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Premier League’s international appeal faces coronavirus test

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When the 100 day-wait for Premier League football comes to an end on Wednesday, the anticipation will be felt as keenly in Mumbai and Beijing as in Manchester and Birmingham.

The global reach of the English top-flight has helped secure its position as the wealthiest league in world football.

The Premier League’s overseas television rights deals for the 2019-2022 three-season cycle hit a record £4.2 billion ($5.3 billion) and another £2 billion deal has already been struck for Scandinavian rights between 2022 and 2028.

That income will be all the more welcome, with uncertainty over when supporters will be allowed back into stadiums and commercial revenues expected to tumble in a global economic crisis.

The remaining 92 Premier League games this season will be played behind closed doors. PHOTO: AFP / Glyn KIRK

However, without the atmosphere generated by baying fans, the Premier League’s appeal may be diminished in football’s new normal.

“What makes it special in England is the way people react to the game,” former Arsenal manager and FIFA’s chief of global football development Arsene Wenger told The Athletic.

“It is the best country in the world for the way the fans respond to what’s happening on the pitch. That’s why I think it will be the most handicapped championship without that.”

Reschedule rebate

The need to cram the remaining 92 games of the season into a five-and-a-half week window also means many more midweek games with evening kick-offs in England, forcing fans in the Far East to tune in during the early hours.

Overseas broadcasters will be compensated with a reported £107 million rebate due to the change in scheduling.

However, the excitement over the Premier League’s return endures, particularly among the huge number of Liverpool fans, many of whom are awaiting a first league title in their lifetimes.

Jurgen Klopp’s men are just two wins away from being crowned champions of England for the first time in 30 years.

Hu Zhifei, a 26-year-old journalist and member of Liverpool’s official fan club in Beijing, had planned a trip to see his heroes in action in February that was cancelled due to the coronavirus pandemic.

“Nobody is anticipating the league’s restart more than Liverpool fans because we are within two wins of the title,” said Hu, who will tune in to watch the Reds via internet streaming despite kick-offs in the early hours.

Excitement is also building in India, where the Premier League has built up a strong following among urban youth in a traditionally cricket-obsessed nation.

“Finally I’ll watch some live EPL action. I have already chalked out a schedule for these matches,” Qazi Ahmad Masood, a 17-year-old student, told AFP. “I would love to see my favourite club Liverpool lift the trophy.”

‘Fast and exciting’

One of the difficulties that lies ahead for the Premier League’s brand will be to maintain the intensity of competition on the field in echoing, empty stadiums.

In demand: Manchester City midfielder Bernardo Silva signs autographs in Shanghai. PHOTO: AFP / HECTOR RETAMAL

“The Premier League is fast and exciting and no matter whether it is a strong or weak team, the games are great to watch,” said Hu.

Fans watching at home will be offered pre-recorded fan noise dubbed over the action to compensate for the real thing.

“There is something about the legend that is English football that is all about noise and atmosphere and proximity,” Simon Chadwick, director of Eurasian sport at Emlyon business school in France told AFP.

“That spectacle, the product, the noise, the atmosphere, the experience won’t necessarily be there.”

However, by overcoming a series of obstacles just to get back playing in the country that is the worst-hit by coronavirus in Europe, the Premier League is confident it will not lose ground in the long run against the Bundesliga, La Liga or Serie A in the battle for viewers across the globe.

“We know it won’t be the same without our loyal supporters in stadiums but, together with our broadcast partners, we are able to ensure fans can watch or listen to each match live from home,” said the Premier League’s chief executive Richard Masters.

Reporting and photos: AFP

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Dusit Thani Maldives named Best House Reefs at TTM Awards 2026

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Dusit Thani Maldives has been named Best House Reefs at the TTM Awards 2026, recognising one of the resort’s most distinctive natural treasures and its exceptional underwater experience.

Presented as part of the TTM Awards & Gala 2026 at CROSSROADS Maldives on 27 August, the annual awards recognise outstanding achievements across the Maldivian hospitality industry.

Set on Mudhdhoo Island in Baa Atoll, Dusit Thani Maldives is surrounded by a 360-degree house reef, giving guests direct access to a rich underwater ecosystem just moments from the island’s shores. The reef is home to a diverse variety of marine life, including colourful tropical fish, sea turtles, sharks and rays, creating memorable opportunities for snorkelling and diving throughout the year.

To mark the win in true island style, the resort team took the award beneath the surface, capturing it among the coral and marine life that inspired the recognition.

“This award is particularly meaningful to us because our house reef is such an important part of the Dusit Thani Maldives experience. It is something our guests can discover almost from the moment they step into the water, and it reminds us every day how fortunate we are to call this extraordinary island home. This recognition belongs to our entire team and to everyone who continues to support, appreciate and help protect the natural environment around us,” said Jean-Louis Ripoche, Area General Manager – Maldives.

Located within Baa Atoll, a UNESCO-designated Biosphere Reserve, the resort places the surrounding natural environment at the heart of the guest experience. Alongside snorkelling and diving, the resort undertakes regular reef and beach clean-ups and encourages guests to take part in activities aimed at protecting the marine environment.

The Best House Reefs recognition further reinforces Dusit Thani Maldives’ position as a destination where luxury island living and remarkable marine encounters come together naturally.

For more information or to experience the award-winning house reef at Dusit Thani Maldives, visit the resort’s official website.

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Michael Owen returns to Avani+ Fares Maldives for October football camp

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Avani+ Fares Maldives Resort has announced the return of former England striker and Ballon d’Or winner Michael Owen for a third Kids’ Football Camp, scheduled from 14 to 17 October 2026.

