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Emirates takes A380 experience to new heights, unveils Premium Economy

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Emirates is taking its signature A380 experience to the next level with the unveil of a brand new Premium Economy cabin product, together with enhancements and a refreshed look across all cabins onboard its newest A380 aircraft.

“The Emirates A380 is already one of the most sought-after travel experiences in the skies, and now we’ve made it even better. While others cut back, Emirates is working hard to restore the products and services that we’ve had to suspend or adjust due to pandemic precautions, and introduce new offerings and enhancements. True to our fly better promise, Emirates continues to invest to offer our customers the best possible experience,” Sir Tim Clark, President Emirates Airline, said.

The airline received its newest A380 aircraft from Airbus’ Hamburg facility last week, and its remaining order of five A380s will also be delivered with premium economy cabins over 2021 and 2022.

Emirates’ premium economy seats will also be installed on some of its Boeing 777X aircraft which are only due to join the fleet in 2023.

Emirates is considering plans to retrofit its existing A380 fleet.

Commenting on Emirates’ premium economy cabins, Sir Tim said: “Our Premium Economy product was carefully developed in keeping with Emirates’ brand positioning as a full-service airline of the highest quality. Our First, Business and Economy experiences reset industry standards when they were introduced, and we are confident that our Premium Economy will also make its mark as a distinct premium offering.”

“Until we have a viable number of seats in our inventory to bring to market, we plan to offer the Emirates Premium Economy experience as a complimentary upgrade to valued customers. We’ll also deploy our newest A380 aircraft on various routes so that our customers can experience our latest offering in all classes.”

Emirates will announce details of where its A380 aircraft with Premium Economy will be deployed in the coming weeks.

Premium Economy: comfort, space

Emirates unveiled details of its highly-anticipated premium economy cabin, which offers 56 seats in a 2-4-2 cabin layout.

With a generous pitch of up to 40-inches, Emirates’ premium economy seat is 19.5 inches wide, and reclines 8 inches into a comfortable cradle position with ample room to stretch out.

Covered in cream-coloured anti-stain leather with stitching details and a wood panel finishing similar to Business Class, each seat is designed to provide optimal comfort and support with 6-way adjustable headrests, calf rests and footrests.

Each seat has a 13.3” screen, one of the largest in its class, to enjoy the unmatched array of music, movies, TV, news and other content on Emirates’ award-winning ice.

Customers will also find thoughtful touches including easily accessible in-seat charging points, a wide dining table and side cocktail table.

Emirates Premium Economy is located at the front of the main deck, with 3 lavatories dedicated to customers.

First Class: even more privacy, luxury

On this latest Emirates A380, the airline’s 14 First Class private suites have been enhanced from the original suites, being slightly wider with taller doors, for even more privacy and comfort.

Cabin detail and finishes have also been refreshed with new motifs and colours, from the sweeping stairs that lead from the main deck to the upper deck, to refreshed design trims and modern fittings in the Shower Spa.

Business Class: new luxury finishes

Emirates has retained its popular A380 Business Class seats which offer direct aisle access for every passenger, reclines to a fully-flat position, and offers personal mini bars, ample personal storage and a high degree of privacy.

All 76 seats have been refreshed to feature champagne-coloured leather covers and wood finishing, inspired by executive jets, similar to the Business Class on Emirates’ Boeing 777 Gamechanger aircraft.

The same classic colour scheme has also been applied to the Onboard Lounge at the back of the upper deck, for the exclusive use of First and Business Class passengers.

Economy: gamechanger seats

Emirates has replaced all 338 Economy seats onboard its newest A380 with ergonomically designed seats that come with full leather headrests and flexible side panels which can be adjusted vertically for optimum support.

This latest seat model is a step up from the version currently installed on Emirates’ Boeing 777 Gamechanger aircraft. It is lighter, without compromising on comfort or function.

Each seat features a classy wood grain finish on tray tables, as well as a 13.3” personal screen to enjoy Emirates’ award-winning ice.

Refreshed cabin interiors

Throughout the Emirates A380 interior, customers will see new finishes and design touches featuring the Ghaf (prosopis cineraria) tree motif, as well as the clean and airy champagne colour scheme with wood panelling and bronze accents from Emirates’ latest Boeing 777 Gamechanger interiors.

An indigenous evergreen plant, the Ghaf is considered the national tree of the United Arab Emirates, and has deep cultural and ecological significance.

