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Starwood Hotels bans shark fin in all hotels

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W Retreat & Spa

Maldives.net.mv – As part of its ongoing commitment to sustainability, Starwood Hotels & Resorts Worldwide, Inc. today announced that, beginning July 2014, it will no longer procure shark fin in any of its nearly 1,200 hotels or 1,300 restaurants around the world.  The company has committed to completely eliminating the consumption of shark fin, without exception, in all restaurants and food and beverage services across its global portfolio by year-end.  Starwood is the first global hotel operator to take this strong stand and commit to banning the ingredient across its entire portfolio.

Frits van Paasschen, President and Chief Executive Officer of Starwood, said: “At Starwood, we believe economic growth and the well-being of society are inextricably tied to the health of the environment, including the health of the world’s oceans and its inhabitants.  Our worldwide ban on shark fin represents an important, environmentally responsible step to aid in the collective goal of marine preservation.  As a company with a collection of hotels that span the globe, Starwood has a unique opportunity to influence travelers and guests worldwide, and to underline the importance of good stewardship of our planet.”

“This is tremendously good news and a beacon of corporate leadership in ocean health,” said Peter Seligmann, CEO, Chairman and co-founder of Conservation International, a global partner of Starwood’s since 2009.  “As apex predators, sharks serve a critical role in maintaining healthy ocean ecosystems, which directly support our fisheries, economies, culture and health. Their value to human well-being is so much greater than the misguided worth of their severed fins. Starwood’s company-wide ban on shark fin in each and every one of their properties sends a powerful signal that businesses can be positive change agents in the effort to ensure the responsible use of our planet’s natural capital.”

The world’s shark population is in severe crisis, with an estimated 100 million sharks lost each year to illegal hunting and poaching, primarily for use in traditional luxury dishes throughout Asia, often at weddings.  Some shark species have suffered population declines of as much as 90 to 99 percent in recent decades.

Since first removing shark fin from its public menus in 2012, Starwood has worked diligently with hotel owners and partners around the world to institute an outright ban on the dish, and has already reduced overall purchases of shark fin within the company’s portfolio by 79% in the past two years.

In addition to prohibiting the procurement and consumption of shark fin, Starwood has also banned whale and sea turtle, globally, from all of its menus.  The exclusion of threatened seafood species from the company’s food and beverage venues is an important component of Starwood’s Sustainable Food & Beverage Policy.  Initially published in 2012, the “Eat Local, Think Global” program is a collection of principles that guides sustainable food and beverage sourcing, production, consumption and disposal within and across Starwood properties worldwide.

“As one of the leading global hospitality companies, Starwood is committed to reducing our impact on the environment in every aspect of our business, including in our kitchens, which, in turn, shapes the sustainability practices of our diners and guests,” said Ken Siegel, Chief Administrative Officer and General Counsel of Starwood. “We are constantly looking for ways to improve our operations to reflect our commitment to sustainable food and beverage, ocean conservation and sustainable communities, and we believe that steps like banning shark fin or other endangered species bring us closer to our goal.”

Importantly, Starwood’s “Eat Local, Think Global” Sustainable Food & Beverage Policy is only one pillar of Starwood’s overarching corporate responsibility strategy. Further information on the company’s policies and initiatives will be outlined in Starwood’s Global Citizenship Report, expected to be published later this spring.

Culture

Fushifaru Maldives showcases Maldivian culture through Eid celebrations

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Fushifaru Maldives marked Eid al-Fitr with a series of cultural experiences aimed at showcasing Maldivian heritage and community values, as part of its “Moments of Kindness” initiative.

The resort organised activities designed to reconnect guests with traditional island life, placing a focus on cultural authenticity and community engagement. According to the resort, the initiative sought to revive elements of Maldivian traditions and present them in an interactive format for both international visitors and the local community.

A key highlight of the celebrations was a dedicated Maldivian Night, which featured a live demonstration of Malayfaiy, a traditional communal cooking practice. The experience was complemented by shisha offerings and cooking demonstrations, providing guests with insight into historical culinary techniques and social customs in the Maldives.

The evening also included a Maldivian buffet showcasing a range of local dishes, giving guests the opportunity to experience traditional flavours in a curated setting.

Fushifaru Maldives stated that the programme aimed to create meaningful connections through shared cultural experiences, while preserving and promoting local traditions within a resort environment.

The Eid celebrations form part of the resort’s broader efforts to incorporate elements of Maldivian identity into guest experiences, aligning with growing industry emphasis on cultural sustainability and community-oriented tourism.

