Le Club AccorHotels welcomes Banyan Tree Hotels’ branded properties
AccorHotels has welcomed Banyan Tree Hotels & Resorts’ branded properties into the French hotel giant’s Le Club Accorhotels loyalty programme worldwide.
To celebrate the launch, members can enjoy four times the Rewards Points for stays at Banyan Tree, Angsana and Cassia properties worldwide during the offer period when they book by February 24 for stays until April 14.
Elite members of Le Club Accorhotels will also enjoy member benefits and privileges to make their stays even more special as the programme is about truly recognising loyalty members with personalised services when they stay at Banyan Tree Hotels & Resorts.
“The integration of Banyan Tree’s branded properties into Le Club AccorHotels is a joyous occasion for us and we hope that this partnership will give our members an opportunity to accrue Rewards points for their stays and enjoy the unique offerings which Banyan Tree, Angsana and Cassia hotels have to offer,” Henrik Berglind, Vice President Loyalty Asia Pacific at AccorHotels, was quoted in a statement, as saying.
“With the introduction of the three new brands into one global loyalty programme, our members now have even more destinations and more hotels to choose from around the world, with Banyan Tree’s luxury hotels and resorts offering a sanctuary for the senses in unique and modern accommodations.”
AccorHotels and Banyan Tree announced a strategic longterm partnership in December 2016 whereby both groups will collaborate to develop and manage Banyan Tree-branded hotels around the world. The partnership also gives Banyan Tree access to AccorHotels’ global reservation and sales networks as well as the renowned Le Club AccorHotels loyalty programme.
There are currently 48 properties under the Banyan Tree Hotels & Resorts’ global network, of which 37 will take part in the Le Club AccorHotels loyalty programme.
“As an independent company, our strategic alliance with AccorHotels allows us to continue securing hotel management agreements on our own while accelerating Banyan Tree Hotels & Resorts’ expansion with AccorHotels’ expertise to grow our brands around the world. With Banyan Tree Group celebrating our 25th anniversary this year, we are excited to participate in the Le Club loyalty programme and hope to create exceptional experiences for the members at our exotic destinations – steeped in a sense of place through sustainable activities, design and architecture built in harmony with nature,” Ho Ren Yung, Vice President of Brand HQ at Banyan Tree Holdings, said.
Winner of the Freddie Award for Best Loyalty Programme for two years in a row (2015 and 2016) in Asia, Australasia, Europe, Africa and Middle East and this year named Best Programme for the third year running in Europe/Africa, Le Club Accorhotels is the pioneering hotel loyalty programme, which allows members to use their points at over 3,500 hotels in 100 countries across 20 brands.
The programme has over 53 million members globally with 16 million members in Asia Pacific.
A newcomer to the Maldives booming tourism industry, AccorHotels is on a major expansion drive, with three existing properties, including Fairmont Maldives Sirru Fen Fushi, Mercure Maldives Kooddoo Resort and Mövenpick Resort Kuredhivaru Maldives. Raffles Maldives Meradhoo, which was previously managed by Dubai-based hospitality group Jumeirah is set to early this year, while the brand new Pullman Maldives Maamutaa resort will open its doors to guests later this year.
Singapore-based Banyan Tree Holdings runs three resorts in the Maldives: Banyan Tree Vabbinfaru and two Angsana-branded properties, Angsana Ihuru and Angsana Velavaru.