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MMPRC launches promotional video competition Adventures of Maldives

Maldives Marketing and Public Relations Corporation (MMPRC) in association with Six Senses Laamu has launched a video competition to promote Maldives tourism.
At a special ceremony held at Hotel Jen in capital Male Tuesday afternoon, the Adventure of Maldives (Dhivehi Aahitha) video competition was launched in the presence of tourism minister Moosa Zameer and MMPRC’s acting chief Haris Mohamed as well as senior officials from the ministry, MMPRC and Six Senses Laamu. Visit Maldives photography ambassadors, officials of various associations and media representatives also attended the ceremony, which included an information session about the competition, launch of the official trailer and a demonstration of the video submission process.

Senior officials of Six Senses Laamu attend the ceremony held at Hotel Jen in capital Male on Tuesday to launch the Adventures of Maldives video competition. PHOTO/ IBRAHIM ASAD

MMPRC’s acting chief Haris Mohamed attends the ceremony held at Hotel Jen in capital Male on Tuesday to launch the Adventures of Maldives video competition. PHOTO/ IBRAHIM ASAD
In a statement, MMPRC said the video competition is a co-promotional marketing activity aimed at showcasing personally shot videos of locals and tourists engaging in adventurous activities throughout the Maldives. The videos will have positive promotional value to the destination, it added.
“Adventures of Maldives has been defined as conventional adventure related activities in the Maldives such as scuba diving, island excursions, festivals, free diving, surfing, snorkelling, water sports, etc. and also as unconventional adventure related activities in the Maldives, the likes of which, we leave up to your creativity and imagination for definition,” the statement read.

Jet-skiing in Maldives. PHOTO/ IBRAHIM ASAD
According to MMPRC, videos can be submitted online until October 12. Submissions will be put up for voting from October 22 to November 5, followed by expert judging from November 12-30, it said.

Kitesurfing in Maldives. PHOTO/ IBRAHIM ASAD
The winner, who will be announced in the second week of December, is set to receive over MVR 100,000. Additionally, the top 10 videos will be featured on the official YouTube channel of MMPRC, and promoted on other social and online media channels of MMPRC, including Facebook, Twitter and Instagram as well as at international travel and trade fairs.

Standup paddleboarding in Maldives. PHOTO/ IBRAHIM ASAD
After years of double-digit growth in tourism, the Maldives has over the recent years observed a slowdown in growth. Tourist arrivals have crossed the one million milestone and is on course to reach 1.5 million by the end of this year, but the country has been struggling to create demand amidst a significant increase in bed capacity.
The government has recently announced new steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East.
Excursions
Royal Island among participants in Guinness World Record snorkel

Royal Island participated in the Baani Event, which achieved a Guinness World Record for the largest number of people snorkelling simultaneously. Twenty-eight participants represented the resort at Villingilifaru Finolhu, located approximately two kilometres across the lagoon from Royal Island. The island lies within the UNESCO Biosphere Reserve of Baa Atoll, in close proximity to Hanifaru Bay, one of the Maldives’ most renowned manta aggregation sites.
The resort’s involvement aligns with its ongoing coral restoration initiatives on the house reef. Efforts include the installation of nursery frames, out-planting of resilient coral fragments, regular monitoring, and guest briefings aimed at encouraging reef-safe practices such as calm water entries, mindful finning, and maintaining respectful distances from marine life. These measures contribute to a low-impact snorkelling experience while supporting the long-term health of the reef ecosystem.
Royal Island’s environmental stewardship extends beyond marine conservation to community engagement. Recent activities include native tree and coastal vegetation planting to enhance shoreline stability and biodiversity, as well as periodic beach and lagoon clean-ups conducted in partnership with local organisations. Educational programmes for schools and youth groups promote ocean literacy and foster a culture of environmental guardianship across Baa Atoll.
Amidst the clear lagoons and coral gardens, Royal Island’s participation in the record-setting event underscores its message of responsible enjoyment of the Maldives — protecting coral ecosystems and strengthening community bonds through sustainable tourism and collaboration.
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JOALI BEING welcomes football legend Clarence Seedorf for transformative workshops

