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The billionaire, Bollywood and the future of Indian football

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MUMBAI (Reuters) – A storm could be brewing in India’s top-flight football, a glamorous and acrimonious world that encompasses Asia’s richest man, the cream of Bollywood and a self-styled former gangster.

Mukesh Ambani, the billionaire tycoon who commands the Reliance Industries corporate empire that owns the Indian Super League, is facing pushback to his family’s dominance from some executives in the country’s football association and clubs.

At stake is the financial future of football in a country devoted to cricket. The outcome of the power struggle could also help shape whether India can ever become a world force in the game, realising ex-FIFA president Sepp Blatter’s description of being a “sleeping giant” – and, of course, the big dream: whether it can one day play in or even host a World Cup.

Ambani’s holding group launched the Indian Super League, an elite competition of newly created teams, in 2014 with the aim of attracting investment and big global names, much like the Indian Premier League has in cricket.

However tensions have been building over who ultimately calls the shots: the Indian football association, which technically governs football at all levels, or Ambani’s group which owns the top league of 10 teams.

It’s a rare power split in global football, and a recent dispute between Ambani’s camp and the association illustrated differing visions over the direction of the Indian game, whose national team is ranked 108th globally.

This year, before the COVID-19 pandemic, a top executive at India’s football association, Kushal Das, wrote to Martin Bain, the Ambani lieutenant who heads Football Sports Development Limited (FSDL), a Reliance holding company that owns the league.

The national coach, employed by the association, has complained that the enlisting of so many foreign recruits in Indian football could hold back the development of home-grown players. Das, in a March email exchange seen by Reuters, said the governing body had the right to limit the number of foreign players allowed to compete in the Super League.

The dismissal was swift.

“Contrary to the position in your email, all competition regulations rather need approval from FSDL,” Bain responded, according to a copy of the email exchange seen by Reuters.

The football association backed down for this season.

Representatives for Reliance and FSDL did not respond to repeated requests for comment for this article. The football association’s media director, Nilanjan Datta, declined to comment, but said questions about tensions with FSDL were “baseless”.

Requests for comment from Bain and Das, via FSDL and the association, were not responded to.

Indian game of two halves

The player issue is disputed globally; some argue imported veterans stand in the way of domestic talent, while others say they haul up standards and share skills and experience.

But the exchange also reflects a conflict within the Indian game.

FSDL and the Ambani family’s supporters says the Super League has raised awareness and money for a disorderly and underinvested sector, and brought in marquee players such as Italy’s Alessandro Del Piero and France’s Robert Pires.

Ambani’s wife Nita, FSDL’s chair and the public face of the league, has expressed hope India will qualify for the 2026 World Cup, and one day host the event. And some Super League club owners are committed to what they consider a football revolution.

“Indian players are benefiting from the arrival of quality foreigners and coaches,” said Mandar Tamhane, CEO of JSW Bengaluru FC. “Football has become a lot more tactical and technical,” he added. “The exposure has helped Indian football develop.”

But the Ambanis’ influence is resented by some club owners in India’s traditional football league, the I-League, who say the Super League is sucking attention and investment from the rest of the game and stunting its long-term development.

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“This is a hostile takeover if there ever was one. They basically own football,” said Ranjit Bajaj, a self-described former gangster who found redemption in football, and a prominent figure in the game who took Punjab’s I-League side to a national championship in 2018 as its owner. “It’s really sad.”

The Ambanis did not respond to requests for comment made via Reliance.

The family is accustomed to domestic business dominance.

The Reliance empire, with a market value of about $153 billion, includes India’s leading telecom firm, a major retailer, its largest refining complex, a news outlet and a Bollywood studio. The group’s revenue last fiscal year accounted for around 3% of India’s $2.9 trillion economy.

‘Such a difficult situation’

Reliance and partner IMG Worldwide bailed out the cash-strapped football association a decade ago, pledging around $140 million over 15 years in return for sponsorship, licensing rights and running the Super League.

