Featured
Visit Maldives Now: Ooredoo to promote destination to global network
Ooredoo Maldives has launched a joint destination marketing campaign with local tourism authorities, in a bid to promote the Indian Ocean tourist paradise to the telecom operator’s global network.
The Visit Maldives Now campaign, carried out jointly with the Maldives Marketing and Public Relations Corporation (MMPRC), tourism ministry and Orca Media Group, aims to reach Ooredoo’s international network of over 117 million people across 10 countries.
Ooredoo’s global network customers will get a chance to discover picturesque content of the paradise destination. The content will be shared on Ooredoo social media platforms and its various other partner media platforms around the globe.
Travellers will also be given the chance to win hotel stays and gifts by interacting and sharing the posts.
“Across the globe, Ooredoo continues to utilise its strengths and resources to benefit the communities within which we exist,” Najib Khan, Managing Director and CEO of Ooredoo Maldives, was quoted in a statement, as saying.
“The impact of the global pandemic on the local tourism sector has been felt by families across the nation, and we are honoured to join countrywide efforts to restore the tourism industry in the Maldives and thus the livelihood of many, with an exciting destination marketing campaign that will promote this beautiful country across our global network.”
The Visit Maldives Now campaign aims to kick-start Maldives tourism at a fast pace. The campaign will be carried out from September to early 2021.
With the unprecedented situation that arose due to the global coronavirus pandemic, MMPRC has been adapting and shifting marketing activities to digital platforms for enhanced destination marketing.
“We are pleased to be a part of the Ooredoo Maldives destination marketing campaign, Visit Maldives Now,” Thoyyib Mohamed, Managing Director of MMPRC, said.
“The success of this exciting campaign will further strengthen visibility of Maldives on the map and promote our beautiful country worldwide, enticing tourists to visit amidst the reopening of borders. Our country is a ‘safe haven’ for tourists, with a lot of stringent measures in place to ensure the safety of everyone.”
The Maldives reopened its borders on July 15.
With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.
There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 72 hours prior to their departure.
Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.
The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.
Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.
However, only 382,760 tourists visited the Maldives before the country closed its borders on March 27. It was a 40.8 per cent decline over the 646,092 that visited the Maldives from January to March last year.
Meanwhile, the government’s best case scenario now puts total tourist arrivals for 2020 just above 800,000.
Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.
However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.
On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.
Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.
A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 8,900.
Thirty-one deaths have been reported, while 6,559 have made full recoveries.
The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.
The public health emergency declaration allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.
Non-essential services and public places in the capital such as gyms, cinemas and parks were also shut.
Restaurants and cafes in the capital were asked to stop dine-in service and switch to takeaway and delivery.
A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands was also ordered.
The restrictions are now being eased in phases, with the third phase measures now active.
In an increasingly fast-paced world, The Nautilus Maldives stands as a sanctuary where time slows and moments linger — a place that continues to capture the attention of discerning travellers. This haven of unhurried living has once again been recognised in the 2025 Condé Nast Traveler Readers’ Choice Awards, as voted by readers in both the United Kingdom and the United States.
The accolade reaffirms the island’s quiet ability to enchant. With just 26 exclusive ocean and beach houses, The Nautilus offers complete privacy and a philosophy built entirely around individual freedom. Dining is available whenever a guest desires, and experiences unfold as inspiration strikes. A secluded sandbank transforms into a private dining room, and the Maldivian night sky becomes a stage for endless wonder.
“To be recognised again by Condé Nast Traveler’s readers is deeply meaningful,” said Adan Gomez, General Manager of The Nautilus Maldives. “Our guests come seeking beauty, but what they discover and cherish is freedom — the freedom to design their own rhythm and to create moments that are theirs alone.”
At The Nautilus, luxury is defined as liberation. Guests may drift through the UNESCO-protected waters of Baa Atoll, indulge in a Solasta Spa ritual without time limits, or share vintage champagne beneath a canopy of stars. Each stay unfolds as a personal narrative — unscripted, unhurried, and unforgettable.
Now in its thirty-eighth year, the Condé Nast Traveler Readers’ Choice Awards remain among the most respected distinctions in global travel. The results, drawn exclusively from readers’ experiences and opinions, continue to represent one of the industry’s most prestigious marks of excellence.
Amilla Maldives will host a festive season celebration titled ‘Around the World in Wonder’ from 20 December 2025 to 6 January 2026, inviting guests to experience a colourful exploration of global culture, curiosity, and joy.
Drawing inspiration from Jules Verne’s Around the World in 80 Days, the celebration takes guests on a journey across continents, with each day dedicated to a different country and its unique flavours, music, and traditions. The journey begins and concludes in the United Kingdom, tracing a route through the Maldives, Spain, Italy, France, Argentina, Japan, China, India, Egypt, Brazil, the United States, and Singapore, culminating in a grand finale on New Year’s Eve.
