Featured
Soneva appoints Four PR & Marketing to promote villa ownership programme
Luxury travel and lifestyle brand Soneva has appointed Four PR & Marketing as its retained agency to promote the brand’s Maldives villa ownership model globally.
Handling the global PR strategy, the UK-based agency will work closely with the Area Director of Soneva Villa Ownership Roz Colthart to promote the prestigious brand’s offering of sustainable private villas available to purchase.
Four PR & Marketing will execute a global consumer and trade campaign, celebrating a key milestone in the evolution of the brand, with a focus on markets including the UK, USA, Middle East and Asia.
“We are incredibly excited to be working with Soneva on a global scale for this project. With the world working from home due to the pandemic, Soneva’s Villa ownership option is certain to spark the interest of media and we’re looking forward to showcasing their world-class real estate offering,” Pamela Badham, Managing Director at Four PR & Marketing, said.
The Soneva Villa Ownership programme is the first and one of few such programme that allows clients to own a luxury villa in the Maldives.
The programme is particularly appealing to those who frequently holiday in Maldives. The villas are designed and built according to the needs of the owners and, once built, are looked after by the Soneva management team. When owners are not holidaying in their villas, they can opt to rent them out by joining Soneva’s Villa Rental Programme.
Soneva currently runs two resorts in the Maldives, Soneva Fushi and Soneva Jani, and luxury yacht, Soneva in Aqua. The world-leading luxury resort operator also operates Soneva Kiri resort in Thailand.
Soneva Fushi inspires the imagination with 63 spacious beachfront villas, ranging in size from one- to nine-bedrooms, hidden among dense foliage and located within the Baa Atoll UNESCO Biosphere Reserve.
Watch classic movies at the resort’s outdoor Cinema Paradiso. Choose from nine different dining options, five hundred wines and 11 types of pillow. Unwind at the on-site Six Senses Spa. Nature’s resources are transformed into art at the Glass Studio, while The Den gives children the freedom to live their island dream. Glorious days are spent star-gazing at the Observatory, sampling organic delicacies and exploring the coral reef.
Inspired by a word that means ‘wisdom’ in Sanskrit, Soneva Jani is located on a collection of five islands, and a beautiful, 5.6km lagoon.
The resort currently comprises 24 overwater villas and three island villas, with additional villas to be built in Chapter 2. Each Water Villa opens to its own stretch of sparkling lagoon and is complete with a private pool and a retractable roof to stargaze from the master bedroom, while many villas also have slides from the top deck into the water below.
Explore the glimmering galaxies from the resort’s state-of-the-art observatory or spend time indulging in a range of activities including water sports, scuba diving, wellness therapies, dolphin cruises and bicycling along the island’s many trails.
Featured
Oaga Art Resort brings back Kula Kula Festival with global influences
Kula Kula Festival will return for its fourth edition at Oaga Art Resort from 20 to 25 March, bringing together cultural influences from the Maldives, Brazil and India in a programme centred on art, music and community.
The festival combines the traditions of Eid al-Fitr, the vibrant spirit of Brazilian Carnaval, and the colours of Holi, creating a multi-cultural celebration that highlights performance, heritage and shared experiences.
The programme begins with Eid-related traditions, inviting guests to take part in cultural rituals and performances inspired by Maldivian heritage. The festival continues its collaboration with Kiyavahi Culture Studio, which will present workshops, demonstrations and interactive installations showcasing traditional Maldivian crafts and storytelling.
Guests will have opportunities to explore cultural practices such as Fangi Viyun (thatch weaving), Roanu Veshun (coir rope making), Kasabu Gethun (lacquer work) and Thundu Kunaa Viyun (mat weaving). Through these sessions, participants will also learn about the history and cultural significance of these crafts.
The festival begins with Eid Malhi, a bonfire lit by Oaga’s Rahvehin on 19 March to mark the sighting of the new moon. This is followed by Eid prayers and Eid Sai, a traditional breakfast at Kaa Kada. Throughout the day, guests can take part in activities such as Eid Kulhivaru beach games and Fen Kulhi, which combines water and colour play. The Maali Parade, inspired by Maldivian folklore, will lead guests to a high tea gathering at Raa Baa Beach featuring live performances and traditional attire experiences.
Live entertainment forms a central part of the festival programme, with performances from local and international artists. Guests will experience Boduberu fusion performances by Nuff and Ciam, storytelling rhythms by the Harunulaa Boduberu Group, and electronic music performances by Digital Flock during the Kula Kula Rave.

Dhivehi music will also be featured through performances by solo artist Naffah, while storyteller Amney will share Maldivian folklore through music sessions at O’Fire.
Indian classical music will be represented by sitar player Kalyan, who will perform across multiple sessions during the festival. Brazilian performer Alikko will introduce elements of Brazilian culture through fire shows and performances accompanying dining experiences at Kaa Kada.
