Business
Tragic yarn: India-China border spat hits global cashmere production
The world is heading for a shortage of the highly prized and super-soft cashmere wool as pashmina goats that live on the “roof of the world” become caught up in the fractious border dispute between nuclear neighbours India and China.
Wool from pashmina goats, reared by nomads in the inhospitable high-altitude cold desert region of Ladakh, is the most expensive and coveted cashmere in the world.
But the shaggy creatures that provide the yarn are being pushed out of their grazing lands in the tussle between the world’s two most-populous nations, causing the death of tens of thousands of kids this season, locals and officials said.
“In about three years when the newborn goats would have started yielding pashmina we’ll see a significant drop in production,” Sonam Tsering of the All Changtang Pashmina Growers Cooperative Marketing Society told AFP.
There have been numerous face-offs and brawls between Chinese and Indian soldiers over their 3,500-kilometre (2,200-mile) frontier, which has never been properly demarcated.
The latest is concentrated in the Ladakh region, just opposite Tibet, with Indian officials claiming Chinese troops encroached over the boundary in recent weeks.
The alleged movements came after military fisticuffs at the eastern part of the border near Sikkim in May.
‘Newborns dead’
Some traditional grazing land is lost to China each year, Tsering said.
But this year, even the main winter grazing areas near KakJung, Tum Tselay, Chumar, Damchok and Korzok are out of bounds amid the heightened tensions, he added.
“It’s devastating. The PLA (China’s People’s Liberation Army) used to encroach into our side by the metres, but this time they have come inside several kilometres,” said Jurmet, a former elected official who has only one name.
“It was breeding season for the goats. Around 85 percent of their newborns died this year because large herds were pushed out into the cold from the grazing lands (in February),” he told AFP over the phone from Leh, the region’s capital city.
Tsering said Indian soldiers were blocking the animals from entering areas deemed as sensitive, while herders told him the Chinese army was pushing Tibetan nomads into their grazing areas.
Half a dozen residents involved with goat herding who AFP spoke to said that until a few years ago, they would cross over the frozen Indus river for grazing during the winter, but those areas were now being encroached by China.
Meanwhile, communicating with the herders — whose satellite phones provided by Indian officials have been withdrawn in recent years — has become difficult, said Jurmet.
Vital industry
The huge number of deaths — in the tens of thousands according to a local Indian official who spoke to AFP on condition of anonymity — could devastate the sector in the coming years.
The goats yield some 50 tonnes of the finest and most expensive feather-light cashmere wool each year, supporting the vital handicrafts industry in Kashmir that employs thousands of people.
Most of the wool is woven into yarn and exquisite shawls sold the world over from luxury store Harrods in London to the Dubai Mall in the United Arab Emirates, and can cost up to US$800 for one scarf.
More than 1,000 families of nomadic Changpa herders roam the vast Changtang plateau at over 5,000 metres (16,400 feet), grazing some 300,000 Pashmina goats, black yaks and horses through the summer months.
They move to the slightly lower altitude grazing lands straddling Tibet and along the mighty Indus river during harsh winter months of December to February when temperatures drop up to minus 50 degrees Celsius (minus 58 degrees Fahrenheit).
The military tensions are the latest blow for the herders, who are already reeling from the impact of climate change which has made winters harsher and summers drier.
Some have even abandoned their generations-long way of life to migrate to towns in Ladakh in search of other sources of income.
Reporting and photos: AFP
Bestbuy Maldives (BBM) has presented a brand-new Honda Airblade motorbike to the winner of a lucky draw held to mark the opening of its newest wholesale outlet in Hulhumalé Phase 2.
The outlet, located at Lot 20286 on Nirolhu Magu, opened on 16 February 2026 as part of BBM’s expansion of its wholesale operations.
To celebrate the opening and thank customers for their continued support, BBM introduced a special lucky draw exclusively for customers who made purchases from the new outlet on its opening day.
Customers who purchased products during the opening were eligible to enter the draw, with a Honda Airblade motorbike offered as the grand prize.
The lucky draw was conducted on 13 August 2026, with Ibrahim Shifaz of Vagthun Vaguthah outlet selected as the winner.
Shifaz was recently presented with the ceremonial key to the Honda Airblade by AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives.
The promotion formed part of BBM’s activities surrounding the opening of its Hulhumalé Phase 2 outlet, which provides customers with access to the company’s range of wholesale products from the growing residential and commercial area.
Bestbuy Maldives is a supplier and distributor serving businesses across the Maldives, including customers in the hospitality, food service and retail sectors.
Male’ Aerated Water Company (MAWC), the authorised bottler of The Coca-Cola Company in the Maldives, on Thursday hosted the Official FIFA World Cup 2026™ Match Ball Handover Ceremony, presenting Football Legends of Maldives with official FIFA World Cup 2026™ match balls signed personally by Dr Mohamed Muizzu, President of Maldives.
Held in partnership with the Ministry of Youth Empowerment, Sports and Fitness, the ceremony recognised former national footballers whose achievements, service and influence have helped shape football in the Maldives and inspired generations of players and supporters.
The Coca-Cola Company has been an official partner of FIFA since 1974, making it one of the longest-standing partnerships in the global sport. For MAWC, the handover brought that global partnership to life locally by connecting the FIFA World Cup with people who have contributed to Maldivian football history.
