Featured
Visit Maldives and CNN partner to promote sustainable tourism in Maldives
The Maldives Marketing & Public Relations Corporation (MMPRC), has announced a new partnership with CNN International Commercial to promote sustainable and experiential tourism in the Maldives to a global audience. The agreement, signed at the MMPRC headquarters on February 28, 2023, establishes an advertising and branded-content partnership that will run from May to June 2023.
The campaign aims to showcase a unique side of the Maldives by highlighting local and grassroots initiatives that preserve the natural beauty and environmental biodiversity of the Maldivian islands. By emphasizing the sustainable practices and initiatives carried out by Maldivians, the campaign seeks to cater to the growing wave of environmentally-conscious travelers seeking authentic and eco-friendly experiences.
Recycled resort interiors, volunteer-based conservation programs, and community appreciation efforts will be among the focal points of the campaign. CNN will leverage its global platform to raise awareness about the Maldives’ leading role in sustainable tourism and cultural preservation.
Thoyyib Mohamed, the Chief Executive Officer and Managing Director of MMPRC, expressed his excitement about the partnership, emphasizing that the Maldives is at the forefront of sustainable tourism practices and it is crucial to showcase the locals driving these initiatives to a global audience.
Abhijeet Dhar, Director of Sales at CNN International Commercial, also expressed his enthusiasm for the collaboration. He praised the Maldives for its innovative and indigenous techniques in preserving the natural beauty of the islands. Dhar emphasized that CNN’s compelling storytelling and engaging branded content will play a vital role in positioning the Maldives as a sustainable destination for environmentally-conscious travelers.
As part of the campaign, CNN will feature dedicated content across digital and broadcast platforms under the theme “The Journey Matters in 2023.” This will include articles, videos, commercials, and social media posts, ensuring a widespread global reach and engagement.
This partnership marks the fourth collaboration between MMPRC and CNN. Previous campaigns conducted during the pandemic were highly successful in maintaining the destination’s presence in the global market. CNN’s immersive content, characterized by strong storytelling elements, has consistently provided international travelers with a holistic overview of the Maldives.
Through this partnership, the Maldives aims to continue positioning itself as a leading destination for sustainable and experiential tourism, inspiring travelers to appreciate and preserve the natural beauty of the islands while supporting local communities and initiatives.
Featured
Unveiling ultimate escape: GlobeAir’s long-haul service to The Nautilus Maldives
The Nautilus Maldives has announced an extraordinary partnership with GlobeAir, Europe’s leading private jet operator. This exclusive collaboration introduces GlobeAir’s long-haul private jet services to the Maldives, setting a new benchmark for bespoke travel and offering an unparalleled journey into the world of ultimate luxury.
By joining forces, The Nautilus and GlobeAir aim to redefine bespoke travel, combining their expertise to deliver highly personalised and unforgettable experiences for the most discerning global travellers. This partnership seamlessly merges two realms of exceptional luxury, elevating both the travel experience and the destination itself.
GlobeAir’s newly launched long-haul private jet services to the Maldives reimagine private aviation with tailored itineraries, exceptional service, and unmatched comfort. From the moment passengers board, their journey is designed to reflect the elegance and exclusivity synonymous with The Nautilus. This collaboration exemplifies The Nautilus’s commitment to absolute freedom and bespoke ultra-luxury hospitality, where every detail is meticulously curated to ensure an unforgettable experience. Together, The Nautilus and GlobeAir invite guests to embark on a seamless transition from takeoff to the barefoot luxury of the Maldives.
The Exclusive Nautilus Experience:
- A Seamless Voyage: Guests begin their journey with a round-trip aboard a GlobeAir private jet, where every detail is crafted to provide ultimate comfort and personalised service.
- A Timeless Stay in Paradise: Upon arrival at The Nautilus, time slows down, and bespoke experiences take centre stage. With only 26 ultra-luxury boho-chic houses and residences, each space offers complete privacy and is tailored to individual preferences.
- Complimentary Cinema Under the Stars: Guests can indulge in an enchanting beachside cinema experience, featuring a custom bokkura setup and the soothing sounds of the Indian Ocean. The evening is complete with a bottle of fine champagne, blending barefoot sophistication with the magic of the Maldives.
Featured
Bond beyond travel: Iain and Debbie’s 40-visit love affair with Reethi Faru Resort
Reethi Faru Resort proudly celebrates the extraordinary journey of two devoted guests, Iain and Debbie, who recently marked a special milestone: Debbie’s 40th visit to the Maldives. Iain, who has visited even more frequently, shares this remarkable tradition with Debbie, which began in 2005 when they discovered the Mahogany Group by chance. Since then, their deep connection with the resort has brought them back year after year.
Iain and Debbie’s love for the Maldives transcends mere vacations, evolving into a meaningful relationship with the resort and its staff. “When we arrive, it feels like we’re meeting family at the end of a very long journey,” Debbie shares, describing the warm and welcoming environment that greets them every time. Their bond with the staff is reflected in the many holidays, birthdays, and special occasions they have celebrated together.
Now retired, the couple enjoys extended stays at Reethi Faru, often spending up to three months a year diving, dining, and relaxing at the spa. Their loyalty to the resort is a testament to the exceptional service and community spirit it fosters. “We know everyone who works in the restaurants, and they treat us like friends,” Iain explains. “Those little touches—like trying something new or receiving a taster dish—make all the difference.”
The emotional connection the couple has with the resort runs deep. “Every time we leave, I cry all day, even though I know I’ll be back in a few months,” Debbie admits. “It’s always very hard to leave such a wonderful place.”
Iain and Debbie have also shared their enthusiasm for Reethi Faru with others, inspiring friends to join them. “We’ve recommended Reethi Faru to many of our friends, and it has become a central meeting point for divers and food lovers,” Iain says. “We all share a common passion for what we love.”
Having now visited Reethi Faru 30 times, the couple has already planned their next trip to the resort, underscoring their unwavering affection for the island paradise.
Reethi Faru Resort remains committed to fostering an environment where guests can create lasting memories and forge deep connections. The resort eagerly anticipates welcoming Iain, Debbie, and all returning guests for many years to come.
Awards
Coco Bodu Hithi wins ‘Best Service’ at 2025 Condé Nast Johansens Awards
Coco Bodu Hithi, a renowned boutique resort in the Maldives celebrated for its Maldivian-inspired elegance, has received recognition at the 2025 Condé Nast Johansens Awards for Excellence.
This prestigious accolade honours outstanding quality across recommended properties worldwide and serves as a trusted benchmark for travellers and industry professionals alike. Coco Bodu Hithi was awarded the title of ‘Best Service’ by Condé Nast Johansens for its exceptional hospitality, which seamlessly blends serene surroundings with meticulous, personalised service.
Additionally, the resort was recently recognised in the 2024 Condé Nast Traveler Readers’ Choice Awards as one of the top resorts in the Indian Ocean, cementing its position as a leader in luxury travel. Offering a thoughtfully curated guest experience, Coco Bodu Hithi continues to set itself apart within the industry.
The resort also excels in culinary innovation, boasting four exceptional restaurants. Renowned Michelin-starred chefs frequently collaborate with Group Culinary Director and Michelin-starred chef Martin Cahill to craft exquisite dining experiences, reflecting Coco Bodu Hithi’s unwavering commitment to service excellence and world-class gastronomy.
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