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Bollywood actress Urvashi Rautela in Maldives for Maldives Travel Awards Gala Edition

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Bollywood actress Urvashi Rautela has arrived in the Maldives to attend the upcoming Maldives Travel Awards Gala Edition.

Urvashi arrived in the Maldives Wednesday morning, and was welcomed at the main Velana International Airport by top officials from organiser Maldives Association of Travel Agents and Tour Operators (MATATO) and host Adaaran Resorts Maldives.

Urvashi (C) is pictured with officials from MATATO and Adaaran Resorts Maldives after her arrival in the Maldives Wednesday morning. PHOTO/ MATATO

The actress-cum-model is staying at Adaaran Select Hudhuranfushi resort, where the Gala Edition is set to take place. She will be the guest of honour at the gala ceremony on Thursday evening.

Urvashi was crowned Miss Diva 2015, and represented India at the Miss Universe 2015 pageant.

The 23-year-old actress made her Bollywood debut in 2013 with the film, Singh Saab the Great, followed by critically acclaimed roles in Sanam Re and Great Grand Masti in 2016. She also starred alongside Hrithik Roshan in the 2017 movie Kaabil.

Urvashi (L) is pictured with Asra Naseem, the Deputy Secretary General of MATATO, after her arrival in the Maldives Wednesday morning. PHOTO/ MATATO

Meanwhile, MATATO is making final preparations for the Gala Edition.

Voting for the 230 properties nominated for the 25 categories in the awards closed on Tuesday with an overwhelming 100,000 plus votes.

Winners for the Gala Edition will be decided by a collective score based on traveller reviews on TripAdvisor and the popular vote. The winners will be announced at the gala ceremony to be held at  Adaaran Select Hudhuranfushi Thursday evening.

In addition to the main categories, MATATO will present five awards to recognise special areas of tourism development and sustainability.

MATATO will also combine the grand gala with the second edition of the Maldives Travel Conference, which is set to be held on Thursday at Bandos Maldives resort.

Adaaran Select Hudhuranfushi: Maldives Travel Awards Gala Edition will take place at the resort Thursday evening. PHOTO/ ADAARAN

Initiated in 2012 by MATATO, Maldives Travel Awards celebrate and honour the best tourism and hospitality products in the Maldives, while fostering relationships with suppliers and local travel agents. From 20 categories in 2012, the awards have now expanded into three editions totalling 55 categories.

This year, MATATO has for the first time branched out the prestigious awards into three categories; the People’s Edition, which recognises successful pioneers and long serving individuals in the tourism industry, a Guesthouse Edition, which celebrates the outstanding performance of the up and coming guesthouse sector, and the Grand Gala, which is exclusive for winners in the categories for resorts, airlines and liveaboards.

As the first event held under the Maldives Travel Awards brand, Adaaran Select Hudhuranfushi hosted the People’s Edition on July 13, where 10 individuals were recognised for their immense contributions to the development of the Maldives tourism industry.

The Guesthouse Edition, held in the island of Maafushi on October 30, expanded on the recognitions awarded to guesthouses by MATATO as part of the Maldives Travel Awards, and celebrated the outstanding performance of the guesthouse sector.

As MATATO brings in a rising Bollywood actress for the most anticipated travel event of the year, the Maldives has become a sought after destination by Bollywood stars.

A-list Bollywood stars who have visited the Maldives include Salman Khan, Hrithik Roshan, Alia Bhatt and Priyanka Chopra. Bollywood couples such as Saif Ali Khan and Kareena Kapoor have also spent their holidays in the Maldives, while Bollywood couple Arbaaz Khan and Malaika Arora Khan has declared the Maldives as their favourite holiday destination.

India has also become a major emerging source market for the Maldives tourism industry.

Official figures show that 66,955 tourists arrived in Maldives from its closest neighbour last year, a 27.9 percent increase from the 52,368 Indian travellers that chose the Maldives in 2015.

