Maldives Participates in SATTE 2012
Maldives Promotion House – The Maldives Marketing and PR Corporation together with Maldives tourism industry has participated in SATTE, India’s leading B2B travel & tourism event, held in New Delhi at Pragati Maidan from 10th to 12th February 2012.
Maldives representation at SATTE was significant as this bring together travel agents, tour operators, hotels and resorts, domestic and international airlines, NTOs, state tourism boards, wholesalers and other travel-related products and services from across India and the world, on a single platform. Hence Indian market being one of the main focuses in this region this would be one of the ideal platforms to present the offers while interacting with Tour operators, travel agents and other visitors.
This year SATTE witnessed enthusiastic participation of 600 companies from 38 countries including Switzerland, Spain, Britain, Poland, Hungary, Malaysia, Iceland, Thailand and Turkey. All these representatives showcased their stalls in the 6,000 square meters of exhibition space.
This year, 22 representatives from 12 different companies and 2 officials of Maldives Marketing and PR Corporation represented the Maldives delegation. They included representation from some of the premium hotel brands as well as Tour Operators and Travel Agencies of the Maldives.
Together with the Maldives Embassy in India, MMPRC held a Maldivian cocktail evening during the 2 day-fair on 10th February. Maldivian High Commissioner to India Abdul Aziz Yoosuf was the chief guest of the event. One of the highlights of the evening was the raffle draw that was organised to give away a free holiday prize to the Maldives which was sponsored by Vivanta by Taj coral Reef Maldives, Dusit Thani Maldives and Villa Hotels. The Maldivian cocktail evening was held to recognise the efforts and contribution the travel/trade partners offer in promoting and selling the Maldives and also to increase exposure in the Indian market.
At the end of 2011 India attracted 30,978 tourists to the Maldives which was a 20.3 percent growth compared to the figure at the end of 2010.