewarding.
Renowned for its exceptional Thai hospitality and authentic Maldivian experiences, Machchafushi Island Resort & Spa Maldives, The Centara Collection, stands out as a premier destination for all occasions. Surrounded by turquoise blue waters and pristine white beaches, this tropical paradise invites guests to partake in a vibrant celebration of Songkran, the Thai New Year, on April 13th. The festivities include a traditional parade, thrilling activities, and a lavish dinner buffet under the stars, all complemented by signature island adventures.
Located in the heart of the Indian Ocean, the resort features 112 spacious beachfront and overwater villas, each just steps from a lively house reef waiting to be explored. Guests can enjoy a range of culinary experiences across the island, from authentic Thai cuisine at Suan Bua, to Italian dishes at Mare Azzurro, and international favourites at Reef. As an all-inclusive retreat, the resort caters to every type of traveller—whether couples seeking romance or families in search of discovery and fun-filled days.
On April 13th, the Songkran celebrations begin with a colourful parade featuring performers dressed in traditional Thai attire. Guests can then head to Water Sport Beach for an exciting array of traditional Thai games, such as Wing Sam Ka (three-legged race), Chuk Kra Yoa (tug of war), and Yeab Look Pong (bomb balloon), where participants tie balloons around their ankles and try to pop those of their opponents.
As the sun sets and the stars emerge, guests are treated to a sumptuous buffet-style dinner celebrating Songkran. Live cooking stations serve favourites like authentic pad Thai, sticky rice, and flavourful clay pot dishes. Grilled meats and fresh seafood are served alongside Thai-inspired desserts such as Kanom Tuay (steamed coconut custard) and Kluay Tab (grilled banana with honey caramel). With toes in the sand and the soothing sound of waves nearby, it offers the perfect atmosphere to gather with loved ones and savour the festivities.
In addition to the Songkran celebrations, April presents ideal diving conditions for those eager to explore the house reef. With crystal-clear visibility of over 30 metres, divers can encounter a fascinating shipwreck, vibrant coral formations, and marine life including nurse sharks, white tips, black tips, lemon sharks, leopard sharks, and rays. The resort’s dive centre provides all necessary equipment and expert guidance to ensure both an unforgettable and environmentally conscious underwater adventure.
This April 13th, Machchafushi Island Resort & Spa Maldives, The Centara Collection, offers guests an immersive blend of Thai culture and Maldivian charm. With rich cultural moments, thrilling island activities, and unforgettable culinary delights, Songkran at the resort promises a celebration to remember.
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