Inner Maldives to Participate in ITB 2012

Maldives Promotion House – The whole variety of travelling is present at ITB Berlin: Destinations, tour operators, booking systems, carriers, hotels and all other suppliers who want to embellish their customers’ most beautiful weeks of the year.

International Tourism Bourse (ITB) is a must attend business to business exhibition that provides a unique opportunity for the whole global travel trade industry to meet, network, negotiate and conduct business.

With more than 170,000 visitors, among these 108,000 trade visitors, and over 10,000 exhibitors from 180 countries ITB Berlin is one of the leading B2B-Platform of all tourism industry offers. In addition, the world’s largest tourism convention Market Trends & Innovations provides unique opportunities to benefit from the leading think tank of the global tourism industry. The event takes place from Seventh to Eleventh March in Berlin, Germany at Messe, Berlin.

As every year, Inner Maldives Holidays will also make their presence felt and this year the creative team has planned some great promotions for the event and to celebrate Maldives tourism’s Fortieth Anniversary.

Inner Maldives Holidays is one of the most celebrated travel companies in the Maldives. The organisation has won World Travel Awards for “Indian Ocean’s Leading Travel Agency” in 2007 and 2009. Inner Maldives Holidays was the very first travel agency in the Maldives to receive a World Travel Award and the only company to win it twice. The company has been featured in the New York Times as “one of the nation’s biggest tour companies” and is also highly recommended by Lonely Planet.

Having direct contracts and allotments with over 80+ properties in the Maldives, and given its strength in bulk purchasing, the company is able to provide rare opportunities and incentives to push numbers especially from new emerging markets.

Inbound travel into Maldives in 2011 was impressive – with a figure of 931,333 tourists arriving last year as per Ministry of Tourism, Arts & Culture. Mainly Asia Pacific dominated the market with over 40 percent growth coming from this market compared to 2010. Europe was estimated at 7 percent growth, Africa 14 percent, the Americas 26 percent, and the Middle East 25 percent growth compared to 2010.

This year will be the landmark year in Maldivian tourism – not because it will be the 40th anniversary of the Maldives tourism industry, but because it is the year Maldives will hit seven figures in tourist arrivals, finally achieving the big one million.

The recent controversy in Maldives has put a spotlight on this area and Inner Maldives believes that this market will expand and grow further. The geographical isolation of resorts and inhabited islands leaves tourists away from daily activities of local population centres. The company assures that the holidays of tourists in Maldives are not affected in the current scenario.

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