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Premier League’s international appeal faces coronavirus test

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When the 100 day-wait for Premier League football comes to an end on Wednesday, the anticipation will be felt as keenly in Mumbai and Beijing as in Manchester and Birmingham.

The global reach of the English top-flight has helped secure its position as the wealthiest league in world football.

The Premier League’s overseas television rights deals for the 2019-2022 three-season cycle hit a record £4.2 billion ($5.3 billion) and another £2 billion deal has already been struck for Scandinavian rights between 2022 and 2028.

That income will be all the more welcome, with uncertainty over when supporters will be allowed back into stadiums and commercial revenues expected to tumble in a global economic crisis.

The remaining 92 Premier League games this season will be played behind closed doors. PHOTO: AFP / Glyn KIRK

However, without the atmosphere generated by baying fans, the Premier League’s appeal may be diminished in football’s new normal.

“What makes it special in England is the way people react to the game,” former Arsenal manager and FIFA’s chief of global football development Arsene Wenger told The Athletic.

“It is the best country in the world for the way the fans respond to what’s happening on the pitch. That’s why I think it will be the most handicapped championship without that.”

Reschedule rebate

The need to cram the remaining 92 games of the season into a five-and-a-half week window also means many more midweek games with evening kick-offs in England, forcing fans in the Far East to tune in during the early hours.

Overseas broadcasters will be compensated with a reported £107 million rebate due to the change in scheduling.

However, the excitement over the Premier League’s return endures, particularly among the huge number of Liverpool fans, many of whom are awaiting a first league title in their lifetimes.

Jurgen Klopp’s men are just two wins away from being crowned champions of England for the first time in 30 years.

Hu Zhifei, a 26-year-old journalist and member of Liverpool’s official fan club in Beijing, had planned a trip to see his heroes in action in February that was cancelled due to the coronavirus pandemic.

“Nobody is anticipating the league’s restart more than Liverpool fans because we are within two wins of the title,” said Hu, who will tune in to watch the Reds via internet streaming despite kick-offs in the early hours.

Excitement is also building in India, where the Premier League has built up a strong following among urban youth in a traditionally cricket-obsessed nation.

“Finally I’ll watch some live EPL action. I have already chalked out a schedule for these matches,” Qazi Ahmad Masood, a 17-year-old student, told AFP. “I would love to see my favourite club Liverpool lift the trophy.”

‘Fast and exciting’

One of the difficulties that lies ahead for the Premier League’s brand will be to maintain the intensity of competition on the field in echoing, empty stadiums.

In demand: Manchester City midfielder Bernardo Silva signs autographs in Shanghai. PHOTO: AFP / HECTOR RETAMAL

“The Premier League is fast and exciting and no matter whether it is a strong or weak team, the games are great to watch,” said Hu.

Fans watching at home will be offered pre-recorded fan noise dubbed over the action to compensate for the real thing.

“There is something about the legend that is English football that is all about noise and atmosphere and proximity,” Simon Chadwick, director of Eurasian sport at Emlyon business school in France told AFP.

“That spectacle, the product, the noise, the atmosphere, the experience won’t necessarily be there.”

However, by overcoming a series of obstacles just to get back playing in the country that is the worst-hit by coronavirus in Europe, the Premier League is confident it will not lose ground in the long run against the Bundesliga, La Liga or Serie A in the battle for viewers across the globe.

“We know it won’t be the same without our loyal supporters in stadiums but, together with our broadcast partners, we are able to ensure fans can watch or listen to each match live from home,” said the Premier League’s chief executive Richard Masters.

Reporting and photos: AFP

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Siyam World Maldives to host international football camps this Easter

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This Easter, Siyam World Maldives, part of Sun Siyam’s Lifestyle Collection, is clicking its ruby slippers and transforming into the magical World of Oz from From March 31st – April 17th, 2026 with not one, not two, but three international football legends arriving on island. Yes, while the Wizard may rely on smoke and mirrors, Massimo Ambrosini, Javier Saviola and Gary Cahill are very real, and they will be hosting exclusive football camps throughout April for young players and fans ready to sharpen their skills in paradise.

But that is only the beginning because, unlike Dorothy, you might not want to go home.

Alongside these star-studded camps, Siyam World’s Easter celebrations invite guests to follow the Yellow Brick Road into the World of Oz, where the island comes alive with magical shows, playful races, kid-friendly carnivals, and high-energy island adventures.

The journey begins with Dorothy’s Arrival, a sunset gathering at Together Beach where emerald lights glow, music fills the air, and the first clues of the Oz adventure begin to unfold. Guests are then invited to follow the Yellow Brick Road across the island, discovering surprises along the way. The highlight of the Easter programme is the spectacular Journey to the Emerald City Stage Show, featuring dazzling dance performances, aerial artistry, fire acts, and immersive visuals that bring the magic of Oz to life.