All cabin classes are equipped with the latest generation of Emirates’ award-winning ice inflight entertainment system offering improved and superior image quality.

Each in-seat screen will feature ultra-wide viewing angles, a capacitive touch screen, LED backlight and full HD display.

Emirates, which runs the world’s biggest airline by international traffic, resumed services to the Maldives on July 16 after a three-month hiatus in the wake of border closures by the Maldivian authorities to control the coronavirus outbreak.

Emirates has recently increased passenger services to Maldives with four daily flights until January 31, 2021.

The additional service complements the airline’s 21 weekly flights — operated by the Boeing 777-300ER aircraft — connecting the scenic archipelago to a global network of 100 destinations, including 31 in Europe, a major tourist market for the Maldives.

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ELE|NA champions mindfulness on World Digital Detox Day

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On December 10th, ELE|NA participated in the global celebration of World Digital Detox Day (WDDD) 2024, an initiative focused on promoting mindfulness and reducing screen dependency. The theme for this year, ‘Smartphone-Free Childhood,’ highlighted the importance of protecting young minds from overexposure to technology while fostering meaningful human connections and cultivating balance in an increasingly digital world.

World Digital Detox Day, founded by Dr. Rekha Chaudhari, is now celebrated in over 70 countries, with support from governments and organisations dedicated to promoting mindful living. ELE|NA’s involvement reflected its core philosophy, ‘Wellness Your Way™,’ which emphasises personalised well-being journeys, alongside its universal approach, “Wellness is for All,” aimed at fostering health and harmony within diverse communities.

In recognition of ELE|NA’s leadership in wellness within the Maldives, Heidi Grimwood, Vice President of ELE|NA, was appointed as the World Digital Detox Day Ambassador for the Maldives. This appointment acknowledged her dedication to advocating for digital mindfulness and holistic well-being across ELE|NA sanctuaries.

All eight ELE|NA sanctuaries—including OZEN RESERVE BOLIFUSHI, OZEN LIFE MAADHOO, OBLU SELECT Sangeli, OBLU SELECT Lobigili, OBLU NATURE Helengeli, OBLU XPERIENCE Ailafushi, VARU by Atmosphere, and RAAYA by Atmosphere—hosted thoughtfully curated activities to promote disconnecting from screens.

Highlights of these activities included:

  • Mindfulness sessions, encouraging participants to cultivate inner peace and self-awareness.
  • Yoga classes, focusing on balance, strength, and present-moment mindfulness.
  • Nature walks, offering opportunities to reconnect with the natural world.
  • Team member wellness activities, designed to foster camaraderie and rejuvenation.

These initiatives invited participants to embrace meaningful, unplugged moments while nurturing their mental, physical, and emotional well-being.

At ELE|NA, wellness is a collective journey shared by both guests and team members. On this significant day, team members were encouraged to unplug, reflect, and engage in activities that nurtured their personal wellness.

As the World Digital Detox Day Ambassador for the Maldives, Heidi Grimwood emphasised the importance of being present, stating, “World Digital Detox Day serves as a powerful reminder of the importance of being truly present. Through our philosophy of ‘Wellness Your Way™’ and our belief in ‘Wellness for All,’ we aim to create spaces where everyone—from our guests to our teams—can disconnect, recharge, and rediscover the beauty of the present moment.”

Dr. Rekha Chaudhari, the founder of World Digital Detox Day, reflected on this year’s celebration, “This year’s worldwide celebration of World Digital Detox Day has spoken volumes, with wellness experts, educational entities, and global organisations joining hands to advocate for healthier, more mindful living. A significant highlight of our efforts has been the petition advocating for a ban on social media for children under 16 years, which has gained tremendous support. We are also thrilled to announce that we have surpassed our previous milestone of 7,500,000 offline supporters. This remarkable growth reflects the growing global recognition and impact of our mission.”

ELE|NA extended gratitude to Dr. Rekha Chaudhari for her vision and leadership, which have inspired millions to reevaluate their relationship with technology and prioritise offline moments of connection.

The success of World Digital Detox Day 2024 underscored ELE|NA’s commitment to promoting digital wellness and sustainable well-being. By supporting initiatives like WDDD, ELE|NA reaffirmed its mission to provide personalised wellness experiences while encouraging a deeper connection with what truly matters.

