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2021 year for luxury travel?

After a year that left us locked down and staring at the same four walls at home, Tripadvisor’s latest research reveals a new mindset to book luxury travel in 2021.
Based on global traveller search behaviours and sentiment data across six markets (United States, United Kingdom, Australia, Italy, Japan and Singapore), the message filters through; “people want to make this year count.”
Travel consumers, having sacrificed vacation time in 2020, are preparing to spend more on luxury accommodation and destinations.
“Out with the weekend backpacking and budget hotels, and in with the beachside villas and picture-perfect locations,” Tripadvisor says is now the dominant sentiment.
Despite the financial impact of Covid-19 hitting that intensified during the first three weeks of January, global travellers on Tripadvisor were searching for pricier trips than they had in the past two years (during the same period).
In fact, the average cost of a single future trip in 2021 that travellers globally are planning on Tripadvisor jumped 13 per cent since January 2019. In the UK and Singapore, that rises even more significantly, to 64 per cent and 45 per cent respectively since 2019.
When looking at the international destinations showing the biggest increase in hotel searches for trips planned in 2021, based on searches in the first two weeks of January (versus the same period in 2020), it is clear to see where some of those dollars may be going.
In APAC, travellers are longing for high-end trips to visit cities like Singapore, Bangkok and Dubai. While travellers in Brazil, Germany and Spain prefer the overwater bungalows and pristine waters of Bora Bora and the Maldives as they seek relaxation to melt away the worries of the past year.
These same trends can be seen in the destinations that are popping on the Tripadvisor travel wish list — spots people have been “saving” on Tripadvisor in the last 12 months.
Winners in the emerging destinations category of the 2021 Travelers’ Choice Best of the Best Awards for Destinations include the white sands and stunning volcanic landscapes of Martinique, the gastronomic delights of Armacao dos Buzios, and the bustling and vibrant Male in the heart of the Maldives.
Going deluxe
Some of the projected increased travel spend seen on Tripadvisor may not just be down to the type of destinations travellers are booking, but also the type of accommodation they are choosing, as more than one in ten (11 per cent) global travellers said that they plan to go luxe on accommodation in 2021.
In fact, of the six nations surveyed, travellers from Singapore and the US are the most likely to have already booked a luxury hotel stay in 2021 – almost one in five have already done so (19 per cent and 18 per cent respectively), compared to a global average of one in seven (14 per cent).
With more than a year of self-care to make up for, this is also true of recent search behaviour for luxury accommodation on Tripadvisor in January 2021.
Multiple trips
The 2021 travel splurge is not just apparent in the cost of each trip, but also the number of trips travellers plan to take throughout the year. More than a quarter of Singaporeans (28 per cent) surveyed said that they plan to take three or more international trips in 2021 – this is ahead of the global average of 24 per cent.
“If dipping your toes in the bath was the closest you came to a poolside break last year, then you are not alone,” said Tripadvisor senior research analyst Val Anthony.
“2020 was a year the world’s horizons narrowed by necessity, but that has only made travellers everywhere more determined than ever to spend big on adventure and exploration in 2021, and we are seeing that in the trips millions are planning around the world.”
Maldives reopened its borders to foreign tourists on July 15, 2020, after it remained suspended for a few months in the wake of the Covid-19 pandemic.
With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.
There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 96 hours prior to their departure.
Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.
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Celebrate love and friendship at JEN Maldives Malé by Shangri-La

This February, JEN Maldives Malé by Shangri-La invites guests to embrace love and friendship through ‘Threads of Love’, a series of thoughtfully curated dining experiences designed to celebrate love in all its forms.
At the heart of this celebration, the hotel’s expert culinary team has crafted an exquisite seven-course dinner, offering a symphony of flavours and romance. From intimate dining experiences to elegant high teas, JEN Maldives ensures a delightful way for everyone to celebrate love.
In tribute to friendship, JEN Maldives Malé by Shangri-La presents the Pink Galentine’s High Tea, available daily from February 7th to 14th. This beautifully curated experience features a delightful selection of sweet and savoury treats, perfect for celebrating the bonds of family and friendship.
On February 14th, guests are invited to indulge in a captivating Valentine’s dinner at Azur Restaurant, where they can enjoy an exquisite culinary journey accompanied by live music. Thoughtfully crafted to enhance the romantic ambiance, this special evening promises an intimate and unforgettable experience for couples.
Whether looking for the ideal setting to celebrate romance or a memorable gathering with friends and family, JEN Maldives Malé by Shangri-La offers the perfect backdrop, blending luxury with heartfelt hospitality.
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Kuredu Island Resort’s curated Valentine’s Day celebrations