As the sole authorised Coca-Cola bottler in the Maldives for over 35 years, MAWC has supported local sport through partnerships, campaigns and community initiatives. The ceremony continued that commitment by recognising the legacy of players who represented the Maldives and contributed to the growth of football in the country.
“Maldives’ football legends have given generations of supporters moments of pride and have played an important role in shaping the country’s sporting history. At MAWC, we believe recognising their contribution is as important as supporting the next generation. Through our partnership with Coca-Cola and FIFA, and in collaboration with the Ministry of Youth Empowerment, Sports and Fitness, we are honoured to celebrate their legacy. These match balls are a token of our appreciation for what they have given to Maldivian football,” said Milind Derasari, Chief Operating Officer, MAWC.
Adding to the excitement of the football season, MAWC ran a nationwide FIFA World Cup 2026™ consumer promotion from 21 March to 24 May 2026. Eight winners received an all-expenses-paid experience for two to attend a FIFA World Cup 2026™ match. Hundreds more won Coca-Cola branded merchandise and other prizes during the campaign, bringing the excitement of the world’s largest football tournament to consumers across the Maldives.
MAWC remains committed to building partnerships that support the development of sports across the Maldives, working with the Government of Maldives and other partners.
Coca-Cola Maldives is turning up the excitement with the launch of its 2026 football campaign, bringing fans across the country a season packed with prizes, shared moments and exciting ways to celebrate the game together.
As the build-up to the FIFA World Cup 2026 begins, Coca-Cola Maldives is inviting consumers to join in the fun with a campaign built around everything that makes football special: the anticipation, the matchday thrill, the watch parties, the celebrations and the memories made along the way.
From March to May, consumers in the Maldives will have the chance to take part in the Coca-Cola Maldives FIFA World Cup 2026 promotion, with weekly prizes, branded merchandise and a grand prize experience linked to one of the biggest sporting events in the world.
As part of the campaign, Coca-Cola Maldives is rolling out the UTC Promo from March 21 to May 24, giving consumers even more ways to be part of the football excitement. Special promotional packs will feature a unique code either under the cap or under the tab, depending on the product format. For 500ml, 1.25L and 2L PET bottles, codes will appear under the special Golden Caps on Coca-Cola, Sprite, Fanta Orange and Fanta Strawberry. For 330ml cans, codes will appear under the tab on Coca-Cola. Consumers can enter by sending the code via SMS to 2626 for the chance to win a range of prizes throughout the campaign period.
The promotion will run across 330ml cans as well as 500ml, 1.25L and 2L PET bottles, making it easy for consumers to join in whether they are picking up a drink for themselves, sharing with friends, or stocking up for a matchday gathering. With multiple participating brands and pack formats included in the promotion, Coca-Cola Maldives is creating more opportunities for consumers across the country to take part in the campaign and enjoy the football season together.
At the top tier, eight winners will receive an all-expenses-paid experience for two to watch a FIFA World Cup match live, creating a once-in-a-lifetime football moment. Under Tier 2, 60 winners will receive Coca-Cola branded mini-coolers, while 120 winners will take home Coca-Cola branded football-shaped personal coolers. Under Tier 3, 180 winners will receive Coke and FIFA branded footballs, adding even more play and energy to the season.
Adding a live moment to the excitement, the first set of winners will be announced on ICE TV on April 6 at 9pm, with winner announcements continuing every week throughout the promotion. This weekly reveal is set to bring an added sense of anticipation and shared excitement as the campaign unfolds across the Maldives.
The campaign is designed to bring fans closer to the game and make every football moment even more enjoyable. Whether it is watching a match with family at home, catching the action with friends at a café, or picking up a favourite Coca-Cola pack from a neighbourhood store, Coca-Cola Maldives aims to be part of the moments that make football season unforgettable.
“Football has a way of bringing people together like nothing else, and that is what inspired this campaign,” said Mario Perera, Country Head for Sri Lanka and the Maldives. “In the Maldives, the game is enjoyed in such a lively and social way, and Coca-Cola Maldives wanted to create a campaign that feels fun, relevant and easy for people to be part of. It is about celebrating the season, enjoying the experience with others, and giving fans something extra to look forward to.”
Adding to the excitement, Coca-Cola Maldives will also launch collectible country packs in the Maldives from May to July, giving fans the chance to celebrate the global game in a new way. Inspired by some of football’s most recognised nations, these limited-edition packs will bring a colourful and collectible twist to the season.
Across the Maldives, Coca-Cola Maldives will work with retail partners to bring the campaign to life through in-store visibility, promotional touchpoints and selected local activations that capture the spirit of football and community.
“The Maldives is a unique market, and Coca-Cola Maldives wanted this campaign to connect with the way people here enjoy football, together, with energy, and with a real sense of occasion. Coca-Cola Maldives is excited to bring that spirit to life in the months ahead,” added Mario Perera.
This marks the start of Coca-Cola Maldives’ 2026 journey in the market. With more fan moments, more excitement and more ways to join in still to come, Coca-Cola Maldives is looking forward to celebrating the football season with consumers across the country.
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