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World’s most valuable hotel brands revealed

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Sheraton Full Moon

The leading brand valuation and strategy consultancy Brand Finance evaluated and ranked the most powerful and valuable hotel brands.

Hilton is by far the most valuable brand, with a value of US$7.8 billion up by a third on last year’s value of US$5.8 billion. Hilton is also the most valuable group in the table. Six Hilton Worldwide brands feature in the top 50, totaling US$13.3 billion from Hilton at the top of the table to the Waldorf Astoria, which props up the bottom of the table in 50th. This is a hugely impressive feat for a brand with just one location. Its brand value stands at over US$200 million.

Marriott is in second place with a brand value of US$5.3 billion. Its group has even more brands in the top 50 than Hilton, with 8 in total, however their combined value is lower, at US$12 billion. Having already acquired the Delta group of hotels, Marriott is attempting to merge with Starwood, the third most significant group by brand value, its six brands being valued at US$6.7 billion.

This move would create the world’s biggest hotel group with the most valuable brand portfolio. However Marriott continues to be frustrated and outbid by Anbang Insurance Group, a Chinese insurance conglomerate.

Brand Finance Chief Executive David Haigh commented, “As disruptors such as Airbnb create an ever more challenging environment for traditional operators, a new wave of investment from the likes of Anbang Insurance Groups is to be welcomed, however frustrating it may seem. Brand investment in particular is key in this fast-changing environment.”

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Angsana Velavaru unveils Valentine’s Day experiences

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This Valentine’s Day, Angsana Velavaru invites couples to experience a romantic Maldives getaway designed for intimacy, connection, and unforgettable moments. Set within a private lagoon in the pristine South Nilandhe Atoll, the resort offers an idyllic Valentine’s Day escape for couples seeking privacy, wellbeing, and meaningful shared experiences.

On 14 February, Angsana Velavaru presents Valentine’s Day Under the Stars, a beachfront dining experience created exclusively for couples. Set along the shoreline, this elegant five-course dinner combines refined cuisine with ocean views, candlelit ambience, and personalised service, making it one of the most romantic Valentine’s Day dinners in the Maldives.

Beyond the evening celebration, the resort extends Valentine’s experiences throughout February with a curated programme of couples’ wellness and spa offerings. Designed to encourage relaxation and reconnection, these experiences include shared spa treatments at the award-winning Angsana Spa, private yoga sessions by the beach, and holistic rituals that promoted balance and wellbeing for couples.

Couples can enjoy sunset walks along white-sand beaches, floating breakfast in private pools, or tranquil time together in the resort’s signature beachfront and overwater villas. The iconic InOcean villas, offer exceptional privacy and panoramic ocean views, making them ideal for honeymooners and couples celebrating Valentine’s Day in the Maldives.

With its blend of romantic dining, couple’s spa experiences, and secluded island living, Angsana Velavaru offers one of the most distinctive Valentine’s Day resort experiences in the Maldives. Whether celebrating new love or deepening a lifelong bond, couples are invited to mark Valentine’s Day in a setting where romance feels natural, personal and timeless.

For more information on Valentine’s Day experiences and romantic stays at Angsana Velavaru, please visit the resort’s website.

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COMO Maalifushi introduces new all-inclusive experience, Simply COMO

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COMO Maalifushi, the only resort in the unspoiled Thaa Atoll, has announced the launch of a new all-inclusive plan – Simply COMO – available from February 1, 2026. Designed for depth over excess, this elevated experience brings together COMO Hotels and Resorts’ renowned culinary philosophy, transformative wellness, and bespoke ocean adventures into one effortless, thoughtfully curated journey.

Simply COMO reshapes the conventional all-inclusive approach. Dining spans multiple venues — from Mediterranean flavours at Thila to Japanese at Tai and the wellness-driven COMO Shambhala Kitchen — complemented by weekly chef-led themed dinners, beach BBQs and a curated beverage list including more than 50 labels of wines, variety of spirits, cocktails and non-alcoholic options, complemented by a daily restocked in-villa private bar. Offering oceanfront dining, barefoot lunches and dinner under the stars, each culinary experience showcases the resort’s dedication to quality, simplicity, and naturally sourced ingredients.

Simply COMO includes an enriching selection of island and marine activities that reveal the beauty and unique surrounding COMO Maalifushi including:

  • Dolphin Sunset Cruise – a spectacle of nature creating a moment of wonder for guests they’ll never forget
  • Splash Boat Cruise – a must for the family at sunset to hop onto our dhoni’s splash net and experience the thrill of being towed through the ocean
  • Guided turtle and reef snorkeling safaris to experience the rich house reef in this remote atoll
  • Offshore sunset drop-line fishing, for a moment of calm as the sky turns gold (one per guest)

Wellness forms the heartbeat of Simply COMO, with inclusion of a signature COMO Shambhala massage per guest as well as daily movement classes – ranging from yoga and stretching to meditation and functional strength – all supported and enhanced by COMO Shambhala Kitchen, for those guests looking to enrich their wellness experience.

For families, Play by COMO offers younger guests a world of discovery, with dedicated supervision that gives parents complete peace of mind. Children can dive into purposeful, creative play including treasure hunts, fort building, yoga sessions, and conservation projects, while parents embrace the island’s natural beauty and curated barefoot rituals. Thoughtful touches, from handcrafted afternoon tea to an all-day ice-cream bar, add a gentle sense of indulgence for little ones too.

Designed to meet the needs of every type of traveller, Simply COMO brings people together across generations – appealing to couples seeking privacy and reconnection, families looking for effortless bonding, and wellness seekers drawn to restorative practices – while inviting everyone to explore the Maldives’ extraordinary marine life and unique position of COMO Maalifushi.

“With Simply COMO, we focused on creating an experience that feels effortless yet elevated,” says Peter Nilsson, Managing Director, COMO Maldives. “Every element — from cuisine and wellness to our ocean-led adventures — has been crafted to feel distinctly COMO.”

Simply COMO all-inclusive plan is available to book now for stays from February 1, 2026, offered alongside the resort’s existing Half Board meal plan to provide guests with flexible choices tailored to their style of travel.

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Meera Sodha to host plant-forward dining experience at Kurumba Maldives

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Kurumba Maldives has announced an exciting culinary collaboration with acclaimed food columnist and cookbook author Meera Sodha. Scheduled from 13 to 15 February 2026, this partnership brings Meera Sodha’s celebrated plant-forward cooking philosophy to the coral shores of Kurumba for a series of curated dining experiences.

This special activation sees Sodha join forces with Kurumba’s own esteemed culinary team. Together, they’ll craft and present a collection of dishes inspired by her acclaimed cookbooks ‘Fresh India’ and ‘Made in India’, which champion bold, vibrant, and accessible vegetarian and vegan cuisine. The collaboration promises to deliver an authentic Gujarati experience that will delight guests, food enthusiasts, and discerning travellers alike.

Throughout her residency, guests at Kurumba Maldives will discover plant-based dishes that reflect Sodha’s signature style. The event showcases the versatility of plant-based ingredients, presented through a series of thoughtfully crafted dining experiences including a Sunset Canapé Evening at Athiri Beach Bar on 15 February 2026.

The collaboration represents a significant moment for the Maldivian culinary scene – a rare chance to experience the creations of one of the UK’s most influential food writers in an iconic island setting. Travellers with a passion for creative and flavourful food will discover a fresh and inspiring take on vegetarian and vegan dining.

For more information or to make a booking, visit www.kurumba.com.

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