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MMPRC returns to Moscow Dive Centre to showcase thrilling activities for watersports enthusiasts
Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) returns to the Moscow Dive Show for the second year, showcasing thrilling activities available in the Maldives for water sports and dive enthusiasts.
The event will be held from 17th to 20th of February in Moscow, Russia.
Moscow Dive Show is the largest exhibition held in Russia and Eastern Europe dedicated to activities, equipment, technology, and training related to water, underwater, and water sports. This includes but is not limited to diving, freediving, spearfishing, yachts, surfing, underwater photography, pool developers, beach activity organisers and training opportunities. The event brings together buyers, sellers, and enthusiasts relevant to the water, water sports and underwater field.
MMPRC is joined at this event by five co-exhibitors, who will showcase the water sport activities and adventures awaiting tourists in the Maldives. While at the Moscow Dive Show, co-exhibitors will also have the opportunity to connect with businesses who produce relevant equipment and technology, and create activity outlines or provide training related to water sports activities.
MMPRC is participating in this event to market the destination as a safe haven offering unique and thrilling experiences to tourists. Through this event, we will provide the latest travel guidelines, information about the unique geographical formation of the Maldives’ scattered islands, the stringent safety measures in place in our resorts, guesthouses, liveaboards and hotels.
This event is a great opportunity for MMPRC and local industry stakeholders to connect with global stakeholders from water sports/recreation and travel related businesses.
Additionally, participation in this exhibition will help maintain the Maldives as a top-of-mind destination for agents looking to sell dive/water sports destinations, thus improving destination presence. Participation in this show aligns with our marketing strategy for the Russia and CIS (Commonwealth of Independent States) market.
Russia was one of the top source markets to the Maldives in 2021. Compared to the arrival figures of 2019, there was a 175 percent increase in arrival from Russia to Maldives in 2021. From January to December 2021, Maldives welcomed 222,422 tourists from Russia. By 09th February 2022, we have welcomed 171,982 tourists out of which Russia ranks as top source market with 28,468 or 16.6% market share.
MMPRC has been conducting several activities for the Russian and CIS market as part of the effort to maintain destination momentum and increase arrivals. In 2021, MMPRC participated in major fairs such as MITT 2021, LTM Moscow, Moscow Dive Show and The Big Ocean Show targeting the Russia and CIS market. Future activities planned ahead for the market in 2022 include e-learning with Profi Travel for B2B, marketing campaigns with tour operators, and digital marketing campaigns. MMPRC also plans to participate in major fairs such as LTM Moscow 2022, UITT, Ukraine 2022 and Deluxe Travel Market Kazakhstan 2022.
In 2021, MMPRC carried out over 260 different activities in 22 global markets. This includes interviews given for news, magazines and TV, marketing campaigns, webinars, familiarisation trips, and participation in fairs and exhibitions.
The greatest testament to the success of these activities came in December, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence.
This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.
This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.
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Diving into a milestone: Monika’s 3333th dive at Ellaidhoo Maldives
In the crystal-clear waters surrounding Ellaidhoo Maldives by Cinnamon, each dive holds the promise of discovery. Known for its thriving reef ecosystem, this haven is where explorers return drawn by the lure of discovery and for Monika Anna Herbstrith Lappe— physicist, neuroscientist, motivational psychologist, and author—it was only natural to celebrate her 3333rd dive at this remarkable destination, where she could immerse herself in the beauty and mystery of the ocean she holds dear.
The journey to 3333 dives
Monika’s journey to over 3000 dives began in 1989 and has spanned oceans around the world, from Indonesia and the Philippines to her beloved Maldives. Since 2020, she has made Ellaidhoo her diving home, captivated by the island’s traditional charm and the freedom to explore. Her dives are more than just adventures; they’re a blend of exploration and insight. She uses her experiences beneath the waves as metaphors in her work, drawing on the mysteries of the ocean to offer practical advice for lightness and resilience in everyday life.
Diving into the depths of Ellaidhoo’s reef
Known for its house reef, a stunning underwater habitat that supports a thriving community of marine species, Ellaidhoo Maldives by Cinnamon offers divers a front-row seat to nature’s underwater symphony. The clear waters reveal a kaleidoscope of colors: bright corals, shimmering schools of fish, and the thrilling presence of grey sharks. For Monica, these waters are a special kind of home—”Coming home” is how she sums up the experience. “Ellaidhoo truly feels like coming home for us. While we’re very familiar with its beautiful reefs, it’s the warmth of the dive center team that makes this place so special. Many staff members have been here for years, and their genuine kindness turns each visit into a reunion with friends rather than a business encounter. Their service is exceptional, offered with genuine enjoyment in helping us, which makes each dive experience truly wonderful.”
A destination for ocean lovers
Ellaidhoo Maldives by Cinnamon is a haven for divers of all levels, from beginners to seasoned adventurers. Known for its exceptional dive sites and sustainable practices, the resort allows guests to experience marine life up close, while ensuring that these vibrant reefs will remain pristine for future generations. Whether you’re diving the Ellaidhoo House Reef like Monika or taking in the night dive with its thrilling shark encounters, this destination promises an unforgettable journey beneath the waves. Click here to watch her journey and immerse yourself in the experience.