The association remains dependent on the deal money. It sent six emails to Reliance executives between May and October last year, reviewed by Reuters, saying payments of $6 million had not been received. One warned of a “severe cash flow crunch” and said the association had to put payments to suppliers on hold.

A Reliance executive answered twice, once saying it would take more time to release the payment and then saying the payment was in process.

Reliance did not respond to requests for comment on this email exchange.

The football association has considered whether it would be possible to renegotiate parts of the contract, according to an audio recording reviewed by Reuters of its president speaking to I-League executives at a meeting last year, although it is not clear which parts.

“When you’re dealing with a giant like FSDL, whose parent is Reliance, legally you will land up in such a difficult situation,” association President Praful Patel said in the July meeting.

He said FSDL had saved the association from falling into debt, adding “They have invested so much money.”

Patel did not respond to requests for comment made via the football association.

Business meets Bollywood

Thus far, however, the Super League itself is proving neither hugely popular nor lucrative – a rarity for an Ambani venture. Stadium attendances have halved over the past six years, and the pandemic is likely to worsen the situation.

Of course, creating a profitable league in cricket-mad India was always going to be a tough task. But industry veterans say Ambani erred by excluding India’s original clubs and creating a standalone tournament without promotion or relegation.

“It was 100% a wasted opportunity. The money coming in is welcome, but it should be spent in a proper manner – not just creating a hype,” said leading sports commentator Novy Kapadia.

The Super League’s original eight clubs were owned by Bollywood heavyweights like Ranbir Kapoor, cricket champions including Sachin Tendulkar and prominent businessmen, though several have since exited. Two new teams joined in 2017.

Ambani’s group initially projected, in 2014, that clubs would be profitable within about five years, according to an industry source with direct knowledge of the matter.

However none of original eight clubs, whose latest financial statements were reviewed by Reuters, had broken even by March 2019, save for Bengaluru, with about $234,000 in profit.

FSDL, of which Reliance owns 65% and Walt Disney-owned broadcaster Star India 35%, has significant control over clubs, according to a draft 2014 contract seen by Reuters.

Clubs must select coaches from a league-approved list, cannot sell shares without approval and must spend at least $500,000 per season on marketing.

Star India referred questions to FSDL.

Sports commentator Kapadia said the league’s future depended on billionaires continuing to bankroll their clubs, especially as the next season could be delayed and played without foreign players or spectators due to the coronavirus.

“The hit will be very severe,” he said, but added the league would continue “as long as there are enough rich people in India to burn money”.

Reporting and photo: Reuters

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Soneva reveals star-studded calendar of residencies through end of 2026

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Soneva has unveiled the latest Soneva Stars calendar, seeing out the year with a line-up spanning space, sport, gastronomy, craftsmanship and wellbeing. Across Soneva Fushi, Soneva Jani and Soneva Secret, guests are invited to train, learn and interact with remarkable personalities who have spent their careers at the top of their fields.

Among the year’s headline residences is Tim Peake, the first British ESA astronaut to visit the International Space Station. Peake will host talks, interactive sessions and stargazing experiences at Soneva Fushi from 19 to 29 December, sharing insights from his extraordinary career in space exploration beneath some of the clearest night skies on Earth.

The sporting calendar will welcome a series of internationally recognised athletes. A Premier League record goalscorer and former Manchester United striker, Andy Cole will lead football sessions from 25 October to 1 November, while former world No. 8 Marcos Baghdatis (25 October to 5 November) and current ATP star Karen Khachanov (12 to 22 November) will host tennis clinics and coaching experiences, giving guests a rare chance to train with players who have competed at the sport’s highest level. In September, Olympic medallist and world champion decathlete Leo Neugebauer will lead a session at Soneva Fushi’s outdoor gym as part of his residency.

In the world of wellbeing, Sarah Chapman, the facialist whose client list reads like a who’s who of the beauty world, will bring her treatments to Soneva Secret from 27 October to 5 November, offering guests the kind of skin expertise usually reserved for a waiting list.

