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Soneva celebrates 25 years of intelligent luxury

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This month, the world-leading luxury resort operator Soneva will be celebrating its 25th anniversary.

Founded in 1995, today the brand is synonymous with ‘intelligent luxury’, renowned for crafting rare and authentic experiences for guests while pioneering sustainability across every level of its operations.

From October 2020 through to 2021, Soneva’s resorts will be hosting a calendar of events and celebrations to recognise many of the ground-breaking achievements and industry firsts the brand has made during its 25-year journey.

Soneva is the brainchild of husband and wife team, Sonu Shivdasani and Eva Malmström Shivdasani. After falling in love with the Maldives while on holiday, the couple discovered Kunfunadhoo, an unspoilt and uninhabited island in the enchantingly beautiful Baa Atoll, opening Soneva Fushi in 1995, the Maldives’ first-ever luxury hideaway. With its unique ‘no news, no shoes’ philosophy, the resort set a new standard in barefoot luxury which not only transformed the Maldivian tourism industry but also continues to inform Soneva’s role as a leader, trend-setter and innovator in the world of hospitality.

Over the last quarter of a century, the Soneva portfolio has expanded to become a collection of luxurious resorts, with each unique destination boasting breath-taking locations, tastefully appointed villas, one-of-a-kind experiences and a personalised, intuitive service, tailored to guests’ every need.

Soneva Fushi was followed by the launch of Soneva Kiri on Thailand’s fourth largest island, Koh Kood, in 2009. Soneva in Aqua, a 23-metre ultra-luxury yacht concept, set sail in the Maldives for the first time in 2015, combining Soneva’s inimitable resort experience with the freedom of a private charter. Most recently, Soneva Jani, located in the Maldives’ idyllic Noonu Atoll and surrounded by a sparkling private lagoon, opened its doors to guests in 2016.

The three Soneva resorts continue to garner a raft of prestigious international awards – in 2020 Soneva Jani was included in the Gold List of Conde Nast Traveler’s Best Hotels and Resorts in the world. In 2019, Soneva Fushi was included on the same list, while Bilanz’s ‘best hotel in the world’ award went to Soneva Jani, and Soneva Kiri was named the ‘number one resort in Asia/Thailand’ in Condé Nast Traveler’s Readers’ Choice Awards.

“Eva and I are incredibly proud to celebrate this milestone silver anniversary,” says Soneva Founder and CEO, Sonu Shivdasani.

“Over the last 25 years, we have created a new benchmark for luxury and experiential travel. As a business, we understand the importance of crafting enriching, exceptional experiences for our guests and will continue to evolve with their needs in order to surpass their expectations while remaining true to our sustainable ethos and intelligent luxury.”

Ever since the very first guests arrived at Soneva Fushi, Soneva’s journey has been one of ground-breaking firsts and industry leading innovation.

The concept of SLOWLIFE is at the heart of Soneva’s philosophy, where incredible experiences create unforgettable memories while having the minimum impact on the natural world and its fragile ecosystems. From cultivating organic gardens to provide herbs, fruit and vegetables within each Soneva property or building the first ever in-resort observatories with resident astronomers taking guests on fascinating journeys across the night skies, to screening a classic movie under the stars at the outdoor Cinema Paradiso, the SLOWLIFE ethos enables guests to rediscover and be inspired by life’s many opportunities and experiences.

As a pioneer for ‘barefoot luxury’, Soneva’s visitors are encouraged to take a well-earned break from the outside world – disconnecting from technology and handing over their shoes to feel the sand between their toes and reconnect with the earth.

“As modern life picks up pace, Soneva’s SLOWLIFE ethos offers our visitors a less hurried, more mindful and more appreciative look at the world,” says Sonu.

“Eva and I believe that something changes a little within our guests when they stay at a Soneva property – today, more than ever, we hope they share this experience and spread the word that it is possible to live in harmony with the world around us.”