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Global athletes converge at Canareef Resort for historic 2024 Bodybuilding Championships
Canareef Resort Maldives achieved a historic milestone by hosting the 15th World Bodybuilding and Physique Sports Championships & Electoral Congress 2024, a prestigious event that enhanced both the resort’s reputation and the Maldives’ prominence in international sports.
From November 5th to 11th, 2024, over 450 athletes and delegates from 41 countries gathered at Canareef Resort to compete in one of the year’s most significant bodybuilding events. The resort’s exclusive villas, lush tropical surroundings, and turquoise lagoons created an ideal setting for the competition, while its exceptional hospitality contributed significantly to the event’s success.
The championships’ opening ceremony was attended by notable figures, including Mr. Lawrence Leow, Chairman and CEO of Crescendas Group (owner of Canareef Resort Maldives), the High Commissioner of India to the Maldives, H.E. Munu Mahawar, and the High Commissioner of Sri Lanka to the Maldives, H.E. Ranga Goonawardena. Their presence underscored the importance of the event and Canareef’s commitment to delivering a memorable experience.
The event schedule included key moments that highlighted its significance:
- November 1-5: Arrival of Executive Council members, Sub-Committee Members, teams, delegates, and officials.
- November 6: Team Managers’ and Judges’ meetings, the WBPF Executive Council discussions, and the WBPF Electoral Congress.
- November 8/9: The Opening Ceremony marked the official start of the championships, drawing significant attention from audiences and media.
- November 10: The championships concluded with the Closing Ceremony and Final Prize Distribution, celebrating athletes’ achievements.
The Maldives National Bodybuilding Team delivered an impressive performance, winning three medals: two Gold and one Silver. Key highlights included:
- Shaheen Ibrahim Didi: Gold in Men’s Bodybuilding 55 Kg.
- Azneen Rashad: Gold in Sports Physique 170 cm.
- Yoosuf Ayaan Rizvee: Silver in Junior Men’s Bodybuilding up to 75 Kg.
Other notable performances included top placements by Mohamed Nahyan Khan, Shaalu Ibrahim, Abdulla Ahsan, and Ismail Shuau Abdulla in their respective categories.
In the team rankings, India won the Men’s Team Championship, Vietnam secured the Women’s Team Championship, and Saravanan Mani of India was named Overall Champion.
Datuk Paul Chua, President of the World Bodybuilding and Physique Sports Federation, commended the event’s success and the resort’s warm hospitality. He remarked on the beauty of the island and expressed enthusiasm about returning to Canareef, even outside of championship events.
Ahmed Hamza, Director of Canareef Resort Maldives, expressed pride in hosting the event, emphasising its positive impact on Addu and the southern Maldives. Mohamed Jaish Ibrahim, AGM, lauded the teamwork and resilience that contributed to the event’s success.
Hosting the 15th World Bodybuilding and Physique Sports Championships & Electoral Congress has firmly established Canareef Resort Maldives as a premier venue for international sports events. This accomplishment not only highlights the resort’s capabilities but also reinforces its status as a destination where luxury, hospitality, and world-class events converge.
Looking forward, Canareef Resort remains committed to hosting significant global events and welcoming guests to experience its unparalleled beauty, tranquility, and hospitality.
Excursions
Snorkelling adventures at Kandolhu Maldives
Snorkeling at Kandolhu Maldives provides an exceptional underwater experience, renowned for its vibrant, well-preserved coral formations and diverse marine life. The house reef serves as a sanctuary for various marine species, including colourful fish, sea turtles, reef sharks, and the occasional eagle ray, ensuring each snorkelling session is uniquely engaging. The sight of hawksbill turtles gliding gracefully through the water is particularly enchanting, creating an unforgettable highlight. Schools of snappers, fusiliers, and moorish idols move in harmonious formations, completing the vivid underwater scenery.
Kandolhu’s distinction lies not only in the richness of its marine ecosystem but also in the expertise and dedication of its local guides and instructors. These professionals offer personalised guidance, ensuring that participants of all experience levels, from beginners to seasoned snorkelers, feel at ease and confident. The resort strongly emphasises eco-friendly practices, encouraging guests to use reef-safe sunscreens and avoid touching or disturbing marine life to protect the reef’s delicate balance. This mindful approach enables a respectful and enjoyable exploration of the underwater world while preserving it for future generations.
The house reef at Kandolhu is easily accessible from both the beach and jetty, making it ideal for spontaneous snorkelling at any time of day. Strategically placed life rings around the island add an extra layer of safety, providing peace of mind for those exploring the waters. The resort’s dedication to conservation is evident through regular reef cleanups, which contribute to maintaining the ecosystem’s health and vibrancy. Kandolhu invites visitors to immerse themselves in this captivating underwater paradise, where every dive celebrates the ocean’s splendour and fosters a deeper connection with nature.
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