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‘Celebrate the Community’: Sheraton brings people together again with new brand campaign

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Sheraton Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands, today unveils its new brand campaign, “Celebrate the Community”. Sitting at the heart of communities for over 80 years, Sheraton continues to bring people together in destinations around the world. The campaign celebrates the communal spirit and invites guests to reconnect and share experiences, reinforcing the brand’s commitment to be “Where the World Comes Together”.

In the past 18 months, the pandemic has created the need for social distancing and people are disconnected more than ever. To lift the community spirit, Sheraton invites travelers and locals alike to celebrate the return of human interactions and create meaningful connections. To mark the launch of the campaign, Sheraton created a captivating video starring popular Chinese actress and singer Myolie Wu. Filmed at the newly opened Sheraton Mianyang in China, the video captures the moments of connection and shared experiences with like-minded travelers and guests.

“As the most global brand within the Marriott Bonvoy portfolio, Sheraton has always stood for community, and played a special role in serving and connecting people around the world,” said Jennie Toh, Vice President, Brand Marketing and Brand Management, Asia Pacific, Marriott International. “The pandemic lockdowns have created an increased awareness and appreciation of the importance of social interactions in people’s lives. With the ‘Celebrate the Community’ campaign, we hope to remind people of the power of collective and that we are better together.”

With 139 hotels and resorts in Asia Pacific, Sheraton invites guests to reconnect with their community or explore new ones in local destinations through a collection of meaningful experiences at participating Sheraton hotels across the region.

Connecting Community with new, transformed experiences

Sheraton recently unveiled its new global brand vision at the newly opened Sheraton Mianyang. The new design and brand programs are inspired to foster community. The hotel’s new elevated food & beverage offering creates a focal point in the lobby experience. Part bar, part coffee bar, part market, &More by Sheraton is a central pillar of the brand’s new vision, transitioning guests seamlessly from day to night with food & beverage options that are locally sourced, easy to consume while working, and customisable to accommodate all tastes and schedules.

In partnership with local artisan coffee roaster “Qian Xun”, the property brings the coffee-roasting experience to &More by Sheraton. Guests can create their own personal blends, while enjoying signature coffees such as Affogato and Espresso Martini.

Connecting to destination with local sustainable experiences

Sheraton has always stood for community and the brand has played a special role in beginning, integrating, serving and building communities around the world. Properties around the world offer programs that enable guests to forge connections with local communities for meaningful travel.

Sheraton Maldives Full Moon Resort & Spa invites guests to participate in the coral fragment-planting activity in an effort to promote reef habitats and generate new coral. The resort has teamed up with Reefscapers, a coral propagation organisation appointed by the Maldivian Government as custodians of the coral colonies in the Gulhi Falhu lagoon, which was slated to be destroyed as part of a reclamation project. The activity is led by experts and offers a hands-on experience to participants while also providing an alternative business to the 250 inhabitants whose sole previous source of income was fishing.

At Sheraton Hong Kong Tung Chung, the “Family Farmcation” package offers guests a unique opportunity to build connections with the local farming community. Guests can enjoy a hands-on experience in organic farming activities and interacting with local farmers to learn more about sustainable practices. The package includes a set dinner at YUE, the hotel’s signature Chinese restaurant, featuring the finest farm-to-table ingredients.

Celebrating local culture, experiences

Sheraton encourages travelers to see the world through the lens of community. Whether it is sharing a meal with the locals or getting up close to the natural habitat, guests have the opportunities to build deeper connections in the destinations.

Sheraton Grand Mirage Resort, Port Douglas offers one-of-a kind local explorations for guests to grab a map, a delicious refreshment, and gather as a family to discover the vibrant Port Douglas community. Port Douglas features pristine beaches for travelers and locals to swim and build sandcastles.The Main Street and Macrossan Street are the perfect spots for travellers to shop and dine local. The sunset view in the famous Rex Smeal Park is also a not-to-miss when visting Port Douglas.  

