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Premier League’s international appeal faces coronavirus test
When the 100 day-wait for Premier League football comes to an end on Wednesday, the anticipation will be felt as keenly in Mumbai and Beijing as in Manchester and Birmingham.
The global reach of the English top-flight has helped secure its position as the wealthiest league in world football.
The Premier League’s overseas television rights deals for the 2019-2022 three-season cycle hit a record £4.2 billion ($5.3 billion) and another £2 billion deal has already been struck for Scandinavian rights between 2022 and 2028.
That income will be all the more welcome, with uncertainty over when supporters will be allowed back into stadiums and commercial revenues expected to tumble in a global economic crisis.
However, without the atmosphere generated by baying fans, the Premier League’s appeal may be diminished in football’s new normal.
“What makes it special in England is the way people react to the game,” former Arsenal manager and FIFA’s chief of global football development Arsene Wenger told The Athletic.
“It is the best country in the world for the way the fans respond to what’s happening on the pitch. That’s why I think it will be the most handicapped championship without that.”
Reschedule rebate
The need to cram the remaining 92 games of the season into a five-and-a-half week window also means many more midweek games with evening kick-offs in England, forcing fans in the Far East to tune in during the early hours.
Overseas broadcasters will be compensated with a reported £107 million rebate due to the change in scheduling.
However, the excitement over the Premier League’s return endures, particularly among the huge number of Liverpool fans, many of whom are awaiting a first league title in their lifetimes.
Jurgen Klopp’s men are just two wins away from being crowned champions of England for the first time in 30 years.
Hu Zhifei, a 26-year-old journalist and member of Liverpool’s official fan club in Beijing, had planned a trip to see his heroes in action in February that was cancelled due to the coronavirus pandemic.
“Nobody is anticipating the league’s restart more than Liverpool fans because we are within two wins of the title,” said Hu, who will tune in to watch the Reds via internet streaming despite kick-offs in the early hours.
Excitement is also building in India, where the Premier League has built up a strong following among urban youth in a traditionally cricket-obsessed nation.
“Finally I’ll watch some live EPL action. I have already chalked out a schedule for these matches,” Qazi Ahmad Masood, a 17-year-old student, told AFP. “I would love to see my favourite club Liverpool lift the trophy.”
‘Fast and exciting’
One of the difficulties that lies ahead for the Premier League’s brand will be to maintain the intensity of competition on the field in echoing, empty stadiums.
“The Premier League is fast and exciting and no matter whether it is a strong or weak team, the games are great to watch,” said Hu.
Fans watching at home will be offered pre-recorded fan noise dubbed over the action to compensate for the real thing.
“There is something about the legend that is English football that is all about noise and atmosphere and proximity,” Simon Chadwick, director of Eurasian sport at Emlyon business school in France told AFP.
“That spectacle, the product, the noise, the atmosphere, the experience won’t necessarily be there.”
However, by overcoming a series of obstacles just to get back playing in the country that is the worst-hit by coronavirus in Europe, the Premier League is confident it will not lose ground in the long run against the Bundesliga, La Liga or Serie A in the battle for viewers across the globe.
“We know it won’t be the same without our loyal supporters in stadiums but, together with our broadcast partners, we are able to ensure fans can watch or listen to each match live from home,” said the Premier League’s chief executive Richard Masters.
Reporting and photos: AFP
Aurelio De Laurentiis, owner and chairman of SSC Napoli and one of Italy’s leading film producers, is celebrating his club’s return to the top of Serie A while holidaying in the Maldives.
Napoli secured a crucial 2–0 victory over Torino in the 34th round of the league, taking full advantage of Inter Milan’s 1–0 loss to Roma. With the win, Napoli now lead the table with 74 points, three points clear of Inter, with four matches remaining in the season.
Many had expected De Laurentiis to be present at the Stadio Diego Armando Maradona for such a pivotal match. However, according to Italian media reports, he remained in the Maldives. After the match, the Napoli president posted a message from afar, encouraging his team to stay composed during the decisive final stretch of the season: “Cool heads. Calm and steady. Forza Napoli Sempre!”
The radio station Kiss Kiss Napoli suggested that De Laurentiis’ decision to stay in the Maldives, distant from Italy, reflects his strategy of giving space to the team and coaching staff while firmly maintaining control over the club’s direction.
