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Visit Maldives and CNN partner to promote sustainable tourism in Maldives

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The Maldives Marketing & Public Relations Corporation (MMPRC), has announced a new partnership with CNN International Commercial to promote sustainable and experiential tourism in the Maldives to a global audience. The agreement, signed at the MMPRC headquarters on February 28, 2023, establishes an advertising and branded-content partnership that will run from May to June 2023.

The campaign aims to showcase a unique side of the Maldives by highlighting local and grassroots initiatives that preserve the natural beauty and environmental biodiversity of the Maldivian islands. By emphasizing the sustainable practices and initiatives carried out by Maldivians, the campaign seeks to cater to the growing wave of environmentally-conscious travelers seeking authentic and eco-friendly experiences.

Recycled resort interiors, volunteer-based conservation programs, and community appreciation efforts will be among the focal points of the campaign. CNN will leverage its global platform to raise awareness about the Maldives’ leading role in sustainable tourism and cultural preservation.

Thoyyib Mohamed, the Chief Executive Officer and Managing Director of MMPRC, expressed his excitement about the partnership, emphasizing that the Maldives is at the forefront of sustainable tourism practices and it is crucial to showcase the locals driving these initiatives to a global audience.

Abhijeet Dhar, Director of Sales at CNN International Commercial, also expressed his enthusiasm for the collaboration. He praised the Maldives for its innovative and indigenous techniques in preserving the natural beauty of the islands. Dhar emphasized that CNN’s compelling storytelling and engaging branded content will play a vital role in positioning the Maldives as a sustainable destination for environmentally-conscious travelers.

As part of the campaign, CNN will feature dedicated content across digital and broadcast platforms under the theme “The Journey Matters in 2023.” This will include articles, videos, commercials, and social media posts, ensuring a widespread global reach and engagement.

This partnership marks the fourth collaboration between MMPRC and CNN. Previous campaigns conducted during the pandemic were highly successful in maintaining the destination’s presence in the global market. CNN’s immersive content, characterized by strong storytelling elements, has consistently provided international travelers with a holistic overview of the Maldives.

Through this partnership, the Maldives aims to continue positioning itself as a leading destination for sustainable and experiential tourism, inspiring travelers to appreciate and preserve the natural beauty of the islands while supporting local communities and initiatives.

Awards

Cinnamon Maldives resorts celebrate triple win at SATA 2026

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Cinnamon Hotels & Resorts Maldives has won three awards at the South Asian Travel Awards (SATA) 2026, with Cinnamon Dhonveli Maldives and Cinnamon Velifushi Maldives receiving recognition across three categories.

Cinnamon Dhonveli Maldives secured Gold in the Leading Surf Resort category for the eighth time and fourth consecutive year, while Cinnamon Velifushi Maldives retained Gold in the Leading Beach Resort category for the second consecutive year. Cinnamon Velifushi Maldives also received Silver in the Nishan Seneviratne Best CSR Programme category.

The 10th edition of SATA was held at Barceló Nasandhura Malé on 8 October 2026, recognising achievements across South Asia’s tourism and hospitality industry, including guest experiences, industry leadership and responsible tourism.

Located in North Malé Atoll, Cinnamon Dhonveli Maldives is home to the Pasta Point surf break, which attracts surfers from around the world. The resort’s eighth Gold award in the Leading Surf Resort category reflects its position among the Maldives’ surfing destinations. In addition to surfing, the resort offers water sports, wellness activities and other guest experiences.

“We remain committed to delivering memorable surf experiences and holidays in the Maldives,” said Marlon Robert, General Manager of Cinnamon Dhonveli Maldives.

Robert also acknowledged the continued support of guests, the international surfing community and the resort team in securing the recognition.

Cinnamon Velifushi Maldives received its second consecutive Gold award as Leading Beach Resort in recognition of its island setting, which features sandy beaches, a lagoon and a selection of beachfront and overwater accommodation. The resort also offers dining, wellness and recreational activities, providing guests with opportunities to explore the surrounding marine environment.

The resort’s Silver award in the Nishan Seneviratne Best CSR Programme category recognised its efforts to provide dive education and career development opportunities for young people from neighbouring island communities.

Implemented in partnership with Dive & Sail, the resort’s PADI-certified dive centre, the six-day programme enabled nine students aged between 16 and 18 from schools in Keyodhoo and Felidhoo to obtain PADI Open Water Diver certification.

