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Visit Maldives and CNN partner to promote sustainable tourism in Maldives

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The Maldives Marketing & Public Relations Corporation (MMPRC), has announced a new partnership with CNN International Commercial to promote sustainable and experiential tourism in the Maldives to a global audience. The agreement, signed at the MMPRC headquarters on February 28, 2023, establishes an advertising and branded-content partnership that will run from May to June 2023.

The campaign aims to showcase a unique side of the Maldives by highlighting local and grassroots initiatives that preserve the natural beauty and environmental biodiversity of the Maldivian islands. By emphasizing the sustainable practices and initiatives carried out by Maldivians, the campaign seeks to cater to the growing wave of environmentally-conscious travelers seeking authentic and eco-friendly experiences.

Recycled resort interiors, volunteer-based conservation programs, and community appreciation efforts will be among the focal points of the campaign. CNN will leverage its global platform to raise awareness about the Maldives’ leading role in sustainable tourism and cultural preservation.

Thoyyib Mohamed, the Chief Executive Officer and Managing Director of MMPRC, expressed his excitement about the partnership, emphasizing that the Maldives is at the forefront of sustainable tourism practices and it is crucial to showcase the locals driving these initiatives to a global audience.

Abhijeet Dhar, Director of Sales at CNN International Commercial, also expressed his enthusiasm for the collaboration. He praised the Maldives for its innovative and indigenous techniques in preserving the natural beauty of the islands. Dhar emphasized that CNN’s compelling storytelling and engaging branded content will play a vital role in positioning the Maldives as a sustainable destination for environmentally-conscious travelers.

As part of the campaign, CNN will feature dedicated content across digital and broadcast platforms under the theme “The Journey Matters in 2023.” This will include articles, videos, commercials, and social media posts, ensuring a widespread global reach and engagement.

This partnership marks the fourth collaboration between MMPRC and CNN. Previous campaigns conducted during the pandemic were highly successful in maintaining the destination’s presence in the global market. CNN’s immersive content, characterized by strong storytelling elements, has consistently provided international travelers with a holistic overview of the Maldives.

Through this partnership, the Maldives aims to continue positioning itself as a leading destination for sustainable and experiential tourism, inspiring travelers to appreciate and preserve the natural beauty of the islands while supporting local communities and initiatives.

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Worldwide Kids accreditation highlights Dhigali Maldives’ commitment to exceptional childcare

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Dhigali Maldives has announced that its “Play” Kids Club has been accredited by Worldwide Kids, becoming one of only nine such facilities in the Maldives. This recognition underscores Dhigali’s commitment to providing high-quality and inclusive childcare services.

Christian Szabo, the General Manager of Dhigali Maldives, described the accreditation as a significant milestone, emphasising that it affirms the resort’s dedication to offering exceptional and inclusive childcare programs. He expressed pride in joining a network that shares the vision of nurturing young minds.

The “Play” Kids Club caters to children aged 4-12, providing a vibrant array of activities facilitated by certified childcare professionals. This accreditation further solidifies Dhigali’s focus on delivering exceptional family experiences in a safe and stimulating environment.

With this accomplishment, Dhigali Maldives continues to set a high standard for family-friendly luxury, ensuring parents can relax with the confidence that their children are engaged in fun and enriching activities during their stay.

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Celebration

VARU by Atmosphere marks five years of unmatched hospitality

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VARU by Atmosphere, an iconic private island resort in the Maldives, celebrated its five-year anniversary this week, marking five years of hospitality, culture, and luxury inspired by the core philosophy of the Joy of Giving. The Naturally Maldivian resort hosted key stakeholders, including the island’s owners, corporate leadership, and colleagues, for an evening of grand celebrations featuring cultural performances, awards, and diverse culinary experiences.

Since its opening in 2019, VARU by Atmosphere has established itself as a sanctuary for travellers seeking to explore the Maldives’ rich cultural heritage while enjoying heartfelt hospitality. Guests at the resort experience the beauty of the turquoise lagoon and immerse themselves in the relaxed island lifestyle of this picturesque Indian Ocean destination. A standout feature of the resort is the award-winning Kaagé restaurant, which highlights authentic Maldivian cuisine, celebrating local ingredients, flavors, and culinary traditions.

