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The billionaire, Bollywood and the future of Indian football
MUMBAI (Reuters) – A storm could be brewing in India’s top-flight football, a glamorous and acrimonious world that encompasses Asia’s richest man, the cream of Bollywood and a self-styled former gangster.
Mukesh Ambani, the billionaire tycoon who commands the Reliance Industries corporate empire that owns the Indian Super League, is facing pushback to his family’s dominance from some executives in the country’s football association and clubs.
At stake is the financial future of football in a country devoted to cricket. The outcome of the power struggle could also help shape whether India can ever become a world force in the game, realising ex-FIFA president Sepp Blatter’s description of being a “sleeping giant” – and, of course, the big dream: whether it can one day play in or even host a World Cup.
Ambani’s holding group launched the Indian Super League, an elite competition of newly created teams, in 2014 with the aim of attracting investment and big global names, much like the Indian Premier League has in cricket.
However tensions have been building over who ultimately calls the shots: the Indian football association, which technically governs football at all levels, or Ambani’s group which owns the top league of 10 teams.
It’s a rare power split in global football, and a recent dispute between Ambani’s camp and the association illustrated differing visions over the direction of the Indian game, whose national team is ranked 108th globally.
This year, before the COVID-19 pandemic, a top executive at India’s football association, Kushal Das, wrote to Martin Bain, the Ambani lieutenant who heads Football Sports Development Limited (FSDL), a Reliance holding company that owns the league.
The national coach, employed by the association, has complained that the enlisting of so many foreign recruits in Indian football could hold back the development of home-grown players. Das, in a March email exchange seen by Reuters, said the governing body had the right to limit the number of foreign players allowed to compete in the Super League.
The dismissal was swift.
“Contrary to the position in your email, all competition regulations rather need approval from FSDL,” Bain responded, according to a copy of the email exchange seen by Reuters.
The football association backed down for this season.
Representatives for Reliance and FSDL did not respond to repeated requests for comment for this article. The football association’s media director, Nilanjan Datta, declined to comment, but said questions about tensions with FSDL were “baseless”.
Requests for comment from Bain and Das, via FSDL and the association, were not responded to.
Indian game of two halves
The player issue is disputed globally; some argue imported veterans stand in the way of domestic talent, while others say they haul up standards and share skills and experience.
But the exchange also reflects a conflict within the Indian game.
FSDL and the Ambani family’s supporters says the Super League has raised awareness and money for a disorderly and underinvested sector, and brought in marquee players such as Italy’s Alessandro Del Piero and France’s Robert Pires.
Ambani’s wife Nita, FSDL’s chair and the public face of the league, has expressed hope India will qualify for the 2026 World Cup, and one day host the event. And some Super League club owners are committed to what they consider a football revolution.
“Indian players are benefiting from the arrival of quality foreigners and coaches,” said Mandar Tamhane, CEO of JSW Bengaluru FC. “Football has become a lot more tactical and technical,” he added. “The exposure has helped Indian football develop.”
But the Ambanis’ influence is resented by some club owners in India’s traditional football league, the I-League, who say the Super League is sucking attention and investment from the rest of the game and stunting its long-term development.
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“This is a hostile takeover if there ever was one. They basically own football,” said Ranjit Bajaj, a self-described former gangster who found redemption in football, and a prominent figure in the game who took Punjab’s I-League side to a national championship in 2018 as its owner. “It’s really sad.”
The Ambanis did not respond to requests for comment made via Reliance.
The family is accustomed to domestic business dominance.
The Reliance empire, with a market value of about $153 billion, includes India’s leading telecom firm, a major retailer, its largest refining complex, a news outlet and a Bollywood studio. The group’s revenue last fiscal year accounted for around 3% of India’s $2.9 trillion economy.
‘Such a difficult situation’
Reliance and partner IMG Worldwide bailed out the cash-strapped football association a decade ago, pledging around $140 million over 15 years in return for sponsorship, licensing rights and running the Super League.
The association remains dependent on the deal money. It sent six emails to Reliance executives between May and October last year, reviewed by Reuters, saying payments of $6 million had not been received. One warned of a “severe cash flow crunch” and said the association had to put payments to suppliers on hold.
A Reliance executive answered twice, once saying it would take more time to release the payment and then saying the payment was in process.
Reliance did not respond to requests for comment on this email exchange.
The football association has considered whether it would be possible to renegotiate parts of the contract, according to an audio recording reviewed by Reuters of its president speaking to I-League executives at a meeting last year, although it is not clear which parts.
“When you’re dealing with a giant like FSDL, whose parent is Reliance, legally you will land up in such a difficult situation,” association President Praful Patel said in the July meeting.
He said FSDL had saved the association from falling into debt, adding “They have invested so much money.”
Patel did not respond to requests for comment made via the football association.
Business meets Bollywood
Thus far, however, the Super League itself is proving neither hugely popular nor lucrative – a rarity for an Ambani venture. Stadium attendances have halved over the past six years, and the pandemic is likely to worsen the situation.
Of course, creating a profitable league in cricket-mad India was always going to be a tough task. But industry veterans say Ambani erred by excluding India’s original clubs and creating a standalone tournament without promotion or relegation.
“It was 100% a wasted opportunity. The money coming in is welcome, but it should be spent in a proper manner – not just creating a hype,” said leading sports commentator Novy Kapadia.
The Super League’s original eight clubs were owned by Bollywood heavyweights like Ranbir Kapoor, cricket champions including Sachin Tendulkar and prominent businessmen, though several have since exited. Two new teams joined in 2017.
Ambani’s group initially projected, in 2014, that clubs would be profitable within about five years, according to an industry source with direct knowledge of the matter.
However none of original eight clubs, whose latest financial statements were reviewed by Reuters, had broken even by March 2019, save for Bengaluru, with about $234,000 in profit.
FSDL, of which Reliance owns 65% and Walt Disney-owned broadcaster Star India 35%, has significant control over clubs, according to a draft 2014 contract seen by Reuters.
Clubs must select coaches from a league-approved list, cannot sell shares without approval and must spend at least $500,000 per season on marketing.
Star India referred questions to FSDL.
Sports commentator Kapadia said the league’s future depended on billionaires continuing to bankroll their clubs, especially as the next season could be delayed and played without foreign players or spectators due to the coronavirus.
“The hit will be very severe,” he said, but added the league would continue “as long as there are enough rich people in India to burn money”.
Reporting and photo: Reuters
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Banyan Tree Vabbinfaru and Dhawa Ihuru launch month-long marine conservation programme
This July, Banyan Tree Vabbinfaru and Dhawa Ihuru reaffirm their long-standing commitment to protecting the Maldives through a month of conservation initiatives that inspire guests to become active stewards of the ocean.
Plastic Free July: Protecting the Maldives’ Blue Heart
As per UNDP, each year, the Maldives generates more than 43,000 tonnes of plastic waste – equivalent to the weight of approximately 215 blue whales and nearly 120 tons per day. For a country whose future depends on healthy oceans, reducing plastic pollution is essential to protecting marine biodiversity, and preserving the natural beauty that defines the Maldives.
Throughout July, guests are invited to take part in weekly Sunset Island Beach Cleans and Reef Cleans with our Marine Lab, helping remove marine plastic trash while learning about the importance of protecting the fragile coastal and reef ecosystems. The programme also includes a collaboration with a local sustainable NGO, showcasing how discarded plastic can be transformed into artwork, jewellery, and other meaningful products through creativity and circular design.