JOALI BEING, a unique Well-Living island in the Maldives, welcomed Clarence Seedorf, founder of SK Performance Club and one of the greatest midfielders in football history, for a series of exclusive football workshops held on 15th and 17th October 2025.
The only player ever to win the UEFA Champions League with three different clubs — Ajax, Real Madrid and AC Milan (twice) — Seedorf has inspired generations with his skill, discipline, and leadership. After an illustrious 20-year career, he went on to manage leading European teams including AC Milan and Deportivo La Coruña. Beyond the pitch, Seedorf was among the six individuals personally chosen by Nelson Mandela to carry forward his global legacy and is the Founder of the Champions for Children Foundation, which supports youth through education and sport.

Inspiring Champions On and Off the Pitch
The football workshops at JOALI BEING’s Multipurpose Court brought together players of all ages in an atmosphere brimming with joy, energy, and connection. Guided by Clarence Seedorf, participants took part in dynamic drills, engaging matches, and motivating conversations that nurtured both skill and spirit. As Seedorf shared, “The SK Performance Club program aims to improve kids on and off the pitch — shaping mindset, teamwork, and self-belief.”
On 15th October, guests embraced the thrill of movement and the joy of teamwork during an uplifting Football Workshop for Guests. Families and young players united through friendly challenges, laughter, and inspiration, celebrating the shared joy of sport and the power of positive energy. Every moment encouraged participants to “become champions in life” — not only on the field, but in everyday living.

Empowering the Local Community
On 17th October, JOALI BEING welcomed 17 students from R. Ungoofaaru School for a Community Workshop dedicated to teamwork, discipline, and mutual respect. Under Seedorf’s mentorship, young players discovered new strengths and learned to move with purpose — embodying the spirit of connection that defines JOALI BEING.
This special event formed part of our ongoing Joy of Caring initiative — reaffirming JOALI BEING’s commitment to empowering youth, nurturing community, and sharing the joy of well-living across the Raa Atoll and beyond.

The Joy of Well-Living Through Sport
Through collaborations with global icons such as Seedorf, JOALI BEING continues to expand its multi-dimensional wellbeing offerings. By integrating movement, learning, and connection, the island’s philosophy — guided by the Four Pillars of Mind, Skin, Microbiome, and Energy — comes to life in experiences that nurture both body and spirit.
A stay at JOALI BEING is a transformative journey of self-discovery and renewal, where guests return home with a renewed sense of lightness — body, mind, and spirit. Villas start from USD 2,326 per night for two guests sharing an Ocean Pool Villa on a B&B basis.
For bookings and further information, please contact reservations.being@joali.com.
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The Ritz-Carlton Maldives, Fari Islands announces tennis workshops with Belinda Bencic

The Ritz-Carlton Maldives, Fari Islands is set to host an exclusive tennis exhibition this November, featuring WTA Tour Champion Belinda Bencic. The resort will offer guests an extraordinary weekend of tennis, including exhibition play and immersive workshops under the Maldivian sky.
This unique event is designed as a celebration of sport and community, allowing guests to engage with, learn from, and connect with the tennis star. The weekend will begin with a dynamic exhibition match between Belinda Bencic and the Resort Tennis Pro, which will be followed by complimentary participation for guests.
To provide guests with hands-on experience, the resort has scheduled dedicated workshops for different age groups:
- Adult Tennis Workshop: Saturday, 8 November 2025, from 5:15 PM to 6:30 PM.
- Children’s Tennis Workshop (under 14 years old): Sunday, 9 November 2025, from 5:30 PM to 6:30 PM.
For those seeking a more personalised session, exclusive private classes with Belinda Bencic will be available upon request.
Availability:
- 10 to 15 November 2025.
Pricing:
- A 60-minute session costs USD 360 per guest.
A 60-minute session costs USD 390 per couple.
Guests interested in reservations or more information are encouraged to contact their Aris Meeha.
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