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Premier League’s international appeal faces coronavirus test
When the 100 day-wait for Premier League football comes to an end on Wednesday, the anticipation will be felt as keenly in Mumbai and Beijing as in Manchester and Birmingham.
The global reach of the English top-flight has helped secure its position as the wealthiest league in world football.
The Premier League’s overseas television rights deals for the 2019-2022 three-season cycle hit a record £4.2 billion ($5.3 billion) and another £2 billion deal has already been struck for Scandinavian rights between 2022 and 2028.
That income will be all the more welcome, with uncertainty over when supporters will be allowed back into stadiums and commercial revenues expected to tumble in a global economic crisis.

However, without the atmosphere generated by baying fans, the Premier League’s appeal may be diminished in football’s new normal.
“What makes it special in England is the way people react to the game,” former Arsenal manager and FIFA’s chief of global football development Arsene Wenger told The Athletic.
“It is the best country in the world for the way the fans respond to what’s happening on the pitch. That’s why I think it will be the most handicapped championship without that.”
Reschedule rebate
The need to cram the remaining 92 games of the season into a five-and-a-half week window also means many more midweek games with evening kick-offs in England, forcing fans in the Far East to tune in during the early hours.
Overseas broadcasters will be compensated with a reported £107 million rebate due to the change in scheduling.
However, the excitement over the Premier League’s return endures, particularly among the huge number of Liverpool fans, many of whom are awaiting a first league title in their lifetimes.
Jurgen Klopp’s men are just two wins away from being crowned champions of England for the first time in 30 years.
Hu Zhifei, a 26-year-old journalist and member of Liverpool’s official fan club in Beijing, had planned a trip to see his heroes in action in February that was cancelled due to the coronavirus pandemic.
“Nobody is anticipating the league’s restart more than Liverpool fans because we are within two wins of the title,” said Hu, who will tune in to watch the Reds via internet streaming despite kick-offs in the early hours.
Excitement is also building in India, where the Premier League has built up a strong following among urban youth in a traditionally cricket-obsessed nation.
“Finally I’ll watch some live EPL action. I have already chalked out a schedule for these matches,” Qazi Ahmad Masood, a 17-year-old student, told AFP. “I would love to see my favourite club Liverpool lift the trophy.”
‘Fast and exciting’
One of the difficulties that lies ahead for the Premier League’s brand will be to maintain the intensity of competition on the field in echoing, empty stadiums.

“The Premier League is fast and exciting and no matter whether it is a strong or weak team, the games are great to watch,” said Hu.
Fans watching at home will be offered pre-recorded fan noise dubbed over the action to compensate for the real thing.
“There is something about the legend that is English football that is all about noise and atmosphere and proximity,” Simon Chadwick, director of Eurasian sport at Emlyon business school in France told AFP.
“That spectacle, the product, the noise, the atmosphere, the experience won’t necessarily be there.”
However, by overcoming a series of obstacles just to get back playing in the country that is the worst-hit by coronavirus in Europe, the Premier League is confident it will not lose ground in the long run against the Bundesliga, La Liga or Serie A in the battle for viewers across the globe.
“We know it won’t be the same without our loyal supporters in stadiums but, together with our broadcast partners, we are able to ensure fans can watch or listen to each match live from home,” said the Premier League’s chief executive Richard Masters.
Reporting and photos: AFP
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ananea Madivaru Maldives to host international padel player Cornelia Lister
ananea Madivaru Maldives will welcome Cornelia Lister, international padel player and Captain of the Swedish National Junior Padel Team, from 7 to 14 November 2026. Bringing experience from both professional tennis and international padel, she will host two afternoons of padel sessions, inviting guests to refine their game and enjoy friendly competition in an intimate group setting.
With a tennis career spanning appearances at Wimbledon, the Australian Open, the French Open and the US Open, Lister brings a distinguished sporting background to the experience. A WTA doubles titleholder who reached a career-high world doubles ranking of No. 72, she combines experience at the highest levels of tennis with a passion for developing players on the padel court.
With the growing appeal of padel inspiring new ways to spend time together on holiday, ananea Madivaru offers a setting where a love of sport finds its place within the ease of island life. Its padel and pickleball courts, overwater gym and Kandu Spa allow guests to move between spirited play and quieter moments at their own pace. Lister’s visit lends a distinctive touch to this experience, bringing the insight and warmth of an accomplished player to afternoons shared on court.
Pierre Edlund, General Manager of ananea Madivaru Maldives, says: “Having worked with Cornelia before, I know firsthand the incredible energy and passion she brings, not only to the sport but also to the people around her. Her enthusiasm is contagious, and for me, it was an obvious choice to welcome her to ananea Madivaru Maldives. She brings exactly the kind of personality and spirit we love, adding a little extra sporty glamour, fun and unforgettable moments to our guests’ island experience.”
Padel sessions with Cornelia Lister are exclusively available to in-house guests on a complimentary basis, adding a fun, active and memorable moment to their Slow Glamour holiday.
Opened in July 2025, ananea Madivaru is a luxury twin-island resort set in the heart of the Maldives’ North Ari Atoll. Rooted in the philosophy of slow glamour, the resort invites guests to embrace life’s unhurried rhythms while immersed in timeless beauty and refined simplicity. With 111 elegantly designed villas, nine distinct dining destinations, a private lagoon, serene spa, immersive experiences, and a dedicated kids’ club, ananea Madivaru blends contemporary sophistication with the traditions and natural splendour of its surroundings. Every element has been carefully curated to offer meaningful, memorable escapes that resonate long after departure.
For more information and bookings, please visit the resort’s official website.
