News
MILIN’s Retreat Collection arrives at W Maldives
Maldives Promotion House – W Retreat & Spa Maldives showcases unique W Retreat collection by Thai fashion designer, MILIN
With our passion for fashion, W Hotels highlights and endorsees emerging fashion designers from around the world, providing a platform for rising talent. The spotlight came on Thai fashion designer, MILIN as she revealed her exclusive beachwear for W Retreats & Spa’s adapted from her “Material Girl, Material World” collection. Today, guests at the retreat can stop by W The Store and check out MILIN’s designer clothes.
“It’s a dream to work with people who share a passion for pushing the creative boundaries of fashion; I couldn’t wish for a better partner than W Hotels who inspire me to express my ideas and then enable me to execute them and see their guests wearing them as well,” said Milin.
Inspired by the world of art and nocturnal energy of New York City, MILIN’s collection features unique color schemes, fabrics, and print compositions brought together in a way that embodies the city’s energetic, 24/7 state of mind.
Mr. Champenois, Asia Pacific Brand Director for W Hotels Worldwide said “Our collaboration with MILIN has created a truly unique opportunity for our clientele of global tastemakers to discover daring Thai fashion. I really would like to thank MILIN for designing such a vibrant beachwear collection for W Hotels.”
W Retreat & Spa Maldives is a tropical playground in the Indian Ocean that’s perfect for relaxing, playing, and recharging for your next adventure. Connect with inner peace and go along with the pace of island life. Experience one of the 78 Retreats, either on the beachside or overwater which gives you access to endless Indian Ocean views. Succumb to an inviting concept of dazzling blue waters, spectacular reefs and pristine sands infused with style and soul. AWAY® Spa at W Maldives is a call back to nature with four overwater treatment villas, each with a private outdoor area.
For more information on W Maldives please visit www.wretreatmaldives.com
Visit W The Store online at whotelsthestore.com
Featured
The Halcyon Private Isles Maldives collaborates with Maldivian artist Ahmed Aleem
The Halcyon Private Isles Maldives, Autograph Collection has announced a collaboration with Ahmed Aleem Shakoor, who is currently in residence at the resort, introducing a creative element to the guest experience.
Aleem, a self-taught artist, is known for work that combines maritime themes, surrealism and symbolism. His practice spans watercolours, acrylics and mixed media, drawing inspiration from the Maldives’ history and ocean landscapes, often expressed through the use of light, depth and narrative.
During his residency, Aleem is working with the resort to develop a series of artistic and cultural experiences aimed at engaging guests. These include live painting sessions, informal interactions with the artist and workshops designed to encourage creative participation.
The programme forms part of the resort’s wider activities, with offerings such as mini canvas painting, coconut painting and creative art sessions available to guests. In addition, Tales Painted in Sunlight combines elements of Maldivian folklore, storytelling and visual art, providing further insight into local culture.
The collaboration reflects the resort’s approach to incorporating local artistic talent into its programming, while offering guests opportunities to engage with creative activities in a relaxed setting. The residency is designed to allow guests to explore artistic expression as part of their island experience.
As part of its seasonal programme, selected artistic activities are also included in the resort’s Easter offerings, providing additional opportunities for guests to take part in creative experiences during their stay.
Business
Coca-Cola Maldives launches World Cup-themed promotion
Coca-Cola Maldives is turning up the excitement with the launch of its 2026 football campaign, bringing fans across the country a season packed with prizes, shared moments and exciting ways to celebrate the game together.
As the build-up to the FIFA World Cup 2026 begins, Coca-Cola Maldives is inviting consumers to join in the fun with a campaign built around everything that makes football special: the anticipation, the matchday thrill, the watch parties, the celebrations and the memories made along the way.
From March to May, consumers in the Maldives will have the chance to take part in the Coca-Cola Maldives FIFA World Cup 2026 promotion, with weekly prizes, branded merchandise and a grand prize experience linked to one of the biggest sporting events in the world.
As part of the campaign, Coca-Cola Maldives is rolling out the UTC Promo from March 21 to May 24, giving consumers even more ways to be part of the football excitement. Special promotional packs will feature a unique code either under the cap or under the tab, depending on the product format. For 500ml, 1.25L and 2L PET bottles, codes will appear under the special Golden Caps on Coca-Cola, Sprite, Fanta Orange and Fanta Strawberry. For 330ml cans, codes will appear under the tab on Coca-Cola. Consumers can enter by sending the code via SMS to 2626 for the chance to win a range of prizes throughout the campaign period.
