News
World’s most valuable hotel brands revealed

The leading brand valuation and strategy consultancy Brand Finance evaluated and ranked the most powerful and valuable hotel brands.
Hilton is by far the most valuable brand, with a value of US$7.8 billion up by a third on last year’s value of US$5.8 billion. Hilton is also the most valuable group in the table. Six Hilton Worldwide brands feature in the top 50, totaling US$13.3 billion from Hilton at the top of the table to the Waldorf Astoria, which props up the bottom of the table in 50th. This is a hugely impressive feat for a brand with just one location. Its brand value stands at over US$200 million.
Marriott is in second place with a brand value of US$5.3 billion. Its group has even more brands in the top 50 than Hilton, with 8 in total, however their combined value is lower, at US$12 billion. Having already acquired the Delta group of hotels, Marriott is attempting to merge with Starwood, the third most significant group by brand value, its six brands being valued at US$6.7 billion.
This move would create the world’s biggest hotel group with the most valuable brand portfolio. However Marriott continues to be frustrated and outbid by Anbang Insurance Group, a Chinese insurance conglomerate.
Brand Finance Chief Executive David Haigh commented, “As disruptors such as Airbnb create an ever more challenging environment for traditional operators, a new wave of investment from the likes of Anbang Insurance Groups is to be welcomed, however frustrating it may seem. Brand investment in particular is key in this fast-changing environment.”

News
Zara Larsson brings pop and tradition together at JOALI Maldives New Year event
Swedish singer and songwriter Zara Larsson ushered in the New Year with a live performance at JOALI Maldives, marking the arrival of 2026 with an evening that blended international pop with Maldivian cultural expression.
Larsson performed as part of the resort’s New Year celebrations, held on 1 January 2026, delivering a set that included her fan-favourite track Symphony. A defining moment of the night saw the artist take to the stage wearing a traditional Maldivian feyli—a black-and-white striped sarong that holds cultural significance in the Maldives—adding a local touch to the festivities.
JOALI Maldives shared images and video highlights of the performance across its official social media channels, showing Larsson engaging with guests against the backdrop of the resort’s New Year programme. The singer also posted clips from her stay and celebrations on her own Instagram account, offering followers a glimpse into her Maldivian holiday.
Known for chart-topping tracks such as Lush Life and Never Forget You, as well as collaborations including This One Is for You and Ruin My Life, Larsson continues to enjoy strong global recognition. Her most recent single, Midnight Sun, was released in June 2025.
The New Year performance at JOALI Maldives adds to the resort’s growing profile as a destination for high-profile cultural and entertainment experiences, bringing together international artists and local traditions to mark key moments in the global festive calendar.
News
Amilla Maldives hosts ‘Around the World in Wonder’ New Year experience
Amilla Maldives welcomed the New Year with Around the World in Wonder, a globally inspired celebration beneath the Maldivian night sky.
The evening began with Around the World in a Glass, a beachfront cocktail journey with flavours from across the globe. A gourmet dinner buffet followed under the stars, each dish reflecting Amilla’s signature artistry. During the evening, Morgan Martinello, General Manager of Amilla Maldives, addressed the island with a warm welcome, sharing a few words of gratitude and reflection to set the tone for the night ahead.
The main stage, set over the pool, became the heart of the night bringing together an international line-up of performers. World rhythms flowed through the evening with DJ Elaiva, layered with vibrant saxophone interludes by Sharif and live sets from Australia’s Hamilton Band. Visual theatre unfolded around the stage as acrobats, aerialists and fire-led performances by Fiesta Creations brought movement and light, while cultural dance moments gently invited guests to join in. Throughout the night, Sid, the emcee, guided the celebration with warmth and an easy charm.
As midnight approached, the Hamilton Band led the countdown. Fireworks lit the sky above the lagoon, adding a dazzling finale to fire-lit performances and marking the arrival of 2026.
The celebration flowed into the early hours at Tessera, where DJ Kushan kept the rhythm alive, letting guests move seamlessly between music, conversation, and quiet moments by the sea.
Amilla Maldives’ Around the World in Wonder offered immersive, elegant, and personalised luxury, setting the tone for a year of connection, discovery, and island magic.
Drink
Huvafen Maldives hosts exclusive Riedel Wine experience led by Maximilian J. Riedel
Huvafen Maldives is hosting an extraordinary wine experience in collaboration with Riedel, the world-renowned Austrian glassware company, led by 11th-generation CEO Maximilian J. Riedel. The exclusive event will take place in Vinum, Huvafen’s underground wine cellar – the first of its kind in the Maldives – offering guests a uniquely immersive setting to explore the art of wine enjoyment.
Over two evenings, Maximilian J. Riedel, the eleventh generation of family owned company RIEDEL, will personally guide an intimate group of guests through a sensory tasting of iconic wines using four distinct glasses from the RIEDEL Veloce collection, highlighting how the shape and size of each glass considerably influences aroma, texture and flavour – a hallmark of Riedel’s renowned approach to wine enjoyment.
Carrying forward a remarkable family legacy, Maximilian leads the Austrian glassware company with great success and a keen spirit for the Zeitgeist. He continues to redefine the so called Riedel Wine Glass Experience. Each year, these comparative tastings inspire, educate, and entertain more than 50,000 participants all over the world.
“Maximilian Riedel’s expertise brings an extraordinary dimension to wine enjoyment,” said General Manager, Noel Cameron. “This partnership aligns perfectly with our philosophy of curating unforgettable, refined experiences for our guests, where every detail, from the wine to the glass, is considered.”
“A glass can make the wine shine or destroy its magic. This is why we at Riedel offer exclusively functional tools. Their only purpose is to support and present the wine in its best possible way,” said Maximilian Riedel. “I am looking very much forward to demonstrate which enormous difference glasses make, in this extraordinary underground setting of Huvafen Fushi. Guests will experience and enjoy how the functional glasses enhance their wine enjoyment.”
For reservations or to explore exclusive packages, please contact the resort’s reservations team at stay@huvafenfushi.com.
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