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Family

W Maldives launches Easter celebration with kayak races and beach feast

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W Maldives unveils Tropical Easter, a one-day island takeover on Sunday, 5 April 2026, that transforms the resort into a vivid playground of colour, creativity, and effortless luxury. Set within the luminous blues of the North Ari Atoll, the celebration reframes the traditional holiday through a distinctly Maldivian perspective, where powder soft beaches replace spring meadows and the rhythm of the day moves from sunlit play to starlit revelry. Crafted or a global audience of discerning travellers, the experience balances polished indulgence with the brand’s signature playful edge, inviting couples, families, and friends to celebrate Easter in a a way that feels both elevated and carefree.

The festivities begin with The Great Little Easter Quest at WET Deck, where younger guests embark on a spirited hunt for hidden treasures before channeling their imagination into an open-air painting session. Designed as a joyful expression of creativity rather than a conventional children’s activity, the experience unfolds within the resort’s social heart, surrounded by vibrant energy, turquoise views, and a sense of occasion that resonates across generations.

As the afternoon unfolds, Race The Blue shifts the tempo with a high-energy kayak challenge across the resort’s crystalline lagoon. Participants paddle through waters so clear they reveal the intricate coral gardens of the celebrated house reef below, transforming the race into a breathtaking encounter with the Maldives’ underwater wonder. The event captures the essence of Tropical Easter’s story, playful adventure grounded in the extraordinary natural beauty, offering guests a rare opportunity to engage with the lagoon as both playground and vista.

At sunset, the celebration culminates at FIRE Beach with The Easter Table, a sophisticated alfresco buffet that elevates the holiday meal into a stylish social ritual. Classic Easter flavours are reinterpreted with contemporary flair across interactive live stations and vibrant culinary displays, while music drifts through the warm evening air and the ocean glows just beyond the shoreline. The setting is at once intimate and electric barefoot yet refined, inviting guests to linger long after the final course as the sky deepens into night.

Beyond the day’s curated experiences, Tropical Easter also highlights the resort’s signature lifestyle allure, from overwater villas poised above luminous lagoons to world class snorkelling accessible directly from the beach. Whether seeking adrenaline, indulgence, or pure escapism, guests can chape the celebration entirely to their own rhythm, embodying the freedom and spontaneity that define the W experience in the Maldives.

Travellers inspired to extend the festivities can unlock the exclusive Stay 5, Pay 4, member offer by enrolling in Marriott Bonvoy, transforming a single extraordinary day into a longer island escape. The package offers a compelling reason to plan ahead and immerse fully in the season’s distinctive tropical celebration.

This April, Tropical Easter at W Maldives promises more than a holiday, it delivers a mood, a sun-drenched fusion of playfulness, style and sensory indulgence set in one of the world’s most captivating destinations. For those seeking an Easter that feels fresh, glamorous, and unforgettable, the answer lies where tradition dissolves into turquoise and every moment unfolds with a touch of irreverent luxury.

For more information, visit www.wmaldives.com or connect with the resort’s team at reservations.wmaldives@whotels.com.

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Culture

Sun Siyam Iru Fushi marks Eid with cultural celebrations and community spirit

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At Sun Siyam Iru Fushi, Eid Al-Fitr is an expression of Ekuverikan —a traditional Maldivian spirit of fellowship where the boundaries between host and visitor dissolve into moments of sharing. The celebrations began on 20 March with a special morning high tea, bringing together our local and international team members to share in the joy of the occasion. By breaking bread following morning prayers, the entire team transformed a religious milestone into a shared human experience where global diversity is encouraged.

While Eid Al-Fitr lunch began with a symbolic cake cutting, the island transformed into a stage for Koadi Jehun at sunset. This traditional procession features locals marching with a koadi, a decorated stake crafted from coconut palm leaves woven into the shapes of birds and fish which is then offered to the children.

During the performance, dancers in traditional attire move in synchrony with Indian pots, a nod to the ancient trade routes that shaped the archipelago. As night fell, the air pulsed with the rhythmic beat of Boduberu. These songs, with roots reaching back to East Africa, serve as a living archive of the Maldivian ancestral journey across the Indian Ocean. The Eid Al- Fitr celebration continued with a DJ party in the newly built leisure hub dedicated to the team. The festivities concluded on Saturday with beach activities, reinforcing the belief that travel is most meaningful when it connects us to both nature and community.

“Eid Al-Fitr is a day to express gratitude through shared kindness,” says Ahmed Waheed, Human Resources Manager at Sun Siyam Iru Fushi. “By bringing guests and team members together, we offer an authentic connection to the Maldivian heritage we hold dear. Ultimately, travel is about these quiet, human moments that leave you feeling as though something new has stirred within.”

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