Business
Visit Maldives, TripZilla collaborate to make Maldives top destination in SEA Market
Visit Maldives has commenced a joint campaign with TripZilla, in a bid to promote the Maldives as the most desired destination and a safe haven targeting the Southeast Asian market.
The five-month-long branding campaign, from July to December, will make use of a variety of digital marketing components to promote Maldives as one of the most preferred safe haven destinations in the world.
TripZilla is a culture and travel digital publication for those with a sense of adventure. The company creates authentic travel content highlighting the greatest trends, places, food, and people. With a reach of over 25 million consumers every month, Tripzilla is the leading culture and travel digital publication in Southeast Asia.
Under the campaign, articles on the sought-after tourism products (resorts, guesthouse, liveaboards, hotels) and the unique experiences of Maldives will be published on Tripzilla’s main website reaching audiences in the Southeast Asian market.
In addition to the articles, a video presentation featuring the serene scattered islands and the unique geography of Maldives will be showcased through TripZilla. The video provides a breathtaking view of Maldives as one of the most beautiful destinations in the world as well as the unique activities that can be experienced in Maldives.
The video highlights that Maldives remains a safe haven destination as a result of the unique one-island-one-resort concept and how the naturally distanced islands ensure Maldives as a safe and serene destination. Most importantly, the video presents that Maldives is ready to welcome visitors from Southeast Asia after borders reopen.
Furthermore, a variety of engagement posts will be created by TripZilla on Facebook to encourage viewers to engage with the content.
The content created throughout the campaign is estimated to reach a total of at least 820,000 viewers across Singapore, Philippines, Indonesia and Malaysia.
As Visit Maldives is also promoting the Maldives as one of the leading Muslim-friendly destinations targeting the Southeast Asian market, the articles from this campaign will also be posted on HalalZilla.com and the HalalZilla facebook page.
HalalZilla is Tripzilla’s global platform for over a billion Millennial Muslims to connect, voice and interact on the topics of lifestyle and travel.
The campaign is carried out in accordance with the marketing strategy for Southeast Asia market to create awareness about the activities that can be enjoyed by Muslim travellers, family, and luxury travellers.
Moreover, the campaign is also aligned with the strategy to strengthen Maldives visibility and brand presence in the Southeast Asian market and generate wider appeal to Muslim travellers.
Over the years, Maldives has seen a steady growth in terms of tourist arrivals from the Southeast Asian region making it a promising market with great fight connectivity to the Maldives.
In 2019, the Maldives welcomed over 87,636 tourists from the Southeast Asian market.
Despite travel restrictions, Visit Maldives is promoting the destination in the Southeast Asian market to ensure that Maldives remains as a top of the mind destination among travellers and to ensure that Maldives is the most preferred destination for Southeast Asian travellers once borders reopen for leisure travel and travel restrictions are lifted.
Visit Maldives has conducted several campaigns targeting the Southeast Asian market to ensure Maldives remains the top of the mind destination.
Visit Maldives has taken part in Travel Meet Asia South East Asia, Travel Meet Asia – MICE & Corporate, Antavaya Virtual Travel Fair, IMM Asia Virtual and a Destination Maldives Webinar with the High Commission of Maldives in Singapore and NATAS.
In addition, Visit Maldives has conducted promotional activities with Travel+Leisure as well as ‘Have, Halal, Will Travel’ to promote Maldives targeting Muslim travelers.
Business
Barcelo Nasandhura Malé to open in Q1 2025
Barcelo Nasandhura Malé, the Maldives’ newest luxury destination, is set to open its doors in Q1 2025.
Located on the site of the former Nasandhura Palace Hotel, the property will become the largest hotel in the capital, Malé. With 136 elegantly designed rooms, including 95 with stunning ocean views, and 116 luxurious serviced apartments, Barcelo Nasandhura Malé promises a unique blend of sophistication, comfort, and convenience in the heart of this vibrant city.
Operated by the renowned Spanish hotel chain Barcelo Group, the hotel represents a significant expansion of the brand’s presence in the Maldives and beyond. Barcelo Group, known for its exceptional resorts, recently opened Barcelo Whale Lagoon Maldives in South Ari Atoll in August 2024, further solidifying its growing portfolio in the region. In addition to its Maldivian properties, Barcelo Group manages a range of high-profile hotels across the UAE, Thailand, and several European countries.
Barcelo Nasandhura Malé will feature an array of premium facilities, including four upscale dining outlets, a rooftop shisha bar, an oceanfront pool, a state-of-the-art gym, and a luxurious spa. The hotel will also boast 1,034 square meters of versatile MICE (Meetings, Incentives, Conferences, and Exhibitions) space, making it an ideal venue for corporate events and gatherings.
