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World’s most valuable hotel brands revealed

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Sheraton Full Moon

The leading brand valuation and strategy consultancy Brand Finance evaluated and ranked the most powerful and valuable hotel brands.

Hilton is by far the most valuable brand, with a value of US$7.8 billion up by a third on last year’s value of US$5.8 billion. Hilton is also the most valuable group in the table. Six Hilton Worldwide brands feature in the top 50, totaling US$13.3 billion from Hilton at the top of the table to the Waldorf Astoria, which props up the bottom of the table in 50th. This is a hugely impressive feat for a brand with just one location. Its brand value stands at over US$200 million.

Marriott is in second place with a brand value of US$5.3 billion. Its group has even more brands in the top 50 than Hilton, with 8 in total, however their combined value is lower, at US$12 billion. Having already acquired the Delta group of hotels, Marriott is attempting to merge with Starwood, the third most significant group by brand value, its six brands being valued at US$6.7 billion.

This move would create the world’s biggest hotel group with the most valuable brand portfolio. However Marriott continues to be frustrated and outbid by Anbang Insurance Group, a Chinese insurance conglomerate.

Brand Finance Chief Executive David Haigh commented, “As disruptors such as Airbnb create an ever more challenging environment for traditional operators, a new wave of investment from the likes of Anbang Insurance Groups is to be welcomed, however frustrating it may seem. Brand investment in particular is key in this fast-changing environment.”

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Tripadvisor recognises three Atmosphere resorts among global top 10%

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Atmosphere Hotels & Resorts has announced that three of its standout properties—Atmosphere Kanifushi Maldives, RAAYA by Atmosphere, and VARU by Atmosphere—have been recognised by Tripadvisor as part of the top 10% of hotels worldwide, based on exceptional guest reviews and ratings over the past year. This builds on a strong legacy of Travellers’ Choice Awards, with Atmosphere Kanifushi Maldives consistently recognised over the years, RAAYA by Atmosphere marking its second consecutive win, and VARU by Atmosphere extending its streak of consecutive awards since 2021.

This prestigious recognition highlights the brand’s continued commitment to delivering elevated, guest-centric experiences rooted in authentic Maldivian hospitality, thoughtful design, and curated holiday plans and offerings.

The accolade reflects consistent positive feedback from travellers across the globe, celebrating everything from personalised service and culinary excellence to immersive island experiences. Each of the three awarded resorts offers a distinct identity while maintaining the brand’s positioning, “A New Experience Awaits.”

Atmosphere Kanifushi Maldives offers a vibrant island escape defined by spacious villas, lush natural surroundings, and a lively yet relaxed atmosphere. Known for its seamless Kanifushi Plan™, the resort delivers exceptional dining, engaging experiences, and warm, intuitive service that consistently resonates with guests seeking both comfort and adventure in the Maldives.

RAAYA by Atmosphere invites you into a luxurious world shaped by nature and imagination in Raa Atoll. Drift across crystal lagoons and indulge in a premium all-inclusive island escape where every detail is effortlessly taken care of. Relax in nature’s embrace surrounded by our architectural grace and embark on a journey of immersive experiences for couples, families, and friends alike.

VARU by Atmosphere is celebrated for its refined elegance and effortless experience, located just a short transfer from the airport. Combining modern architecture with authentic Maldivian warmth, the resort delivers personalised service, diverse dining options, and a tranquil yet sophisticated setting that continues to earn high praise from guests worldwide.

Building on this achievement, Atmosphere Hotels & Resorts continues to strengthen its portfolio across the Maldives and beyond, with a focus on innovation, sustainability, and authentic guest engagement.

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Villa Nautica named among Maldives’ best resort pools by Travel + Leisure

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Villa Nautica has once again been recognised by the Travel + Leisure Luxury Awards Asia Pacific, with its signature infinity pool named among the best resort pools in the Maldives. The recognition marks four consecutive years of Travel + Leisure honours for the resort’s pool experience, following its top spot win as Best Resort Pool in the Maldives in 2025.

Set along the edge of the island in North Malé Atoll, Villa Nautica’s 1,350-square-metre infinity pool has become one of the resort’s defining spaces. Designed not simply as a place to swim, but as a social and restorative heart of the island, the pool brings together open ocean views, relaxed lounging, shaded corners and a seamless connection to the sea beyond.

The space was curated with a sense of easy island living in mind. Mornings begin with slow swims and coffee from nearby Press & Pot, afternoons unfold between sun loungers and poolside refreshments, and by sunset, the water mirrors the changing sky. It is a setting made for both quiet pause and shared holiday moments.

What makes the pool stand out is its balance of scale and atmosphere. Expansive without feeling overwhelming, elegant without feeling formal, it captures Villa Nautica’s approach to contemporary Maldivian hospitality: stylish, effortless and deeply connected to its surroundings.

Located just 20 minutes by speedboat from Velana International Airport, Villa Nautica continues to appeal to travellers looking for a resort experience that feels both accessible and elevated. The latest recognition from Travel + Leisure further cements the resort’s infinity pool as one of the Maldives’ most memorable places to swim, gather and linger by the water.

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A culinary journey across the globe at Centara Grand Lagoon Maldives

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Set within the tranquil waters of North Malé Atoll, just a short luxury speedboat journey from Velana International Airport, Centara Grand Lagoon Maldives presents a refined expression of contemporary Maldivian living. Elegant overwater and beachfront villas and residences are thoughtfully designed with modern amenities, offering privacy, comfort, and a seamless connection to the island’s breathtaking natural surroundings.

At the heart of the resort lies a curated culinary world defined by six distinctive restaurants and four chic bars, each elevating dining into an immersive journey of flavour, atmosphere, and discovery. From interactive live cooking stations and theatrical Teppanyaki and tandoor experiences at The Gallery, to the refined Mediterranean character of Bluefin, every venue offers a distinct interpretation of global and island-inspired cuisine. Suan Bua reimagines authentic Thai flavours through a contemporary lens, while Acqua brings the warmth of Italian coastal dining to the Maldives. The Sailhouse offers relaxed beachfront dining in an open-air setting, and The Club provides a refined space for breakfast, sundowners, and canapés, defined by curated culinary moments and elevated service.

Complementing these are four distinctive bars: Coco Drift, a swim-up bar with views of the horizon; Sunset Social, featuring catamaran-style seating where golden-hour views meet signature cocktails; Rum Bar, a relaxed tropical escape with infused spirits and island-inspired cocktails; and Dolphin Bar, a laid-back swim-up venue for light refreshments and all-day leisure.

Beyond dining, the resort offers a holistic lifestyle experience anchored by three distinctive wellness concepts: SPA Cenvaree Retreat and SPA Cenvaree, delivering restorative wellbeing journeys through signature Thai-inspired therapies rooted in traditional healing philosophies; and Candy Spa, a vibrant concept designed for younger guests. Multiple kids’ clubs and E-Zones create engaging environments for children and teens, while fully equipped fitness centres support active wellbeing throughout the stay. A curated selection of water sports and marine adventures further enriches the experience, inviting guests to explore the lagoon through movement, discovery, and connection with nature.

Together, these elements define a seamless and elevated island experience where refined living, culinary artistry, wellness, and recreation come together in harmony, positioning Centara Grand Lagoon Maldives as a distinctive expression of modern Maldivian hospitality.

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