Reflecting on the milestone, Mei P. Pun, General Manager of VARU by Atmosphere, noted the significance of the resort’s name, saying, “In Dhivehi, the Maldivian dialect, VARU translates to living life in abundance, strength, resilience, and above all, authenticity. For us, hospitality is about sharing the soul of the Maldives with every visitor, a mission made possible by the dedicated team. Their passion, warm smiles, and unwavering energy resonate with guests, many of whom return time and again.”

Part of the Atmosphere Hotels & Resorts brand, VARU by Atmosphere is a contemporary 5-star resort offering a luxurious island experience with 108 villas situated along white sandy beaches, crystal-clear turquoise lagoons, and three jetties featuring spacious over-water accommodations. Guests benefit from the exclusive VARU Plan™, a comprehensive holiday package that includes diverse dining options, spa experiences, daily activities, and excursions designed to enrich their stay.

Situated on the North-West edge of Malé Atoll, the resort is easily accessible via a 40-minute speedboat ride from Velana International Airport. It boasts four restaurants and two bars, ensuring a wide range of culinary options, alongside premium facilities such as a dive school, water sports centre, overwater ELE|NA spa complex, gym, kids’ club, ocean excursions, and daily complimentary snorkelling trips to explore the vibrant underwater world.

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Celebration

JOALI Maldives celebrates six years of art and luxury with Maison Ruinart

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JOALI Maldives, the first and only art-immersive resort in the Maldives, will commemorate its sixth anniversary on November 15, 2024, with a special event that highlights its dedication to art, sustainability, and nature. For this milestone celebration, the resort is collaborating with Ruinart, the world’s oldest Champagne house. Founded in 1729 in Reims, France, and currently owned by LVMH Moët Hennessy, Ruinart has a long-standing connection to art, dating back to 1895 when Andre Ruinart commissioned Czech artist Alphonse Mucha to design a poster for the brand. Similarly, since its launch in 2018, JOALI has redefined the role of art in luxury hospitality by showcasing works from international artists. Renowned for its vibrant joie de vivre lifestyle, JOALI aligns with Maison Ruinart’s savoir-vivre philosophy, sharing values rooted in art and luxury.

As part of the celebration, British-French artist Sophie Kitching will present an ethereal art display during a cocktail event at Mura Bar, the heart of the resort. A graduate of the École nationale supérieure des Arts Décoratifs in Paris and the School of Visual Arts in New York, Kitching is acclaimed for her installations, paintings, sculptures, and works on paper. She frequently employs oils, watercolours, and gold leaves on natural materials. Having collaborated with Maison Ruinart for events such as Frieze NY 2022 and the “Maison 1729” exhibition, Kitching will create bespoke eco-designed second skins and coasters for JOALI’s sixth anniversary. Drawing inspiration from the island’s native flora and fauna, including grey herons, sea birds, vibrant corals, and marine life, her creations incorporate vivid colours and copper-zinc leaves to adorn Ruinart bottles. These pieces reflect both JOALI’s and Ruinart’s shared commitment to art and sustainability.

During the event, guests will savour Ruinart Blanc de Blancs Cuvées while admiring Kitching’s ‘Invisible Green Art XXX, 2024’, an abstract masterpiece featuring a distinctive green tone originally developed during England’s Georgian and Regency eras. Transported from Ruinart’s archives in Reims, this artwork will remain on display at JOALI Maldives for over six months. Art and wine enthusiasts will also have the opportunity to purchase limited-edition hand-painted second skins by Kitching during the cocktail event or until the pieces are sold out.

On November 16, 2024, guests can further indulge in an exclusive champagne-pairing dinner hosted by Fabien Vallérian, International Director of Arts & Culture at Ruinart. This gastronomic experience will pair Maison Ruinart’s champagnes with a meticulously curated menu, with each plate and glass weaving a narrative of art and flavour.

Fabien Vallérian praised the partnership, stating: “At Maison Ruinart, the protection of nature is central to our values. We are dedicated to supporting artists who foster a dialogue between humanity and nature through their creativity and craftsmanship. Since 2022, we have collaborated with Sophie Kitching on various artistic commissions, and this project with JOALI provides an incredible opportunity for her to explore and celebrate the ecosystems of the Maldives.”

These celebratory events mark the beginning of a promising partnership, with future activations planned both in the Maldives and globally.

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