While some serviced apartments were initially intended for residential use, they will now be available for daily rental, offering guests enhanced flexibility and a wider range of accommodation options. Originally scheduled to open on December 1, 2024, the opening has been slightly delayed due to minor construction work. However, the team remains committed to ensuring Barcelo Nasandhura Malé is ready to welcome its first guests in Q1 2025.
Barcelo Hotel Group, awarded World’s Leading Hotel Management Company 2023 by the World Travel Awards, is the second-largest hotel chain in Spain and ranks among the 30 largest globally in terms of the number of rooms. Founded in 1931, this family-run organisation operates 280 four- and five-star city and holiday hotels, offering more than 62,000 rooms across 25 countries. The group markets its hotels under four distinct brands, each focused on providing diverse and memorable travel experiences.
Renowned for its commitment to excellence and sustainability, Barcelo Hotel Group delivers exceptional stays, seamlessly blending luxury, comfort, and environmental responsibility.
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Denise Hoefer brings world-class Padel to The Nautilus Maldives
As part of its ‘Masters for Masters’ series, The Nautilus Maldives will host Denise Hoefer, Germany’s No. 1 padel player and one of the world’s top 50 most influential figures in the padel industry, for an exclusive Padel Masterclass from March 22 to 25, 2025. This exceptional event invites guests to enhance their padel skills under the expert guidance of a global champion, all set against the stunning backdrop of the Maldives’ Indian Ocean.
Padel, recognised as the world’s fastest-growing sport, has captured the hearts of 30 million enthusiasts globally, according to the International Padel Federation. This March, The Nautilus will provide a unique opportunity for guests to immerse themselves in this thrilling game during a four-day Padel Masterclass led by Denise Hoefer, Germany’s top-ranked female padel player and captain of the German national team. Participants will refine their techniques on The Nautilus’s state-of-the-art padel court, while experiencing the island’s signature blend of world-class coaching and timeless, unscripted hospitality.
The Padel Masterclass will feature a tailored mix of group and private sessions, catering to players of all levels. Younger participants will have the chance to join the Young Wonderers program, offering specially designed classes that introduce the sport in a fun and engaging way. After an energising day on the court, guests can unwind at Solasta Spa, where exclusive treatments by Maison Caulières—such as Spinal Connection Deep Tissue Healing, Volcanic Stone Therapy, and Warm Poultices—promise ultimate relaxation and rejuvenation. These tranquil spa experiences provide a perfect complement to the day’s dynamic activities, leaving participants refreshed and revitalised.
With just 26 ultra-luxury houses and residences, The Nautilus offers an intimate sanctuary within the Baa Atoll, a UNESCO Biosphere Reserve. Surrounded by powder-soft white sands, vibrant coral reefs, and crystal-clear waters, this private island retreat redefines bespoke hospitality. Every element is meticulously crafted to inspire, offering guests an unparalleled ultra-luxury experience focused on relaxation, renewal, and discovery. Whether honing padel skills or embracing the serenity of island life, The Nautilus stands as the ultimate destination for discerning travellers.
Business
BBM, Lifebuoy empowers hygiene practices among Maldivian children
BBM, in collaboration with Lifebuoy, marked Global Handwashing Day 2024 with engaging activities aimed at instilling the habit of proper hand hygiene among Maldivian school children. Held on November 17th, the event continued the successful “H for Handwashing” campaign, blending education with creativity and fun.
The initiative featured info sessions, exciting games, and creative contests designed to teach children the importance of handwashing while giving them a hands-on understanding of the correct techniques. Activities ranged from reimagined board games like “Germs & Ladders” and “Handwashing Ludo” to interactive sessions that reinforced hygiene habits in an enjoyable way.
This campaign underscores BBM’s commitment to fostering healthier practices among the younger generation, contributing to a healthier and more hygienic Maldives. COO of BBM, A.V.S. Subrahmanyam, emphasised, “At BBM, we believe that empowering the next generation with the knowledge and tools for better hygiene practices is vital for building a resilient and healthy community. We are proud to continue our efforts in collaboration with partners like Lifebuoy.”
Adding to this, Muksith Hussain, Head of Retail Sales at BBM, shared, “Reaching children through such innovative initiatives helps us lay the foundation for a healthier tomorrow. We are thrilled to see the enthusiasm and participation of these young minds in learning the importance of hygiene.”
The event also saw valuable support from the Maldivian Red Crescent (MRC), whose contributions enriched the experience for the children. BBM expressed gratitude for MRC’s involvement, as their efforts played a key role in making the event impactful and memorable.
Through campaigns like this, BBM aims to nurture a lifelong habit of handwashing, creating a brighter and healthier future for the Maldives.
Let’s keep the spirit alive—join the Handwashing Revolution with BBM and Lifebuoy!
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