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Coca-Cola and MAWC: Responsible business partner for Maldives

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Ahmed Rasheed and his fellow students from K. Thulusdhoo Island School love football. Several days a week, after school, they gather at the island’s futsal ground, playing passionate, spirited matches. Dividing into teams, often based on favourite clubs or national teams, they bring the game to life, with Ahmed always choosing to support Brazil. Football has become a way of life, a shared joy that unites the youth of Thulusdhoo in friendship, teamwork, and competition.

However, their beloved futsal ground had started to fall apart. The artificial turf was worn out, creating uneven patches that made the surface risky to play on. The metal fence was rusted and broken in places, and the floodlights were old and dim, often flickering out just as the players prepared for an evening game. These conditions led to injuries and discouraged evening play, limiting what was one of the few leisure activities available on the island. With growing concern, the players turned to the school and island council, fearing the pitch would soon become unusable.

In response, the Thulusdhoo Island Council reached out to Male’ Aerated Water Company (MAWC), the local bottling partner of The Coca-Cola Company. MAWC, with its long-standing presence in Thulusdhoo, stepped in to sponsor the renovation of the futsal ground. With the company’s support, the turf was replaced , the fencing repaired , and modern, bright floodlights installed. This simple, effective upgrade brought new life to the futsal ground, creating a safe and inviting space for youth and residents to play. “Now we can play football without any worries or injuries,” said Ahmed. “This means a lot to us as it’s one of the few leisure activities on the island.”

Lasting Commitment to Community

This futsal ground renovation is just one example of MAWC’s sustained and heartfelt commitment to Thulusdhoo. Since the Coca-Cola bottling facility was established on the island over 30 years ago, MAWC has engaged in various projects that directly address the needs and well-being of the local community. Through its Corporate Social Responsibility (CSR) initiatives, the company has invested in education, infrastructure, water access, and recreational spaces for the people of Thulusdhoo.

According to Milind Derasari, Chief Operating Officer of MAWC, this commitment goes beyond business. “We’re proud to be a part of Thulusdhoo and are dedicated to making a positive impact here. Supporting the community enriches both our relationship with Thulusdhoo and our own business. We see this as an opportunity to grow alongside the island, contributing to its future and development,” Derasari explained.

Providing Essential Water Access

One of MAWC’s most essential contributions to Thulusdhoo has been addressing the island’s water scarcity issues. Since 2013, MAWC has provided free drinking water to the residents, meeting over 12% of the island’s total water demand. The company has set up and continues to maintains five strategically placed water distribution points at key locations, including government offices, the local school, and the hospital. This initiative has a tremendous impact on the local population, offering accessible, clean drinking water at no cost, which alleviates the island’s water challenges while supporting health and hygiene of the citizen’s and communities living in the island.

In addition to providing this vital resource, MAWC has also taken the opportunity to educate the community about water conservation. The company organizes awareness campaigns, encouraging residents to use water responsibly and highlighting the importance of water quality. This dual approach—offering both physical access to water and education about its conservation—has fostered a deeper understanding of sustainable resource use among residents, further strengthening the community’s relationship with Coca-Cola and MAWC.

Investing in Education and Infrastructure

MAWC’s commitment to Thulusdhoo’s development is evident in the wide range of projects it has funded over the years. In 2016, the company made a significant contribution of MVR 500,000 to the Thulusdhoo Island Council, designated for constructing a new pre-school. This investment in early education created an improved learning environment for over 100 children and their families. The new pre-school building was equipped with spacious classrooms, colourful furniture, and modern facilities that provide a nurturing space for young learners.

Two years later, MAWC further demonstrated its community-focused values by contributing funds to develop a children’s park on the island. The park, which includes a playground, garden, and fountain, has become a beloved recreational space for the island’s children. With the installation of fencing walls and seating areas, the park provides a safe, enjoyable space where families can gather and children can play freely. It has since become a central part of island life, with families often visiting together to enjoy the beautiful surroundings and spend quality time outdoors.

Supporting the Island Council’s CSR Initiatives

In addition to direct contributions, MAWC also supports Thulusdhoo Island Council’s Corporate Social Responsibility (CSR) fund through regular monthly donations. This fund enables the council to allocate resources toward a variety of local development and welfare projects. With MAWC’s support, the CSR fund has been used to build a library, renovate a mosque, organize sports festivals, and support other essential community initiatives.

Aslam Moosa, President of Thulusdhoo Island Council, praised MAWC’s contributions, noting that “MAWC has been a consistent and reliable partner for us. They have supported our efforts to create a vibrant, healthy community, and we’re grateful for their generosity and the positive impact they have on our island. We look forward to continued collaboration with them in the future.”

Building a Deeper Partnership

Through its sustained community engagement, MAWC has become woven into the fabric of Thulusdhoo’s community life. The company’s comprehensive CSR program, which spans education, infrastructure, sports, water access, and cultural events, has not only uplifted the community but has also deepened the relationship between Coca-Cola and Thulusdhoo’s residents. For the people of Thulusdhoo, Coca-Cola is not just a brand; it has become a caring local partner, invested in the island’s progress and well-being. This strong partnership aligns with Coca-Cola’s broader mission to refresh the world and make a difference, demonstrating how businesses can create meaningful change through corporate responsibility.

