Business
Tragic yarn: India-China border spat hits global cashmere production
The world is heading for a shortage of the highly prized and super-soft cashmere wool as pashmina goats that live on the “roof of the world” become caught up in the fractious border dispute between nuclear neighbours India and China.
Wool from pashmina goats, reared by nomads in the inhospitable high-altitude cold desert region of Ladakh, is the most expensive and coveted cashmere in the world.
But the shaggy creatures that provide the yarn are being pushed out of their grazing lands in the tussle between the world’s two most-populous nations, causing the death of tens of thousands of kids this season, locals and officials said.
“In about three years when the newborn goats would have started yielding pashmina we’ll see a significant drop in production,” Sonam Tsering of the All Changtang Pashmina Growers Cooperative Marketing Society told AFP.
There have been numerous face-offs and brawls between Chinese and Indian soldiers over their 3,500-kilometre (2,200-mile) frontier, which has never been properly demarcated.
The latest is concentrated in the Ladakh region, just opposite Tibet, with Indian officials claiming Chinese troops encroached over the boundary in recent weeks.
The alleged movements came after military fisticuffs at the eastern part of the border near Sikkim in May.
‘Newborns dead’
Some traditional grazing land is lost to China each year, Tsering said.
But this year, even the main winter grazing areas near KakJung, Tum Tselay, Chumar, Damchok and Korzok are out of bounds amid the heightened tensions, he added.
“It’s devastating. The PLA (China’s People’s Liberation Army) used to encroach into our side by the metres, but this time they have come inside several kilometres,” said Jurmet, a former elected official who has only one name.
“It was breeding season for the goats. Around 85 percent of their newborns died this year because large herds were pushed out into the cold from the grazing lands (in February),” he told AFP over the phone from Leh, the region’s capital city.
Tsering said Indian soldiers were blocking the animals from entering areas deemed as sensitive, while herders told him the Chinese army was pushing Tibetan nomads into their grazing areas.
Half a dozen residents involved with goat herding who AFP spoke to said that until a few years ago, they would cross over the frozen Indus river for grazing during the winter, but those areas were now being encroached by China.
Meanwhile, communicating with the herders — whose satellite phones provided by Indian officials have been withdrawn in recent years — has become difficult, said Jurmet.
Vital industry
The huge number of deaths — in the tens of thousands according to a local Indian official who spoke to AFP on condition of anonymity — could devastate the sector in the coming years.
The goats yield some 50 tonnes of the finest and most expensive feather-light cashmere wool each year, supporting the vital handicrafts industry in Kashmir that employs thousands of people.
Most of the wool is woven into yarn and exquisite shawls sold the world over from luxury store Harrods in London to the Dubai Mall in the United Arab Emirates, and can cost up to US$800 for one scarf.
More than 1,000 families of nomadic Changpa herders roam the vast Changtang plateau at over 5,000 metres (16,400 feet), grazing some 300,000 Pashmina goats, black yaks and horses through the summer months.
They move to the slightly lower altitude grazing lands straddling Tibet and along the mighty Indus river during harsh winter months of December to February when temperatures drop up to minus 50 degrees Celsius (minus 58 degrees Fahrenheit).
The military tensions are the latest blow for the herders, who are already reeling from the impact of climate change which has made winters harsher and summers drier.
Some have even abandoned their generations-long way of life to migrate to towns in Ladakh in search of other sources of income.
Reporting and photos: AFP
Since 1990, Bestbuy Maldives (BBM) has been at the core of the Maldives’ hospitality supply chain. More than a distributor, BBM has become a trusted partner in shaping talent, raising standards, and building long-term capacity across the industry.
That commitment continues in 2025 through its title sponsorship of the Hotelier Maldives Awards, and its growing investment in culinary development and cross-industry collaboration.
Supporting the Ecosystem, Not Just the Event
BBM is the preferred partner for over 60 international brands. However, its true value lies in how it supports the people behind the brands. From chefs and service staff to back-of-house professionals, BBM works across the sector to create real impact.