Young adventurers can explore the Wizard’s Kidz Carnival, packed with games, face painting, and playful characters, while guests ready for a challenge can join The Amazing Race – Wizard of Siyam Edition, racing around the island in a series of fun challenges inspired by brains, heart, and courage.

Meanwhile, the SW 3K Easter Run adds an extra splash of fun with bubble tunnels, misty surprises, and plenty of laughter along the way.

And for football lovers, the island’s pitch becomes the ultimate training ground with three exclusive camps:

  • Massimo Ambrosini Football Camp (2–4 April) – The AC Milan midfield legend known for leadership and tactical brilliance
  • Javier Saviola Football Camp (5–10 April) – The lightning-fast Argentine forward “El Conejo,” famed for creativity and clinical finishing.
  • Gary Cahill Football Camp (13–17 April) – The England international and former Chelsea captain celebrated for his defensive strength and leadership.

With world-class football, magical storytelling, and island adventures around every corner, The World of Oz at Siyam World promises an Easter celebration where fantasy, sport, and pure fun collide.

Because at Siyam World, the adventure never ends, it simply follows the Yellow Brick Road.

For more information and to book your stay or check out the full Easter programme, please visit the resort’s website.

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Cinnamon Dhonveli Maldives expands sustainability efforts with coral restoration

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The vibrant coral reefs surrounding Cinnamon Dhonveli Maldives play a vital role in sustaining the island’s rich marine biodiversity. Recognising the growing threats faced by coral ecosystems worldwide, the resort has introduced a coral restoration initiative aimed at supporting the long-term recovery of its house reef.

Coral reefs are among the most sensitive and fragile ecosystems on the planet and are increasingly affected by environmental stressors such as rising ocean temperatures, coral bleaching, and human activity. These ecosystems not only support thousands of marine species but also play a crucial role in maintaining ocean health and protecting coastlines.

As part of its ongoing sustainability efforts, Cinnamon Dhonveli Maldives has taken proactive steps to assist reef regeneration through a structured coral restoration programme. The initiative recently saw the installation of 25 coral frames, each carefully planted with coral fragments collected from naturally broken corals found within the surrounding lagoon and reef areas.

Over time, these fragments will grow and fuse with one another, gradually forming new coral colonies that contribute to rebuilding the reef structure. As the corals mature, they create shelter and feeding grounds for a wide variety of marine life, helping restore the ecological balance of the reef ecosystem.

The restoration project also serves as an important platform for raising awareness among guests and team members about the importance of marine conservation. By nurturing these coral frames and monitoring their progress, the resort contributes to strengthening the resilience of its surrounding reef while supporting broader efforts to safeguard the Maldives’ underwater ecosystems.

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Sun Siyam Olhuveli invests in staff wellbeing with upgraded sports facilities

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Sun Siyam Olhuveli has unveiled newly upgraded volleyball and futsal grounds for team members, reaffirming its commitment to employee wellbeing while advancing responsible, future-focused operations. The renovated volleyball grounds were officially inaugurated on 14 February, while the upgraded futsal ground opened earlier this year—together creating dedicated spaces for recreation, connection, and healthy competition across the island.

Designed to encourage regular physical activity and camaraderie beyond the workplace, the improved sports facilities represent a thoughtful investment in social infrastructure. They reflect a belief that wellbeing is fundamental to long-term performance, nurturing morale, teamwork, and a strong sense of belonging among team members.

Alongside these developments, the resort has implemented NO BIN DAY every Tuesday, a practical initiative aimed at minimising food waste across operations. By encouraging mindful planning and responsible consumption, the initiative challenges teams to rethink habits around food—transforming sustainability into a shared, everyday discipline.

“Taking care of our people and the environment must go hand in hand. By investing in spaces that support our team’s wellbeing and introducing simple disciplines like NO BIN DAY, we are building a culture where responsibility is lived every day—naturally, collectively, and with purpose,” said Hassan Adil, General Manager of Sun Siyam Olhuveli.

Both initiatives form part of Sun Siyam Care, the group’s corporate social responsibility platform, and align with the Social Infrastructure and Responsible Consumption and Production pillars under the GDS framework. Together, they reflect a people-first approach to sustainability—where everyday actions create lasting impact for teams, operations, and the wider community.

Sun Siyam Care is committed to creating a positive impact for people, communities, and the environment through responsible operations, social investment, and long-term sustainability actions across its destinations in the Maldives and Sri Lanka.

Guests are encouraged to learn more about these initiatives by visiting the Sun Siyam Care website at sunsiyam.com/sun-siyam-care.

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