Soneva’s unique and unswerving focus on its clientele remains much copied but never equalled.

The interior of every Soneva villa, whether Soneva Jani’s incredible overwater villas or Soneva Fushi’s castaway-inspired chic island retreats, or Soneva Kiri’s pool villas is overseen by Eva herself, with an impeccable creative vision that embodies chic laid-back luxury and celebrates each villa’s incredible natural setting.

Soneva’s famed outdoor bathrooms are a signature touch in every villa, allowing guests to shower and bathe under the sun or stars in the total privacy of their own secluded sanctuary.

With every detail considered – from in-villa wine vaults and exhilarating water slides to retractable roofs to view the night sky – each villa also comes with its very own Mr. or Ms. Friday butler, to ensure that every guest’s luxury castaway adventure is utterly perfect from the moment they arrive, until the time they depart.

Soneva’s ongoing Soneva Stars programme offers a kaleidoscope of one-of-a-kind experiences to Soneva’s guests. The fascinating programme includes a host of visiting Michelin-starred chefs, world-renowned astronomers, celebrated sports personalities, authors, therapists and practitioners and so much more.

Other unique features at Soneva that are geared towards pure enjoyment include the iconic ice cream parlours, chocolate rooms and deli rooms, open every day and complimentary to all guests, as well as The Den – a haven of fun and adventure for children of all ages.

Sustainability has always played a vital role in Soneva’s offerings and 2020-21 milestone year is an opportunity to reflect on the brand’s long-standing green, community-conscious vision – from the use of ethically-sourced and eco-friendly materials during construction, to the introduction of a carbon calculator and an environmental levy in 2008 to ensure that all Soneva properties remain 100 percent carbon neutral. The brand made history in 2015 by undertaking the hospitality industry’s first-ever Total Impact Assessment, which included environmental profit and loss, human capital and social capital.

Every few years, the SLOW LIFE Symposium unites environmentalists from across the world to tackle the planet’s most pressing ecological issues, while the Soneva Water campaign is a social enterprise that not only aims to eliminate plastics at Soneva’s own resorts through filtered, mineralised water served in recycled glass, but also distributes water to households, schools and businesses within the local communities.

Eco Centro, the Maldives’ first ever integrated waste management centre, opened at Soneva Fushi in 2007 – today 90 per cent of waste from the resort is recycled, from composting for the organic gardens, to making building blocks for construction and recycling plastics at the maker space.

Waste glass is upcycled at the Soneva Glass Studio, a first-of-its-kind art and hot glass studio that creates beautiful pieces for the resort’s restaurants and gift shop, as well as hosting classes with visiting master artisans.

Soneva has long supported a series of social and community causes through the Soneva Foundation. This has spanned a wide-range of global initiatives, including: the Myanmar Stoves Campaign and Darfur Stoves Campaign, a Gold Standard Foundation-certified project which distributed fuel efficient stoves to over 230,000 families in these countries; the Soneva Forest Restoration Project, planting more than half a million trees in Chiang Mai, Thailand; and a Wind Turbine project in Tamil Nadu, India, producing 80,000 MWh of clean energy which mitigated 70,000 tonnes of carbon dioxide.

Most recently, Soneva launched its Soneva Namoona programme in the Maldives.

At the heart of the programme is Reduce, a radical reduction in the volume of plastic arriving on the islands. Soneva assisted in the establishment of a water bottling plant on the island of Maalhos to desalinate and mineralise sea water, which is distributed in reusable glass bottles, eliminating the need for water bottled in plastic.

Recycling and responsible disposal of waste forms the second strand of the programme. Maalhos is the first island to open a Soneva-sponsored Eco Centro with machinery that will include a woodchipper and a glass crusher.

The third component is to Inspire a love of the ocean and the environment. The belief is that through water sports, education and festivities that children will lose their fear of the ocean and learn to love it, and thus protect it.