The four-day programme will be open to children aged five to 13 of all skill levels, with sessions combining football coaching, skills drills and games alongside beach activities and island experiences. The camp will conclude with a Grand Finale on 17 October, when participating children will receive medals and certificates.

Participation in the camp will be complimentary for guests staying at Avani+ Fares Maldives during the event period.

The October programme will mark Owen’s third football camp at the Baa Atoll resort and his second visit to the property this year, following an Easter edition held in late March and early April. The resort first introduced the programme in October 2025.

The inaugural camp ran from 20 to 23 October 2025, followed by a Grand Finale on 24 October. Owen led coaching sessions on the resort’s football pitch, with the programme designed to give young guests opportunities to learn from the former England international while focusing on football skills, teamwork and participation. The first edition was complimentary for eligible children staying at the resort.

Following the response to the first camp, Avani+ Fares brought Owen back for its Easter programme in 2026. More than 30 children and teenagers participated in the second edition, taking part in daily sessions led by Owen and assistant coaches. Training covered areas including dribbling, passing, positioning and teamwork, with sessions adapted for different ages and ability levels.

The second camp also formed part of a wider programme for families, incorporating activities for children and teenagers beyond the football pitch. Participants concluded the programme with certificates and medals, while opportunities were also provided for meet-and-greet sessions, autograph signings and photographs with Owen.

Owen won the Ballon d’Or in 2001 and represented England during an international career that included appearances at three FIFA World Cups. At club level, he played for Liverpool, Real Madrid, Newcastle United, Manchester United and Stoke City. His involvement in the Avani+ Fares programme has been centred on introducing younger players to football through training and activities within a resort holiday setting.

The third edition will retain the programme’s focus on children aged five to 13, combining coaching with recreational activities during the October school holiday period. According to the resort’s announcement, the camp will include expert coaching, drills for different skill levels, beach games and island adventures before the final session and awards ceremony on 17 October.

Avani+ Fares Maldives Resort is located on Fares Island in Baa Atoll, within the UNESCO Biosphere Reserve and close to Hanifaru Bay. The property offers 176 rooms, pavilions, beach and overwater villas and residences, together with seven dining and bar venues. Its family facilities include AvaniKids, a Teens Club and Petit Bistro, a restaurant dedicated to younger guests.

The resort also provides access to snorkelling and diving on its house reef, alongside water sports, tennis, fitness and spa facilities. Avani+ Fares was named Best Beach Resort at the Travel Trade Maldives Awards 2025, following its Best Dive Resort recognition in 2024.

The return of Owen for a third camp continues Avani+ Fares Maldives’ use of sports-led programmes as part of its family offering, bringing the former England striker back to Fares Island less than seven months after his previous camp.

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World record freediver Hanli Prinsloo to lead retreats at two Maldives resorts

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Following the success of her 2025 freediving retreat at Avani+ Fares Maldives Resort, eleven-time freediving world-record holder and ocean conservationist Hanli Prinsloo will return to Baa Atoll this September with an expanded programme across two Minor Hotels resorts.

Hanli will begin with a Family Freediving Retreat at Avani+ Fares Maldives from 7 to 10 September before continuing to NH Collection Maldives Reethi for Into the Blue, a four-night retreat running from 14 to 18 September. Together, the two experiences offer different ways to explore the Baa Atoll UNESCO Biosphere Reserve, from a playful introduction for families to a more immersive programme for beginners and experienced freedivers aged 16 and above.

At Avani+ Fares, Hanli will introduce parents and children to freediving through breathwork, floating, snorkelling, gentle duck dives and underwater games. The focus is not on depth or competition, but on helping families build confidence in the water, understand their breathing and experience the ocean together at a comfortable pace.

The Family Freediving Retreat will open the resort’s annual Ocean Aware Month, a September programme dedicated to marine discovery and conservation. Activities will include coral conservation and planting workshops, underwater photography and videography sessions, beach clean-ups and PADI speciality courses.

On 17 September, Avani+ Fares will celebrate World Manta Day with marine-inspired art workshops for all ages and snorkelling excursions to Hanifaru Bay, known for its seasonal gatherings of manta rays.

“Baa Atoll keeps calling us back,” said Hanli Prinsloo. “Following last year’s retreat at Avani+ Fares, I am excited to return with a full family programme and to continue the journey at NH Collection Maldives Reethi. At Avani+ Fares, we will make freediving playful and approachable for parents and children. At Reethi, guests will have more time to develop their skills through breathwork, training and exploration. Both retreats are about building confidence in the ocean and understanding why this remarkable environment deserves our care.”

In addition, Hanli will host the four-night Into the Blue retreat at NH Collection Maldives Reethi. Open to guests aged 16 and above who are comfortable swimming, the programme combines yoga, meditation and guided breathing with house reef snorkelling, rope freediving and drift dives. Beginners and experienced freedivers can train together while progressing at their own pace.

The retreat will also include an excursion to Hanifaru Bay, approximately 15 minutes from the resort. At Reethi, guests can continue exploring from the island’s house reef, which supports marine life including angelfish, clownfish, reef sharks and sea turtles.

The three-night Family Freediving Retreat at Avani+ Fares Maldives starts from USD 3,160 per person, based on single occupancy. The package includes accommodation, full board, return seaplane transfers and all retreat sessions. Ocean Aware Month activities are complimentary for resort guests, subject to availability. 

The four-night Into the Blue retreat at NH Collection Maldives Reethi starts from USD 4,333 net per adult, inclusive of accommodation on full board, return seaplane transfers and the full retreat programme.

For details and reservations, visit world.nh-hotels.com/en/nh-collection-maldives-reethi, email reservations.nree@nhcollection.com or call +960 660 2626.

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