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Westin Hotels releases new campaign video featuring Chinese celebrity Huang Xuan
Westin Hotels & Resorts has released a new campaign video, featuring the brand’s Well-being Advocate for Greater China, Chinese celebrity actor Huang Xuan.
The video captures Huang’s journey at The Westin Maldives Miriandhoo Resort and illustrates how this wellness-focused hospitality brand helps travellers rejuvenate themselves and stay active while on the go.
Huang has been taking the role as the brand’s advocate since 2018, endorsing the brand’s focus well-being pillars: Sleep Well, Move Well and Eat Well.
“As hospitality’s leader in wellness, Westin Hotels understands what today’s travellers’ need most and has a commitment to allow guests to regain control and empower them to enhance their well-being, making sure that they can be the best version of themselves while on the road,” Mike Fulkerson, Vice President of Marketing, Asia Pacific, Marriott International, was quoted in a statement, as saying.
“This new video solidifies our proposition by featuring Westin’s wholesome lifestyle from Move Well and Eat Well experiences, to the ultimate comfortable Sleep Well experience empowered by the brand’s signature Heavenly Bed through Huang’s perspective during his wellness retreat in the Maldives.”
Filmed in the latest Westin resort to open in the Maldives, the video captures the moment right before Huang falls into sleep on the Heavenly Bed, assembling his thoughts through the sweet memories of the day – savouring a full-blown healthy breakfast with fresh juice, taking a leisure run in the greenery and along the beach, working out at the WestinWORKOUT Fitness Studio, diving into the tranquility of the deep blue Indian Ocean, and lastly rejuvenating with the warm, gentle water streams by the iconic Heavenly Shower system.
These experiences make a meaningful wellness retreat which allows Huang and the next-generation Chinese travellers alike to fully immerse in the beautiful Maldives, the upcoming wellness destination for China.
Good Night Cards – Poem Reading By Huang Xuan
In addition to the iconic offerings such as Heavenly Bed, which promises a deeper and better sleep, a special series of four customised Good Night Cards with bedtime poem reading audios voiced over by Huang Xuan are now available at selected Westin Hotels and Resorts across China.
Guests can scan the QR code on the cards and access the audio notes on exclusive MomentX social platform on WeChat and Weibo.
The cards are paired with the Westin Sleep Well Lavender Balm as part of this new guest amenity, which helps guests sleep well.
Move well workout video
Besides the campaign video, Huang Xuan also makes a Move Well video, in which he demonstrates four sets of workouts he often practices while staying at hotels.
This is intended to encourage guests to stay active by tailor-making their workout at different destinations, and taking an explorative leisure run along the RunWestin routes customised for each Westin Hotels around the world.
Guests can also choose to maintain their regular fitness routine at the 24/7 WestinWORKOUTTM Fitness Studio, which is equipped with state-of-the-art TRX equipment.
Let’s rise with Westin
In Greater China, Westin Hotels and Resorts boasts a collection of 27 hotels and resorts, with 14 more openings over the next five years.
Alongside the video release, the properties have also launched summer staycation experiences for travellers who seek wellness-boosting and energising vacations.
The beachfront Westin Sanya Haitang Bay Resort invites guests to take a wellness retreat. Family travellers can check into the family room which offers kids’ amenity, then soak up the sunshine and play on the white sandy beach or swim at any of the resort’s three pools.
The Westin Qingdao and The Westin Qingdao West Coast invite travellers to escape the summer heat at this seaside metropolitan famous for fresh seafood and beer. Guests can stay active and create treasurable memories that last a lifetime.
For those who look to relieve stress and find balance, look no further than The Westin Shenzhen Nanshan’s Sleep Well Package. Wind down with meticulously designed sensory experiences together with a 60-minute rejuvenating body massage at the Heavenly Spa by Westin that help guests attend to what their body really need and feel well every day during their stay.
Westin Maldives reopening in Oct
The Westin Maldives Miriandhoo Resort has heralded the Westin brand’s wellness positioning in the Maldives and echoes its philosophy “Empowering a Better You” through the brand’s Six Pillars of Well-Being: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well.
With a combination of 70 superb overwater and island villas, the resort is an idyllic island paradise in the UNESCO Baa Atoll Biosphere Reserve. The resort takes inspiration from the “shape of the water”, the marine life of the atoll and the elements of water, sun, and wind. The resort has been designed to maximise environmental sustainability whilst providing a supremely luxurious and tranquil Maldivian escape.
Along with three unique dining experiences, the resort also features Westin’s signature branded spa concept, the Heavenly Spa by Westin with the latest in beauty treatments. The design of the spa area exudes an intimate and serene ambience that allows guests to reflect on their destination, including a spacious treatment suite for two with a Jacuzzi and panoramic ocean views.
Guests can stay active with the 24-hour WestinWORKOUT Fitness Studio sprawled across two levels that features weight machines, free weights, and cardio equipment that faces personal flat-screen televisions; and outdoor pool and recreation ground with tennis, volleyball, basketball options.
Designed to cater to the way modern families travel, the Westin Family Kids Club offers reimagined family experiences that are tied back to the brand’s wellness positioning for young guests between the ages of 4-12 years. Some of the activities includes nature walks, family-style runs and water activities.
Directly from the beach, guests can explore the house reef with colourful corals and be surrounded by thousands of tropical fish. Miriandhoo is a turtle sanctuary, and guests can easily and often see turtles nesting along the white beaches. Reef sharks, lion fish, manta rays and often whale sharks all reside in the Baa atoll. The stunning experience of the underwater world can be explored while snorkelling, diving, fishing and parasailing.