Kuredu Island Resort & Spa invites couples to celebrate the most romantic day of the year in a tropical paradise. With a selection of thoughtfully curated experiences, the resort sets the stage for unforgettable moments that embody love, passion, and connection. This Valentine’s Day, couples are encouraged to escape to the Maldives and indulge in an array of exclusive offerings designed to create lifelong memories.
Couples can enjoy an intimate dining experience under the starlit Maldivian sky at the pristine Sangu Sandbank. As the waves gently lap the shore and the cool ocean breeze enhances the ambiance, guests will indulge in a delectable meal in a setting of unmatched serenity and romance. This enchanting candlelight dinner promises to create an evening of unparalleled magic.
For those seeking a more laid-back yet equally romantic experience, the Romantic Beach BBQ offers the perfect option. Set against the backdrop of the tranquil Maldivian shoreline, this private dining experience features a delightful BBQ feast, complemented by two glasses of sparkling wine per person. With the soothing sounds of the ocean and the glow of the evening sky, couples can enjoy a night filled with laughter, happiness, and togetherness.
Nothing says romance like a toast to love as the sun sets over the horizon. The Sunset Champagne Celebration is an exquisite experience where couples can savour a gourmet platter of cheese and canapés, paired with a free flow of champagne for one hour. Set in a breathtaking location, this experience allows guests to immerse themselves in the beauty of a golden Maldivian sunset while celebrating their special bond. At Kuredu Island Resort & Spa, every detail is designed to inspire connection and affection. From idyllic settings to personalised services, couples are guaranteed to find the perfect way to celebrate their love. With luxurious villas, world-class amenities, and unmatched hospitality, Kuredu offers an enchanting escape for couples looking to rekindle or celebrate their bond.
To enhance the romantic experience further, the resort provides additional activities such as spa treatments for two, private sunset cruises, and bespoke excursions that cater to the spirit of Valentine’s Day.
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Jawakara Islands Maldives presents perfect Valentine’s Day celebrations

Jawakara Islands Maldives offers the ultimate destination for couples to celebrate love this Valentine’s Day, providing a variety of unique and unforgettable experiences that promise to make the day extra special. From romantic breakfasts to sunset picnics and undersea dining, Jawakara creates the perfect atmosphere for couples to share cherished moments together.
Couples can surprise their loved ones with a one-of-a-kind breakfast served on a floating tray in their private pool. With a curated selection of fresh pastries, tropical fruits, and sparkling beverages, this romantic breakfast provides the ideal start to a day filled with love and luxury, all while basking in the warm morning sun.
Set against the stunning backdrop of the ocean, this BBQ beach dinner offers an intimate dining experience where the waves meet the flames. Couples can savour a delectable meal, accompanied by live music, while celebrating their love under the stars in a breathtaking beachside setting.
For those seeking a more private and intimate celebration, the romantic dinner in a private cabana on the beach offers the perfect experience. Surrounded by candlelight, ocean breezes, and the sound of waves, this intimate setting creates an unforgettable evening in paradise.
Couples can escape to a secluded sandbank for a peaceful and intimate 2-hour picnic. Surrounded by crystal-clear waters and untouched nature, they will enjoy each other’s company in a tranquil and picturesque setting, creating lasting memories together.
Indulging in a luxurious couple’s spa journey, couples can enjoy aromatic cocoa extracts that nourish and hydrate their skin. This rejuvenating experience is designed to promote relaxation, intimacy, and well-being.
For a truly unforgettable Valentine’s Day, couples can enjoy an exclusive private breakfast at the world’s largest all-glass undersea restaurant, located at the sister property, Hurawalhi Island Resort. Alongside hearty meals, Champagne, and breathtaking views of the ocean’s depths, couples can also indulge in a delectable 5-course lunch, paired with stunning views of the reef. For an evening to remember, they can savour a tantalising 7-course dinner, curated by Executive Chef Edouard Laurent Deplus, while surrounded by the beauty of marine life. Each of these experiences promises a magical and intimate celebration under the sea.
After a day of romance and adventure, couples can end the evening with a night of music, dancing, and cocktails at Bonthi Bar. Jawakara’s special Valentine’s DJ night invites couples to dance under the stars, creating memories that will last a lifetime.
Jawakara Islands Maldives invites all couples to celebrate this Valentine’s Day in true paradise style. With exclusive experiences designed to indulge the senses, Jawakara is the perfect place to create lasting memories with the one they love.
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