“We’re committed to strengthening our ties with Thulusdhoo and supporting its prosperity,” added Derasari. “We see this island as our home and want to make it a better place for everyone. By investing in local initiatives and improving quality of life, we hope to continue making a positive impact here.”

In the eyes of the community, Coca-Cola and MAWC’s ongoing dedication to Thulusdhoo reflects a genuine, heartfelt commitment to the island’s development. As the partnership continues, both the residents and the company look forward to new projects and initiatives that will further enhance the quality of life on Thulusdhoo, fostering an enduring bond and a brighter future for the entire community.

Business

Atmosphere Core appoints Maurice Van Den Bosch as GM of RAAYA by Atmosphere, Milan Mookerjee as VP of Human Resources

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International hospitality company Atmosphere Core has announced the appointment of Milan Mookerjee as Vice President of Human Resources.

This appointment reflects Atmosphere Core’s ongoing commitment to enhancing guest experiences and fostering a people-centric culture across its portfolio of three brands and nine resorts.

Veteran Human Resources leader, Milan Mookerjee will oversee talent management and employee growth initiatives across the Atmosphere Core’s resorts in the Maldives. With over 15 years of industry experience, Milan is a seasoned professional known for aligning HR initiatives with business goals and fostering a human-centric culture.

Reflecting on his approach to human resources, Milan said, “Leadership is a privilege that we owe to our team. Intentionality with direction and purpose drives results, and I am committed to fostering a culture that empowers our people to grow and succeed. In hospitality, success begins with a motivated, engaged workforce, and I believe in creating an environment where employees feel valued, supported, and inspired to deliver exceptional guest experiences. This includes investing in continuous learning, nurturing talent, and promoting a strong sense of belonging within the team.”

Before joining Atmosphere Core, Milan served as Head of Human Resources and Training at Encalm Hospitality Pvt. Ltd., where he led HR and training functions to drive business growth. He has also held several HR leadership roles at prominent companies in India, with a proven ability to develop talent and design learning programmes tailored to business needs.

Meanwhile, Maurice Lucien Van Den Bosch recently returned to the Atmosphere Core family as General Manager of RAAYA by Atmosphere.

Born in Australia, Maurice Lucien Van Den Bosch draws from the country’s renowned laid-back yet dynamic culture in his leadership style, fostering a spirit of inclusivity, adventure, and warm hospitality. He brings over 24 years of expertise in resort management, with a demonstrated ability to exceed profit targets, cost-effectively develop new projects, and lead culturally diverse teams with motivation and efficiency.

Maurice’s extensive experience includes leadership roles at some of the world’s top hospitality brands in the Maldives, Sri Lanka and the Caribbean. A familiar face within the Atmosphere Core family, Maurice has served as General Manager at both OZEN LIFE MAADHOO and Atmosphere Kanifushi.

As the General Manager of RAAYA by Atmosphere, Maurice will leverage his deep understanding of the brand to lead the resort with a focus on anticipating, crafting, and elevating guest experiences. “The culture and hospitality inspired by the Joy of Giving resonate deeply with me, and this shared value brings me back to the Atmosphere family”, Maurice said. “At RAAYA by Atmosphere, we are creating a castaway island experience of choice, a guest experience like no other, with a fine balance of escapism and energy. And I look forward to foster a collaborative working environment so that we create unforgettable moments for our guests.”

Ashwin Handa, Senior Vice President of Operations at Atmosphere Core, emphasised the importance of a strong leadership team. “At Atmosphere Core, we foster a people-first culture built on trust, collaboration, and mutual respect, ensuring that every employee takes pride in their work. This dedication extends to curating experiences that guests cherish and return for. Maurice’s deep industry expertise and understanding of our brand, combined with Milan’s people-centric approach, will significantly enhance our operations and guest satisfaction across our resorts”.

Atmosphere Core is a dynamic international hospitality company with three distinctive lifestyle brands, THE OZEN COLLECTION, COLOURS OF OBLU, and Atmosphere Hotels & Resorts. The company operates nine resorts in the Maldives and has a strong pipeline of one resort in the Maldives, one resort in Sri Lanka, and fourteen hotels and resorts across India – all set to open within the next three years. Distinctive design, an authentic sense of place, inspiring service styles, and the freshest and finest cuisine lend a unique flavour to every Atmosphere Core property.

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Business

Maldives makes export of baled PET waste for recycling with support from The Coca-Cola Foundation

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The Coca-Cola Foundation and partners have announced that a container of baled post-consumer Polyethylene Terephthalate (PET) plastic was exported from Male as a part of Sustainable Island Waste Management and Plastic Recycling Initiative.

Completed on World Cleanup Day 2024, the event also marked the handover of The Coca-Cola Foundation (TCCF)-funded infrastructure, which includes pickups and balers, to the government-owned Waste Management Corporation (WAMCO).