As the day concluded, the atmosphere across ELE|NA sanctuaries was one of inspiration and gratitude. Guests and team members celebrated the power of mindfulness, human connection, and the enduring beauty of an unplugged moment—reminding everyone that true wellness begins by stepping away from screens and embracing the present.

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JW Marriott Maldives unveils luxury wellness escape

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JW Marriott Maldives Resort & Spa offers guests the opportunity to embrace ‘Stay in the Moment’ — a new wellness-centred experience reflecting the JW Marriott philosophy of mindful living. The exclusive package invites guests to pause, recharge, and reconnect with themselves and their loved ones amidst the serene beauty of Vagaru Island.

Designed for travellers seeking a purposeful escape from the pressures of daily life, ‘Stay in the Moment’ features a curated array of holistic wellness activities inspired by nature, simplicity, and connection. Visitors can immerse themselves in soul-enriching experiences such as personalised wellness consultations, private yoga sessions, the JW Garden to Glass experience, beachfront dining, and rejuvenating treatments at the tranquil overwater Spa by JW.

Each day begins with a sumptuous buffet breakfast offering international delicacies alongside locally inspired specialties. As the sun sets, guests can indulge in a captivating three-course beachfront dining experience under the stars, serenaded by the calming sounds of the ocean.

A standout feature of the package is the JW Garden to Glass experience. Guests are invited to join the resort’s mixologist and herb gardeners on a sensory journey where they hand-select fresh, seasonal ingredients and master the art of creating bespoke cocktails. This hands-on experience seamlessly combines creativity, mindfulness, and a deep connection to nature.

Thoughtfully curated turndown amenities further enhance the stay, bringing elements of nature into the villas to promote mindfulness and relaxation.

Guests can enjoy moments of togetherness with an 80-minute aromatherapy massage at Spa by JW, offering a serene escape. Personalised consultations with the resort’s in-house wellness instructor ensure each visit is tailored to individual needs. Private yoga sessions also elevate the experience, allowing guests to embrace the peaceful natural surroundings.

Located on the pristine Vagaru Island in the tranquil Shaviyani Atoll, JW Marriott Maldives Resort & Spa provides an oasis of mindful luxury. Each of its 60 elegantly designed villas boasts a private pool and stunning ocean views. With world-class dining, holistic spa treatments, and enriching activities for all generations, the resort offers a perfect blend of mindfulness, luxury, and family-friendly experiences.

The ‘Stay in the Moment’ package reflects the resort’s commitment to crafting meaningful connections by merging luxury, wellness, and mindfulness. Guests can also take advantage of complimentary access to non-motorised water-sports, a one-time 30-minute complimentary photography session with a printed photo to capture treasured memories, and the attentive service of a private Thakuru (butler), ensuring every detail of their stay is seamlessly managed.

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Cinnamon Hotels & Resorts Maldives welcomes Santa on scooters for festive island Christmas

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The festive spirit came alive at Cinnamon Hotels & Resorts Maldives, where all four resorts—Cinnamon Dhonveli Maldives, Cinnamon Hakuraa Huraa Maldives, Cinnamon Velifushi Maldives, and Ellaidhoo Maldives by Cinnamon—lit up with joyous Christmas celebrations. Guests were immersed in the magic of the season, with each resort adding its own unique flair to the timeless tradition of tree lighting ceremonies against the breathtaking backdrop of the Indian Ocean.

A highlight of the celebrations was Santa Claus’s unconventional arrival—not by sleigh, but on a scooter! Led by a cheerful parade of team members riding decorated scooters, Santa’s island-style entrance was met with applause and laughter. The vibrant procession, complete with festive ribbons, twinkling lights, and plenty of holiday cheer, brought smiles to guests of all ages as Santa waved his way into the celebrations.

At each resort, the ceremonial lighting of the Christmas tree brought families, couples, and friends together in a moment of enchantment. The joyful sounds of carollers filled the evening air, adding a harmonious touch to the festivities. Guests were treated to a selection of seasonal goodies, including freshly baked cookies and other festive delights. Children revelled in Santa’s arrival, receiving special treats while families captured precious memories against the twinkling backdrop of the decorated trees.

With more celebrations planned over Christmas and the New Year, guests can look forward to a holiday filled with memorable moments at Cinnamon Hotels & Resorts Maldives.

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