At the request of their returning guests, Sonu and Eva launched Soneva Villa Ownership in 2011 – offering buyers the unique opportunity to purchase a Private Residence within Soneva’s resorts. A fully bespoke, ‘home away from home’ that is designed to meet each owner’s requirements, the scheme made history as the first and only developer in the Maldives to offer villa ownership on a renewable leasehold basis to foreign investors.

Only last month, Soneva’s brand new Water Retreats opened at Soneva Fushi and measuring 584 sqm./6,286 sqft, are the largest in the world.

Speaking during the launch of the new Water Retreats, Sonu added: “We are very proud to announce this exciting new phase for Soneva Fushi. When we first launched Soneva Fushi in 1995, we redefined tourism in the Maldives with our unique vision that pioneered the concept of sustainable luxury. After 25 years at the forefront of the global luxury tourism sector and as a bucket-list destination in the Maldives, we are always striving to evolve with our guests’ ever-changing needs.”

“While we will always remain true to the much-loved spirit and laid-back ethos of Soneva Fushi, the new Water Retreat villas will elevate our offering. Having overwater villas gives our guests the luxury of choice, to stay amongst the deep greens of the jungle with the beach just steps away, or wake up to panoramic views of the ocean. In late 2020 we also plan to expand Soneva Jani with additional villas, a new restaurant and a wellness centre. The future is looking very exciting.”

To view Soneva’s full 25th anniversary campaign including a curated collection of videos by Bruno Aveillan, and Soneva’s gallery of old photos since 1995, please visit: https://soneva.com/25-years-of-soneva 

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Summer escape starts here: discover Centara’s dream destinations in Maldives

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The warmer season has officially arrived in the GCC, and for those still planning a summer getaway, Centara Hotels & Resorts’ Maldivian destinations offer the perfect escape. With something to delight every traveller, guests can book a stay at Centara Grand Lagoon Maldives or Centara Mirage Lagoon Maldives, both located within The Atollia by Centara Hotels & Resorts, where endless adventure awaits. For an adults-only retreat, Centara Ras Fushi Resort & Spa Maldives provides a serene paradise, while Machchafushi Island Resort & Spa Maldives, The Centara Collection, invites travellers to explore a world of underwater wonders and rejuvenating wellness experiences.

The Atollia by Centara Hotels & Resorts

Surrounded by a shimmering lagoon, The Atollia by Centara Hotels & Resorts is a multi-island, world-class destination that hosts two distinct resorts. Centara Mirage Lagoon Maldives is a popular choice for families, featuring a lazy river, water playground, a vibrant kids’ club, and a selection of oceanfront or overwater villas along with diverse dining options. In contrast, Centara Grand Lagoon Maldives offers an idyllic island escape with elegant overwater and beach villas and residences, exceptional culinary experiences, tranquil pools, and the acclaimed SPA Cenvaree Retreat.

Regardless of the chosen property, guests enjoy access to both resorts, ensuring a unique and flexible holiday experience. To further enhance their stay, visitors can select The Atollia Destination Full Board Plus package—ideal for sampling the island’s culinary offerings—or opt for the All-Inclusive package, which includes a daily replenished minibar.

Centara Grand Lagoon Maldives

Centara Grand Lagoon Maldives invites guests to secure their next escape with its Grand Island Indulgence: Exclusive Introductory Offer. Available for bookings made until 30th June 2025 for stays through 15th October 2025, guests can enjoy a relaxing four-night getaway while paying for only three nights, or extend their escape with the Stay 7, Pay 5 offer. Adding to the appeal, this exceptional promotion includes meal plan upgrades, complimentary sparkling wine and couples’ massages, exclusive access to The Club, a choice of an ocean excursion, and additional benefits for CentaraThe1 members, among other perks

Booking dates: From now until June 30th

Stay dates: From now until October 15th, 2025

Offer: Pay for 3 nights and stay for 4 OR pay for 5 and stay for 7

*For bookings and more information, please click here.

