Business
Local, international speakers take to stage at TEDxBaaAtoll

The Baa Atoll recently hosted the Maldives’ first-ever edition of TEDx on March 19, 2022. Joining the international community of TED-inspired events, TEDxBaaAtoll saw around 100 invited guests including international guests, island council representatives and local Maldivians attend the talks live at Soneva Fushi, a world-renowned resort on Kunfunadhoo, one of the largest islands in the atoll and a UNESCO Biosphere Reserve. In addition to the guests at the resort, participants from around the globe were able to join the live stream of the event.
The independently organised event, licensed by TED, featured local and international voices and TED talk videos under the theme of ‘Slow Life’. In a world where everything happens at full speed, Slow Life focuses on the ways we can find a deeper purpose beyond the superficial by reconnecting with the earth to living in harmony with the natural environment; as well as working hand-in-hand with communities to make the world a better place; and nurturing our physical and mental wellbeing to be the very best we can be.
As the sun began to set over the Indian Ocean, the event kicked off with a sustainability market and glass exhibition, which highlighted some of the sustainability initiatives currently in place on the island. A warm welcome and an opening announcement by the event moderator was then followed by an introductory video from TED curator Chris Anderson.
Under the light of the stars above them and with the sound of waves crashing in the background, each speaker took to the stage to share their own unique stories and ideas on what Slow Life means to them.
First up to the platform and sporting a full respirator mask and pesticide sprayer, entomologist Akib Jahir laid out his ambitious plan to tackle the world’s most dangerous animal – the mosquito – without the need for toxic chemical solutions. Determined to reduce the number of mosquitoes with nothing but the use of a revolutionary mosquito trap, Akib and his team have virtually eliminated the risk of mosquito-borne disease on the island.
Maldivian professional diver and surfer, as well as an advocate for marine conservation, Shaziya ‘Saazu’ Saeed followed to discuss how being more mindful and in tune with the ocean, or what she terms as “oceaned”, can hold the key to a healthier, happier life.
Bruce Bromley, a highly experienced Chief Financial Officer and trustee for a not-for-profit foundation focused on mitigating the impacts of climate change, delved into the world of finance to reveal why every CFO should also be a company’s Chief Sustainability Officer.
The youngest of the speakers, thirteen-year-old Maldivian school girl Yala Shameem talked about why it is so important for schools to adapt their teaching methods to prepare children to become future leaders. Sharing her own experiences as a student, Yala eloquently went on to explain how by removing the pressure of test papers and grading systems, students can build their self-confidence as equals amongst their peers.
Founder and managing director of a Swiss NGO working on coral restoration projects in the Maldives, Ahmad ‘Aki’ Allahgholi looked at how with just a little help from technology, we can restore and preserve our coral reefs.
Technology management specialist and local Maldivian, Aishath Adnan discussed ways to encourage more women to pursue a career in the tech industry.
Maldivian cultural anthropologist, Malsa Maaz who is currently studying how the human body holds and transmits cultural knowledge, highlighted ways to truly learn and appreciate culture.
Local entrepreneur and mentor, Hussain ‘Sendi’ Rasheed, a pioneer of the region’s diving industry and the Maldives’ first PADI-certified course director, shared why seaweed is much more than a weed and how it could be an essential ingredient in our fight against climate change.
And Carissa Nimah, a Guardian of the Brand (Chief Commercial Officer), who has worked with some of the world’s leading luxury brands, looked at why a job title might matter more than we think and what would happen if everyone had a job title that motivated and inspired them to become the most creative and purpose-driven version of themselves?
Adding a local touch, attendees were also treated to live performances of the boduberu, a traditional form of Maldivian drumming, by Dharavandhoo-based group Chanbeylee as well as traditional Maldivian songs by performers Huya & Shan.
The event was supported by Soneva, Manta Air, Dhiraagu, Blueworld Dharavandhoo, Violet Inn, The Council of Dharavandhoo and Analice Costa.
Business
BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.
The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.
“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.
In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.
The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.
A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.
Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.
Business
Redefining corporate retreats at Cinnamon Dhonveli Maldives

MICE travel is undergoing a sea change—quite literally. No longer limited to traditional conference rooms and structured schedules, Meetings, Incentives, Conferences, and Events (MICE) are now about creating moments that inspire, rejuvenate, and bring teams closer together. At Cinnamon Dhonveli Maldives, the boundaries between business and leisure blur, offering a setting that transforms work into a pleasure.