Dining experiences will also highlight cultural diversity, with lunch and dinner services featuring themed presentations such as Eid Jaafaiy and Indian-inspired cuisine prepared in collaboration with Kalyan.
Evening programmes will include live music, fire performances, communal barbecues and a collaborative live art and music showcase titled Unethical Projection, featuring both resident and guest artists.
For the first time at the festival, Brazilian Carnaval will be incorporated into the programme. The segment will feature a Brazilian-inspired buffet at Kaa Kada, performances by Alikko and a Kula Kula Rave hosted by Digital Flock.
The final days of the festival will bring together Maldivian, Indian and Brazilian cultural influences under the theme Made of Many, Felt as One. Activities will include music sessions, collaborative performances featuring the Rav drum with Nuff, and storytelling by Amney.
The festival will conclude with a Deserted Day Picnic at Hastheem Sandbank, where guests can enjoy watersports, snacks and DJ sets by Afruh.
Through its programme of performances, cultural workshops and shared experiences, the Kula Kula Festival continues to position itself as a platform for artistic expression and cultural exchange, reflecting the creative identity of Oaga Art Resort.
Family
Ayada Maldives presents Easter week of family and wellness activities
Ayada Maldives has announced a series of experiences to mark the Easter season, inviting guests to celebrate the occasion through a week of activities centred on family time, relaxation and shared island moments.
As the season approaches, the resort will host a programme designed to create a relaxed and welcoming atmosphere for guests. Families are encouraged to spend time together in the island’s natural surroundings, while children take part in a variety of activities and explore the island environment.
Throughout the week, Easter-themed experiences will be integrated into daily island life. At the Zuzuu Kids Club, younger guests will have access to a range of creative and interactive activities designed to encourage imagination and discovery. Meanwhile, adults can take advantage of wellness experiences including sunrise yoga sessions, spa treatments at AySpa, and quiet moments by private pools or along the beach.
Evenings will feature a range of social and culinary experiences, including beachside gatherings, live music and dining events set against the island’s coastal setting. These activities are intended to create a relaxed yet festive environment for guests to come together and enjoy the Easter holiday.
According to the resort, the Easter programme focuses on creating opportunities for guests to reconnect with family and friends while enjoying the island’s surroundings. The celebrations are designed to highlight shared experiences rather than a single event, allowing guests to enjoy the season at their own pace.
Through the programme, Ayada Maldives aims to offer visitors an opportunity to celebrate Easter in a setting defined by natural beauty, hospitality and time spent together.
Featured
Sun Siyam Vilu Reef marks International Women’s Day with beach celebration
Sun Siyam Vilu Reef, part of the Sun Siyam Resorts Privé Collection, marked International Women’s Day by celebrating the contributions of female team members and guests, recognising their role in shaping the experiences that define the island.
The resort hosted a white-themed sunset cocktail gathering on the beach on 8 March, where guests and female colleagues came together to mark the occasion. The event provided an opportunity to acknowledge the contributions of women across various roles within the resort.
Sun Siyam Vilu Reef highlighted the role of its female team members in delivering guest experiences, from operational support and administrative roles to culinary and guest service positions. The resort noted that these contributions play a significant role in shaping the overall guest journey on the island.
As part of the evening’s programme, the resort’s resident artist conducted a live painting session, reflecting the creativity and energy women bring to the hospitality sector. Guests were also served a selection of specially curated “White Theme” cocktails prepared by the resort’s bartending team to mark the occasion.
Commenting on the celebration, Thoha Yoosuf said the resort’s female colleagues bring intuition and warmth to their roles, helping create memorable experiences for guests. He added that the celebration recognised their dedication, leadership and commitment.
Through the event, Sun Siyam Vilu Reef highlighted the diverse roles played by women within its team, while recognising the culture and individuality that contribute to the resort’s working community.
-
News1 week agoNiva Dhigali Maldives to host wellness week with Gemma Merna this June
-
Cooking1 week agoChef Giorgio Servetto brings Michelin-starred dining to Atmosphere Core’s underwater restaurants
-
Drink1 week agoGerman winemaker Patrick Heitlinger to headline exclusive dinner at SO/ Maldives
-
News1 week agoInterContinental Maldives celebrates Women’s Day through creative expression
-
Family1 week agoRoyal Island introduces Easter escape with up to 25% savings
-
Cooking1 week agoBa’theli by the Reef at Milaidhoo Maldives introduces family-style Maldivian fine dining
-
Family1 week agoGrand Park Kodhipparu transforms into an Easter island wonderland
-
Drink6 days agoGerman winemaker Patrick Jacklin to host exclusive tasting at Constance Moofushi


