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Global travel writers, industry professionals come together to discuss Maldives tourism promotion

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Travel bloggers and social media influencers from around the world gathered together with professionals from the Maldives tourism industry on Sunday to discuss ways to use new media technologies in promoting the Maldives as a tourist destination.

The first ever global travel writers’ conference in the Maldives kicked off Sunday morning at Bandos Maldives with a ceremony attended by tourism minister Moosa Zameer and top officials from relevant government agencies.

Following the inauguration ceremony, the World Travel Writers’ Conference officially began with a keynote speech by New Zealand-born travel blogger Elizabeth Carlson on sharing experiences and the art of storytelling. In her speech, Elizabeth spoke on the importance of storytelling, and highlighted how it is related to content marketing in the present day.

Elizabeth delivers her keynote speech. PHOTO/ MALDIVES TV

It was followed by a keynote speech by Dr Sunny Umar, COO at local PR agency Maldives Getaways, on the significance of cultural tourism to the archeological history of the Maldives.

“Maldives is commonly known as a honeymoon or family destination, but the country should be promoted for its history, which is rich and full of intrigue. History is a strong selling point for travel enthusiasts, and that Maldives has a lot to offer history wise,” he said.

Dr Sunny Umar delivers his keynote speech. PHOTO/ MALDIVES TV

The two keynote speeches were followed by the first panel discussion, on the topic of turning factual stories into crafted narratives.

Moderated by Maldives Travel Agents and Tour Operators (MATATO) Secretary General Ibrahim Munaz and participated by Elizabeth, Sunny, Sardinia-based Claudia Tavani, Filipino travel blogger Ana Patricia Velarmino and Indian travel blogger Shivya Nath, the panelists agreed that travellers’ account plays a major role in creating a positive image, but that there is so much more to it than just standard of service. They noted that in order to tell a positive narrative of a destination, research on market influencers and writers has to be conducted.

The first panel discussion of the conference. PHOTO/ MALDIVES TV

Three more keynote speeches and two more panel discussions were held during the conference.

In her keynote speech, award-winning luxury travel writer Gina Samarato highlighted how multimedia plays a vital role in the travel industry, especially in bringing different experiences to life. She noted that combining her writings with images creates a much more positive effect than just text-based articles.

Meanwhile, local travel blogger Ahmed Ijaz spoke about how travel trends of Maldivians have changed throughout the years, noting that tourism has broadened both inbound and outbound tourism in the country.

The two keynote speeches were followed by the second panel, moderated by Mariyam Wisam, Registrar of Companies at the economic ministry. Gina, British travel photographer Stuart Vincent Forster, luxury travel writer Cacinda Maloney, adventure filmmaker John C Yoshihara, Russian travel blogger Yulia Safutdinova and Dr Ahmed Shan participated in the panel.

The moderator began by asking the panelists a simple question: when you wanted to come to the Maldives, how did you start your search? And what difference does it make? All the panelists admitted to have googled about the country, the location and what could be done there. For Gina, the cultural experience she has had in the Maldives was something she had not expected as it was not amongst the search results.

The second panel discussion of the conference. PHOTO/ MALDIVES TV

The last keynote speech of the conference was delivered by Janet Newenham, multi-award winning travel writer and blogger from Ireland, on what bloggers do. According to Janet, the work of bloggers and social media influencers is all about sharing their life in real-time. Sharing what they do via social media tools such as Instagram Stories, Snapchat, Facebook Live and more allows their followers around the world to know what they are doing exactly and to connect with them, she said.

Janet Newenham delivers her keynote speech. PHOTO/ MALDIVES TV

Janet’s speech was followed by the last panel discussion of the conference, on the topic: are luxury travel destinations failing in their storytelling?

Mariyam Waseema, the Senior Policy Executive at the environment ministry, moderated the panel, which began with a question on how destinations could be promoted through storytelling. The panelists, who included Janet, Dutch travel blogger Tom Grond, travel photographer and videographer Allison Green, British travel blogger Jayne Gorman, PR and Communications Manager at Kandima Maldives Shafraz Hafiz and Corporate General Manager at Adaaran Resorts Suresh Dissanayake, noted the importance of incorporating more components such as travellers’ experiences into destination marketing. Destinations should be selling experiences rather than brands by including authentic stories that connect with travellers, they said.

The conference will officially conclude with a gala dinner and a networking session at Adaaran Select Hudhuranfushi Monday evening.

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Visit Maldives presents cultural, food festival to celebrate 2025

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Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced the ‘Maldives Culture and Food Festival’, a two-day extravaganza showcasing the Maldivian cuisine, local arts and craft, and entertainment.

The festival will take place at Central Park, Hulhumale’, on New Year’s Eve, December 31st, 2024, and continue into New Year’s Day, January 1st, 2025, offering a unique and immersive experience for locals and tourists alike.

This exciting initiative by MMPRC is a collaborative effort involving key partners such as the Ministry of Tourism (MOT), Housing Development Corporation (HDC), MyHulhumale’, Business Center Corporation (BCC), Male’ City Council, Waste Management Corporation Limited (WAMCO), the Maldives Police Service, Maldives National Defence Force (MNDF), Public Service Media (PSM), Maldives Airports Company Limited (MACL), Dhiraagu, Ooredoo, Manta Air, Maldivian, Ace Travels, and Gulf Air. It promises a dynamic programme filled with performances, activities, and food stalls. Attendees will have the opportunity to savour authentic Maldivian dishes, explore traditional arts and crafts, and witness captivating cultural performances.