Following Napoli’s historic league triumph in 2023, their first in over three decades, the club endured a turbulent season marked by coaching changes and management instability. Many attributed last season’s struggles to the lack of continuity.
Determined to rebuild, De Laurentiis appointed Antonio Conte, a proven winner, as head coach ahead of the 2024/25 campaign, a move that is already delivering results.
As the race for the Scudetto intensifies, Napoli’s dream of winning a second title in three years remains very much alive, with De Laurentiis steering the course even from thousands of miles away.
With their Indian Premier League (IPL) 2025 campaign at a critical juncture, Sunrisers Hyderabad (SRH) opted for a much-needed escape — a team retreat to the Maldives. The squad and support staff landed in the Maldives over the weekend, taking advantage of a break between matches to reset mentally and recharge for the crucial weeks ahead.
The retreat was swiftly organised following SRH’s five-wicket victory over Chennai Super Kings at the MA Chidambaram Stadium on Friday, a win that lifted spirits within the team. Shortly after, the franchise shared glimpses of their Maldivian getaway on social media, posting a video captioned: “Sun, sea, and a team retreat for our Risers in the Maldives!”
The Maldives, renowned for its stunning beaches, crystal-clear waters, and luxurious resorts, provided the perfect backdrop for the players to unwind away from the pressures of the IPL. The serene surroundings offered a chance for the team to bond, reflect, and refocus ahead of a pivotal stretch of games.
Currently eighth on the points table with just three wins from nine matches, SRH’s playoff hopes are hanging by a thread. The time in the Maldives comes at a crucial moment, as the team looks to build momentum and stage a late-season resurgence. Pat Cummins and his men are expected to return to India early next week and travel directly to Ahmedabad for their next match against Gujarat Titans on May 2.
This season has been a challenging one for Sunrisers Hyderabad. Despite high expectations around their explosive batting line-up — touted by many as capable of breaching the 300-run mark — the team struggled on slower pitches, including losses at home in Uppal and away against Mumbai Indians. However, their recent win in Chennai sparked renewed optimism within the squad.
The players now return from the Maldives refreshed and ready to fight for a playoff berth, needing victories in all their remaining matches to keep their campaign alive. It is worth noting that SRH were the runners-up in IPL 2024, and they will be hoping that a few days in paradise can help reignite that form.
Sirru Fen Fushi – Private Lagoon Resort has welcomed former World No. 4 and Grand Slam champion Iva Majoli for an exclusive tennis experience set amidst the stunning natural island.
From Saturday, 26 April to Monday, 5 May, guests are invited to sharpen their skills, enjoy unforgettable moments, and train with a true icon of the sport. Known for her powerful game and fierce determination, Iva Majoli carved her name into tennis history by winning the 1997 Roland-Garros title, famously defeating World No. 1 Martina Hingis in a breathtaking final. With career highlights including titles at the Zurich Open and Tokyo Open, her presence on the island promises an inspiring and elegant sporting experience.
Schedule of Events
Saturday, 26 April:
- 5pm- 6pm: Adult Group Clinic (2-6 players max)
- 6pm-7pm: Meet & Greet: A Sunset Cheers with Iva Majoli
Sunday, 27 April:
- 5pm – 6pm: Kids Group Clinic (2-6 players max)
- 6pm -7pm: Private session
Tuesday, 29 April:
- 5pm- 6pm: Adult Group Clinic (2-6 players max)
- 6pm -7pm: Private session
Thursday, 1 May:
- 5pm – 6pm: Kids Group Clinic (2-6 players max)
- 6pm – 7pm: Private Coaching
Saturday, 3 May:
- 5pm- 6pm: Adult Group Clinic (2-6 players max)
- 6pm – 7pm: Private Session
Monday, 5 May:
- 5pm – 6pm: Kids Group Clinic (2-6 players max)
- 6pm – 7pm: Private Coaching
Whether you’re seeking to refine your backhand or introduce your child to the game under expert guidance, this is a rare chance to learn from a tennis champion in one of the world’s most exclusive island settings.
Spaces are limited. For bookings and further information, please visit www.sirrufenfushi.com or email reservations@sirrufenfushi.com.
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