Shark Awareness Day: Why Sharks Matter
On 14 July, the resorts will mark Shark Awareness Day in collaboration with Miyaru, the Maldives’ leading shark research and conservation NGO. While sharks are often portrayed as dangerous, they are in fact among the ocean’s most important guardians.
By naturally regulating fish populations, sharks help keep coral reef ecosystems healthy and balanced. Without them, the delicate food chain can be disrupted, affecting everything from reef fish and coral health to the countless marine species that depend on these habitats. Healthy shark populations are also a sign of a thriving ocean—one that supports local fisheries, protects biodiversity, and sustains the world-renowned diving and snorkelling experiences that make the Maldives so unique.
Through engaging talks with Miyaru’s marine experts, guests will discover fascinating facts about Maldivian sharks, understand the challenges they face, and learn how conservation efforts are helping protect these often misunderstood guardians of healthy oceans.

Mangrove Conservation Day: 26 July
As part of Plastic Free July, Banyan Tree Vabbinfaru and Dhawa Ihuru will also celebrate the International Conservation of the Mangrove Ecosystem on 26 July through a community mangrove planting and cleanup initiative with Huraa Council.
Mangroves are among the Maldives’ most valuable natural ecosystems, serving as nurseries for marine life, protecting coastlines from erosion, filtering pollutants, and strengthening resilience against climate change. Together with reef conservation and plastic reduction, the initiative reinforces the importance of protecting every part of the marine ecosystem—from the shoreline to the reef.

