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Premier League’s international appeal faces coronavirus test
When the 100 day-wait for Premier League football comes to an end on Wednesday, the anticipation will be felt as keenly in Mumbai and Beijing as in Manchester and Birmingham.
The global reach of the English top-flight has helped secure its position as the wealthiest league in world football.
The Premier League’s overseas television rights deals for the 2019-2022 three-season cycle hit a record £4.2 billion ($5.3 billion) and another £2 billion deal has already been struck for Scandinavian rights between 2022 and 2028.
That income will be all the more welcome, with uncertainty over when supporters will be allowed back into stadiums and commercial revenues expected to tumble in a global economic crisis.

However, without the atmosphere generated by baying fans, the Premier League’s appeal may be diminished in football’s new normal.
“What makes it special in England is the way people react to the game,” former Arsenal manager and FIFA’s chief of global football development Arsene Wenger told The Athletic.
“It is the best country in the world for the way the fans respond to what’s happening on the pitch. That’s why I think it will be the most handicapped championship without that.”
Reschedule rebate
The need to cram the remaining 92 games of the season into a five-and-a-half week window also means many more midweek games with evening kick-offs in England, forcing fans in the Far East to tune in during the early hours.
Overseas broadcasters will be compensated with a reported £107 million rebate due to the change in scheduling.
However, the excitement over the Premier League’s return endures, particularly among the huge number of Liverpool fans, many of whom are awaiting a first league title in their lifetimes.
Jurgen Klopp’s men are just two wins away from being crowned champions of England for the first time in 30 years.
Hu Zhifei, a 26-year-old journalist and member of Liverpool’s official fan club in Beijing, had planned a trip to see his heroes in action in February that was cancelled due to the coronavirus pandemic.
“Nobody is anticipating the league’s restart more than Liverpool fans because we are within two wins of the title,” said Hu, who will tune in to watch the Reds via internet streaming despite kick-offs in the early hours.
Excitement is also building in India, where the Premier League has built up a strong following among urban youth in a traditionally cricket-obsessed nation.
“Finally I’ll watch some live EPL action. I have already chalked out a schedule for these matches,” Qazi Ahmad Masood, a 17-year-old student, told AFP. “I would love to see my favourite club Liverpool lift the trophy.”
‘Fast and exciting’
One of the difficulties that lies ahead for the Premier League’s brand will be to maintain the intensity of competition on the field in echoing, empty stadiums.

“The Premier League is fast and exciting and no matter whether it is a strong or weak team, the games are great to watch,” said Hu.
Fans watching at home will be offered pre-recorded fan noise dubbed over the action to compensate for the real thing.
“There is something about the legend that is English football that is all about noise and atmosphere and proximity,” Simon Chadwick, director of Eurasian sport at Emlyon business school in France told AFP.
“That spectacle, the product, the noise, the atmosphere, the experience won’t necessarily be there.”
However, by overcoming a series of obstacles just to get back playing in the country that is the worst-hit by coronavirus in Europe, the Premier League is confident it will not lose ground in the long run against the Bundesliga, La Liga or Serie A in the battle for viewers across the globe.
“We know it won’t be the same without our loyal supporters in stadiums but, together with our broadcast partners, we are able to ensure fans can watch or listen to each match live from home,” said the Premier League’s chief executive Richard Masters.
Reporting and photos: AFP
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Soneva reveals star-studded calendar of residencies through end of 2026
Soneva has unveiled the latest Soneva Stars calendar, seeing out the year with a line-up spanning space, sport, gastronomy, craftsmanship and wellbeing. Across Soneva Fushi, Soneva Jani and Soneva Secret, guests are invited to train, learn and interact with remarkable personalities who have spent their careers at the top of their fields.
Among the year’s headline residences is Tim Peake, the first British ESA astronaut to visit the International Space Station. Peake will host talks, interactive sessions and stargazing experiences at Soneva Fushi from 19 to 29 December, sharing insights from his extraordinary career in space exploration beneath some of the clearest night skies on Earth.
The sporting calendar will welcome a series of internationally recognised athletes. A Premier League record goalscorer and former Manchester United striker, Andy Cole will lead football sessions from 25 October to 1 November, while former world No. 8 Marcos Baghdatis (25 October to 5 November) and current ATP star Karen Khachanov (12 to 22 November) will host tennis clinics and coaching experiences, giving guests a rare chance to train with players who have competed at the sport’s highest level. In September, Olympic medallist and world champion decathlete Leo Neugebauer will lead a session at Soneva Fushi’s outdoor gym as part of his residency.