The culinary programme features acclaimed chefs including Chantelle Nicholson (22 October to 6 November), known for her ingredient-led cooking and commitment to sustainable gastronomy, and champions of elevated Scandinavian dining, Niclas Jönsson (22 October to 6 November) and Fiskebar’s Jamie Lee (14 to 26 December), who will present special experiences throughout the season.

The Soneva Stars calendar runs even deeper. Astronomers Dr James Gilbert and Dr Lars Lindberg Christensen amplify the resorts’ celestial programme, while glass artists Adam Holtzinger and Susan Špiranović lead a residency at Soneva Fushi’s glass studio. Enhancing the wellbeing offering, guests can work with osteopath Hortensia Corredoira, East Asian healing specialist Alexander Scrimgeour, performance coach JP Liendi, Bodyism’s Nathalie Schyllert and wellbeing expert Richie Norton, alongside football freestyler Marcel Gurk, across residencies running through to the end of the year.

“The most memorable moments unfold through the power of human connection,” said Neil Gallagher, Chief Executive Officer of Soneva. “With Soneva Stars, our guests train with Andy Cole, sit with Tim Peake to find out what it’s truly like up there and get a fresh taste of the ocean’s bounty with Jamie Lee. These experiences spark conversations and memories that stay with them long after they leave.”

No two Soneva Stars seasons are ever the same. Each residency is an expression of Just What Matters: meaningful connections, new perspectives and moments of genuine wonder and discovery.

Guests can explore the full Soneva Stars calendar to book remarkable experiences.

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Ocean Group Maldives marks PADI AWARE Week with nine-resort dive campaign

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Ocean Group Maldives has launched a week of ocean-focused diving activities across nine leading resorts in the Maldives in support of PADI AWARE Week 2026, taking place from 12–20 September.

The initiative brings together Ocean Group’s dive teams, resort partners and guests in a collective effort to celebrate the ocean while encouraging meaningful action to protect the Maldives’ extraordinary marine environment.

PADI AWARE Week is a global initiative that mobilises the diving community to take action for ocean conservation. Throughout the week, Ocean Group Maldives will invite divers to combine their passion for exploring the underwater world with hands-on conservation activities.

The campaign will take place across Ocean Group dive centres at Waldorf Astoria Maldives Ithaafushi, Dusit Thani Maldives, InterContinental Maldives Maamunagau Resort, Veligandu Maldives Resort Island, Hard Rock Hotel Maldives, SAii Lagoon Maldives, SO/ Maldives, Conrad Maldives Rangali Island and Radisson Blu Resort Maldives.

Dive for Fun. Dive for a Purpose.

As part of the campaign, guests who purchase two fun dives will receive a complimentary third dive dedicated to an ocean clean-up, giving divers an opportunity to enjoy the Maldives’ spectacular underwater environment while contributing directly to its protection.

Under the message “3 Dives. 1 Ocean. A Real Difference.”, the initiative encourages guests to see conservation not as something separate from the diving experience, but as part of being a responsible member of the global dive community.

“The ocean is at the heart of everything we do at Ocean Group Maldives, so PADI AWARE Week is an important opportunity for us to turn awareness into action,” said Yasmin Zahid, Director of Marketing & Strategic Partnerships at Ocean Group Maldives. “By activating the campaign simultaneously across nine resorts, we hope to demonstrate how individual actions, when multiplied across our dive community, can create a much greater collective impact.”

Dive teams at participating resorts will also use the week to engage guests in conversations around responsible diving, marine debris and the importance of protecting the fragile ecosystems that make the Maldives one of the world’s most celebrated diving destinations.

Local Action. Global Impact.

The nine-resort activation reflects Ocean Group Maldives’ broader commitment to making marine conservation an integral part of the guest experience across its diving and marine operations.

By connecting international visitors with practical conservation activities during their stay, Ocean Group aims to inspire guests to become more conscious ocean advocates—not only while diving in the Maldives, but wherever their future travels take them.

PADI AWARE Week runs from 12–20 September 2026 at participating Ocean Group Maldives dive centres.