Just a 20-minute speedboat ride from Malé, Cinnamon Dhonveli Maldives is the ideal destination for teams looking to escape the expected. Here, brainstorming sessions take place on powder-soft beaches, where the rhythmic waves set the pace for new ideas. Mornings might begin with yoga by the ocean, followed by strategy meetings in open-air pavilions. Afternoons invite collaborative workshops under swaying palms or team-building activities that include snorkelling, paddleboarding, or even a friendly beach volleyball match.

Dining at Cinnamon Dhonveli Maldives elevates every corporate event with fresh, sea-to-table cuisine, designed to fuel both body and mind. From curated group dinners under star-streaked skies to themed private banquets, every meal becomes an experience in itself. For those looking to celebrate milestones or reward top performers, the resort’s scenic locations offer the perfect backdrop for gala evenings or intimate cocktail gatherings.

Accommodation blends comfort with elegance, offering ocean-view suites and beachside retreats that allow participants to rest, recharge, and return with a fresh perspective. Despite the remote charm, connectivity is never an issue—seamless Wi-Fi and business-friendly amenities ensure that productivity doesn’t pause, even in paradise.

Cinnamon Dhonveli Maldives turns corporate travel into something memorable. Whether it’s a leadership retreat, a high-level conference, or an incentive escape, the resort offers a canvas for events that leave lasting impressions. Here, business goals are pursued in harmony with nature, creativity flows effortlessly, and the line between work and well-being fades.
Let your next MICE experience be more than a meeting—make it a journey worth sharing.
Business
Visit Maldives presents cultural, food festival to celebrate 2025

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced the ‘Maldives Culture and Food Festival’, a two-day extravaganza showcasing the Maldivian cuisine, local arts and craft, and entertainment.
The festival will take place at Central Park, Hulhumale’, on New Year’s Eve, December 31st, 2024, and continue into New Year’s Day, January 1st, 2025, offering a unique and immersive experience for locals and tourists alike.
This exciting initiative by MMPRC is a collaborative effort involving key partners such as the Ministry of Tourism (MOT), Housing Development Corporation (HDC), MyHulhumale’, Business Center Corporation (BCC), Male’ City Council, Waste Management Corporation Limited (WAMCO), the Maldives Police Service, Maldives National Defence Force (MNDF), Public Service Media (PSM), Maldives Airports Company Limited (MACL), Dhiraagu, Ooredoo, Manta Air, Maldivian, Ace Travels, and Gulf Air. It promises a dynamic programme filled with performances, activities, and food stalls. Attendees will have the opportunity to savour authentic Maldivian dishes, explore traditional arts and crafts, and witness captivating cultural performances.
On December 31st, the festivities will begin at 20:00 with doors opening to the public. A spectacular drone show will be held, depicting a tourist’s journey through the beautiful Maldives. The evening will continue with captivating cultural performances including Boduberu performances, and “Dhafi Negun”. A New Year’s Eve countdown will also take place, culminating in a dazzling fireworks display to welcome 2025.
The celebrations will continue on January 1st 2025 from 16:00 to 22:00, with the festival reopening and featuring food and arts and crafts stalls. A range of family-friendly activities will be available, including a police and fire truck showcase, a climbing wall, a bounce house, and a Transformers display. Additionally, the festival will feature energetic Boduberu performances and an exciting Roboman showcase.
“MMPRC is proud to present the first Maldives Culture and Food Festival,” said Ibrahim Shiuree, CEO and MD of MMPRC. “This event is a key initiative to celebrate the achievements of the Maldives in 2024 and to promote the diverse cultural heritage of the Maldives while providing a memorable experience for locals and visitors. We invite everyone to join us in celebrating the Maldivian spirit as we bid farewell to 2024 and welcome the new year.”
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