In the world of wellbeing, Sarah Chapman, the facialist whose client list reads like a who’s who of the beauty world, will bring her treatments to Soneva Secret from 27 October to 5 November, offering guests the kind of skin expertise usually reserved for a waiting list.

The culinary programme features acclaimed chefs including Chantelle Nicholson (22 October to 6 November), known for her ingredient-led cooking and commitment to sustainable gastronomy, and champions of elevated Scandinavian dining, Niclas Jönsson (22 October to 6 November) and Fiskebar’s Jamie Lee (14 to 26 December), who will present special experiences throughout the season.

The Soneva Stars calendar runs even deeper. Astronomers Dr James Gilbert and Dr Lars Lindberg Christensen amplify the resorts’ celestial programme, while glass artists Adam Holtzinger and Susan Špiranović lead a residency at Soneva Fushi’s glass studio. Enhancing the wellbeing offering, guests can work with osteopath Hortensia Corredoira, East Asian healing specialist Alexander Scrimgeour, performance coach JP Liendi, Bodyism’s Nathalie Schyllert and wellbeing expert Richie Norton, alongside football freestyler Marcel Gurk, across residencies running through to the end of the year.

“The most memorable moments unfold through the power of human connection,” said Neil Gallagher, Chief Executive Officer of Soneva. “With Soneva Stars, our guests train with Andy Cole, sit with Tim Peake to find out what it’s truly like up there and get a fresh taste of the ocean’s bounty with Jamie Lee. These experiences spark conversations and memories that stay with them long after they leave.”
No two Soneva Stars seasons are ever the same. Each residency is an expression of Just What Matters: meaningful connections, new perspectives and moments of genuine wonder and discovery.
Guests can explore the full Soneva Stars calendar to book remarkable experiences.
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Ocean Group Maldives marks PADI AWARE Week with nine-resort dive campaign
Ocean Group Maldives has launched a week of ocean-focused diving activities across nine leading resorts in the Maldives in support of PADI AWARE Week 2026, taking place from 12–20 September.
The initiative brings together Ocean Group’s dive teams, resort partners and guests in a collective effort to celebrate the ocean while encouraging meaningful action to protect the Maldives’ extraordinary marine environment.
PADI AWARE Week is a global initiative that mobilises the diving community to take action for ocean conservation. Throughout the week, Ocean Group Maldives will invite divers to combine their passion for exploring the underwater world with hands-on conservation activities.
The campaign will take place across Ocean Group dive centres at Waldorf Astoria Maldives Ithaafushi, Dusit Thani Maldives, InterContinental Maldives Maamunagau Resort, Veligandu Maldives Resort Island, Hard Rock Hotel Maldives, SAii Lagoon Maldives, SO/ Maldives, Conrad Maldives Rangali Island and Radisson Blu Resort Maldives.
Dive for Fun. Dive for a Purpose.
As part of the campaign, guests who purchase two fun dives will receive a complimentary third dive dedicated to an ocean clean-up, giving divers an opportunity to enjoy the Maldives’ spectacular underwater environment while contributing directly to its protection.
Under the message “3 Dives. 1 Ocean. A Real Difference.”, the initiative encourages guests to see conservation not as something separate from the diving experience, but as part of being a responsible member of the global dive community.
“The ocean is at the heart of everything we do at Ocean Group Maldives, so PADI AWARE Week is an important opportunity for us to turn awareness into action,” said Yasmin Zahid, Director of Marketing & Strategic Partnerships at Ocean Group Maldives. “By activating the campaign simultaneously across nine resorts, we hope to demonstrate how individual actions, when multiplied across our dive community, can create a much greater collective impact.”
Dive teams at participating resorts will also use the week to engage guests in conversations around responsible diving, marine debris and the importance of protecting the fragile ecosystems that make the Maldives one of the world’s most celebrated diving destinations.
Local Action. Global Impact.
The nine-resort activation reflects Ocean Group Maldives’ broader commitment to making marine conservation an integral part of the guest experience across its diving and marine operations.
By connecting international visitors with practical conservation activities during their stay, Ocean Group aims to inspire guests to become more conscious ocean advocates—not only while diving in the Maldives, but wherever their future travels take them.