That growth has gathered steam this year, as the number of Indian tourists that visited the Maldives recorded a 25.4 percent increase in the past 10 months to reach 63,141 from 50,369 in the same period last year.

Events

Maldives Association of Tourism Industry (MATI) holds its 34th Annual General Meeting

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The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance. 

The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).

In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).

Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and  immediate challenges and issues affecting the Tourism Industry.

A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.

In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.

Executive Board Members elected to the 2 vacant positions (by-election):

  1. Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
  2. Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
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Business

Unlocking power of travel storytelling at Travel Creators Exchange 2024

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Join us for the Travel Creators Exchange 2024, taking place on February 1, 2024, at the Hotel Jen in Male’, Maldives.

This dynamic event provides a platform for networking and collaboration among Maldives-based travel creators, fostering connections, idea-sharing, and the establishment of lasting partnerships to expand opportunities and monetise content.

Our lineup of distinguished speakers includes:

  • Zihuny Rasheed, Deputy Managing Director of MMPRC, will present on “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” MMPRC actively markets the Maldives globally, utilising a comprehensive approach that includes travel trade shows, roadshows, digital marketing, and more.
  • Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, brings over 23 years of hospitality industry experience. He will discuss “The Role of Content in Tourism Marketing,” drawing on expertise in revenue, customer service, sales & marketing, and human capital development.
  • Suresh Dissanayake, Assistant Vice President of Sales & Marketing of Heritance Aarah & Adaaran Resorts, with nearly two decades of experience, will shed light on “What does a Sales and Marketing Director Do?” He brings extensive luxury hospitality experience and a proven track record in sales, distribution, and marketing.
  • Vishal Amir Ahmed, a versatile cinematographer and content creator, will explore “Who is a Content Creator.” Currently associated with Various Arts Studio, he specialises in providing multimedia solutions to various clients.

Organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, this collaborative effort aims to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

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Events

Acclaimed contemporary artist Ana Pušica explores perpetuality and community at Patina Maldives

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Ana Pušica Kramer, an internationally  acclaimed contemporary artist, joins Patina Maldives for an exclusive  art residency in the now infamous Fari Art Atelier. From January 22 to  February 22, 2024, Ana Pušica will grace the shores of the Fari Islands,  weaving a vibrant narrative of colour and emotion across her larger  than-life canvases. 

Her artistry transcends boundaries, melding abstraction and figuration into awe-inspiring masterpieces. Having exhibited globally, from New York to Beijing, Ana’s paintings are a physical, intuitive act rooted in movement.  Described as a “beautiful fluorescent thunderstorm,” Ana’s art explores light and colour, capturing the energy of life itself. 

The Fari Art Atelier which has previously hosted the likes of Daniel Arsham, Chris Stamp and David Nott, will be transformed into Ana’s studio and gallery showcasing her enthralling artworks—a mesmerising journey through poetry, memory, and the vibrant interplay of colour. Guests at Patina are invited to delve into Ana’s world, where each stroke reveals layers of meaning, evoking sensations of intense lightness and boundless interpretation. 

At Patina Maldives, Ana will immerse herself in a month-long residency, inviting the Patina Malidves community or guests and team to witness her artistic fervour firsthand. Guests will have the rare opportunity not only to observe her creative process but also to engage with and create art alongside this luminary.

Experience artistry at its most exclusive

Art Exhibition
Experience Ana’s captivating exploration of colour and emotion in her spellbinding artworks displayed at the Fari Atelier.

Art Workshops: Message in a Bottle
As part of a collaborative artwork, Ana invites Patina guests to participate in short workshops, actively contributing to the creation of a permanent installation at Patina Maldives.

Open Studio Session
Join Ana for an exclusive open studio session, offering guests a behind the-scenes look at her creative process.

Ana Pušica residency package
Discover a world where creativity knows no bounds as Ana Pušica, the maestro of contemporary art, transforms Patina Maldives into an immersive canvas of inspiration.

Book now to secure your experience.
For more information and reservations, please visit Patina Maldives or contact
reservations.maldives@patinahotels.com

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