What rich Chinese tourists want

Chinese tourist

Maldives Promotion House – Rich Chinese tourists are likely to own three cars and four watches and their leisure preferences after travelling include reading, tea-tasting, driving and spending time with family – in that order.

Further down the list, they like karaoke and foot massages.

Their favourite hotel chain is the Shangri-La and when they shop – which is often – they clamour for high-end French brands such as Louis Vuitton, Hermes, Chanel, and Cartier.

No wonder, then, that France is at the top of their list of preferred overseas luxury destinations.

The profile of the rich travellers has been revealed in the latest research from luxury publishing group Hurun Report, released in Shanghai this week.

The report says there are 600 billionaires in China and 2.8 million millionaires, measured in US dollars.

They are helping drive the top end of the tourist market which last year hit an overall 83 million outbound trips from China. That figure is projected to rise to a staggering 94 million this year, the most travel of any country.

The China Daily recently reported that Chinese travellers spent $US85 billion ($89.6 billion) while overseas last year, double the annual revenue of multinational oil and gas corporation Exxon Mobil.

This week’s report, which aims to calculate the number of Chinese luxury travellers and evaluate their travel and social habits.

China is the number one source market for Maldives, however we still need lot of efforts to attract rich Chinese tourists.

The Hurun Report was released at Shanghai’s annual International Luxury Travel Market, where the red carpet has been rolled out all week for a bevy of stars.

But there hasn’t been a Hollywood heartthrob or Bollywood idol in sight. The stars in this case are 500 of the world’s best resorts, hotels and travel experience operators, mostly rated five-star or better, who have gathered for the luxury travel trade event.

Profile of rich Chinese traveller who spends more than $US10,000 per trip

Likes to go to: France, US

Stays at: Shangri-La, Hilton, or other top hotels

Travels because of: Shopping, culture, cuisine, business potential, new experience

Travels in: First class (13 per cent), business class (62 per cent), economy (25 per cent)

Goes for: 7.4 days

Goes with: 1 to 2 people (16 per cent), 3 to 10 people (68 per cent), more than 11 people (16 per cent).

He wants: Louis Vuitton, Apple, Hermes

She wants: Chanel, Louis Vuitton, Cartier

Smoke: 50 per cent

Favourite sports: Swimming, golf, mountaineering, yoga, badminton

Source: Hurun Report

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