This year, the Hotelier Maldives Awards 2025 expands its recognition with four new categories:
- Watersports Personality of the Year
- Diving Personality of the Year
- Airport Representative of the Year
- Resort Manager of the Year
These additions reflect a simple belief. Everyone who shapes the guest experience deserves to be seen. Not just the visible few. Everyone.
Hotel Asia and the Rise of Culinary Confidence
For more than two decades, BBM has served as the main sponsor of the Hotel Asia Exhibition and International Culinary Challenge, endorsed by the World Association of Chefs Societies (WACS).
This platform has consistently raised the bar by bringing over 25 WACS A-Grade international jurors to the Maldives each year. Through this effort, local chefs get to test their skills on a global scale.
To further encourage excellence, BBM launched the Chairman’s Trophy, awarded annually to the most promising Maldivian chef:
- 2023 — Chef Mohamed Adhil
- 2024 — Chef Ahmed Mazim
Each name marks a growing movement. Maldivian chefs no longer compete to participate. They compete to win.
Backing Global Exposure for Local Talent
BBM has directly sponsored Maldivian chefs to represent the country at global events, including:
- HOFEX 2017 in Hong Kong, where Chef Ahmed Fatheen and Chef Ismail Naseer earned silver
- La Sial 2018 in Abu Dhabi, where Chef Mohamed Adhil won both gold and silver
- FHA 2018 in Singapore, supporting emerging talent
- Asian Pastry Cup 2018, where Chef Aminath Hameed was recognized as a pioneering female chef
- Chinese Cuisine World Championship 2019, where Chef Ahmed Mazim won bronze
- World Chefs Congress and Expo 2022, where BBM sponsored six MNU students under its Building Young Talent initiative
Creating Spaces for Knowledge Transfer
Beyond competitions, BBM hosts world-class chefs to lead pro bono Masterclasses, including:
- Chef Bruno Ménard, holder of three Michelin stars
- Chef Edwin Leow, gold medalist at the IKA Culinary Olympics
These sessions are designed to be open, practical, and rooted in the everyday reality of resort kitchens.
Recognition with Purpose
BBM’s sponsorship of the Hotelier Maldives Awards 2025 is part of a larger support system. These awards are not marketing. They are memories. They capture the faces, names, and efforts of those who make the Maldives one of the most admired hospitality destinations in the world.
“When people are seen, they rise,” said Ali Afrah Hassan, Head of HR, Admin, and Corporate Affairs at BBM. “This platform is our way of saying you matter. Not just once a year, but every day you show up to serve.”
Whether through product support, recognition, training, or infrastructure, BBM is building something larger than supply chains. It is helping shape the culture of Maldivian hospitality.
BBM’s exclusive Dreidoppel Demo Tour, led by Master Pâtissier Frankie Robin, concluded successfully on Apr 30th, after a 10-day pastry training series across 15 leading Maldivian resorts that requested the training. Two city bakeries were also trained on the 30th. The initiative brought together global expertise and a strong commitment to raising pastry standards in the local hospitality industry.
This year’s sessions focused on practical pastry solutions using Dreidoppel’s premium ingredient range to create Panettone, Dubai chocolate brownies, Mousses, Crème Brûlée, Fill & Gloss applications, and Caramel Chocolate Snacks.
A standout feature of the tour was the passion shown by young chefs across the islands.
Chef Frankie Robin remarked, “What truly impressed me was how prepared and passionate the young chefs were. Their eagerness to learn, experiment, and take their skills to world-class standards made every session an absolute joy.”
Grounded in real kitchen challenges—speed, flavour, and efficiency—Chef Frankie’s demos showcased how smart ingredient choices can drive both creativity and performance.
A.V.S. Subrahmanyam, Chief Operating Officer at BBM, added, “At BBM, we believe in more than just supplying ingredients—we are committed to the professional growth of the industry. Collaborations like this empower culinary teams with global techniques and greater confidence.”
The tour reflects BBM’s ongoing efforts to strengthen the Maldivian foodservice industry through knowledge-sharing and access to world-class products.
Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.
The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.
With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.
“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.
In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.
“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.
The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.
A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”
As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.
Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.
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