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Premier League’s international appeal faces coronavirus test

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When the 100 day-wait for Premier League football comes to an end on Wednesday, the anticipation will be felt as keenly in Mumbai and Beijing as in Manchester and Birmingham.

The global reach of the English top-flight has helped secure its position as the wealthiest league in world football.

The Premier League’s overseas television rights deals for the 2019-2022 three-season cycle hit a record £4.2 billion ($5.3 billion) and another £2 billion deal has already been struck for Scandinavian rights between 2022 and 2028.

That income will be all the more welcome, with uncertainty over when supporters will be allowed back into stadiums and commercial revenues expected to tumble in a global economic crisis.

The remaining 92 Premier League games this season will be played behind closed doors. PHOTO: AFP / Glyn KIRK

However, without the atmosphere generated by baying fans, the Premier League’s appeal may be diminished in football’s new normal.

“What makes it special in England is the way people react to the game,” former Arsenal manager and FIFA’s chief of global football development Arsene Wenger told The Athletic.

“It is the best country in the world for the way the fans respond to what’s happening on the pitch. That’s why I think it will be the most handicapped championship without that.”

Reschedule rebate

The need to cram the remaining 92 games of the season into a five-and-a-half week window also means many more midweek games with evening kick-offs in England, forcing fans in the Far East to tune in during the early hours.

Overseas broadcasters will be compensated with a reported £107 million rebate due to the change in scheduling.

However, the excitement over the Premier League’s return endures, particularly among the huge number of Liverpool fans, many of whom are awaiting a first league title in their lifetimes.

Jurgen Klopp’s men are just two wins away from being crowned champions of England for the first time in 30 years.

Hu Zhifei, a 26-year-old journalist and member of Liverpool’s official fan club in Beijing, had planned a trip to see his heroes in action in February that was cancelled due to the coronavirus pandemic.

“Nobody is anticipating the league’s restart more than Liverpool fans because we are within two wins of the title,” said Hu, who will tune in to watch the Reds via internet streaming despite kick-offs in the early hours.

Excitement is also building in India, where the Premier League has built up a strong following among urban youth in a traditionally cricket-obsessed nation.

“Finally I’ll watch some live EPL action. I have already chalked out a schedule for these matches,” Qazi Ahmad Masood, a 17-year-old student, told AFP. “I would love to see my favourite club Liverpool lift the trophy.”

‘Fast and exciting’

One of the difficulties that lies ahead for the Premier League’s brand will be to maintain the intensity of competition on the field in echoing, empty stadiums.

In demand: Manchester City midfielder Bernardo Silva signs autographs in Shanghai. PHOTO: AFP / HECTOR RETAMAL

“The Premier League is fast and exciting and no matter whether it is a strong or weak team, the games are great to watch,” said Hu.

Fans watching at home will be offered pre-recorded fan noise dubbed over the action to compensate for the real thing.

“There is something about the legend that is English football that is all about noise and atmosphere and proximity,” Simon Chadwick, director of Eurasian sport at Emlyon business school in France told AFP.

“That spectacle, the product, the noise, the atmosphere, the experience won’t necessarily be there.”

However, by overcoming a series of obstacles just to get back playing in the country that is the worst-hit by coronavirus in Europe, the Premier League is confident it will not lose ground in the long run against the Bundesliga, La Liga or Serie A in the battle for viewers across the globe.

“We know it won’t be the same without our loyal supporters in stadiums but, together with our broadcast partners, we are able to ensure fans can watch or listen to each match live from home,” said the Premier League’s chief executive Richard Masters.

Reporting and photos: AFP

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World-first overwater padel tennis court launched at Meyyafushi Maldives

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Meyyafushi Maldives, a new five-star premium all-inclusive boutique resort, has introduced what it describes as a world-first in resort recreation: a fixed overwater padel tennis court. Positioned above clear lagoons and framed by sweeping sunset views, the court offers guests an opportunity to play and unwind in a distinctive setting surrounded by panoramic ocean vistas.

Located in the Lhaviyani Atoll, the overwater court allows players to take part in a match while immersed in the natural calm of the surrounding seascape. Guests staying at the resort are offered one hour of complimentary padel tennis as part of the premium all-inclusive package. The setting provides a secluded and tranquil space for both beginners and experienced players to practise with the sound of the ocean beneath.

“Padel tennis has become one of the fastest-growing sports in the world, and we wanted to bring it to life in the most spectacular way possible,” said Ahmed Siaar, Cluster General Manager of BeKind Hotels & Resorts. “Playing on water, surrounded by endless blues, transforms the game into something transcendent – it’s active luxury at its finest.”

The overwater court forms part of Meyyafushi’s wider range of facilities, which include an underwater dining restaurant, an overwater wine cellar, water pool suites with slides, a mini bowling lane, and an adults-only sky bar featuring a glass-bottom infinity pool. Each facility has been created to offer experiences that encourage connection, exploration and wellbeing.

With uninterrupted sunset views and a distinctive overwater location, Meyyafushi Maldives’ padel tennis court marks a global first for the sport, bringing together physical activity, landscape and design in a single setting.

