Business
European airlines face longer haul to recovery
PARIS (Reuters) – A patchwork of national restrictions and a reluctance among travellers to cross borders mean European airlines face a bumpier return to the skies from coronavirus lockdowns than U.S. and Asian rivals.
After almost three months of bleeding cash as air travel was brought to a virtual halt, airlines are returning to service or announcing more flights.
But while U.S. and Chinese domestic markets are starting to recover, the prospects in Europe look shakier.
“In comparison to every other part of the world, it’s lagging,” aviation analyst John Grant said of Europe during a recent presentation by industry data and analytics firm OAG.
Wariness of foreign travel weighs more heavily on European airlines, whose domestic markets are smaller and less profitable than U.S. and Asian rivals’, and more exposed to rail and road competition.
They must also contend with a variety of European restrictions, including Britain’s 14-day quarantine, which has prolonged the slump on contested health grounds.
That contrasts with larger unified markets in Asia and the Americas. In Brazil and India, domestic operations are picking up despite COVID-19 rates still growing faster than Europe’s.
Even shorter European trips put you in “a different country, with a different language and where you don’t know how the health system works,” said Joao Pita, head of airline business at Sao Paulo’s Guarulhos airport. “That’s different from domestic Brazil or domestic China.”
EasyJet (EZJ.L) and Lufthansa-owned (LHAG.DE) Brussels Airlines restarted operations this week as European internal borders reopened. Others including Air France (AIRF.PA), British Airways (ICAG.L) and Wizz Air (WIZZ.L) are increasing frequencies.
“We’re focusing on the performance of the flights and to make sure that we have flights where the Belgians want to fly,” Brussels Airlines CEO Dieter Vranckx said.
The problem is, many Belgians don’t want to fly anywhere much.
Among the 63% of Belgians still planning a 2020 holiday, the new top destination is Belgium, according to a survey reported by travel newsletter Pagtour. Runners-up France and the Netherlands are accessible by road or rail.
Cancelled flights
Despite the pared-down food service and mandatory masks on board, avoiding planes may not be the main concern.
Consumers in France are more interested in flying nine hours to the country’s Caribbean territory of Martinique than in a short hop to Spain or Italy, according to Google search data described to Reuters by an airline sales manager.
“Their thinking goes, ‘At least if I’m in a French overseas territory the government will have some obligation to look after me. I can turn up to a hospital and be served as if I’m in Paris,’” the manager said.
That spells bad news for all but a handful of European departures operated by the likes of Air Caraibes or Air France.
For European carriers forecast to lose $21.5 billion this year, a return to service promises no swift return to profit, with many flights expected to run below two-thirds full. The hope is to burn less cash in the air than on the ground.
The European sector is on course for a negative 14.3% return on invested capital this year, compared with projected deficits of 12.7% for Asia and 10.5% for North America, according to global airline body IATA.
Behind the relaunch publicity, airlines are still making schedule cuts that go deeper in Europe, experts say. Undersold flights are cancelled at least two weeks before departure, when passengers gain compensation rights.
Global schedules for this week have been reduced by 28.5 million seats to 40 million since late May, according to OAG. Western European capacity was slashed from 17.8 million seats to 3.9 million as rebound hopes receded.
“We’re keen to publish capacity because our messaging to the market is that none of us are blinking,” said one executive at a major European airline.
“We don’t want rivals to think they can add more capacity in our key markets,” he added. “Everyone’s playing that game at the moment – then we cancel if we see very poor bookings.”
Competitive pressure on fares may bring more pain as pent-up demand for travel thwarted by lockdowns is exhausted. Ryanair (RYA.I) CEO Michael O’Leary expects a price war, and many analysts agree.
Fares for July-September are down 7% year-on-year from Britain, 8% from France, 10% from Italy and 12% from Germany, according to Airbus-owned (AIR.PA) Skytra, which offers pricing data and risk management to airlines.
“Countries that are further along with the lifting of restrictions actually have the cheaper pricing,” the firm’s strategy chief Matthew Tringham said. “Probably because they’re trying to stimulate demand.”
Reporting and photo: Reuters
Business
Atmosphere Core appoints Maurice Van Den Bosch as GM of RAAYA by Atmosphere, Milan Mookerjee as VP of Human Resources
International hospitality company Atmosphere Core has announced the appointment of Milan Mookerjee as Vice President of Human Resources.
This appointment reflects Atmosphere Core’s ongoing commitment to enhancing guest experiences and fostering a people-centric culture across its portfolio of three brands and nine resorts.