Centara Mirage Lagoon Maldives

Centara Mirage Lagoon Maldives invites families to enjoy an unforgettable summer escape with a special introductory offer. Guests can take advantage of exclusive rates, with up to two children aged 11 and under staying, playing, and dining for free. To ensure a smooth and stress-free holiday from arrival to departure, the offer also includes complimentary airport transfers and triple CentaraThe1 points for members.

Guests can settle into one of 145 stylish, beach-inspired rooms, each featuring a dining table and a private outdoor bathtub, jacuzzi, or pool. The resort offers endless excitement with thrilling activities, a vibrant kids’ club, a tropical lazy river, and rejuvenating treatments at the world-class SPA Cenvaree—along with playful mini treatments for children at the colorful Candy Spa. With fun and adventure for all ages, Centara Mirage Lagoon Maldives is the perfect place to escape the summer heat, Maldivian style.

Booking dates: From now until June 30th

Stay dates: From now until October 31st, 2025

*For bookings and more information, please click here.

Centara Ras Fushi Resort & Spa Maldives

Centara Ras Fushi Resort & Spa Maldives presents an exclusive adults-only retreat, where indulgence and tranquillity harmoniously come together. Guests can unwind in a private beachfront villa, enjoy a romantic candlelit dinner on the beach, or relax beside the shimmering lagoon under the summer sun. The resort also offers vibrant marine exploration through snorkelling, along with a variety of resort-wide activities, beach games, and water sports.

This summer, travellers are invited to refresh and rejuvenate with a distinctive escape to this private island paradise, where all villas are available at 30% off and CentaraThe1 Members receive an elevated discount of 45%. To begin the getaway in style, guests staying 2 to 4 nights can enjoy 50% off transfers, while those booking an Overwater Villa will be welcomed with a bottle of sparkling grape and a fruit basket.

Enhancing the experience even further, guests can delight in world-class cuisine with 20% off food and beverages throughout their stay, or indulge in a three-course poolside dinner, available for guests on Half Board plans and above. Additional perks include 10% off water sports and excursions, as well as complimentary access to snorkelling, pedalo, and kayaking activities—perfect for creating lasting memories. No visit is complete without a relaxing session at SPA Cenvaree, where guests can enjoy a buy-one-get-one offer on select treatments.

Booking dates: From now until January 10th, 2026

Stay dates: From now until January 10th, 2026

Offer:

  • 45% off on all villas for CentaraThe1 Members
  • 30% off for non-members
  • 50% off on transfers with a minimum 2 nights to a maximum 4 nights
  • Sparkling grape & fruit basket upon arrival in Overwater villas
  • One 3-course poolside dinner under the stars for Half Board Plus and above
  • Buy one and get one on select spa treatments
  • Special evening turndown service with bed decoration on arrival night
  • 20% discount on Food & Beverage from all outlets’ a la carte menu
  • 10% discount on water sports and excursions
  • Complimentary use of Snorkelling gear, pedalo, and kayak

*For bookings and more information, please click here.

Machchafushi Island Resort & Spa Maldives, The Centara Collection

Situated in the South Ari Atoll, Machchafushi Island Resort & Spa Maldives, The Centara Collection, is more than just a destination—it is a living expression of the Maldivian way of life, where nature and culture exist in perfect harmony. With a strong commitment to environmental stewardship, the resort encourages guests to disconnect from the outside world and embrace a life in sync with their surroundings. Guests can choose from 112 elegantly designed beachfront and overwater villas, each offering sweeping views of the Indian Ocean and the nearby UNESCO-protected marine reserve.