The promotion will run across 330ml cans as well as 500ml, 1.25L and 2L PET bottles, making it easy for consumers to join in whether they are picking up a drink for themselves, sharing with friends, or stocking up for a matchday gathering. With multiple participating brands and pack formats included in the promotion, Coca-Cola Maldives is creating more opportunities for consumers across the country to take part in the campaign and enjoy the football season together.
At the top tier, eight winners will receive an all-expenses-paid experience for two to watch a FIFA World Cup match live, creating a once-in-a-lifetime football moment. Under Tier 2, 60 winners will receive Coca-Cola branded mini-coolers, while 120 winners will take home Coca-Cola branded football-shaped personal coolers. Under Tier 3, 180 winners will receive Coke and FIFA branded footballs, adding even more play and energy to the season.
Adding a live moment to the excitement, the first set of winners will be announced on ICE TV on April 6 at 9pm, with winner announcements continuing every week throughout the promotion. This weekly reveal is set to bring an added sense of anticipation and shared excitement as the campaign unfolds across the Maldives.
The campaign is designed to bring fans closer to the game and make every football moment even more enjoyable. Whether it is watching a match with family at home, catching the action with friends at a café, or picking up a favourite Coca-Cola pack from a neighbourhood store, Coca-Cola Maldives aims to be part of the moments that make football season unforgettable.
“Football has a way of bringing people together like nothing else, and that is what inspired this campaign,” said Mario Perera, Country Head for Sri Lanka and the Maldives. “In the Maldives, the game is enjoyed in such a lively and social way, and Coca-Cola Maldives wanted to create a campaign that feels fun, relevant and easy for people to be part of. It is about celebrating the season, enjoying the experience with others, and giving fans something extra to look forward to.”
Adding to the excitement, Coca-Cola Maldives will also launch collectible country packs in the Maldives from May to July, giving fans the chance to celebrate the global game in a new way. Inspired by some of football’s most recognised nations, these limited-edition packs will bring a colourful and collectible twist to the season.
Across the Maldives, Coca-Cola Maldives will work with retail partners to bring the campaign to life through in-store visibility, promotional touchpoints and selected local activations that capture the spirit of football and community.
“The Maldives is a unique market, and Coca-Cola Maldives wanted this campaign to connect with the way people here enjoy football, together, with energy, and with a real sense of occasion. Coca-Cola Maldives is excited to bring that spirit to life in the months ahead,” added Mario Perera.
This marks the start of Coca-Cola Maldives’ 2026 journey in the market. With more fan moments, more excitement and more ways to join in still to come, Coca-Cola Maldives is looking forward to celebrating the football season with consumers across the country.
Action
Radisson Blu Maldives image shortlisted for Monaco environmental award
A breathtaking moment beneath the Maldivian skies has earned international recognition, as Manta Sunset Wave, captured by award-winning underwater photographer Henley Spiers, has been shortlisted for the prestigious Prince Albert II of Monaco Foundation Environmental Photography Award 2026.
The image, taken during a diving retreat at Radisson Blu Resort Maldives, beautifully encapsulates the magic of the Maldives’ underwater world. Photographed in the waters of the South Ari Atoll during a evening excursion, the image captures the graceful movement of manta rays at sunset, an awe-inspiring reminder of the Maldives’ rich and diverse marine ecosystem.
As one of just 36 shortlisted works selected by an international panel of renowned nature, wildlife, and conservation photographers, Manta Sunset Wave will be featured in the Foundation’s 2026 international exhibition. The collection will debut in the Principality of Monaco before touring globally and will also be featured in a high-quality commemorative photobook, bringing these powerful visual stories to audiences around the world.
Beyond its visual splendour, the image highlights the importance of conservation photography in protecting fragile marine ecosystems. Through his work, Henley Spiers captures not only the wonder of the underwater world but also the urgent need to preserve it. His imagery serves as both inspiration and advocacy, encouraging a deeper connection with the ocean and a shared responsibility for its future.
A public vote is now open until 12 April 2026, and we warmly invite hospitality partners and the wider tourism community to support Henley Spiers in securing the public vote. By doing so, you will help showcase the Maldives’ rich and diverse marine life to a global audience and reinforce the importance of ocean conservation.
Henley Spiers and Radisson Blu Resort Maldives have previously collaborated on creative projects, with Henley serving as Creative Partner to document the resort’s exceptional diving experiences, including the remarkable presence of whale sharks in South Ari Atoll. This ongoing partnership continues to celebrate and protect one of the world’s most extraordinary underwater environments.
Guests at Radisson Blu Resort Maldives are immersed in this extraordinary marine environment, where encounters with manta rays, vibrant coral reefs, and even whale sharks are part of the experience. It is a destination where luxury and nature exist in harmony, offering unforgettable underwater journeys that leave a lasting impression.
To cast your vote, please follow this link.
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