The TCCF-funded initiative is a collaboration between the Maldives Ocean Plastics Alliance (MOPA), and WAMCO, and represents an important development to strengthen the PET collection process and address the issue of plastic waste in the Maldives.

This initiative will export baled PET to Malaysia and China for recycling. While PET bottles have been exported in the past, baling the waste significantly improves the efficiency of storage and transport, marking an advancement in the process.

The overall objective of the TCCF-funded Island PET Collection Project is to help provide a countrywide solution for plastic waste recycling in Maldives by establishing both the infrastructure and systems required.

Currently, much of the waste in Maldives is disposed of or incinerated in K. Thilafushi industrial island, and this project represents a shift toward better waste management practices.

The project focuses on expanding PET collection systems beyond Greater Male’, improving collection efficiency across the nation until local recycling capacity is developed.

“This project is a turning point for the Maldives in our fight against plastic waste,” said MOPA President Ahmed Maumoon. “By educating communities and aligning with national partners like WAMCO, we are not only improving how waste is managed today but also setting the stage for long-term sustainability and environmental health.”

By collaborating with WAMCO, MOPA has supported the roll-out of community education programs and has worked to ensure the infrastructure deployed with funding from TCCF, such as compactors and pickups are used effectively across Greater Male’ and across other islands.

“This initiative represents a crucial step toward improving plastic waste management and enhancing recycling efforts in the Maldives,” said WAMCO Managing Director Mujthaba Jaleel. “By equipping islands with the tools and infrastructure needed to collect and process PET waste, we are not only helping address the immediate challenge of plastic pollution but also building a foundation for a more sustainable future.”

WAMCO’s role is pivotal in overseeing the operational aspects of PET waste collection, ensuring that baling and export processes run efficiently.

“Our commitment to this project extends beyond waste collection,” said Carlos Pagoaga, President, The Coca-Cola Foundation. “By funding work of MOPA and WAMCO, we aim to foster a culture of sustainability in the Maldives and help support a circular economy.”

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Events

Italian and Spanish media experience Maldivian paradise on exclusive journey with Atmosphere Core

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From September 28th to October 4th, 2024, Atmosphere Core hosted an exclusive media trip to the Maldives for ten prominent journalists and PR professionals from Spain and Italy. The group experienced the serene and captivating lifestyle of two stunning private islands—OBLU XPERIENCE Ailafushi and RAAYA by Atmosphere—both renowned for their distinctive hospitality, thoughtfully curated holiday plans, and the unique “Joy of Giving” philosophy.

“At Atmosphere Core, we believe in a more creative approach to media trips,” said Euan Blake, Assistant Vice President of Communications. “The Italian and Spanish markets have been expanding for the Maldives, with a notable increase in room nights and revenue compared to last year. Over the past two years, we’ve been building strong relationships in these regions, and this journey through our islands aims to leave journalists with not only cherished memories but also lifelong friendships.”

The trip began at OBLU XPERIENCE Ailafushi, a lively four-star resort just 15 minutes by speedboat from Velana International Airport. Journalists were welcomed with breathtaking lagoon views and vibrant social gatherings at the X360 Bar. A standout experience was the customised Martín Códax Wine Masterclass at the Element X restaurant, led by Ms. Celina, a representative of Bodegas Martín Códax, and Nicolas Laguette, Director of Wines at Atmosphere Core. Representing 600 winemaking families from northern Spain, Ms. Celina guided the group through an exquisite multi-course wine tasting, featuring a selection of wines perfectly suited for the tropical climate and fresh seafood.

This was followed by an unforgettable underwater dining experience at the Only BLU restaurant and a visit to the neighbouring “island of love,” OBLU SELECT Lobigili, where they enjoyed a chic lunch at Ylang Ylang. The island’s lively, party atmosphere provided the journalists with a full immersion into the vibrant and relaxing resort lifestyle.

Next, a scenic seaplane journey transported the group to RAAYA by Atmosphere—a picturesque escape offering a blend of fairytale island charm and authentic Maldivian experiences. The 45-minute flight over the stunning atolls’ turquoise waters set the stage for their arrival in paradise, presenting the perfect introduction to the Maldives’ breathtaking beauty.

At RAAYA, the journalists experienced an ideal mix of energy and tranquility. A private dinner atop a secluded watchtower, inspired by the legendary sailor Seb, captured the essence of the resort’s castaway theme. The group explored the island’s natural wonders, took part in customised activities, and dined at RAAYA’s signature restaurants, including Seb’s Shack, Ampers&nd, and the Italian-inspired The Village.

Throughout their stay at both islands, the media guests were treated to rejuvenating spa therapies and wellness sessions at ELE|NA Ayur, Atmosphere Core’s signature spa and wellness brand. This immersive journey offered the journalists a true taste of tropical luxury, intertwining indulgence and adventure into every experience. Their stories are sure to inspire countless Spanish and Italian travellers to discover the hidden treasures of OBLU XPERIENCE Ailafushi and RAAYA by Atmosphere firsthand.

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