Maldives hosts ‘Journey to the Sunny Side’ roadshows in Germany, Austria

Maldives Marketing and Public Relations Corporation (MMPRC) has kicked off dedicated roadshows in Germany and Austria as part of its “Journey to the Sunny Side” roadshow series.

The roadshows are being held in three prominent cities in Germany, including Cologne, Frankfurt and Munich from September 16-18, and in the Austrian capital of Vienna on September 19.

The four-city roadshow aims to maximise the Maldives’ brand exposure in the German speaking market. This event serves as a platform for industry partners to showcase their products and network with top travel trade partners, in a bid to increase tourist arrivals from these target markets.

Seven companies from the Maldives’ tourism industry have participated in these roadshows to create potential opportunities and to further strengthen the relationship with German and Austrian tour operators.

In addition to the destination presentation and one-to-one networking sessions, a raffle draw winner is chosen from each city to spend a complimentary holiday in the Maldives, with sponsorship from LUX* North Male Atoll.

The roadshows in Germany and Austria are the sixth event in the “Journey to the Sunny Side” series, a marketing campaign launched by MMPRC in 2019.

“MMPRC has received excellent support from Maldives industry partners to the ‘Journey to the Sunny Side’ series roadshows in 2019,” a statement issued by MMPRC read.

Based on the arrival figures for first half of this year, Germany is ranked fifth amongst the highest performing source markets, accounting for 7.2 per cent of the total arrivals with 71,479 tourists. This is a 10.4 per cent increment over the first six months of 2018.

With a total of 13,415 tourist arrivals, the Austrian market also recorded a growth of 9.3 per cent in the January-June period compared to the same period last year.

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