Amilla’s 11th anniversary on 21 December will feature island-wide festivities, including guided tours, tree planting, coconut painting, Maldivian cooking demonstrations, and a cocktail and cake-cutting ceremony. On 23 December, the Tree Lighting Ceremony will adopt an Italian flair with a Venetian-themed celebration, complete with mask-making workshops, Viennese waltz, wine tasting, the Venetian Masquerade Ball, and a special ‘Treasure of the Sea’ dinner.
France will take centre stage on 24 December, featuring the Dance of the Can Can, gingerbread house making, mime face painting, a Christmas Eve buffet, and an aerial hoop performance. The following day, 25 December, will celebrate Argentina with the arrival of Santa Claus, a festive brunch infused with tango rhythms, dance workshops, magic shows, and a lively tango dinner performance.
The festivities will reach their climax on 31 December, with the Around the World in a Cocktail party leading into the spectacular Global Carnival Event. The evening will feature live performances by the Hamilton Band, complemented by bongo drummers, saxophonists, acrobats, and fire dancers. The grand countdown and after party will usher in 2026 with music, energy, and celebration.
Lily Beach Resort & Spa has been recognised as the Leading F&B Resort at the South Asian Travel Awards 2025, held in Colombo. The accolade reinforces the resort’s position as a destination where culinary excellence is at the heart of every guest experience.
Central to the resort’s success is its renowned Platinum All-Inclusive Plan, a comprehensive concept that offers guests access to a range of premium experiences. The plan includes à la carte dining across several speciality restaurants, unlimited premium wines and spirits, French Champagne such as Taittinger, themed buffets, private dining experiences, and selected excursions. Designed to elevate each stay, it allows guests to indulge fully without additional charges.
Lily Beach offers an array of distinctive restaurants and bars:
- Lily Maa, the main restaurant, features extensive buffets and live cooking stations.
- Tamarind presents refined Indian-Thai fusion cuisine in an elegant overwater setting.
- AQVA serves light fare and cocktails in a relaxed beachfront atmosphere.
- Teppanyaki delivers interactive Japanese dining, combining artistry and theatre.
- Les Turquoise d’Aqua provides a fine dining experience under the stars.
- The Spirit Bar, set beside the ocean, offers a tranquil space for sundowners and late-night drinks.
- Vibes combines a family-friendly pool, games area, and evening entertainment.
The resort’s culinary achievements have earned it continued recognition. In 2024, Lily Beach received the Wine Spectator Award for its exceptional wine cellar and sommelier programme, further affirming its place among the world’s leading resort dining destinations.
General Manager Laurent Driole expressed pride in the achievement, noting: “This award is a tribute to the vision, dedication, and artistry of our F&B team. Every menu, drink, and moment is crafted to delight, and to offer our guests a culinary journey as exceptional as the Maldives itself.”
The award for Leading Food & Beverage Resort is seen as a reflection of the passion and commitment of Lily Beach’s entire culinary team. Under the leadership of Executive Chef Alessio Biondi and F&B Director Adam Shareef, dishes are prepared using the finest ingredients sourced globally, ensuring guests enjoy the highest standards of quality. Their commitment to creativity and innovation means that every visit offers something new—both for first-time guests and returning visitors.
Equally vital to this success are the service teams who bring warmth and personality to each dining experience. Their genuine care and hospitality create a relaxed, homely atmosphere that embodies the essence of Lily Beach—a place where guests feel welcomed as part of a community.
With this latest recognition, Lily Beach continues to define the all-inclusive luxury segment in the Maldives, combining world-class gastronomy, seamless inclusions, and authentic Maldivian hospitality to deliver experiences that remain both refined and heartfelt.
-
Featured1 week agoShangri-La Villingili Resort reopening announced for December 2025
-
Featured1 week agoMinor Hotels to reopen NH Collection Maldives Reethi Resort in December 2025
-
Featured1 week agoKaran Veer Mehra celebrates Bigg Boss success at Centara Grand Lagoon Maldives
-
Action1 week agoDive into inspiration: Alessia Zecchini at Sun Siyam Olhuveli
-
News1 week agoAmilla Maldives announces special experiences for Autumn, year-end holidays
-
Featured1 week agoFinolhu showcases Maldives’ only PADI Mermaid Instructor Trainer
-
Featured1 week agoIfuru Island Maldives brings New Orleans vibes to festive season
-
Featured1 week agoCrafting memories: Sirru Fen Fushi and The Clay Studio Maldives collaborate