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Soneva appoints Four PR & Marketing to promote villa ownership programme

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Luxury travel and lifestyle brand Soneva has appointed Four PR & Marketing as its retained agency to promote the brand’s Maldives villa ownership model globally.

Handling the global PR strategy, the UK-based agency will work closely with the Area Director of Soneva Villa Ownership Roz Colthart to promote the prestigious brand’s offering of sustainable private villas available to purchase.

Four PR & Marketing will execute a global consumer and trade campaign, celebrating a key milestone in the evolution of the brand, with a focus on markets including the UK, USA, Middle East and Asia.

“We are incredibly excited to be working with Soneva on a global scale for this project. With the world working from home due to the pandemic, Soneva’s Villa ownership option is certain to spark the interest of media and we’re looking forward to showcasing their world-class real estate offering,” Pamela Badham, Managing Director at Four PR & Marketing, said.

The Soneva Villa Ownership programme is the first and one of few such programme that allows clients to own a luxury villa in the Maldives.

The programme is particularly appealing to those who frequently holiday in Maldives. The villas are designed and built according to the needs of the owners and, once built, are looked after by the Soneva management team. When owners are not holidaying in their villas, they can opt to rent them out by joining Soneva’s Villa Rental Programme.

Soneva currently runs two resorts in the Maldives, Soneva Fushi and Soneva Jani, and luxury yacht, Soneva in Aqua. The world-leading luxury resort operator also operates Soneva Kiri resort in Thailand.

Soneva Fushi inspires the imagination with 63 spacious beachfront villas, ranging in size from one- to nine-bedrooms, hidden among dense foliage and located within the Baa Atoll UNESCO Biosphere Reserve.

Watch classic movies at the resort’s outdoor Cinema Paradiso. Choose from nine different dining options, five hundred wines and 11 types of pillow. Unwind at the on-site Six Senses Spa. Nature’s resources are transformed into art at the Glass Studio, while The Den gives children the freedom to live their island dream. Glorious days are spent star-gazing at the Observatory, sampling organic delicacies and exploring the coral reef.

Inspired by a word that means ‘wisdom’ in Sanskrit, Soneva Jani is located on a collection of five islands, and a beautiful, 5.6km lagoon.

The resort currently comprises 24 overwater villas and three island villas, with additional villas to be built in Chapter 2. Each Water Villa opens to its own stretch of sparkling lagoon and is complete with a private pool and a retractable roof to stargaze from the master bedroom, while many villas also have slides from the top deck into the water below.

Explore the glimmering galaxies from the resort’s state-of-the-art observatory or spend time indulging in a range of activities including water sports, scuba diving, wellness therapies, dolphin cruises and bicycling along the island’s many trails.

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Westin Maldives Miriandhoo introduces Family Fun Summer package

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The Westin Maldives Miriandhoo Resort has introduced its Family Fun Summer offer, aimed at families seeking longer island stays built around shared activities and rest. The offer is available for booking from 15 April to 15 June 2026, with a minimum stay of four nights for travel through to 20 December 2026.

Located within Baa Atoll, the Maldives’ first UNESCO Biosphere Reserve, The Westin Maldives Miriandhoo Resort is positioning the offer around family wellness, marine experiences and time spent together in a natural island setting. Seasonal snorkelling with manta rays in Hanifaru Bay remains one of the area’s key attractions, while the resort’s collection of beach and overwater villas is designed to accommodate families looking for space and flexibility during their stay.

For larger families and groups, the resort also offers the two-bedroom Heavenly Beach Residence, which includes a living room, kitchen and dining area intended to support longer and more relaxed island stays.

The resort says the guest experience can be shaped around both activity and downtime, supported by Westin’s Sleep Well concept and Heavenly Bed. Children have access to the Westin Family Kids Club, which includes a children’s pool and pirate ship, while parents can make use of Heavenly Spa by Westin.

Away from the villa, the resort is also promoting shared family experiences through Good Travel with Marriott Bonvoy activities focused on the culture and environment of Baa Atoll. These include traditional lacquer craft workshops, visits to local islands and guided marine activities in surrounding waters.

