News
Small Luxury Hotels of the World reveals mobile browsing/booking trends
Maldives Promotion House – Small Luxury Hotels of the World has revealed how significant the mobile economy is to the luxury travel industry with its latest data on global browsing and booking trends.
Tech gurus hyped 2012 as the year of the mobile boom and the latest figures from the luxury hotel brand really highlight the growing ubiquity of handheld devices over twelve months by comparing visits and bookings on slh.com by iPad, iPhone and Android handsets.
The year on year analysis for SLH’s online activity for January, traditionally one of the most popular booking months, not only reinforces the growing trend for mobile browsing and booking, but also underpins the growing demand for luxury travel in the emerging markets, which saw the greatest percentage increase of traffic to slh.com.
In January 2013, SLH’s website hits in China were up by 406% year-on-year; Brazil saw an increase of 104%, followed by Russia with a more moderate 22% increase. The UK saw a very positive increase, up 15%, whilst in line with expectations other more developed travel markets such as the USA and Germany saw slight increases of 1% and 4% respectively, compared to the same month the previous year.
In terms of website visits by mobile devices, the developed economies saw the most significant growth. The iPad continues to be the most popular handset for searching hotels on slh.com, with iPad visits from the UK recording the largest share of total website visits at 22% in January 2013, up 108% year on year, followed by Canada (19%), France (17%) and Germany (16%).
Website visits by iPhone were also marginally up year-on-year with the Canadian and Chinese markets both seeing the most significant jump, recording a 193% and 105% increase in iPhone traffic.
Android visits were also up in most markets, although it still represents a very small proportion of the total volume of website visits, suggesting there is untapped potential for more mobile-friendly content.
The mobile technology market in the UK continues to surge and accounts for an increasing amount of the total online search volume for accommodation. In January 2013, 30% of visits to slh.com from the UK were from a mobile device, compared to 18% in 2012, representing a 50% increase year on year. This data mirrors a nationwide technology trend for the travel industry according to the results of a Google UK survey revealing that during the third quarter of 2012, 33% of all online searches for accommodation were from a mobile device, a sharp increase from the same quarter in 2011 when mobile accounted for just 5% of searches.
These results do not come as much surprise considering that the UK has one of the highest penetrations of smartphones in the world according to Ofcom. As of December 2012, 58% of the population has a smartphone and almost a fifth (19%) owns a tablet. The iPhone is the most popular device capturing 29% of the UK smartphone market.
Meanwhile, the percentage of website visitors making bookings on slh.com across all mobile platforms remains fairly low worldwide, although the conversion rate is growing. Over 14% of all bookings in the last two quarters of 2012 were made by iPad, iPhone and Android, up from 7% across the same period in 2011.
China and Russia saw a particularly large increase in year on year bookings by iPad, with the iPad accounting for 24% (compared to 0% in 2012) and 15% (up 700%) of total bookings respectively. The steady rise of the iPad fan club in the UK continues with 18% of SLH hotel stays booked via iPad in January 2013, up from 7% in January 2012.
The number of bookings made by iPhone and Android remains very small, with the exception of the world’s leader in technology, Japan, where 7% of all bookings via slh.com were made by iPhone.
Small Luxury Hotels of the World currently has a portfolio of 8 hotels in Maldives and over 520 hotels in more than 70 countries.
Cooking
Fine dining meets island serenity: Chef Pascal Oudotte at Kandolhu Maldives
Kandolhu Maldives has announced the next chapter in its chef collaboration series, welcoming acclaimed Chef Pascal Oudotte from the Michelin Guide–rated restaurant Stilbruch in Karlsruhe, Germany. Taking place in March next year, the residency will feature a collection of curated culinary events designed to offer guests an exceptional gastronomic experience.
Chef Oudotte’s culinary philosophy combines classical French techniques with contemporary artistry. He is known for championing seasonal produce, pure flavours, and refined textures, allowing high-quality regional ingredients to take centre stage. His approach emphasises sustainability and respect for origin, while precise techniques and subtle flavour composition result in dishes of remarkable depth and memorable taste.
The residency will include three signature events:
- 11 March 2026: Olive restaurant will host an intimate five-course surprise menu crafted by Chef Pascal Oudotte. With only 12 seats available, the evening will offer a personalised and immersive dining journey.
- 13 March 2026: The Sea Grill will be transformed into an elegant venue for a four-course surprise menu, accommodating 22 guests. This experience will blend island charm with fine dining sophistication.
