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World’s most valuable hotel brands revealed

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Sheraton Full Moon

The leading brand valuation and strategy consultancy Brand Finance evaluated and ranked the most powerful and valuable hotel brands.

Hilton is by far the most valuable brand, with a value of US$7.8 billion up by a third on last year’s value of US$5.8 billion. Hilton is also the most valuable group in the table. Six Hilton Worldwide brands feature in the top 50, totaling US$13.3 billion from Hilton at the top of the table to the Waldorf Astoria, which props up the bottom of the table in 50th. This is a hugely impressive feat for a brand with just one location. Its brand value stands at over US$200 million.

Marriott is in second place with a brand value of US$5.3 billion. Its group has even more brands in the top 50 than Hilton, with 8 in total, however their combined value is lower, at US$12 billion. Having already acquired the Delta group of hotels, Marriott is attempting to merge with Starwood, the third most significant group by brand value, its six brands being valued at US$6.7 billion.

This move would create the world’s biggest hotel group with the most valuable brand portfolio. However Marriott continues to be frustrated and outbid by Anbang Insurance Group, a Chinese insurance conglomerate.

Brand Finance Chief Executive David Haigh commented, “As disruptors such as Airbnb create an ever more challenging environment for traditional operators, a new wave of investment from the likes of Anbang Insurance Groups is to be welcomed, however frustrating it may seem. Brand investment in particular is key in this fast-changing environment.”

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The Nautilus Maldives hosts Gregor Zimmermann for three-day Easter gastronomic programme

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At The Nautilus Maldives, time is guided by personal rhythm and creativity is free from constraint. From 3 to 5 April 2026, the ultra-luxury private island resort will welcome Gregor Zimmermann, Switzerland’s State Chef and Executive Chef of the Bellevue Palace in Bern, for an intimate Easter culinary residency that brings Alpine heritage to the shores of the Indian Ocean.

During the three-day residency, guests will be invited to take part in a series of unhurried and immersive dining experiences. Two exclusive gourmet evenings at Zeytoun will feature tasting menus that create a refined dialogue between the flavours of the Swiss Alps and Maldivian produce. The programme also includes a Chocolate Masterclass, offering an interactive introduction to Switzerland’s celebrated chocolate-making traditions, where Zimmermann will share techniques, cultural heritage and the artistry behind the craft, allowing guests to create and enjoy their own confections.

The residency will extend into the island’s Easter celebrations, with Zimmermann’s creations appearing as special canapés during Nautilus Rising at the Naiboli Beach pop-up. These moments will serve as a prelude to the festive programme, blending culinary artistry with the relaxed rhythm of island life.

A member of the prestigious Le Club des Chefs des Chefs, the international association of chefs serving heads of state, Zimmermann is the trusted culinary custodian for visiting presidents, royalty and official delegations in Switzerland. His career includes cooking for figures such as President Emmanuel Macron and members of European royal families. In recognition of his contribution to gastronomy and his commitment to excellence, he was awarded the Officier du Mérite Agricole by the French President.

Zimmermann’s cuisine is defined by clarity, restraint and emotion. Rather than adhering to a fixed signature style, his cooking reflects stories of origin, landscape and memory, weaving Swiss Alpine traditions with global influences in a technically precise yet expressive approach. He has described his work as a continuous reinterpretation of rustic Swiss recipes, while remaining faithful to their roots.

Adan Gomez, General Manager of The Nautilus Maldives, said that Zimmermann’s residency reflects the resort’s commitment to artistic freedom and authenticity. He noted that the Masters for Masters series invites respected global talents to create without boundaries in an environment shaped by individuality and unhurried living.

Set within the Baa Atoll UNESCO Biosphere Reserve, the Easter residency at The Nautilus will bring together Swiss craftsmanship and Maldivian serenity in a celebration of purity, artistry and cultural exchange. The programme is designed to offer guests moments shaped by mastery, experienced entirely on their own terms.

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St. Regis Maldives Vommuli Resort curates timeless Valentine’s experiences with IVAR Jewellery

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The St. Regis Maldives Vommuli Resort has unveiled an intimate celebration of love through an exclusive collaboration with IVAR Jewellery, bringing together craftsmanship, emotion, and timeless romance in a refined island setting. Rooted in shared values of artistry and enduring beauty, the partnership invites guests to experience love as something continuous, evolving, and deeply personal.

Central to the collaboration is IVAR’s Infinity Collection, inspired by the circle as a symbol with no beginning and no end. Each piece reflects a quiet and enduring expression of love, designed to preserve fleeting moments in lasting form. The collection speaks to intimacy, connection, and the promise of forever, offering jewellery that is both meaningful and timeless.

IVAR’s creations draw on the rich traditions of Indian craftsmanship, reinterpreted through a contemporary design approach. Crafted by skilled artisans using time-honoured techniques, each piece balances heritage with modern elegance. Designed for daily wear and long-term appreciation, the jewellery is intended to accompany life’s most significant milestones and be treasured across generations.

Inspired by this philosophy, The St. Regis Maldives Vommuli Resort has curated a series of romantic experiences that reflect the elegance and symbolism of the Infinity Collection. At Iridium Spa, couples are invited to enjoy a Romantic Spa Escape, an immersive sensory journey infused with rose geranium and rose quartz. Each treatment is designed to restore balance, deepen connection, and create moments of calm intimacy that extend beyond the spa.

As evening approaches, romance continues with Valentine’s dining experiences set beneath open skies and framed by the island’s natural beauty. Soft lighting, refined menus, and an unhurried atmosphere encourage couples to linger, connect, and celebrate togetherness. Every detail is composed to honour shared moments and the quiet luxury of presence.

For couples preparing to begin their next chapter, IVAR’s Solitaire Collection offers a classic expression of commitment. Defined by diamonds of exceptional brilliance and clarity, each piece reflects the purity of the promise it represents. Set within the surroundings of The St. Regis Maldives, weddings become personal celebrations where elegance, emotion, and artistry come together.

Through this collaboration, The St. Regis Maldives Vommuli Resort and IVAR Jewellery invite guests to experience a love that is both effortless and profound, fleeting yet enduring, creating memories inspired by the infinite symbol that lies at the heart of the partnership.

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Fushifaru Maldives unveils festive programme for Chinese New Year 2026

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Fushifaru Maldives has announced a special programme to mark Chinese New Year 2026, with a series of festive activities and dining experiences scheduled from February 15 to 17.

The resort said the celebrations are designed to offer guests a relaxed island escape focused on togetherness, wellness and shared dining. Throughout the three-day period, guests will be able to enjoy a daily Chinese Tea Corner at Fanihandhi Bar, providing a dedicated space to gather and unwind during the festivities. Selected spa treatments will also be offered with special savings during the celebration period.

The main event is planned for Lunar New Year’s Eve, when the resort will host a family BBQ dinner at Raakani Restaurant. The evening will conclude with a fire show, intended to mark the arrival of the Year of the Horse and symbolise renewal and prosperity.

In addition to the scheduled events, Fushifaru Maldives will make its signature dining experiences available throughout the holiday period. Options include private beach dinners, in-villa dining, sandbank picnics and sandbank hut experiences, offering guests a range of settings for family gatherings and couples.

The celebrations will conclude on Lunar New Year Day with family-oriented activities, including a Red Packet Hunt, followed by a Lunar New Year Hot Pot Night at Raakani Restaurant.

Fushifaru Maldives said the programme has been designed to suit both family holidays and romantic escapes, combining dining, leisure and island experiences in a festive setting. Further details on the full programme and offerings are available through the resort’s Chinese New Year brochure and online gallery.

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