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Visit Maldives and CNN partner to promote sustainable tourism in Maldives
The Maldives Marketing & Public Relations Corporation (MMPRC), has announced a new partnership with CNN International Commercial to promote sustainable and experiential tourism in the Maldives to a global audience. The agreement, signed at the MMPRC headquarters on February 28, 2023, establishes an advertising and branded-content partnership that will run from May to June 2023.
The campaign aims to showcase a unique side of the Maldives by highlighting local and grassroots initiatives that preserve the natural beauty and environmental biodiversity of the Maldivian islands. By emphasizing the sustainable practices and initiatives carried out by Maldivians, the campaign seeks to cater to the growing wave of environmentally-conscious travelers seeking authentic and eco-friendly experiences.
Recycled resort interiors, volunteer-based conservation programs, and community appreciation efforts will be among the focal points of the campaign. CNN will leverage its global platform to raise awareness about the Maldives’ leading role in sustainable tourism and cultural preservation.
Thoyyib Mohamed, the Chief Executive Officer and Managing Director of MMPRC, expressed his excitement about the partnership, emphasizing that the Maldives is at the forefront of sustainable tourism practices and it is crucial to showcase the locals driving these initiatives to a global audience.
Abhijeet Dhar, Director of Sales at CNN International Commercial, also expressed his enthusiasm for the collaboration. He praised the Maldives for its innovative and indigenous techniques in preserving the natural beauty of the islands. Dhar emphasized that CNN’s compelling storytelling and engaging branded content will play a vital role in positioning the Maldives as a sustainable destination for environmentally-conscious travelers.
As part of the campaign, CNN will feature dedicated content across digital and broadcast platforms under the theme “The Journey Matters in 2023.” This will include articles, videos, commercials, and social media posts, ensuring a widespread global reach and engagement.
This partnership marks the fourth collaboration between MMPRC and CNN. Previous campaigns conducted during the pandemic were highly successful in maintaining the destination’s presence in the global market. CNN’s immersive content, characterized by strong storytelling elements, has consistently provided international travelers with a holistic overview of the Maldives.
Through this partnership, the Maldives aims to continue positioning itself as a leading destination for sustainable and experiential tourism, inspiring travelers to appreciate and preserve the natural beauty of the islands while supporting local communities and initiatives.
InterContinental Maldives Maamunagau Resort has been nominated in the “Resort” category of the Condé Nast Traveler Readers’ Choice Awards 2026, one of the travel industry’s recognised measures of guest preference and brand standing.
Located in Raa Atoll, the resort is continuing to build its profile through its all-Club concept, service model and guest experiences shaped by both location and programme. As the Maldives’ first all-Club InterContinental resort, the property includes a set of signature benefits with each stay, including daily breakfast, afternoon tea and evening aperitif.
The resort features 81 beach, lagoon and overwater villas and residences, along with seven restaurants and bars. Its guest offering combines private accommodation with a range of tailored experiences, including manta ray encounters in the Maamunagau lagoon, customised Dining by Design experiences, visiting wellness practitioners and its Artist in Residence programme.
InterContinental Maldives Maamunagau Resort is also positioned to serve both couples and families, through its family offering and adults-only Retreat enclave.
The nomination reflects continued recognition for a resort that combines service, experience-led programming and a natural setting within one of the Maldives’ established tourism atolls.
The Westin Maldives Miriandhoo Resort has introduced its Family Fun Summer offer, aimed at families seeking longer island stays built around shared activities and rest. The offer is available for booking from 15 April to 15 June 2026, with a minimum stay of four nights for travel through to 20 December 2026.
Located within Baa Atoll, the Maldives’ first UNESCO Biosphere Reserve, The Westin Maldives Miriandhoo Resort is positioning the offer around family wellness, marine experiences and time spent together in a natural island setting. Seasonal snorkelling with manta rays in Hanifaru Bay remains one of the area’s key attractions, while the resort’s collection of beach and overwater villas is designed to accommodate families looking for space and flexibility during their stay.
For larger families and groups, the resort also offers the two-bedroom Heavenly Beach Residence, which includes a living room, kitchen and dining area intended to support longer and more relaxed island stays.
The resort says the guest experience can be shaped around both activity and downtime, supported by Westin’s Sleep Well concept and Heavenly Bed. Children have access to the Westin Family Kids Club, which includes a children’s pool and pirate ship, while parents can make use of Heavenly Spa by Westin.
Away from the villa, the resort is also promoting shared family experiences through Good Travel with Marriott Bonvoy activities focused on the culture and environment of Baa Atoll. These include traditional lacquer craft workshops, visits to local islands and guided marine activities in surrounding waters.
The Family Fun Summer package includes three meals per day, with children under 12 dining free of charge. It also includes a one-time dolphin cruise for two adults and two children, a 30-minute photography session with one printed photo, and a USD 150 resort credit.
Reethi Faru Resort has been recognised at the 2026 Haute Grandeur Global Excellence Awards, receiving honours in four categories: Best Beach Villa in Indian Ocean, Best Pool Villa in Indian Ocean, Best Eco-Friendly Resort in Maldives, and Best Sustainable Hotel in Maldives.
The awards recognise performance across villa accommodation and environmentally focused hospitality, reflecting the resort’s emphasis on guest experience alongside sustainability and environmental stewardship.
According to the resort, the recognition supports its positioning within the Maldives market as a property that combines natural surroundings, accommodation standards and responsible hospitality practices.
Located on Filaidhoo in Raa Atoll, Reethi Faru Resort features 145 villas, including beachfront and overwater accommodation designed in a style that combines Maldivian elements with contemporary comfort.
The resort’s food and beverage offering includes six restaurants and six bars, while its leisure facilities cover watersports, diving, yoga, spa treatments and fitness activities. Surrounded by coral reefs, the resort also offers guests access to marine-based experiences in the Indian Ocean.
Sustainability remains a central part of the resort’s operations, with initiatives that include coral reef restoration and guest experiences linked to environmental awareness.
Through its recognition at the 2026 Haute Grandeur Global Excellence Awards, Reethi Faru Resort has added to its profile as a Maldives resort with a focus on both accommodation standards and sustainability.
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