The programme combined theoretical lessons, practical training and supervised dives to promote safe diving practices and reef conservation. It also introduced participants to potential career opportunities in marine tourism.

“These accolades reflect the dedication of our teams and the continued support of our guests, whose trust inspires us to keep raising the standard of our experiences,” said Sanjeeva Perera, Area General Manager, Cinnamon Maldives Resorts.

The three awards recognise the tourism experiences offered by Cinnamon Dhonveli Maldives and Cinnamon Velifushi Maldives, as well as Cinnamon Hotels & Resorts’ initiatives in environmental awareness and community engagement across its Maldives properties.

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Awards

ELE|NA recognised for excellence in wellness hospitality at SATA 2026

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ELE|NA has been named Leading Wellness and Spa Brand at the South Asian Travel Awards (SATA) 2026, recognising the Maldives-based wellness brand’s contributions to the hospitality and wellness industry across the region.

The recognition comes as wellness continues to become an integral part of luxury hospitality, with ELE|NA working alongside resort partners to develop and operate wellness facilities that combine therapeutic experiences, trained professionals and operational expertise.

Guided by its Wellness Your Way™ philosophy, ELE|NA incorporates wellness into different aspects of the guest experience. Its six Pillars of Vitality – TouchFlow, ReFine, BodyFit, SoulVibe, SleepSync and FoodDelight – encompass therapeutic treatments, physical activity, emotional wellbeing, restorative sleep and nutrition. The framework allows individual resorts to develop wellness programmes tailored to their locations and guest preferences.

In addition to providing wellness experiences, ELE|NA works with hospitality partners on concept development, spa operations, therapist training and service delivery. Its operational model combines the individual characteristics of each resort with standardised systems and procedures aimed at maintaining service consistency across its properties.

Sustainability also forms part of the brand’s operations. All ELE|NA properties in the Maldives have received Platinum Sustainable Wellness Accreditation, recognising their approach to responsible spa operations, environmental management and community wellbeing.

The brand also invests in professional development through the ELE|NA Wellness Academy, which provides training programmes for therapists and wellness professionals. The academy combines traditional therapeutic practices, practical training and contemporary wellness knowledge to support professional development and strengthen service standards across the industry.

The recognition at SATA 2026 comes as ELE|NA continues to expand its operations beyond the Maldives, extending its wellness concepts and services into India, Nepal and other emerging hospitality destinations.

With wellness increasingly influencing travellers’ accommodation choices and holiday experiences, ELE|NA continues to focus on integrating wellness services into resort operations while supporting the development of trained professionals and sustainable practices within the hospitality sector.

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Cooking

Milaidhoo Maldives welcomes Chef JKP for culinary workshop, wine-pairing dinner

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Milaidhoo Maldives is set to welcome award-winning chef James Knight-Paccheco, widely known as Chef JKP, on 11 and 12 December 2026 for two culinary events focusing on cooking techniques, culinary experiences and the exploration of new flavours.

On 11 December, Chef JKP will conduct a culinary workshop, offering guests the opportunity to cook alongside him, learn professional techniques and exchange ideas in the kitchen. The following evening, he will host a wine-pairing dinner featuring dishes prepared in his signature style, accompanied by wines selected by the resort’s resident sommelier to complement each course.

With more than 20 years of experience in the hospitality industry, Chef JKP has worked in Michelin-starred restaurants, luxury hotels and restaurant projects across the UK and the Middle East. Throughout his career, he has worked alongside renowned chefs including Raymond Blanc, Gordon Ramsay and Michael Caines. He is also the creator and host of The Chef JKP Podcast, which has recorded more than 6.5 million downloads.

At Milaidhoo Maldives, the culinary experience draws inspiration from the island’s surroundings, Maldivian flavours and traditional cooking methods, combined with international influences introduced by the resort’s team of chefs. This approach encourages the exchange of culinary knowledge and techniques, allowing guests to explore local dishes, learn new cooking methods and engage with the chefs responsible for their dining experiences.

Located within the Baa Atoll UNESCO Biosphere Reserve, Milaidhoo offers a setting where dining experiences focus on personalised service and interaction between guests and culinary professionals. Chef JKP’s visit is intended to provide guests with opportunities to engage directly with the visiting chef, gain insights into his approach to cooking and experience his culinary creations.

The culinary workshop will take place on 11 December 2026, followed by the wine-pairing dinner on 12 December 2026.

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