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Anna Karas launches AK Communications: A new era in marketing and branding

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Anna Karas, a seasoned Marketing Communications professional with a diverse international background in the luxury travel and visual communication sectors, has recently launched AK Communications, a dynamic marketing communications and branding agency. With a wealth of experience and expertise in B2B and B2C marketing, digital marketing, graphic design, and Public Relations, including collaborations with international media and PR agencies, Anna Karas is set to revolutionize the way businesses approach their marketing strategies.

Education has played a crucial role in shaping Anna Karas’s career. She holds a Master’s Degree in English Linguistics from the John Paul II Catholic University of Lublin, which has provided her with a solid foundation in effective communication. Additionally, she obtained a Diploma in Visual Communication from the prestigious London College of Communication, University of the Arts London, in 2008, enhancing her skills in delivering impactful visual messaging.

Anna Karas’s professional journey spans over a decade, during which she has worked with some of the most prominent hospitality brands in the industry. As the Director of Marketing & Communications at Waldorf Astoria Maldives Ithaafushi and Mövenpick Kuredhivaru Resort Maldives, she showcased her strategic prowess and helped elevate the brands to new heights. Her role as Cluster Director of Marketing & Public Relations at AYANA Hotels in Indonesia (Bali and Labuan Bajo) and Director of Communications & Public Relations at W Hotels Maldives further solidified her expertise in creating compelling marketing campaigns and managing successful PR initiatives. Anna also served as the PR & Marketing Manager at Warwick Hotel Dubai and the Area Marketing Communications Manager at Anantara Hotels & Resorts, where she honed her skills in driving brand awareness and fostering strategic partnerships.

At AK Communications, Anna Karas shares her passion for delivering impactful results with her over a decade of experience in luxury hospitality. Together with other collaborators, she works collaboratively to develop innovative marketing strategies tailored to each client’s unique needs, and offer an even wider spectrum of services. Whether it’s refining brand positioning, creating engaging digital marketing campaigns, or implementing effective PR initiatives, AK Communications is committed to helping businesses achieve their commercial goals and stay ahead in today’s competitive landscape.

In her new venture, Anna expressed her enthusiasm for focusing on her extensive knowledge of the Maldives luxury hospitality sector, a place that has truly become her second home.

With Anna Karas’s extensive experience, international exposure, and creative vision, AK Communications is poised to make a significant impact in the marketing and branding industry. By combining strategic thinking, cutting-edge techniques, and a deep understanding of consumer behavior, AK Communications sets out to create memorable experiences that resonate with target audiences and drive tangible business outcomes.

As businesses navigate an increasingly complex and ever-evolving marketing landscape, AK Communications stands as a reliable partner, ready to navigate the challenges and seize the opportunities that arise. With their expertise and unwavering commitment to excellence, Anna Karas and her team are poised to lead businesses towards success and shape the future of marketing and branding.

To explore more about AK Communications, visit www.ak-communications.com

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Sirru Fen Fushi hosts Flor de Caña mixology event with Dinesh Mondkar

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The Behind The Bar Sirru Icon series recently hosted a mixology event at Sirru Fen Fushi Private Lagoon Resort, featuring Dinesh Mondkar, Flor de Caña’s brand ambassador for India.

The event gave guests an opportunity to explore a selection of rum cocktails while learning more about the craftsmanship and heritage behind the Flor de Caña brand. Set against a sunset backdrop over the ocean, the session combined cocktail-making techniques, brand storytelling and a relaxed island setting.

Guests were introduced to a range of cocktails that highlighted bold flavours and the versatility of rum in contemporary mixology. The evening also offered insight into the methods and presentation behind premium cocktail service, adding an interactive element to the experience.

The event formed part of the resort’s ongoing Behind The Bar Sirru Icon series, which continues to bring recognised figures from the international spirits industry to the Maldives. Through the series, the resort aims to expand its food and beverage offering with curated events that connect guests with global brands and industry expertise.

Such experiences are designed to complement the wider guest programme by combining destination dining and beverage concepts with the setting of the Maldives, while offering visitors a more immersive way to engage with the resort’s hospitality offerings.

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Angsana Velavaru marks reopening of upgraded futsal ground

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Angsana Velavaru has reopened its futsal facility as part of efforts to enhance guest experiences and staff engagement through sport and community activities.

The reopening ceremony was officiated by Dhaalu Atoll Council president Ahmed Shafiu and the resort’s general manager, Ahmed Zahir, who jointly cut the ribbon to mark the occasion.

Located within the island grounds, the futsal court measures 57 metres by 38 metres and is intended to serve as a space for both recreational use and organised activities for guests and resort associates.

The resort said the facility would form part of its wider recreational offering and would host workshops and expert-led collaborations aimed at providing guests with sports-based experiences while also supporting skill development and interaction. It added that the initiative also reflects its focus on staff wellbeing, teamwork and active living.

The opening event included friendly matches between the Angsana Velavaru men’s and women’s teams, as well as an inter-resort match between the Angsana Velavaru Orange Army and Banyan Tree Vabbinfaru.

Adjacent to the futsal court is the resort’s upgraded watersports centre, which now includes updated guest facilities such as shower and changing areas.

Ahmed Zahir said the reopening of the futsal ground represented more than a recreational upgrade and reflected the resort’s commitment to creating meaningful experiences for both guests and associates. He said the facility would support active living, connection and wellbeing, while also serving as a space for learning and collaboration.

Angsana Velavaru, located in South Nilandhe Atoll, said the reopening of the futsal facility forms part of its wider efforts to expand its lifestyle and community-focused offerings.

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World Art Day inspires new Graffiti Club at InterContinental Maldives Maamunagau Resort

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InterContinental Maldives Maamunagau Resort has launched the Graffiti Club to mark World Art Day, introducing a team-led initiative focused on artistic expression, collaboration and storytelling through art.

The resort said the initiative brings together more than 18 team members from across different departments, reflecting a shared interest in creativity. As part of the project, selected back-of-house spaces have been turned into canvases, transforming staff areas into spaces for artistic work.

Inspired by the natural environment of the Maldives and the Maamunagau lagoon, the first set of artworks features marine life such as manta rays, whale sharks and sea turtles. The resort said the designs reflect the biodiversity of the destination and its connection to the surrounding ocean. Additional artwork is also being developed as the project continues.

InterContinental Maldives said the initiative is rooted in its brand culture and service philosophy, Inspire Incredible, and is intended to support creativity, collaboration and self-expression among team members.

Renuka Gupta, cluster director of learning and development, said creativity exists in every individual, regardless of role or background. She said the initiative was created to provide team members with a space to express themselves, connect with colleagues and contribute to the environment in which they work each day.

The resort said the Graffiti Club forms part of its wider approach to workplace culture, with a focus on creativity, wellbeing and personal expression alongside the guest experience.

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