Maldives Participates In The World Travel Market

Maldives Promotion House – The Maldives Marketing & Public Relations Corporation (MMPRC) and representatives from Maldives tourism industry recently participated in one of the biggest travel trade event, the 32nd World Travel Market (WTM) that was held from 7th to 10th November 2011 at ExCeL London.

The Maldivian delegation led by the Chairman, Mr. Thoyyib Mohamed Waheed and the Managing Director, Mr. Simon Hawkins, of the Maldives Marketing & Public Relations Corporation (MMPRC) comprised of 171 participants from 70 organisations, namely resorts, hotels, tour operators and travel agents that participated in WTM 2011 under the Maldives’ banner. Some 35 companies represented resorts and hotels in the Maldives and also travel agencies selling resorts, hotels and live-aboard participated in this fair.

WTM, the second largest travel trade exhibition after ITB Berlin, serves as an ideal platform for Maldivian suppliers and relevant agencies to establish marketing networks with their United Kingdom (UK) and European counterparts. The Maldivian delegation updated the travel trade and members of the media in the UK and Europe on new developments and products in Maldives. Participation in this annual travel market helped to strengthen the presence of Maldives in the European market as WTM brings together worldwide buyers and sellers from every sector of the industry.

Maldives continuous support for this annual event demonstrates a firm interest in the UK market, which remains its main focus in Europe. The two-storey Maldives Stand with an area space of 276 square meters is prominently located at stand number AS300, next to the India and Mauritius stand. Maldives stand at WTM was designed to portray the dynamism of the tourism product developments in the destination Maldives.

During the event, the Mr. Thoyyib Mohamed received the award for “Long Haul Destination of the year for Romance”, the reader’s choice award conducted by Selling Long Haul Magazine.

Maldives stand was also amongst the six stands who received the Best Stand Awards at WTM which was announced on 9th November 2010. On behalf of the Maldives delegation the State Minister accepted the award for the ‘Best Destination Award’ given away by the Exhibition Director of Reed Exhibitions, Mr. Simon Press.

Maldives recorded a total of 669,172 tourist arrivals during the first nine months of 2011, representing a 17.7 percent compared to the same period in 2010 indicating a continuous growth of tourists to the country. The UK remains Maldives’ prime market in Europe representing 11.8 percent of the total tourist to the country.

The raw data from the first day of this year’s event reveals that a 14 percent growth on the visitors to WTM 2011 over the first day with almost 23,000 participants, with exhibitors higher than at WTM 2010.

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