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Kuramathi Maldives to host 2-week Campioni football experience in 2026

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Kuramathi Maldives, available exclusively through Kuoni in the United Kingdom, has announced the return of the Campioni Soccer Academy next summer. The two-week programme, set once again against the turquoise expanse of the Indian Ocean, will transform the island’s football pitch into a world-class training ground for young players aged 4 to 16.

The 2026 edition will welcome two celebrated English football legends: Stuart Pearce MBE and Wes Brown, as well as UEFA ‘A’ licensed coach Adrian Whitbread. Together, they will lead two consecutive weeks of training sessions designed to inspire, challenge, and uplift children of all abilities.

  • Week One: 27 July – 1 August 2026: Led by Stuart Pearce MBE and Adrian Whitbread
  • Week Two: 3 – 8 August 2026: Led by Wes Brown and Adrian Whitbread

The experience begins with a beachfront welcome reception where families meet the visiting football icons, collect their bespoke training gear, and prepare for the week ahead. From Monday to Saturday, daily sessions will focus on essential skills, teamwork, strategy, and sportsmanship. Participants will receive consistent personal feedback from the professionals, offering a rare chance to learn directly from top-level athletes in an unforgettable setting.

Parents may use the opportunity to relax around the resort, confident that their children are safe, active, and engaged, or they may join the popular mid-week Parents’ Game — a light-hearted fixture that brings all ages together on the pitch.

Reflecting on the 2025 edition, Stuart Pearce MBE commented: “This year’s Campioni Soccer Academy at Kuramathi was fantastic, and I can’t wait to return in Summer 2026 to meet a new group of families. The work we get to do with Campioni is always inspiring, in every training session I see potential. Campioni isn’t just about learning new football skills; it’s about inspiring young minds to dream big and work hard.”

Wes Brown added: “Seeing kids improve through the week of coaching is always what I enjoy most about Campioni. I can’t wait to be at Kuramathi next summer; the Maldives feels like the perfect destination for kids and families to have a great experience.”

The 2025 programme also welcomed young players from local Maldivian academies in Thoddoo and Rasdhoo for a special session with John Barnes MBE and Adrian Whitbread. Kuramathi and Campioni intend to continue this initiative in 2026, offering young Maldivian talents the chance to train with football greats.

More than a training camp, Campioni at Kuramathi is positioned as an immersive island experience. It is a place where childhood ambitions are nurtured, evening matches unfold under tropical skies, and young athletes are inspired by the magic of the Maldives.

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W Maldives sets coral restoration benchmark with Sea of Stars activation

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Following the launch of SEA OF STARS, W Maldives has successfully concluded a landmark week of sustainability-driven experiences that brought guests, marine experts, and the resort team together in celebration of ocean conservation and creativity.

The event kicked off on 26 October with an exclusive screening of Peixinho (Little Fish) at FIRE, hosted by award-winning wildlife filmmaker and conservation biologist, Kaushiik Subramaniam. The film, a moving story of ocean stewardship and intergenerational change, was followed by a mix-and-mingle session where guests connected with Kaushiik to discuss the power of storytelling in inspiring environmental action, along with the MARS Sustainable Solutions team on the reef restoration project.

The momentum carried into the following days as the W Maldives team, led by the resort’s Sustainability Manager, Harald Schaller, together with MARS Sustainable Solutions, completed the installation of 400 Reef Stars and 6,000 coral fragments across the resort’s house reef on 28 and 29 October. Guests joined the marine biologists in assembling and deploying the hexagonal reef structures, turning collaboration into tangible impact. The two-day reef star creation and installation marked a key milestone in one of the Maldives’ largest coral restoration projects.

“With all Reef Stars successfully installed, we’re excited to see this restored reef become a thriving ecosystem,” says Kate Janetski, Marine Program Lead for Maldives & Caribbean and Global Training Manager at MARS Sustainable Solutions. “The partnership with W Maldives shows what can happen when science, hospitality, and community come together for a shared purpose. Seeing guests and the resort team work side by side to restore this reef is a powerful reminder that protecting our oceans can be a collective and inspiring experience.”

With the success of SEA OF STARS, W Maldives is setting its sights even higher, Under the vision of Amila Handunwala, the resort’s General Manager and Chair of the Marriott Maldives Business Council, this activation marks just the beginning of a wider movement to make W Maldives, and eventually, Marriott International properties in the Maldives, a driving force in coral restoration across the archipelago.

“Our reef has always been the heart of W Maldives,” says Amila Handunwala. “SEA OF STARS is more than a single event, it’s the spark of a long-term journey. Our goal is to strengthen W Maldives’ stance as a leader in marine restoration and to extend this initiative to other Marriott resorts in the Maldives. Together, we can make a meaningful difference and set a new benchmark for sustainability in hospitality.”

The W Maldives team will continue to collaborate with MARS Sustainable Solutions to monitor coral growth and reef resilience in the coming months and years. Guests are also invited to be part of this journey by joining guided house reef snorkeling sessions with the resort’s marine biologist to learn more about the ongoing coral restoration program.

This initiative is part of W Maldives’ evolving and growing sustainability strategy, which extends beyond its reef restoration work. The resort continues to enhance its biogas plat, waste management system, and solar energy operations, building a more self-sustaining and environmentally conscious island ecosystem. Each initiative reflects the resort’s approach to modern luxury, one that connects guests to nature through innovation, community, and car.

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