On December 31st, the festivities will begin at 20:00 with doors opening to the public. A spectacular drone show will be held, depicting a tourist’s journey through the beautiful Maldives. The evening will continue with captivating cultural performances including Boduberu performances, and “Dhafi Negun”. A New Year’s Eve countdown will also take place, culminating in a dazzling fireworks display to welcome 2025.

The celebrations will continue on January 1st 2025 from 16:00 to 22:00, with the festival reopening and featuring food and arts and crafts stalls. A range of family-friendly activities will be available, including a police and fire truck showcase, a climbing wall, a bounce house, and a Transformers display. Additionally, the festival will feature energetic Boduberu performances and an exciting Roboman showcase.

“MMPRC is proud to present the first Maldives Culture and Food Festival,” said Ibrahim Shiuree, CEO and MD of MMPRC. “This event is a key initiative to celebrate the achievements of the Maldives in 2024 and to promote the diverse cultural heritage of the Maldives while providing a memorable experience for locals and visitors. We invite everyone to join us in celebrating the Maldivian spirit as we bid farewell to 2024 and welcome the new year.”

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Barcelo Nasandhura Malé to open in Q1 2025

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Barcelo Nasandhura Malé, the Maldives’ newest luxury destination, is set to open its doors in Q1 2025.

Located on the site of the former Nasandhura Palace Hotel, the property will become the largest hotel in the capital, Malé. With 136 elegantly designed rooms, including 95 with stunning ocean views, and 116 luxurious serviced apartments, Barcelo Nasandhura Malé promises a unique blend of sophistication, comfort, and convenience in the heart of this vibrant city.

Operated by the renowned Spanish hotel chain Barcelo Group, the hotel represents a significant expansion of the brand’s presence in the Maldives and beyond. Barcelo Group, known for its exceptional resorts, recently opened Barcelo Whale Lagoon Maldives in South Ari Atoll in August 2024, further solidifying its growing portfolio in the region. In addition to its Maldivian properties, Barcelo Group manages a range of high-profile hotels across the UAE, Thailand, and several European countries.

Barcelo Nasandhura Malé will feature an array of premium facilities, including four upscale dining outlets, a rooftop shisha bar, an oceanfront pool, a state-of-the-art gym, and a luxurious spa. The hotel will also boast 1,034 square meters of versatile MICE (Meetings, Incentives, Conferences, and Exhibitions) space, making it an ideal venue for corporate events and gatherings.

While some serviced apartments were initially intended for residential use, they will now be available for daily rental, offering guests enhanced flexibility and a wider range of accommodation options. Originally scheduled to open on December 1, 2024, the opening has been slightly delayed due to minor construction work. However, the team remains committed to ensuring Barcelo Nasandhura Malé is ready to welcome its first guests in Q1 2025.

Barcelo Hotel Group, awarded World’s Leading Hotel Management Company 2023 by the World Travel Awards, is the second-largest hotel chain in Spain and ranks among the 30 largest globally in terms of the number of rooms. Founded in 1931, this family-run organisation operates 280 four- and five-star city and holiday hotels, offering more than 62,000 rooms across 25 countries. The group markets its hotels under four distinct brands, each focused on providing diverse and memorable travel experiences.

Renowned for its commitment to excellence and sustainability, Barcelo Hotel Group delivers exceptional stays, seamlessly blending luxury, comfort, and environmental responsibility.

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Denise Hoefer brings world-class Padel to The Nautilus Maldives

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As part of its ‘Masters for Masters’ series, The Nautilus Maldives will host Denise Hoefer, Germany’s No. 1 padel player and one of the world’s top 50 most influential figures in the padel industry, for an exclusive Padel Masterclass from March 22 to 25, 2025. This exceptional event invites guests to enhance their padel skills under the expert guidance of a global champion, all set against the stunning backdrop of the Maldives’ Indian Ocean.

Padel, recognised as the world’s fastest-growing sport, has captured the hearts of 30 million enthusiasts globally, according to the International Padel Federation. This March, The Nautilus will provide a unique opportunity for guests to immerse themselves in this thrilling game during a four-day Padel Masterclass led by Denise Hoefer, Germany’s top-ranked female padel player and captain of the German national team. Participants will refine their techniques on The Nautilus’s state-of-the-art padel court, while experiencing the island’s signature blend of world-class coaching and timeless, unscripted hospitality.

The Padel Masterclass will feature a tailored mix of group and private sessions, catering to players of all levels. Younger participants will have the chance to join the Young Wonderers program, offering specially designed classes that introduce the sport in a fun and engaging way. After an energising day on the court, guests can unwind at Solasta Spa, where exclusive treatments by Maison Caulières—such as Spinal Connection Deep Tissue Healing, Volcanic Stone Therapy, and Warm Poultices—promise ultimate relaxation and rejuvenation. These tranquil spa experiences provide a perfect complement to the day’s dynamic activities, leaving participants refreshed and revitalised.

With just 26 ultra-luxury houses and residences, The Nautilus offers an intimate sanctuary within the Baa Atoll, a UNESCO Biosphere Reserve. Surrounded by powder-soft white sands, vibrant coral reefs, and crystal-clear waters, this private island retreat redefines bespoke hospitality. Every element is meticulously crafted to inspire, offering guests an unparalleled ultra-luxury experience focused on relaxation, renewal, and discovery. Whether honing padel skills or embracing the serenity of island life, The Nautilus stands as the ultimate destination for discerning travellers.

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