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Premier League’s international appeal faces coronavirus test

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When the 100 day-wait for Premier League football comes to an end on Wednesday, the anticipation will be felt as keenly in Mumbai and Beijing as in Manchester and Birmingham.

The global reach of the English top-flight has helped secure its position as the wealthiest league in world football.

The Premier League’s overseas television rights deals for the 2019-2022 three-season cycle hit a record £4.2 billion ($5.3 billion) and another £2 billion deal has already been struck for Scandinavian rights between 2022 and 2028.

That income will be all the more welcome, with uncertainty over when supporters will be allowed back into stadiums and commercial revenues expected to tumble in a global economic crisis.

The remaining 92 Premier League games this season will be played behind closed doors. PHOTO: AFP / Glyn KIRK

However, without the atmosphere generated by baying fans, the Premier League’s appeal may be diminished in football’s new normal.

“What makes it special in England is the way people react to the game,” former Arsenal manager and FIFA’s chief of global football development Arsene Wenger told The Athletic.

“It is the best country in the world for the way the fans respond to what’s happening on the pitch. That’s why I think it will be the most handicapped championship without that.”

Reschedule rebate

The need to cram the remaining 92 games of the season into a five-and-a-half week window also means many more midweek games with evening kick-offs in England, forcing fans in the Far East to tune in during the early hours.

Overseas broadcasters will be compensated with a reported £107 million rebate due to the change in scheduling.

However, the excitement over the Premier League’s return endures, particularly among the huge number of Liverpool fans, many of whom are awaiting a first league title in their lifetimes.

Jurgen Klopp’s men are just two wins away from being crowned champions of England for the first time in 30 years.

Hu Zhifei, a 26-year-old journalist and member of Liverpool’s official fan club in Beijing, had planned a trip to see his heroes in action in February that was cancelled due to the coronavirus pandemic.

“Nobody is anticipating the league’s restart more than Liverpool fans because we are within two wins of the title,” said Hu, who will tune in to watch the Reds via internet streaming despite kick-offs in the early hours.

Excitement is also building in India, where the Premier League has built up a strong following among urban youth in a traditionally cricket-obsessed nation.

“Finally I’ll watch some live EPL action. I have already chalked out a schedule for these matches,” Qazi Ahmad Masood, a 17-year-old student, told AFP. “I would love to see my favourite club Liverpool lift the trophy.”

‘Fast and exciting’

One of the difficulties that lies ahead for the Premier League’s brand will be to maintain the intensity of competition on the field in echoing, empty stadiums.

In demand: Manchester City midfielder Bernardo Silva signs autographs in Shanghai. PHOTO: AFP / HECTOR RETAMAL

“The Premier League is fast and exciting and no matter whether it is a strong or weak team, the games are great to watch,” said Hu.

Fans watching at home will be offered pre-recorded fan noise dubbed over the action to compensate for the real thing.

“There is something about the legend that is English football that is all about noise and atmosphere and proximity,” Simon Chadwick, director of Eurasian sport at Emlyon business school in France told AFP.

“That spectacle, the product, the noise, the atmosphere, the experience won’t necessarily be there.”

However, by overcoming a series of obstacles just to get back playing in the country that is the worst-hit by coronavirus in Europe, the Premier League is confident it will not lose ground in the long run against the Bundesliga, La Liga or Serie A in the battle for viewers across the globe.

“We know it won’t be the same without our loyal supporters in stadiums but, together with our broadcast partners, we are able to ensure fans can watch or listen to each match live from home,” said the Premier League’s chief executive Richard Masters.

Reporting and photos: AFP

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Coco Bodu Hithi celebrates Women’s Dive Day with marine conservation experience

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In celebration of PADI Women’s Dive Day on 18 July 2026, Coco Bodu Hithi invites certified women divers to come together for a meaningful morning beneath the surface, combining marine conservation with the joy of exploring the ocean in one of the Maldives’ most vibrant natural environments.

Inspired by this year’s global theme, “Celebrate Community. Create Change.”, the resort’s Women of the Ocean Reef Clean-Up Dive encourages to connect through shared passion for the underwater world while making a positive impact on the environment.  Designed exclusively for certified women divers, the guided reef clean-up dive offers the opportunity to explore Coco Bodu Hithi’s biodiverse house reef while helping remove debris and protect its delicate ecosystem.

At the heart of it all is Coco Dive, the resort’s PADI-certified dive centre, where guests can discover the beauty and wonders of the Maldives through safe, personalised and memorable underwater adventures.  Whether taking their very first breath below the surface or exploring advanced dive sites, guests are guided by an experienced, multilingual team of instructors dedicated to creating unforgettable diving experiences.

Just minutes from the resort, divers can access almost 30 renowned dive sites, home to vibrant coral reefs and an abundance of marine life, including hawksbill turtles, white-tip and grey reef sharks, eagle rays, barracuda, Napoleon fish, schools of blue-striped snappers, batfish and fusiliers.  Guests looking to begin their marine adventures can also start their certification before arrival through PADI eLearning, allowing them to spend more time exploring the ocean once they reach the Maldives.