Veteran Human Resources leader, Milan Mookerjee will oversee talent management and employee growth initiatives across the Atmosphere Core’s resorts in the Maldives. With over 15 years of industry experience, Milan is a seasoned professional known for aligning HR initiatives with business goals and fostering a human-centric culture.
Reflecting on his approach to human resources, Milan said, “Leadership is a privilege that we owe to our team. Intentionality with direction and purpose drives results, and I am committed to fostering a culture that empowers our people to grow and succeed. In hospitality, success begins with a motivated, engaged workforce, and I believe in creating an environment where employees feel valued, supported, and inspired to deliver exceptional guest experiences. This includes investing in continuous learning, nurturing talent, and promoting a strong sense of belonging within the team.”
Before joining Atmosphere Core, Milan served as Head of Human Resources and Training at Encalm Hospitality Pvt. Ltd., where he led HR and training functions to drive business growth. He has also held several HR leadership roles at prominent companies in India, with a proven ability to develop talent and design learning programmes tailored to business needs.
Meanwhile, Maurice Lucien Van Den Bosch recently returned to the Atmosphere Core family as General Manager of RAAYA by Atmosphere.
Born in Australia, Maurice Lucien Van Den Bosch draws from the country’s renowned laid-back yet dynamic culture in his leadership style, fostering a spirit of inclusivity, adventure, and warm hospitality. He brings over 24 years of expertise in resort management, with a demonstrated ability to exceed profit targets, cost-effectively develop new projects, and lead culturally diverse teams with motivation and efficiency.
Maurice’s extensive experience includes leadership roles at some of the world’s top hospitality brands in the Maldives, Sri Lanka and the Caribbean. A familiar face within the Atmosphere Core family, Maurice has served as General Manager at both OZEN LIFE MAADHOO and Atmosphere Kanifushi.
As the General Manager of RAAYA by Atmosphere, Maurice will leverage his deep understanding of the brand to lead the resort with a focus on anticipating, crafting, and elevating guest experiences. “The culture and hospitality inspired by the Joy of Giving resonate deeply with me, and this shared value brings me back to the Atmosphere family”, Maurice said. “At RAAYA by Atmosphere, we are creating a castaway island experience of choice, a guest experience like no other, with a fine balance of escapism and energy. And I look forward to foster a collaborative working environment so that we create unforgettable moments for our guests.”
Ashwin Handa, Senior Vice President of Operations at Atmosphere Core, emphasised the importance of a strong leadership team. “At Atmosphere Core, we foster a people-first culture built on trust, collaboration, and mutual respect, ensuring that every employee takes pride in their work. This dedication extends to curating experiences that guests cherish and return for. Maurice’s deep industry expertise and understanding of our brand, combined with Milan’s people-centric approach, will significantly enhance our operations and guest satisfaction across our resorts”.
Atmosphere Core is a dynamic international hospitality company with three distinctive lifestyle brands, THE OZEN COLLECTION, COLOURS OF OBLU, and Atmosphere Hotels & Resorts. The company operates nine resorts in the Maldives and has a strong pipeline of one resort in the Maldives, one resort in Sri Lanka, and fourteen hotels and resorts across India – all set to open within the next three years. Distinctive design, an authentic sense of place, inspiring service styles, and the freshest and finest cuisine lend a unique flavour to every Atmosphere Core property.
Business
Maldives makes export of baled PET waste for recycling with support from The Coca-Cola Foundation
The Coca-Cola Foundation and partners have announced that a container of baled post-consumer Polyethylene Terephthalate (PET) plastic was exported from Male as a part of Sustainable Island Waste Management and Plastic Recycling Initiative.
Completed on World Cleanup Day 2024, the event also marked the handover of The Coca-Cola Foundation (TCCF)-funded infrastructure, which includes pickups and balers, to the government-owned Waste Management Corporation (WAMCO).
The TCCF-funded initiative is a collaboration between the Maldives Ocean Plastics Alliance (MOPA), and WAMCO, and represents an important development to strengthen the PET collection process and address the issue of plastic waste in the Maldives.
This initiative will export baled PET to Malaysia and China for recycling. While PET bottles have been exported in the past, baling the waste significantly improves the efficiency of storage and transport, marking an advancement in the process.
The overall objective of the TCCF-funded Island PET Collection Project is to help provide a countrywide solution for plastic waste recycling in Maldives by establishing both the infrastructure and systems required.