The Family Fun Summer package includes three meals per day, with children under 12 dining free of charge. It also includes a one-time dolphin cruise for two adults and two children, a 30-minute photography session with one printed photo, and a USD 150 resort credit.

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Reethi Faru Resort recognised in four categories at 2026 Haute Grandeur Awards

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Reethi Faru Resort has been recognised at the 2026 Haute Grandeur Global Excellence Awards, receiving honours in four categories: Best Beach Villa in Indian Ocean, Best Pool Villa in Indian Ocean, Best Eco-Friendly Resort in Maldives, and Best Sustainable Hotel in Maldives.

The awards recognise performance across villa accommodation and environmentally focused hospitality, reflecting the resort’s emphasis on guest experience alongside sustainability and environmental stewardship.

According to the resort, the recognition supports its positioning within the Maldives market as a property that combines natural surroundings, accommodation standards and responsible hospitality practices.

Located on Filaidhoo in Raa Atoll, Reethi Faru Resort features 145 villas, including beachfront and overwater accommodation designed in a style that combines Maldivian elements with contemporary comfort.

The resort’s food and beverage offering includes six restaurants and six bars, while its leisure facilities cover watersports, diving, yoga, spa treatments and fitness activities. Surrounded by coral reefs, the resort also offers guests access to marine-based experiences in the Indian Ocean.

Sustainability remains a central part of the resort’s operations, with initiatives that include coral reef restoration and guest experiences linked to environmental awareness.

Through its recognition at the 2026 Haute Grandeur Global Excellence Awards, Reethi Faru Resort has added to its profile as a Maldives resort with a focus on both accommodation standards and sustainability.

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Sun Siyam Olhuveli launches Coral Frame Adoption programme on Earth Day

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To mark Earth Day, Sun Siyam Olhuveli, part of the Lifestyle Collection within the House of Siyam, launched its new marine conservation initiative, the Adopt A Coral Frame experience, during a morning event held on 22 April at Milano Beach on Dream Island.

The initiative forms part of the resort’s wider marine conservation efforts and is designed to give guests a direct way to engage with coral restoration while supporting the protection of the surrounding reef ecosystem.

During the launch, guests were introduced to the coral restoration process through a hands-on experience that explained how new coral growth can be supported through frame-based planting. Under the programme, guests are invited to select and adopt a coral frame, attach healthy coral fragments to it, and take part in placing it within the lagoon to help form a new reef structure.

The process begins with the collection of healthy coral fragments under the guidance of the resort’s marine biologist. These fragments are then secured to specially designed coral frames and placed in selected areas within the resort’s coral garden, where conditions are intended to support growth and marine biodiversity. Guests who adopt a frame will also receive updates on its progress, including photographs shared every six months.

The resort said the programme is intended to make coral conservation more accessible to guests while also highlighting the role of reefs in supporting marine life, protecting coastlines and maintaining ocean ecosystems.

Chaminda Upul, Group Sustainability Manager for Sun Siyam, said the initiative was designed to give guests an opportunity to contribute in a direct way.

“Earth Day is a reminder that even the smallest actions can shape something far greater,” he said. “With Adopt-A-Coral Frame, we wanted to create an experience where our guests can leave a positive mark on the ocean. It’s simple, it’s meaningful, and it stays with you.”

Hassan Adil, General Manager of Sun Siyam Olhuveli, said the resort wanted to create an experience that combines guest participation with long-term environmental value.

“At Olhuveli, we believe the best experiences are the ones that stay with you long after you leave. Adopt-A-Coral is our way of inviting guests to be part of something lasting, while caring for the natural beauty that makes this place so special,” he said.

Part of the proceeds from each coral adoption will go towards Sun Siyam Care, the group’s sustainability platform, supporting marine conservation and reef restoration efforts.

Through the launch of Adopt A Coral Frame, Sun Siyam Olhuveli is combining guest experience with reef restoration, reflecting a wider focus on environmental engagement within its island operations.

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