During their stay, visitors are invited to explore vibrant coral reefs and marine life through activities such as snorkelling, semi-submarine tours, kayaking, and paddleboarding. A highlight of the reef is a shipwreck located just 30 metres from the harbour channel, teeming with glassfish, resting nurse sharks beneath the hull, and stonefish camouflaged along the deck. For those seeking a deeper connection, the resort also offers the Blessing Ritual—a reflective tradition held beneath a 200-year-old sacred tree, where guests can tie personal wishes to its branches in a symbolic act of clarity, intention, and connection.

Machchafushi Island Resort & Spa Maldives offers an extraordinary escape, with CentaraThe1 members enjoying 45% off flexible rates on meal plans, and non-members receiving 30% off, along with an additional 30% discount on seaplane transfers. From the moment of arrival—greeted by handmade chocolates and fresh tropical fruit in the villa—guests are immersed in the magic of island life. Days can be spent snorkelling vibrant reefs, paddling through turquoise waters, or exploring the lush landscapes, followed by relaxing spa treatments with a buy-one-get-one offer, or cocktails at 20% off across all à la carte dining venues.

Families can enjoy a complimentary picnic lunch, while couples are treated to a romantic three-course dinner under the stars. Additional enhancements include floating breakfasts served in private pools, beautifully decorated beds upon arrival, and generous savings on water sports. With complimentary stays and meals for children aged six and under, as well as free use of snorkelling gear, kayaks, and pedalos, this island sanctuary delivers the perfect setting for an unforgettable Maldivian escape.

Booking dates: From now until January 10th, 2026

Stay dates: From now until January 10th, 2026

Offer:

  • 45% off Flexible Rates on Meal Plans for CentaraThe1 Members
  • 30% off Flexible Rates on Meal Plans non-members
  • 30% discount on seaplane transfers for all guests with a minimum stay of 2 to 6 nights
  • Homemade chocolates & fruit basket upon arrival in Overwater and Club Pool Villas
  • One free picnic lunch – for the whole family (Half Board Plus and above) or one 3-course private beach dinner under the stars for couples (Half Board Plus and above)
  • Buy one and get one on select spa treatments
  • Kids 6 years and below Stay & Eat for Free as per the meal plan booked by parents
  • 20% special discount on indulging floating breakfast (Only in Club pool villas)
  • Special evening turn-down service with bed decoration on arrival night
  • 20% discount on Food & Beverages in all outlets on the à la carte menu
  • 10% discount on Water Sports and Excursions
  • Complimentary use of snorkelling gear, pedalo and Kayak

*For bookings and more information, please click here.

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Drink

Sommeliers and hospitality leaders to gather at Ifuru Island for exclusive Liquid Tasting Event

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Ifuru Island Maldives has announced the upcoming Raa Atoll Liquid Tasting, an exclusive gathering of sommeliers, F&B professionals, and hospitality leaders scheduled for 26 June 2025. This distinguished event is being presented in collaboration with The Liquid Concept, a premium beverage platform celebrated for its concept-driven approach to wine and spirits curation across the Indian Ocean region.

Established in 2021, The Liquid Concept delivers a comprehensive 360-degree beverage experience. Its portfolio includes fine wines, artisanal spirits, grower and grand marque Champagnes, vermouths, low- and no-alcohol alternatives, and innovative beverage solutions designed for hospitality and lifestyle destinations. The platform’s mission is to transform the beverage experience through purposeful curation, sustainable innovation, and immersive storytelling.

Set against the breathtaking backdrop of Ifuru Island, the tasting event will feature over 40 exceptional wine labels sourced from around the world. These selections, drawn from The Liquid Concept’s intentionally curated portfolio, invite attendees on a sensory exploration of diverse terroirs, winemaking philosophies, and compelling narratives.

Enhancing the tasting experience, guests will be treated to a specially crafted three-course menu, thoughtfully designed to complement and elevate the wine pairings. This harmonious fusion of food and beverage aims to showcase the artistry of hospitality and refined palate engagement.