Guests staying at Sheraton Grand Mirage Resort, Gold Coast can experience exclusive behind the scenes access to Currumbin Wildlife Sanctuary. The wildlife sanctuary is home to a myriad of animals in open enclosures, an outdoor-themed playground, Wild Island. Experience the wild lorikeet feeding, free-flight bird shows and Aboriginal performances. Children will then be invited to create postcards out of the day’s activities and send to their family and friends to raise awareness for local conservation.

At Sheraton Senggigi Beach Resort, the property offers a Sunday brunch and a Sunday Market, where guests can share a scrumptious meal and socialize as they shop for local products. Many in the community lost their job during the pandemic, and the Sunday Market provides an opportunity for those who are impacted to showcase their products and earn a living to support their families.

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Kuredhivaru Resort & Spa presents May–July guest experience calendar

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Kuredhivaru Resort & Spa has introduced a series of guest experiences scheduled from May to July 2026, combining wellness, cultural activities, dining and entertainment across the island.

The programme is structured to offer a mix of daytime and evening activities, with each month featuring a different focus aligned with seasonal events and international observances.

In May, the programme begins with Full Moon Celebrations on 1 May 2026, including beachside dining alongside yoga and sound healing sessions. This is followed by Mother’s Day on 10 May 2026, with activities such as a Mother and Daughter Retreat and spa experiences designed for shared participation.

Later in the month, World Whisky Day on 16 May 2026 will be marked with a single malt tasting session. Activities for younger guests will include a Kids Fashion and Talent Show, providing a platform for participation and entertainment.

In June, the focus shifts towards wellness and cultural engagement. Global Wellness Day on 13 June 2026 will include guided sessions and ocean-based activities. The Dragon Boat Festival on 21 June 2026 will be marked with a themed dining experience.

The resort will also host World Cup live screenings throughout June and July, creating a social viewing environment for guests. International Yoga Day on 21 June 2026 will be observed with a sunrise beach session.

In July, World Chocolate Day on 7 July 2026 will be marked with themed culinary experiences. Maldives Independence Day on 26 July 2026 will be observed through a Maldivian night buffet and Boduberu performances.

Full Moon Night will return on 29 July 2026 with beach dining and wellness sessions, while the Sun and Splash Pool Party on 22 July 2026 will bring together music, dining and poolside activities.

Through this three-month programme, Kuredhivaru Resort & Spa is offering a mix of wellness, cultural and social experiences designed to provide guests with a range of activities during their stay.

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Le Méridien Maldives highlights family travel with summer package

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Le Méridien Maldives Resort & Spa has introduced its Family Fun Summer package, aimed at families seeking a longer island stay built around shared activities, dining and accommodation benefits. The offer is available for booking until 15 June 2026, for stays through to 20 December 2026, with a minimum stay of four nights.

Located in Lhaviyani Atoll, the resort is set within a lagoon environment and is positioning the package around a combination of family-oriented experiences and flexible daily programming. The property incorporates eco-conscious design elements alongside its natural island setting, with activities structured across both recreation and relaxation.

The Family Fun Summer package is designed for two adults and two children aged 12 and below. It includes full board dining with daily breakfast, lunch and dinner across selected venues, while children in this age group stay and dine free of charge. Guests also receive a USD 150 resort credit per stay, which can be used across dining outlets and Explore Spa by Le Méridien.

Daily watersports such as kayaking, paddleboarding and snorkelling are included, alongside a programme of activities that varies each day. These include yoga, Pilates, beach volleyball, scavenger hunts and live entertainment. Younger guests have access to the Le Méridien Family Kids Hub, which offers structured activities, outdoor play areas and a dedicated toddler space.

Additional experiences include access to the Marine Conservation Hub, where guests can engage with the resident marine biologist, and guided tours of the resort’s hydroponic garden through The Greenhouse Tour. The Waves Fitness Centre is also available, offering programmes for different fitness levels, while the in-villa minibar is replenished daily with non-alcoholic beverages and snacks.