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18-yacht Azimut fleet to serve Waldorf Astoria, Rosewood resorts in Maldives

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Global destinations developer Assets Group and world-leading nautical brand Azimut Yachts bring together their expertise to integrate bespoke resort stays with the freedom of cruising at sea. Starting in 2026, a dedicated fleet of 18 Azimut yachts and a specialised Azimut Service Centre in Malé will bring this vision to life.

The agreement was formally sealed on Sunday, September 13, aboard Azimut’s new flagship, the Grande 44M, against the stunning backdrop of the Cannes Yachting Festival.

The partnership is rooted in a strong alignment of ethos and ambition: Assets Group, a subsidiary of Power International Holding and a global developer creating destinations defined by experiential depth and environmental harmony, finds a natural counterpart in Azimut Yachts, a brand that has defined the contemporary yachting lifestyle by combining Italian design, innovation and a deep connection with the sea.

Their shared commitment to experience-led design, personalised service and responsible stewardship creates a natural platform for collaboration. Its first landmark expression will take shape in the Maldives beginning in 2026, with a dedicated fleet of 18 Azimut yachts designed to serve Waldorf Astoria Maldives Ithaafushi and Rosewood Ranfaru Maldives, extending the guest experience beyond the shore and making the journey itself part of the destination.

To support the fleet and ensure a consistently high standard of service, a new Azimut Service Centre in Malé will complement the partnership. Supported by the brand’s Italian team and Azimut Yachts Maldives powered by Elite Yachts—Azimut’s longstanding partner in the Middle East and now the Maldives—the Centre will provide dedicated local support and help ensure seamless operations across the islands.

“This partnership represents a major strategic milestone for Azimut across two key dimensions. First, regarding our business model, which expands into new distribution channels. Second, with respect to our brand positioning: by partnering with leaders in ultra-luxury hospitality, we elevate the ecosystem of yacht-related experiences for a discerning audience, in a highly compelling hub,” states Marco Valle, CEO of Azimut|Benetti Group.

“At Assets Group, we are shaping destinations around the full guest journey, creating experiences that extend far beyond the stay itself. Our investment in 18 Azimut yachts brings that vision onto the water, combining world-class craftsmanship, personalised service and seamless mobility. In doing so, Assets Group will become the operator of the largest private luxury yacht fleet in the Indian Ocean—setting a new benchmark for integrated luxury hospitality and reflecting the ambition with which we are building the future of destination experiences in the Maldives,” states Khaled Zi Alnon, Group Chief Executive Officer of Assets Group.

“The Maldives represent a high-potential market where we already enjoy a solid footprint. Here, we are set to further consolidate our leadership position, also thanks to the opening of a local service centre. It is precisely Azimut’s ability to combine market expansion with an uncompromised standard of service excellence that enables us to scale with long-term stability, while ensuring partner satisfaction at the highest level,” emphasises Enrico Chiaussa, Chief Commercial Officer EMEA APAC of Azimut Yachts.

The fleet and the exceptional natural settings at the heart of this collaboration embody a philosophy in which the luxury of the stay and the freedom of the voyage become one. Azimut’s Magellano Series—with 15 yachts set to join the fleet in the Maldives—pioneered the nautical crossover, capturing the spirit of exploration and the freedom to journey beyond the expected.

This nautical spirit is anchored in Assets Group’s approach to purposeful hospitality. The Waldorf Astoria Maldives Ithaafushi—a private sanctuary spanning three islands—and Rosewood Ranfaru Maldives—stretched across a striking chain of private islands around a pristine lagoon—reflect a strategy in which exceptional destinations, highly personalised hospitality and respect for the natural environment come together to create enduring experiences.

The collaboration reflects a broader evolution in contemporary luxury—toward a form of exclusivity defined not simply by place, but by access, freedom, personalisation and a deeper connection with nature. Together, Azimut Yachts and Assets Group are bringing this vision to life for a new generation of global travellers seeking meaningful experiences that extend far beyond the stay.

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