Additional on-site facilities of the resort include a PADI dive centre and a boutique store.
The Westin Maldives Miriandhoo Resort will reopen in October.
Action
Chef Jake Norman and Molly O’Donoghue join Niva Dhigali for November programme
Niva Dhigali Maldives will welcome visiting chef Jake Norman and British pickleball champion Molly O’Donoghue for a curated programme of island experiences this November, bringing together dining and active wellbeing in the Maldives.
Norman began his culinary career making pizza in the markets of Guadalajara, Mexico, before working in several London restaurants, including St John, Ottolenghi and Sabor. He now leads the kitchen at Updown Farmhouse in Kent, where his cooking focuses on seasonal ingredients, live-fire techniques and Mediterranean influences.
On 18 November, Norman will host an exclusive dinner at Faru, presenting a menu that combines Mediterranean flavours with influences from Mexico and the Middle East, while incorporating ingredients sourced from the Maldives.
The shared dining experience will feature Indian Ocean produce, grilled dishes and smoky flavours, with a menu designed to reflect the setting and encourage guests to dine at a relaxed pace.
The programme will also include pickleball sessions hosted by British champion Molly O’Donoghue. A national champion in mixed and women’s doubles, as well as a European champion in mixed doubles, O’Donoghue first discovered the sport while studying in Australia. She has since competed internationally and worked to introduce the sport to players around the world.
At Niva Dhigali, O’Donoghue will conduct beginner sessions and advanced coaching, giving guests of different skill levels the opportunity to learn, play and develop their technique.
Located in Raa Atoll, Niva Dhigali Maldives is surrounded by tropical vegetation, a lagoon and the Indian Ocean. The November programme, featuring Norman’s dining experience and O’Donoghue’s pickleball sessions, forms part of the resort’s approach to offering guest experiences centred on food, wellbeing and the island environment.
Featured
Cinnamon Hotels & Resorts Maldives introduces summer offer across four island resorts
Cinnamon Hotels & Resorts Maldives has introduced a summer offer aimed at travellers seeking longer stays across its four island resorts.
Guests booking stays of seven nights or more will receive complimentary return transfers for two people, while shorter stays will include complimentary one-way transfers. At participating resorts, up to two children under the age of 12 can also stay and dine free.
The offer includes savings on selected excursions and activities and is available for bookings and stays until 31 October 2026.
Guests who book directly through Cinnamon Hotels & Resorts Maldives will have access to additional benefits, including options to personalise their stays with beach dining, spa treatments and island activities. Members of the brand’s loyalty programme will receive further savings and earn double Discovery Dollars during the promotional period.
Cinnamon Dhonveli Maldives offers beachfront accommodation, a range of activities and speedboat transfers from Malé. Its accommodation and family-focused programmes are designed for guests seeking a combination of recreation and time together.
Cinnamon Velifushi Maldives provides accommodation, dining options, wellness services and water-based activities within an island setting. The resort caters to couples, families and travellers visiting the Maldives for the first time.
Cinnamon Hakuraa Huraa Maldives, located across two islands in Meemu Atoll, is positioned for couples and honeymooners. Guest experiences include sunset dining, spa treatments and access to the surrounding lagoon.
Ellaidhoo Maldives by Cinnamon caters to divers and snorkellers through its house reef, marine life and access to dive sites. The resort provides direct access to underwater experiences in the Indian Ocean.
The summer offer provides savings of up to 65% across Cinnamon Hotels & Resorts Maldives’ four properties.
Awards
JOALI Maldives wins two honours at Travel + Leisure Luxury Awards Asia
JOALI Maldives has been recognised in two categories at the Travel + Leisure Luxury Awards Asia 2026, receiving honours among the Best Resorts in the Maldives and for the Most Outrageous Villa.
The recognition reflects the resort’s Creative Living philosophy, which brings together art, nature, wellbeing, sustainability and hospitality within the guest experience.
Located in Raa Atoll, approximately 45 minutes by seaplane from Malé, JOALI Maldives opened as the Maldives’ first art-immersive luxury resort. Art installations, dining experiences, wellbeing programmes and accommodation are integrated across the island as part of its approach to resort living.
The property features 73 beach and overwater villas and residences, positioned across the island and above the Indian Ocean. The accommodation has been designed to provide privacy, space and access to views of the surrounding environment.
Each villa combines contemporary design with materials including timber, marble, bamboo and terrazzo, as well as handcrafted finishes. Floor-to-ceiling glass provides views of the ocean, while private pools connect the indoor and outdoor spaces.
Artworks and design pieces are also incorporated into each villa, reflecting the resort’s Creative Living concept and extending the art experience into the accommodation.
Guests can choose from Beach Villas, Water Villas and multi-bedroom Residences, with options designed for couples, families and groups. The larger residences provide additional living areas, pools and facilities for guests seeking more space and privacy.
Each villa is supported by a dedicated Jadugar, a term used by the resort to describe its butler service. The Jadugar assists guests throughout their stay by arranging dining experiences, island activities, celebrations and other personalised services.
Guests are also provided with bicycles to explore the island’s pathways, gardens and viewpoints.
JOALI Maldives said the awards reflected the work of its team and the support of its guests, partners and wider community. The resort also said it would continue developing experiences focused on creativity, wellbeing and connection.
The recognition adds to JOALI Maldives’ position within the Maldives’ luxury resort sector, where its art-led design and Creative Living philosophy form the basis of its guest experience.
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