Currently, much of the waste in Maldives is disposed of or incinerated in K. Thilafushi industrial island, and this project represents a shift toward better waste management practices.
The project focuses on expanding PET collection systems beyond Greater Male’, improving collection efficiency across the nation until local recycling capacity is developed.
“This project is a turning point for the Maldives in our fight against plastic waste,” said MOPA President Ahmed Maumoon. “By educating communities and aligning with national partners like WAMCO, we are not only improving how waste is managed today but also setting the stage for long-term sustainability and environmental health.”
By collaborating with WAMCO, MOPA has supported the roll-out of community education programs and has worked to ensure the infrastructure deployed with funding from TCCF, such as compactors and pickups are used effectively across Greater Male’ and across other islands.
“This initiative represents a crucial step toward improving plastic waste management and enhancing recycling efforts in the Maldives,” said WAMCO Managing Director Mujthaba Jaleel. “By equipping islands with the tools and infrastructure needed to collect and process PET waste, we are not only helping address the immediate challenge of plastic pollution but also building a foundation for a more sustainable future.”
WAMCO’s role is pivotal in overseeing the operational aspects of PET waste collection, ensuring that baling and export processes run efficiently.
“Our commitment to this project extends beyond waste collection,” said Carlos Pagoaga, President, The Coca-Cola Foundation. “By funding work of MOPA and WAMCO, we aim to foster a culture of sustainability in the Maldives and help support a circular economy.”
Events
Italian and Spanish media experience Maldivian paradise on exclusive journey with Atmosphere Core
From September 28th to October 4th, 2024, Atmosphere Core hosted an exclusive media trip to the Maldives for ten prominent journalists and PR professionals from Spain and Italy. The group experienced the serene and captivating lifestyle of two stunning private islands—OBLU XPERIENCE Ailafushi and RAAYA by Atmosphere—both renowned for their distinctive hospitality, thoughtfully curated holiday plans, and the unique “Joy of Giving” philosophy.
“At Atmosphere Core, we believe in a more creative approach to media trips,” said Euan Blake, Assistant Vice President of Communications. “The Italian and Spanish markets have been expanding for the Maldives, with a notable increase in room nights and revenue compared to last year. Over the past two years, we’ve been building strong relationships in these regions, and this journey through our islands aims to leave journalists with not only cherished memories but also lifelong friendships.”
The trip began at OBLU XPERIENCE Ailafushi, a lively four-star resort just 15 minutes by speedboat from Velana International Airport. Journalists were welcomed with breathtaking lagoon views and vibrant social gatherings at the X360 Bar. A standout experience was the customised Martín Códax Wine Masterclass at the Element X restaurant, led by Ms. Celina, a representative of Bodegas Martín Códax, and Nicolas Laguette, Director of Wines at Atmosphere Core. Representing 600 winemaking families from northern Spain, Ms. Celina guided the group through an exquisite multi-course wine tasting, featuring a selection of wines perfectly suited for the tropical climate and fresh seafood.
This was followed by an unforgettable underwater dining experience at the Only BLU restaurant and a visit to the neighbouring “island of love,” OBLU SELECT Lobigili, where they enjoyed a chic lunch at Ylang Ylang. The island’s lively, party atmosphere provided the journalists with a full immersion into the vibrant and relaxing resort lifestyle.
Next, a scenic seaplane journey transported the group to RAAYA by Atmosphere—a picturesque escape offering a blend of fairytale island charm and authentic Maldivian experiences. The 45-minute flight over the stunning atolls’ turquoise waters set the stage for their arrival in paradise, presenting the perfect introduction to the Maldives’ breathtaking beauty.
At RAAYA, the journalists experienced an ideal mix of energy and tranquility. A private dinner atop a secluded watchtower, inspired by the legendary sailor Seb, captured the essence of the resort’s castaway theme. The group explored the island’s natural wonders, took part in customised activities, and dined at RAAYA’s signature restaurants, including Seb’s Shack, Ampers&nd, and the Italian-inspired The Village.
Throughout their stay at both islands, the media guests were treated to rejuvenating spa therapies and wellness sessions at ELE|NA Ayur, Atmosphere Core’s signature spa and wellness brand. This immersive journey offered the journalists a true taste of tropical luxury, intertwining indulgence and adventure into every experience. Their stories are sure to inspire countless Spanish and Italian travellers to discover the hidden treasures of OBLU XPERIENCE Ailafushi and RAAYA by Atmosphere firsthand.
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