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Visit Maldives and CNN partner to promote sustainable tourism in Maldives

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The Maldives Marketing & Public Relations Corporation (MMPRC), has announced a new partnership with CNN International Commercial to promote sustainable and experiential tourism in the Maldives to a global audience. The agreement, signed at the MMPRC headquarters on February 28, 2023, establishes an advertising and branded-content partnership that will run from May to June 2023.

The campaign aims to showcase a unique side of the Maldives by highlighting local and grassroots initiatives that preserve the natural beauty and environmental biodiversity of the Maldivian islands. By emphasizing the sustainable practices and initiatives carried out by Maldivians, the campaign seeks to cater to the growing wave of environmentally-conscious travelers seeking authentic and eco-friendly experiences.

Recycled resort interiors, volunteer-based conservation programs, and community appreciation efforts will be among the focal points of the campaign. CNN will leverage its global platform to raise awareness about the Maldives’ leading role in sustainable tourism and cultural preservation.

Thoyyib Mohamed, the Chief Executive Officer and Managing Director of MMPRC, expressed his excitement about the partnership, emphasizing that the Maldives is at the forefront of sustainable tourism practices and it is crucial to showcase the locals driving these initiatives to a global audience.

Abhijeet Dhar, Director of Sales at CNN International Commercial, also expressed his enthusiasm for the collaboration. He praised the Maldives for its innovative and indigenous techniques in preserving the natural beauty of the islands. Dhar emphasized that CNN’s compelling storytelling and engaging branded content will play a vital role in positioning the Maldives as a sustainable destination for environmentally-conscious travelers.

As part of the campaign, CNN will feature dedicated content across digital and broadcast platforms under the theme “The Journey Matters in 2023.” This will include articles, videos, commercials, and social media posts, ensuring a widespread global reach and engagement.

This partnership marks the fourth collaboration between MMPRC and CNN. Previous campaigns conducted during the pandemic were highly successful in maintaining the destination’s presence in the global market. CNN’s immersive content, characterized by strong storytelling elements, has consistently provided international travelers with a holistic overview of the Maldives.

Through this partnership, the Maldives aims to continue positioning itself as a leading destination for sustainable and experiential tourism, inspiring travelers to appreciate and preserve the natural beauty of the islands while supporting local communities and initiatives.

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Ayada Maldives presents Easter week of family and wellness activities

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Ayada Maldives has announced a series of experiences to mark the Easter season, inviting guests to celebrate the occasion through a week of activities centred on family time, relaxation and shared island moments.

As the season approaches, the resort will host a programme designed to create a relaxed and welcoming atmosphere for guests. Families are encouraged to spend time together in the island’s natural surroundings, while children take part in a variety of activities and explore the island environment.

Throughout the week, Easter-themed experiences will be integrated into daily island life. At the Zuzuu Kids Club, younger guests will have access to a range of creative and interactive activities designed to encourage imagination and discovery. Meanwhile, adults can take advantage of wellness experiences including sunrise yoga sessions, spa treatments at AySpa, and quiet moments by private pools or along the beach.

Evenings will feature a range of social and culinary experiences, including beachside gatherings, live music and dining events set against the island’s coastal setting. These activities are intended to create a relaxed yet festive environment for guests to come together and enjoy the Easter holiday.

According to the resort, the Easter programme focuses on creating opportunities for guests to reconnect with family and friends while enjoying the island’s surroundings. The celebrations are designed to highlight shared experiences rather than a single event, allowing guests to enjoy the season at their own pace.

Through the programme, Ayada Maldives aims to offer visitors an opportunity to celebrate Easter in a setting defined by natural beauty, hospitality and time spent together.

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Sun Siyam Vilu Reef marks International Women’s Day with beach celebration

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Sun Siyam Vilu Reef, part of the Sun Siyam Resorts Privé Collection, marked International Women’s Day by celebrating the contributions of female team members and guests, recognising their role in shaping the experiences that define the island.

The resort hosted a white-themed sunset cocktail gathering on the beach on 8 March, where guests and female colleagues came together to mark the occasion. The event provided an opportunity to acknowledge the contributions of women across various roles within the resort.

Sun Siyam Vilu Reef highlighted the role of its female team members in delivering guest experiences, from operational support and administrative roles to culinary and guest service positions. The resort noted that these contributions play a significant role in shaping the overall guest journey on the island.

As part of the evening’s programme, the resort’s resident artist conducted a live painting session, reflecting the creativity and energy women bring to the hospitality sector. Guests were also served a selection of specially curated “White Theme” cocktails prepared by the resort’s bartending team to mark the occasion.

Commenting on the celebration, Thoha Yoosuf said the resort’s female colleagues bring intuition and warmth to their roles, helping create memorable experiences for guests. He added that the celebration recognised their dedication, leadership and commitment.

Through the event, Sun Siyam Vilu Reef highlighted the diverse roles played by women within its team, while recognising the culture and individuality that contribute to the resort’s working community.

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Angsana Velavaru plans Easter weekend of activities and dining

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Angsana Velavaru is inviting guests to celebrate Easter with a two-day island programme featuring family activities, ocean experiences and seasonal dining from 4 to 5 April 2026.

Located within a lagoon in South Nilandhe Atoll, the resort will host a series of activities designed for families, couples and travellers seeking a seasonal getaway by the sea. The programme includes a combination of wellness sessions, marine experiences and leisure activities intended to bring guests together during the Easter holiday period.

Mornings begin with yoga sessions overlooking the lagoon, followed by opportunities to explore the island’s marine environment through guided snorkelling excursions and discovery experiences organised by the Endheri Marine Centre.

Throughout the day, guests can take part in a range of recreational activities across the island. These include beach kite flying, aqua aerobics sessions and bird feeding at the island’s sanctuary. Adventure-focused experiences are also available, with water sports such as family tube rides and sunset cruises offering guests the opportunity to explore the surrounding lagoon.

Dining experiences form a central part of the Easter programme. Guests can participate in interactive activities including cocktail-making sessions and the Wok & Toss dining experience, which allows visitors to engage with the resort’s culinary team. The programme also includes Easter buffet lunch and dinner at Kaani Restaurant, where seasonal dishes are served in a relaxed island setting.

Evening entertainment includes live music performances, DJ sessions and outdoor film screenings under the stars, creating a relaxed atmosphere for guests to gather and socialise.

Children’s activities are organised through the Ranger’s Club, where a dedicated Easter programme features creative workshops such as bunny mask making, Easter egg painting and string art. Traditional activities including Easter egg hunts and beach races are also planned for younger guests.

The Easter programme at Angsana Velavaru combines marine exploration, family-friendly activities and seasonal dining experiences, offering guests an opportunity to celebrate the holiday while enjoying the island’s natural surroundings.

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