- 15 March 2026: The collaboration will conclude with a relaxed evening of cocktails and canapés, giving guests the opportunity to meet Chef Oudotte and enjoy his culinary artistry in a tropical, informal setting.
Stilbruch, located in Karlsruhe’s Weststadt district, is known for its surprise menus shaped entirely by seasonal ingredients, ensuring that no two evenings are the same. Guests may experience the Menu Inspiration or the plant-based Menu Recreation, both of which follow a minimal-waste philosophy that brings new life to every component of a dish.
Chef Pascal Oudotte is widely recognised for creating cuisine that evokes emotion while upholding sustainability. His vision emphasises dishes that appeal to all the senses, resulting in dining experiences that are both thoughtful and memorable.
This special chef collaboration underscores Kandolhu Maldives’ commitment to offering world-class dining. With its pristine beaches, peaceful villas, attentive service, and sweeping views of the Indian Ocean, the resort provides an idyllic setting for such exclusive gastronomic events. Shaped by the sea and rich in tranquillity, Kandolhu continues to offer guests an intimate and refined Maldivian escape.
Featured
Lily Beach Maldives unveils ‘Black & White Vintage’ festive season
Lily Beach Resort & Spa Maldives is preparing to illuminate the festive season with an elegant programme themed “Black & White Vintage”, celebrating timeless sophistication and joyful island living. From 20 December 2025 to 7 January 2026, the award-winning all-inclusive resort will invite guests to experience the holidays in a setting of pristine beaches, turquoise waters, and unforgettable moments.
During this festive period, the island transforms into a vibrant seasonal haven. Sparkling azure waters meet star-filled night skies, while décor blends tropical charm with classic festive elegance. Guests can look forward to haute cuisine, family-friendly activities, signature wellness experiences, and themed events unfolding on the sands, beneath the waves, and across the horizon.
A key highlight of this year’s celebrations is the presence of renowned marine scientist and storyteller Bill François and astronomer-explorer Bob François, who will lead two captivating programme tracks—marine exploration and cosmic discovery. From dolphin cruises themed “The Truth Behind the Smile” to creative workshops for children and stargazing sessions using high-end telescopes, their participation brings an added layer of wonder to the festive season.
Christmas Eve will begin with a tree-lighting ceremony followed by an elegant gala dinner on the beach. The celebration continues with Santa’s arrival at the Watersports Beach, accompanied by live music and DJ performances.
Families will find engaging activities throughout the holiday period, including sandcastle competitions, beach games, henna art at the kids’ club, coral-garden snorkelling, turtle snorkel tours, and sunset cruises. Wellness enthusiasts can participate in sunrise yoga and meditation at Tamara Spa, while adventure seekers can join the Ocean Adventure programme or the WOW at Vaavu experience.
The grand New Year’s Eve celebration reflects Lily Beach’s flair for immersive storytelling. Guests will enjoy “The Great Menu of Wonders”, a stand-up gastronomic experience by Bill François, followed by a black-and-white-themed gala dinner at Lily Maa, and a DJ-led beach party beneath the stars. The night will conclude with fireworks shimmering over the lagoon.
Lily Beach’s festive programme blends luxury, nature, and culture, with a strong emphasis on sustainable celebration. Décor incorporates locally sourced materials, events highlight marine conservation, and each activity embodies the island’s signature spirit of barefoot elegance. Guests will leave with not only photographs, but meaningful memories that capture the essence of the Maldives.
Featured
Festive spirit arrives early at Ayada Maldives with cake mixing tradition
Ayada Maldives marked the early arrival of the festive season with its traditional Cake Mixing Ceremony, bringing guests and resort chefs together for a cherished celebration rooted in warmth, community, and good fortune.
Held on the island’s tranquil shores, this year’s ceremony invited guests to join Ayada’s culinary team in mixing a vibrant selection of fruits, nuts, and aromatic spices—an age-old ritual believed to symbolise prosperity and sweet new beginnings. With each stir of the mixture, participants embraced the spirit of the season, contributing to a tradition that continues to hold special meaning for travellers and locals alike.
The atmosphere was filled with laughter and lively music, accompanied by the gentle ocean breeze that provided a distinctly Maldivian charm to the gathering. Guests from around the world came together to share in the experience, transforming the long-standing ceremony into a joyful moment of connection on the island.
Ayada Maldives’ annual Cake Mixing Ceremony remains an integral part of its festive calendar, celebrating unity, culture, and the anticipation of the holiday season. As the resort looks ahead to the weeks of celebration to follow, this year’s event stands out as a memorable start to a season filled with warmth and shared traditions.
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