“At Coco Bodu Hithi, we believe every dive is an opportunity to build a deeper connection with the ocean,” said Jinn Hui, Dive Base Leader for Coco Bodu Hithi.  “PADI Women’s Dive Day celebrates the growing community of women in diving while reminding us that small actions, such as removing debris, can make a meaningful difference to the health of our reefs.”

The activity is available at the resort’s standard single-dive rate and includes a personalised certificate of participation and a complimentary dive video, allowing guests to take home lasting memories of a meaningful day beneath the surface.

Rooted in Coco Collection’s truly Maldivian heritage, Coco Bodu Hithi continues to bring guests closer to nature through experiences that inspire a deeper appreciation for the Maldives and its fragile marine habitat.

Located in North Malé Atoll, just 35 minutes by speedboat from Velana International Airport, Coco Bodu Hithi invites guests to unwind in spacious villas with up to 30% savings through the Discover Coco offer or enjoy exclusive benefits with the Local & Expat Exclusives package. Visit cococollection.com or contact reservations@cococollection.com for further enquiries.

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Banyan Tree Vabbinfaru and Dhawa Ihuru launch month-long marine conservation programme

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This July, Banyan Tree Vabbinfaru and Dhawa Ihuru reaffirm their long-standing commitment to protecting the Maldives through a month of conservation initiatives that inspire guests to become active stewards of the ocean.

Plastic Free July: Protecting the Maldives’ Blue Heart

As per UNDP, each year, the Maldives generates more than 43,000 tonnes of plastic waste – equivalent to the weight of approximately 215 blue whales and nearly 120 tons per day. For a country whose future depends on healthy oceans, reducing plastic pollution is essential to protecting marine biodiversity, and preserving the natural beauty that defines the Maldives.

Throughout July, guests are invited to take part in weekly Sunset Island Beach Cleans and Reef Cleans with our Marine Lab, helping remove marine plastic trash while learning about the importance of protecting the fragile coastal and reef ecosystems. The programme also includes a collaboration with a local sustainable NGO, showcasing how discarded plastic can be transformed into artwork, jewellery, and other meaningful products through creativity and circular design.

Shark Awareness Day: Why Sharks Matter

On 14 July, the resorts will mark Shark Awareness Day in collaboration with Miyaru, the Maldives’ leading shark research and conservation NGO. While sharks are often portrayed as dangerous, they are in fact among the ocean’s most important guardians.

By naturally regulating fish populations, sharks help keep coral reef ecosystems healthy and balanced. Without them, the delicate food chain can be disrupted, affecting everything from reef fish and coral health to the countless marine species that depend on these habitats. Healthy shark populations are also a sign of a thriving ocean—one that supports local fisheries, protects biodiversity, and sustains the world-renowned diving and snorkelling experiences that make the Maldives so unique.

Through engaging talks with Miyaru’s marine experts, guests will discover fascinating facts about Maldivian sharks, understand the challenges they face, and learn how conservation efforts are helping protect these often misunderstood guardians of healthy oceans.

Mangrove Conservation Day: 26 July

As part of Plastic Free July, Banyan Tree Vabbinfaru and Dhawa Ihuru will also celebrate the International Conservation of the Mangrove Ecosystem on 26 July through a community mangrove planting and cleanup initiative with Huraa Council.

Mangroves are among the Maldives’ most valuable natural ecosystems, serving as nurseries for marine life, protecting coastlines from erosion, filtering pollutants, and strengthening resilience against climate change. Together with reef conservation and plastic reduction, the initiative reinforces the importance of protecting every part of the marine ecosystem—from the shoreline to the reef.

More than a month of activities, Plastic Free July reflects Banyan Tree Vabbinfaru and Dhawa Ihuru’s enduring commitment to preserving the Maldives’ rich marine heritage – bringing together guests, local communities, and conservation partners to protect the ocean through collective action.

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InterContinental Maldives elevates active luxury with new padel court

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InterContinental Maldives Maamunagau Resort has unveiled its new padel court, adding a fresh dimension to island wellness and offering guests a dynamic new way to stay active in paradise.

Now with over 30 million players worldwide, padel is one of the fastest growing sports, offering a fun and inclusive activity for beginners and experts alike. The brand new court is framed by Maldivian palm trees and white sand, creating a striking backdrop for both leisurely matches and spirited competition.

Complimentary for all guests, the court includes the use of premium rackets and balls, allowing guests to discover a new skill in a tropical island setting. Families are invited to enjoy dedicated on-court sessions designed for all ages to create memorable, shared experiences. Benches line the court, creating a comfortable space for spectators to watch and support friends and family.

Located beside InterContinental Maldives’ fitness centre with its state-of-the-art gym, personal training programmes, and aerobic workout sessions, the new padel court aims to enhance the resort’s distinctive approach to luxury, wellbeing and curated guest experiences.

Overwater Pool Villa starting from $1,290++ per night with a variety of inclusions. The padel court is complimentary
for guests.

For more information, please visit www.maldives.intercontinental.com or email reservations.icmaldives@ihg.com.

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