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Premier League’s international appeal faces coronavirus test
When the 100 day-wait for Premier League football comes to an end on Wednesday, the anticipation will be felt as keenly in Mumbai and Beijing as in Manchester and Birmingham.
The global reach of the English top-flight has helped secure its position as the wealthiest league in world football.
The Premier League’s overseas television rights deals for the 2019-2022 three-season cycle hit a record £4.2 billion ($5.3 billion) and another £2 billion deal has already been struck for Scandinavian rights between 2022 and 2028.
That income will be all the more welcome, with uncertainty over when supporters will be allowed back into stadiums and commercial revenues expected to tumble in a global economic crisis.
However, without the atmosphere generated by baying fans, the Premier League’s appeal may be diminished in football’s new normal.
“What makes it special in England is the way people react to the game,” former Arsenal manager and FIFA’s chief of global football development Arsene Wenger told The Athletic.
“It is the best country in the world for the way the fans respond to what’s happening on the pitch. That’s why I think it will be the most handicapped championship without that.”
Reschedule rebate
The need to cram the remaining 92 games of the season into a five-and-a-half week window also means many more midweek games with evening kick-offs in England, forcing fans in the Far East to tune in during the early hours.
Overseas broadcasters will be compensated with a reported £107 million rebate due to the change in scheduling.
However, the excitement over the Premier League’s return endures, particularly among the huge number of Liverpool fans, many of whom are awaiting a first league title in their lifetimes.
Jurgen Klopp’s men are just two wins away from being crowned champions of England for the first time in 30 years.
Hu Zhifei, a 26-year-old journalist and member of Liverpool’s official fan club in Beijing, had planned a trip to see his heroes in action in February that was cancelled due to the coronavirus pandemic.
“Nobody is anticipating the league’s restart more than Liverpool fans because we are within two wins of the title,” said Hu, who will tune in to watch the Reds via internet streaming despite kick-offs in the early hours.
Excitement is also building in India, where the Premier League has built up a strong following among urban youth in a traditionally cricket-obsessed nation.
“Finally I’ll watch some live EPL action. I have already chalked out a schedule for these matches,” Qazi Ahmad Masood, a 17-year-old student, told AFP. “I would love to see my favourite club Liverpool lift the trophy.”
‘Fast and exciting’
One of the difficulties that lies ahead for the Premier League’s brand will be to maintain the intensity of competition on the field in echoing, empty stadiums.
“The Premier League is fast and exciting and no matter whether it is a strong or weak team, the games are great to watch,” said Hu.
Fans watching at home will be offered pre-recorded fan noise dubbed over the action to compensate for the real thing.
“There is something about the legend that is English football that is all about noise and atmosphere and proximity,” Simon Chadwick, director of Eurasian sport at Emlyon business school in France told AFP.
“That spectacle, the product, the noise, the atmosphere, the experience won’t necessarily be there.”
However, by overcoming a series of obstacles just to get back playing in the country that is the worst-hit by coronavirus in Europe, the Premier League is confident it will not lose ground in the long run against the Bundesliga, La Liga or Serie A in the battle for viewers across the globe.
“We know it won’t be the same without our loyal supporters in stadiums but, together with our broadcast partners, we are able to ensure fans can watch or listen to each match live from home,” said the Premier League’s chief executive Richard Masters.
Reporting and photos: AFP
From December 10th to 14th, Siyam World Maldives will host an unforgettable event for tennis enthusiasts and sports lovers. In collaboration with LUX Tennis, the resort welcomes former World No. 7 and Wimbledon Champion Marion Bartoli for an exciting LUX Tennis Star Event, featuring private lessons, group clinics, and a Meet & Greet with the tennis legend.
After establishing itself as a premier destination for football camps and hosting some of the sport’s greatest players, Siyam World is now shifting focus to tennis, with Marion Bartoli as the latest star to join its roster of sports icons. Guests will have the opportunity to step onto the court with Bartoli herself, gaining insights and tips from one of the sport’s best, whether they’re experienced players or beginners looking to improve their skills.
In collaboration with LUX Tennis, the resort offers a diverse range of tennis activities, from private one-on-one lessons to energetic group clinics, catering to all levels of players. Additionally, a Complimentary Meet & Greet session provides fans with the chance to take photos, engage in conversation with Bartoli, and hear about her inspiring journey from professional player to tennis icon.
Marion Bartoli is a celebrated former professional tennis player from France, known for her unique playing style and remarkable career achievements. She captured the prestigious Wimbledon Championships singles title in 2013, becoming the sixth player in the Open Era to win the title without dropping a set. Bartoli was also a Wimbledon finalist in 2007 and reached the semifinals at the French Open in 2011. Throughout her career, she earned seven singles and three doubles titles on the WTA Tour. Recognised for her unconventional approach, she played with both hands on her forehand and backhand, distinguishing her from traditional players. Bartoli reached her career-high ranking of World No. 7 on January 30, 2012, and returned to this ranking on July 8, 2013, following her Wimbledon victory.
Ayada Maldives, renowned for its luxury experiences and stunning oceanic paradise, has introduced an exhilarating new way to explore the island’s turquoise waters: the Jet Car. This innovative, sports-car-inspired watercraft offers guests the ultimate blend of luxury and adventure, providing a one-of-a-kind experience in the Maldivian seas.
The Ayada Maldives Jet Car is more than just a ride; it represents an unforgettable thrill. Designed to resemble a sleek sports car, this watercraft glides effortlessly over the lagoon, offering an exhilarating way to explore the island’s pristine waters in style. Perfect for adventure seekers and luxury enthusiasts alike, the Jet Car presents an unmatched opportunity to experience the breathtaking views and vibrant marine life of the Maldives from an entirely new perspective.
Guests embarking on the Jet Car adventure will feel the excitement as they cruise through Ayada’s stunning waters, creating waves and turning heads along the way. This unique watercraft is not only a visual spectacle but also easy to operate, making it accessible for both experienced water sports enthusiasts and those new to water-based adventures.
The Jet Car experience is available for booking at Ayada Maldives’ Watersports Center, with prices starting from $249 per ride. Each ride promises to be a highlight of any guest’s stay, providing an unbeatable blend of adrenaline and beauty that captures the essence of the Maldives.
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One&Only Reethi Rah welcomes top tennis talents Iga Swiatek and Ugo Humbert for exclusive clinics
One&Only Reethi Rah in the Maldives is offering tennis enthusiasts of all levels and ages a unique chance to meet and play with two of the world’s top players this November. In collaboration with the global tennis management company LUX Tennis, the resort will host Iga Swiatek, currently ranked No. 2, and Ugo Humbert, currently ranked No. 14, starting from November 21. The event will feature world-class showcases of their skills through clinics, private lessons, and exhibition matches at the exclusive private island resort.
Iga Swiatek, known for her aggressive, all-court play style, powerful serve, and exceptional speed, held the No. 1 ranking globally until recently. Originally from Poland and a favourite on the WTA Tour, she has won an impressive 22 singles titles, including the 2023 WTA Finals and ten WTA 1000 titles.
Ugo Humbert, celebrated for his strong serve and attacking approach, reached his career-high singles ranking of No. 13 in March 2021. Representing France, Humbert has shown his prowess across various ATP tours and ITF circuits, with a remarkable record of six ATP Tour titles from six finals.
The exciting visits of Iga and Ugo add to the tennis program at One&Only Reethi Rah, supported by resident LUX Tennis professionals. Guests can enjoy private lessons and friendly matches on the resort’s superb facilities, which include two floodlit tennis courts and a padel court, all set amidst the stunning Maldivian landscape.
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