FTI, Adaaran Resorts Maldives organise promotional activity with 100 German tour operators

A group of 100 tour operators arrived in Maldives on Thursday to explore the destination, as part of a joint promotional initiative by leading German tour operator FTI and Adaaran Resorts Maldives.

Thoyyib Mohamed, Managing Director of the official tourism promotion body Maldives Marketing and Public Relations Corporation (MMPRC), together with officials from Adaaran Resorts and FTI’s local affiliate Diethelm Travels welcomed the team at the main Velana International Airport.

Aditya Raj Singh, Sales & Marketing Manager and Adaaran Resorts Maldives, said the initiative will help promote the Maldives amongst potential German tourists.

“This is the first time an event on this magnitude is being held in the Maldives. It will prove vital in boosting tourist arrivals to the Maldives as a whole, as Germany is one of the top contributors,” he said.

Kicking off with an official opening ceremony at Adaaran Select Hudhuranfushi Thursday evening, the team will visit resorts operated by Adaaran from September 12-19. They will begin their adventure at Adaaran Select Hudhuranfushi and end their visit at Heritance Aarah, the newest resort by Adaaran’s parent company Aitken Spence Hotels & Resorts.

Suresh Dissanayake, Assistant Vice President – Sales & Marketing at Adaaran Resorts Maldives, said the team will be treated to the full resort experience, including activities such as water sports. Excursions to nearby local islands will also be arranged, so that the team can explore authentic Maldivian culture and island life, he added.

“Tourism in Maldives has evolved, with the destination opening up to tourists from all walks of life and a variety of markets. The destination needs to be promoted as such. This initiative is a step in this direction,” Suresh said.

Germany is amongst the top 10 contributors to Maldives tourism, with 117,532 German tourists visiting the Maldives in 2018 — a 4.8 per cent increase over the 112,109 in 2017.

With a 7.2 per cent market share,, Germany is currently ranked as the fifth major source market. Arrivals from Germany grew by 10.4 per cent to reach 71,479 during the past seven months of the year.

Adaaran, a subsidiary of Sri Lankan conglomerate Aitken Spence, runs five resorts in the Maldives: Adaaran Club Rannalhi, Adaaran Select Meedhupparu, Adaaran Select Hudhuranfushi and Adaaran Prestige Vadoo. Aitken Spence has also recently opened a new property in the Maldives under its Heritance brand, Heritance Aarah.

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