As part of a shared commitment to innovation and sustainability, Ifuru Island and The Liquid Concept will also introduce the Bermar Wine & Champagne Preservation System during the event. This advanced technology enables the preservation of opened wines and champagnes, offering resorts a smart, eco-conscious solution to minimise waste and improve wine-by-the-glass service.

The Raa Atoll Liquid Tasting is an invitation-only event, poised to become a signature occasion that reflects Ifuru Island’s dedication to elevating the culinary and beverage scene in the Maldives.

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Excursions

Underwater adventure awaits at Pullman Maldives Maamutaa’s Aqua Week 2025

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Pullman Maldives Maamutaa is inviting travellers to experience the extraordinary with the unveiling of its vibrant Maamutaa House Reef — a thriving underwater ecosystem situated just 100 meters from the resort’s shoreline. Boasting rich marine biodiversity and easy access, this reef presents a rare opportunity to explore the aquatic wonders of the Maldives without venturing far from shore.

The reef is home to an impressive array of marine life, including graceful green and hawksbill turtles, blacktip and whitetip reef sharks, schools of colourful parrotfish and angelfish, as well as occasional sightings of eagle rays and octopuses. According to the resort’s in-house marine biologist, the reef is not only highly accessible but also remarkably active, offering guests the chance to engage directly with a thriving marine ecosystem.

Visitors begin their journey with a swim through a flourishing seagrass bed — a crucial habitat in its own right — before reaching the reef drop-off, where the underwater spectacle unfolds. The reef’s hard and soft coral formations remain in excellent condition, protected by the atoll’s geography and sustained by strong ocean currents.

From July 13 to 20, 2025, Pullman Maldives Maamutaa will host Aqua Week 2025, an immersive celebration of underwater discovery, innovation, and environmental responsibility. This event marks the official launch of Phase 1 of the resort’s Seagrass Mapping & Awareness Project, offering guests the opportunity to participate in guided snorkeling tours, collect visual data, and learn about the importance of seagrass meadows in supporting marine biodiversity and mitigating climate change.

Aqua Week will also feature several high-profile collaborations. Insta360 will lead underwater content creation workshops, enabling guests to capture their marine adventures in 360-degree detail. Edge K5 will provide smart drive underwater scooters for a more dynamic exploration of the reef. Additionally, certified mermaid Gloria Xue will offer mermaid classes, host underwater photoshoots, and perform captivating mermaid shows in the resort’s Aqua Villa.

Bringing together sustainability, technology, and immersive storytelling, Aqua Week 2025 promises to be a memorable celebration beneath the waves.

As part of its broader commitment to environmental sustainability and in line with Green Globe’s certification standards, Pullman Maldives Maamutaa has launched a comprehensive three-phase Seagrass Mapping & Awareness Project. The initiative aims to highlight the ecological significance of seagrass meadows, which serve as nurseries for marine life and play a key role in carbon sequestration.

The project includes:

  • Phase 1 (July): Seagrass identification and mapping in collaboration with resort staff and guests.
  • Phase 2 (August–September): Guided snorkeling tours to collect visual data and raise awareness, continuing during Aqua Week.
  • Phase 3 (October): The premiere of a short documentary film that captures the project’s progress and outcomes.
  • This initiative not only contributes to the protection of a vital marine habitat but also encourages guest participation in meaningful conservation efforts.

The reef at Pullman Maldives Maamutaa serves as the foundation for a range of signature guest experiences designed to educate, inspire, and engage:

  • Expert-led guided snorkeling tours
  • Discover Scuba Diving (DSD) sessions directly from the beach
  • Night snorkeling under UV light to reveal biofluorescence
  • Citizen science programs focused on seasonal seagrass research
  • Kids’ Ocean Explorers — a playful educational program tailored for young marine enthusiasts

Whether seasoned divers, casual snorkellers, or curious beginners, guests at Pullman Maldives Maamutaa can enjoy direct access to the wonders of the Indian Ocean with ease and unforgettable reward.

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