PADI AWARE Week runs from 12–20 September 2026 at participating Ocean Group Maldives dive centres.
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18-yacht Azimut fleet to serve Waldorf Astoria, Rosewood resorts in Maldives
Global destinations developer Assets Group and world-leading nautical brand Azimut Yachts bring together their expertise to integrate bespoke resort stays with the freedom of cruising at sea. Starting in 2026, a dedicated fleet of 18 Azimut yachts and a specialised Azimut Service Centre in Malé will bring this vision to life.
The agreement was formally sealed on Sunday, September 13, aboard Azimut’s new flagship, the Grande 44M, against the stunning backdrop of the Cannes Yachting Festival.
The partnership is rooted in a strong alignment of ethos and ambition: Assets Group, a subsidiary of Power International Holding and a global developer creating destinations defined by experiential depth and environmental harmony, finds a natural counterpart in Azimut Yachts, a brand that has defined the contemporary yachting lifestyle by combining Italian design, innovation and a deep connection with the sea.
Their shared commitment to experience-led design, personalised service and responsible stewardship creates a natural platform for collaboration. Its first landmark expression will take shape in the Maldives beginning in 2026, with a dedicated fleet of 18 Azimut yachts designed to serve Waldorf Astoria Maldives Ithaafushi and Rosewood Ranfaru Maldives, extending the guest experience beyond the shore and making the journey itself part of the destination.
To support the fleet and ensure a consistently high standard of service, a new Azimut Service Centre in Malé will complement the partnership. Supported by the brand’s Italian team and Azimut Yachts Maldives powered by Elite Yachts—Azimut’s longstanding partner in the Middle East and now the Maldives—the Centre will provide dedicated local support and help ensure seamless operations across the islands.
“This partnership represents a major strategic milestone for Azimut across two key dimensions. First, regarding our business model, which expands into new distribution channels. Second, with respect to our brand positioning: by partnering with leaders in ultra-luxury hospitality, we elevate the ecosystem of yacht-related experiences for a discerning audience, in a highly compelling hub,” states Marco Valle, CEO of Azimut|Benetti Group.
“At Assets Group, we are shaping destinations around the full guest journey, creating experiences that extend far beyond the stay itself. Our investment in 18 Azimut yachts brings that vision onto the water, combining world-class craftsmanship, personalised service and seamless mobility. In doing so, Assets Group will become the operator of the largest private luxury yacht fleet in the Indian Ocean—setting a new benchmark for integrated luxury hospitality and reflecting the ambition with which we are building the future of destination experiences in the Maldives,” states Khaled Zi Alnon, Group Chief Executive Officer of Assets Group.
“The Maldives represent a high-potential market where we already enjoy a solid footprint. Here, we are set to further consolidate our leadership position, also thanks to the opening of a local service centre. It is precisely Azimut’s ability to combine market expansion with an uncompromised standard of service excellence that enables us to scale with long-term stability, while ensuring partner satisfaction at the highest level,” emphasises Enrico Chiaussa, Chief Commercial Officer EMEA APAC of Azimut Yachts.
The fleet and the exceptional natural settings at the heart of this collaboration embody a philosophy in which the luxury of the stay and the freedom of the voyage become one. Azimut’s Magellano Series—with 15 yachts set to join the fleet in the Maldives—pioneered the nautical crossover, capturing the spirit of exploration and the freedom to journey beyond the expected.
This nautical spirit is anchored in Assets Group’s approach to purposeful hospitality. The Waldorf Astoria Maldives Ithaafushi—a private sanctuary spanning three islands—and Rosewood Ranfaru Maldives—stretched across a striking chain of private islands around a pristine lagoon—reflect a strategy in which exceptional destinations, highly personalised hospitality and respect for the natural environment come together to create enduring experiences.
The collaboration reflects a broader evolution in contemporary luxury—toward a form of exclusivity defined not simply by place, but by access, freedom, personalisation and a deeper connection with nature. Together, Azimut Yachts and Assets Group are bringing this vision to life for a new generation of global travellers seeking meaningful experiences that extend far beyond the stay.
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