For children, the Kids Hub programme includes themed activity days focused on subjects such as marine life and local culture, alongside workshops, games and evening experiences including a children’s camping activity with stargazing and group activities.

Families can also take part in marine-based activities including snorkelling, lagoon exploration and excursions such as dolphin and turtle trips. Creative sessions, including painting, are also part of the activity offering.

Through the Good Travel with Marriott Bonvoy programme, the resort offers a Family Foraging experience in its hydroponic garden, where guests can take part in harvesting produce with the resident horticulturalist before using the ingredients in cooking sessions.

The resort’s dining outlets include a range of options, from Mediterranean-style lunches at Riviera to beachside dining at Velaa Bar + Grill. Le Scoop, the resort’s gelato outlet, offers a selection of flavours including options using locally sourced ingredients.

For adults, La Vie provides an adults-only bar environment, with views over the Indian Ocean, a private pool and a selection of beverages and light dishes.

Le Méridien Maldives Resort & Spa features 134 villas across beach and overwater categories, including two-bedroom options designed for families and groups. These include Beach Villas with direct access to the shoreline and Overwater Villas with lagoon access. Some villas also include private pools.

For larger groups, the three-bedroom Thilamaafushi Beach Villa accommodates up to six adults and three children, with indoor and outdoor living spaces, a private beach area, swimming pool and jacuzzi.

Through the Family Fun Summer package, Le Méridien Maldives Resort & Spa is positioning its offer within the family and multigenerational travel segment, combining accommodation, dining and activity-based experiences within an island setting.

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Family Fun Summer returns to JW Marriott Maldives Resort & Spa

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As multigenerational travel continues to influence the luxury hospitality sector, JW Marriott Maldives Resort & Spa has reintroduced its Family Fun Summer programme, aimed at families seeking more time together through a combination of accommodation, activities and dining benefits.

Built around the brand’s “Stay in the Moment” philosophy, the programme includes a USD 300 resort credit that can be used across dining, spa and recreational experiences, allowing different generations to shape their stay according to their interests.

At the centre of the offer are the resort’s Overwater Duplex Villas and Two-Bedroom Duplex Beach Villas with Pool, which are designed to accommodate multigenerational travel through larger layouts and private space. These villas are supported by Thakuru service and complimentary bicycles, giving guests flexibility in how they move around and experience the island.

Beyond the villa, the programme includes a range of activities intended to support family engagement and shared experiences. Younger guests have access to the Family by JW™ Little Griffins Kids’ Club, one of the larger children’s clubs in the Maldives, with more than 100 programmes focused on play and discovery. Families can also take part in culinary classes at the JW Garden, where the resort offers a farm-to-table experience linked to the natural setting of the island.

Mohit Dembla, General Manager of JW Marriott Maldives Resort & Spa, said the programme responds to changing guest expectations around luxury travel.

“Today’s luxury traveller isn’t just seeking a beautiful destination, they’re seeking time,” he said. “Time together, time to be present, time away from the noise. ‘Family Fun Summer’ is our answer to that, a sanctuary where every generation finds something meaningful.”

The Family Fun Summer package includes the USD 300 resort credit, which can be used for spa treatments, dining or island activities. It also includes daily breakfast, as well as three-course lunches and dinners for two adults and children under 12 at selected venues. Families will also receive a floating breakfast served in the privacy of their villa.

In addition, the package offers 60 per cent savings on dining at the resort’s signature restaurants, Hashi and Shio. Other inclusions include Thakuru service, complimentary use of non-motorised watersports equipment, and private bicycles for island use. The package also includes a 30-minute photography session and one printed photograph as a keepsake.

Through the relaunch of Family Fun Summer, JW Marriott Maldives Resort & Spa is positioning itself within the growing multigenerational travel segment, combining larger villa accommodation with dining, leisure and family-focused experiences.

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