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Avani+ Fares Maldives offers young guests football training with Martin Kelly
Avani+ Fares Maldives Resort will host an Exclusive Kids’ Football Camp featuring former Liverpool FC defender Martin Kelly from 15 to 18 November 2026, offering young football enthusiasts an opportunity to train with a former Premier League player.
The four-day programme is open to children aged five to 13 of all skill levels and will combine professional football coaching with recreational activities at the resort in Baa Atoll.
The event follows three football camps previously hosted by Avani+ Fares Maldives with former England and Liverpool FC striker Michael Owen, as the resort continues to develop sporting experiences for younger guests.
The upcoming camp will feature daily afternoon training sessions led by Kelly, alongside a welcome meet-and-greet, beach games, pool parties, FIFA tournaments and other recreational activities.
Each participant will receive an official football camp kit comprising two customised jerseys, shorts and socks. The programme will conclude with a closing ceremony, during which participants will receive medals and certificates.
“A football camp is about so much more than what happens on the pitch. It’s about helping young players enjoy the game, believe in themselves and learn how much they can achieve as part of a team,” Kelly said.
“I’m looking forward to sharing some of what I’ve learnt throughout my career and, most importantly, having fun with the kids in such an incredible setting.”
Kelly, a graduate of Liverpool FC’s academy, made 62 senior appearances for the club and was part of the squad that won the League Cup in 2012. He later continued his Premier League career with Crystal Palace, where he spent several seasons.
The football camp comes in a year when Avani+ Fares Maldives was recognised as Best Family Resort at the Travel Trade Maldives Awards & Gala 2026.
Located within the UNESCO Biosphere Reserve of Baa Atoll, the resort offers a range of accommodation options for families, including Overwater Villas, Two-Bedroom Ocean View Pavilions and Two-Bedroom Beach Pool Villas.
In addition to the football camp, guests can participate in activities such as house reef snorkelling, sunset fishing, watersports and beach recreation. The resort also offers activities for younger guests at AvaniKids, while wellness treatments are available at AvaniSpa.
The Exclusive Kids’ Football Camp will take place from 15 to 18 November 2026, with a participation fee of USD 399 per child.
A five-night accommodation package starts from USD 3,784 per room for two adults and one child staying in a Premium Ocean View Room.
The package includes accommodation, half-board dining, football camp participation for one child, seaplane transfers, and applicable taxes and service charges.
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CROSSROADS Maldives welcomes international padel stars for historic women’s tournament
The Maldives is set for an electrifying sporting spectacle as CROSSROADS Maldives welcomes the country’s first FIP Silver Women’s Padel tournament, taking place from 5–8 November 2026 at SAii Lagoon Maldives. Organised in collaboration Asia Padel Events, the event brings international sporting excellence to paradise, with professional competition, exclusive masterclasses, and exciting opportunities for the public to experience the game firsthand.
The tournament will feature 26 international professional players, including eight athletes ranked among the world’s Top 100. Headlining the competition are Spanish padel stars Nuria Rodriguez (World No. 24) and Marta Talavan (World No. 36), alongside an impressive line-up featuring Finland’s No. 1 player Martina Minetti, UK’s No. 3 Rosie Pooley, an Italian national champion, European champions, Malaysia’s No. 1 player, and national team representatives from multiple countries.
Beyond the championship, CROSSROADS Maldives is opening the courts to everyone. From 5–8 November, padel enthusiasts can train alongside Nuria Rodriguez and Marta Talavan through exclusive masterclasses, available at USD 450 per day or USD 1,200 for the four-day experience. The programme includes:
- Four hours of intensive training and matches daily, divided into two sessions.
- An exclusive dinner with the professionals on 5 November.
- Access to watch all FIP Silver Women’s Padel tournament matches.
For those seeking a personalised experience, exclusive training sessions with Finland’s No. 1 Martina Minetti and UK’s No. 3 Rosie Pooley will also be available from 2–4 November, offering one-on-one private coaching at USD 200 per hour, or an exciting one-hour matchplay session with two professionals at USD 400.
The tournament is open for everyone to watch, welcoming resort guests, Maldivian residents, expatriates, and visitors to witness world-class padel against the spectacular backdrop of the Indian Ocean. Masterclasses and private coaching sessions are likewise open to the public, with limited slots available.
As a multi-island lifestyle destination, CROSSROADS Maldives, home to SO/ Maldives, SAii Lagoon Maldives, Hard Rock Hotel Maldives, and The Marina at CROSSROADS, continues to elevate the island experience through international sporting events, entertainment, and lifestyle programming that connect travellers with the local community.
This November, the CROSSROADS Maldives isn’t just one destination. It’s centre court.
Event Details
2–4 November | Private Training & Matchplay:
- One-on-one training with international professionals: USD 200 per hour
- One-hour matchplay with two professionals: USD 400
5–8 November | Padel Masterclasses:
- Daily Pass: USD 450 per person
- Four-Day Pass: USD 1,200 per person
- Includes four hours of daily training and matches across two sessions, dinner with the professionals on 5 November, and access to watch tournament matches.
5–8 November | FIP Silver Women’s Padel Tournament (Open to spectators):
- 5 November: Round of 16
- 6 November: Quarterfinals
- 7 November: Semifinals
- 8 November: Championship Final
Venue: SAii Lagoon Maldives, CROSSROADS Maldives
Bookings & Enquiries: KoimalaandMaalimi@crossroadsmaldives.com
Masterclass packages exclude food and beverages beyond the stated dinner inclusion, accommodation, and transfers. Public access and participation are subject to event arrangements and availability.
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