Maldives Road show in four cities of France

The Maldives Marketing and Public Relation Corporation (MMPRC) will be organizing a Road Show in France. This promotional activity is being carried out as part of the on-going Visit Maldives Year 2016 campaign. The Road Show will be held from 9^th to 12^th of May. The cities covered during the Road Show are Paris, Lille, Lyon and Marseille.

Headed by Mr Mohamed Adam, the Deputy Managing Director of MMPRC, a delegation of 15 officials from 11 partner companies will be representing the destination in this road show.  This road show is targeted to the top travel, trade and media of France with a focus on the respective cities. The main objective of this road show is to overcome the negative growth Maldives tourism industry has seen for the past three years for the French market. The road show will also create an ideal platform to educate the French travel trade community and top media about the latest updates of the tourism industry of Maldives. The partners from Maldives will get an opportunity to meet with the agents and media and educate them about their individual products.

A raffle draw will be taken in each city offering free holidays to the winners. The holiday prizes are sponsored by Crown & Champa Resorts, Banyan Tree Vabbinfaru and AAA Hotels & Resorts.

At the end of the first quarter of 2016, 16,425 tourist arrivals were recorded from France. France is the fifth largest market to the destination in this period with 4.8% of the market share. Hosting the road show in major cities of is expected to strengthen the destination presence in France and boost the arrival numbers.