Business
MATATO extends registration for IITM Bangalore

Maldives Association of Travel Agents and Tour Operators (MATATO) has extended the deadline for registration for the upcoming India International Travel Mart (IITM) Bangalore Edition.
MATATO earlier invited interested parties to register by May 16 for the Bangalore edition of IITM, which would be held in the Indian IT hub of Bangalore from July 21- 23.
However, MATATO said Wednesday that the deadline has now been extended to June 15. Interested parties are requested to fill in a co-exhibitor registration form and send it to the organisation’s secretariat, located on the first floor of H. Reef View in capital Male, it added.
Participation costs USD 1,500 for resorts, hotels and airlines, and USD 1,000 for guesthouses and travel agents, with a 10 percent discount offered to MATATO members. Every registered party will receive a two by two metre counter space along with one exhibitor badge, but will have to pay USD 200 for every additional participant.
According to MATATO, the Maldives stand will also have four limited premium tables, each designed as cubicles with partitioned walls, two chairs and a table to hold meeting with buyers. A premium table can be booked for an extra USD 1,000, it said.
Established in 1998, India International Travel Mart has become one of India’s leading travel and tourism events. The events, held once a year in each of the Indian cities of Bangalore, Chennai, Cochin, Delhi, Gurgaon, Hyderabad, Kolkata, Mumbai and Pune, gather tourism boards from India and abroad, airlines and cruise liners, travel agents and tour operators, online travel portals, hotels and resorts, and travel media to display and market their products. This exhibition is a great platform for the travel trade sector to meet and network with professionals for future collaborations and destination marketing.
Bangalore is one of the fastest growing cities in the Asia Pacific region and has emerged as one of India’s fastest growing outbound travel markets. With the emergence of a high tech and a highly paid workforce, Bangalore is also amongst the highest spenders on leisure and corporate travel.
India has become a major emerging source market for the Maldives’ tourism industry. Official figures show that 66,955 tourists arrived in Maldives from its closest neighbour last year, a 27.9 percent increase from the 52,368 Indian travellers that chose the Maldives in 2015.
That growth is expected to continue this year as well, as the number of Indian tourists that visited the Maldives recorded a 21.1 percent increase in the first three months to reach 17,156 compared to 14,171 in the same period last year.
Business
Villa Resorts hosts over 200 travel agents from India to showcase its transformation

Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.
The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.
Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.
The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.
Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.
Business
‘Get Charged and Win’ promotion: Four draws, countless winners, more to go

The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!
The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.
So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.
But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.
As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.
Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.
Business
JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee

JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.
The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.
The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.
Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.
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