More than a month of activities, Plastic Free July reflects Banyan Tree Vabbinfaru and Dhawa Ihuru’s enduring commitment to preserving the Maldives’ rich marine heritage – bringing together guests, local communities, and conservation partners to protect the ocean through collective action.
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InterContinental Maldives elevates active luxury with new padel court
InterContinental Maldives Maamunagau Resort has unveiled its new padel court, adding a fresh dimension to island wellness and offering guests a dynamic new way to stay active in paradise.
Now with over 30 million players worldwide, padel is one of the fastest growing sports, offering a fun and inclusive activity for beginners and experts alike. The brand new court is framed by Maldivian palm trees and white sand, creating a striking backdrop for both leisurely matches and spirited competition.
Complimentary for all guests, the court includes the use of premium rackets and balls, allowing guests to discover a new skill in a tropical island setting. Families are invited to enjoy dedicated on-court sessions designed for all ages to create memorable, shared experiences. Benches line the court, creating a comfortable space for spectators to watch and support friends and family.
Located beside InterContinental Maldives’ fitness centre with its state-of-the-art gym, personal training programmes, and aerobic workout sessions, the new padel court aims to enhance the resort’s distinctive approach to luxury, wellbeing and curated guest experiences.
Overwater Pool Villa starting from $1,290++ per night with a variety of inclusions. The padel court is complimentary
for guests.
For more information, please visit www.maldives.intercontinental.com or email reservations.icmaldives@ihg.com.
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Nova Maldives celebrates Women’s Dive Day with Zoona Naseem
Every July, the diving world pauses to celebrate the women who have made the ocean their own. This year, Nova Maldives marks Women’s Dive Day with a three-day programme from 17 to 19 July 2026, brought to life by Zoona Naseem, the first Maldivian woman to qualify as a PADI Course Director, alongside Jenna Lehocki, the resort’s resident marine biologist.
Despite making up nearly 40% of divers worldwide, women still account for just 20% of PADI Pros, a gap that a 2025 peer-reviewed study attributes in part to the male-centric portrayal of the sport, with constraints that foster stigma and self-doubt that continue to create barriers for women at every level – a pattern that Nova is determined to help change.

A Weekend for Beginners & Avid Divers
True to Nova’s belief that the ocean belongs to everyone, the weekend will draw together resort guests and a group of participants from the neighbouring Dhangethi community for a shared journey into the water.
Guests and participants can embark on guided Discover Scuba dives and open water exploration led by Zoona, and an intimate fireside discussion joined by Jenna, where tales of the reef – memorable dives, marine encounters, and a shared wonder for the ocean, flow freely as the currents of the sea.
Guests and participants can embark on guided Discover Scuba dives or try dives led by Zoona, alongside open water exploration and enjoy an intimate fireside discussion hosted with both Jenna and Zoona — where tales of the reef flow freely: memorable dives, marine encounters, and a shared wonder for the ocean.
Zoona’s journey to becoming a PADI Course Director, and the first Maldivian woman to ever hold this title, is an inspiration for women seeking to carve out space in a traditionally male-dominated industry. Alongside her, Jenna brings a different but equally profound connection to the ocean: one built not in the pursuit of firsts, but in the patient, daily work of understanding and protecting the reef that Nova calls home.

“Growing up in the Maldives, the ocean was always there, but a seat at the table was not. I hope that every woman who enters the water this July leaves knowing that it was always hers to claim,” said Zoona.
Drawing on her lived experience from working with stakeholders from within the marine research sector and in hospitality, Jenna added – “Living and working on this island, you come to understand the reef not just as a place to dive, but as something that breathes and changes with the seasons. Sharing that with people, whether they are first-time snorkellers or seasoned divers, is the part of this work that never gets old.”
“There is something about the ocean that has always belonged to women. Its depth, its quiet power, its ability to hold everything at once. Women’s Dive Day is a celebration of every woman who has ever felt called to the water, and our commitment to making sure every woman who wants to experience that, whether for the first time or the hundredth, has every opportunity to do so.” said Abdulla Aboobakur, General Manager of Nova Maldives.
A Setting Unlike Any Other
Nestled on a natural island within the South Ari Marine Protected Area (SAMPA), the largest marine biodiversity reserve in the region, diving is one of the things that consistently draws travellers from around the world to the island. With 35 dive sites on its doorstep, and whale sharks and manta rays a quiet, year-round presence in the waters beyond its shore. Guests here do not simply visit the ocean, they can observe and truly live alongside it.
An active coral nursery sits at the heart of Nova’s marine offering, where seafarers are warmly invited to take part in coral planting to contribute to the reef’s ongoing restoration. The resort also holds a long-term partnership with the Maldives Whale Shark Research Programme (MWSRP), to run educational and conservation-focused experiences for researchers, local school pupils, and the wider community throughout the year.

For those seeking a more introspective connection with the sea, Nova also offers a unique Wellness Diving experiences, one that introduces mindfulness with marine exploration through floating meditation, buoyancy workshops, underwater yoga, and breathwork. Research has found that recreational diving can be more effective at reducing stress and boosting mental wellbeing than other sports, with the slow, controlled breathing required underwater naturally stimulating the parasympathetic nervous system, evoking a sense of deep calm that so many divers describe as unlike anything they have found on land.
The water is waiting. Join Nova Maldives for Women’s Dive Day from £301/night in a villa on Full Board Plus basis. Visit nova-maldives.com to find out more.
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