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Vlog series launched to promote Maldives local island tourism

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Local production group Haa To Seenu, in collaboration with Maldives Marketing and Public Relations Corporation (MMPRC), has launched a promotional web-series to promote local island life to tourists.

First season of the “Visit Maldives from Haa To Seenu” series was unveiled at an event held Friday evening at the Central Park in the satellite town of Hulhumale.

Haa To Seenu is a production that features local islands for tourists that wish to experience the local culture. This video blog will feature the unique experiences of each inhabited island of Maldives.

“This vlog series will serve a platform that showcases the Maldivian Island life as an experience. The purpose of the journey is to guide tourists to every inhabited island of Maldives for the experience,” a statement issued by MMPRC read.

This campaign will run until June 23.

Season one will feature all the inhabited islands in Haa Alif, Haa Dhaal and Shaviyani atoll. The first season comprises 41 episodes, each 45 minutes.

During this campaign, the videos and photos will be posted on the social media platforms (YouTube, Facebook, Instagram, Twitter and Linkdln) of Haa To Seenu. Visit Maldives, the official tourism promotion body’s social media handles, will also feature the content.

“Promoting experiential tourism and promoting niche segments such as culture through local island tourism will be a key highlight of the destination marketing strategy for 2020,” MMPRC’s statement read.

In 2019, the Maldives welcomed 1.7 million tourists — an increase of 14.7 per cent over the previous year.

Meanwhile, the government has announced an ambitious target of attracting at least two million tourists to the popular Indian Ocean holiday destination in 2020.

The government aims to attract 2.5 million tourist arrivals per year by the end of its first five-year term in 2023.

To achieve this target, the government had added MVR 50 million (USD 3.23 million) to the annual marketing budget of the tourism ministry.

In the state budget for 2020, the government had allocated MVR 154.2 million (USD 9.98 million) for tourism promotion — up from the MVR 104.2 million (USD 6.7 million) in 2019, and MVR 34.73 million (USD 2.2 million) each in 2018 and 2017.

Awards

Atmosphere Kanifushi named Best Family Resort in Indian Ocean for sixth consecutive year

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Atmosphere Kanifushi has once again been recognised as the ‘Indian Ocean’s Leading Family Resort’ at the World Travel Awards 2025, marking the sixth consecutive year the island has received this prestigious accolade. This continued recognition highlights the resort’s unique appeal to both romantic couples and adventure-seeking families.

Commenting on the achievement, Ram Bhoyroo, General Manager of Atmosphere Kanifushi Maldives, noted that the island’s charm lies in its ability to strike a harmonious balance between tranquillity and excitement. “While some Maldivian resorts cater to serenity and others to a more vibrant, active scene, Atmosphere Kanifushi is all about equilibrium—offering peace and relaxation alongside engaging, family-friendly experiences,” he shared.

Nestled on a long, naturally beautiful island with lush vegetation and surrounded by a stunning turquoise seascape, Atmosphere Kanifushi owes its success not only to its natural setting but also to the dedication of its team. According to Bhoyroo, the recognition is a result of the team’s relentless commitment to delivering exceptional experiences for guests of all ages. “By intuitively understanding the needs of each guest, we ensure a seamless blend of high-touch service, relaxation, and fun, all while offering the true feeling of a castaway escape in paradise,” he said.

With one of the highest guest repeater rates in the Maldives, the resort continues to innovate in order to surprise and delight returning visitors. From refreshed culinary offerings to vibrant live entertainment, there is always something new to discover.

Most recently, Atmosphere Kanifushi unveiled its new Essens Spa, a concept that redefines relaxation and wellbeing. The spa features immersive wellness journeys, yoga and detox sessions, traditional healing rituals, and a full suite of salon services. In keeping with the resort’s inclusive approach to family wellness, the spa also offers a Kids Spa Experience, complete with playful treatments for children and specialised teen wellness rituals that nurture growing bodies, youthful skin, and emotional balance.

This latest award reinforces Atmosphere Kanifushi’s reputation as a premier destination for families seeking both luxury and adventure in the heart of the Indian Ocean.

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Awards

OZEN RESERVE BOLIFUSHI wins ‘Maldives’ Leading Luxury Hotel Villa’ at 2025 WTAs

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THE OZEN COLLECTION has announced that OZEN RESERVE BOLIFUSHI has been named ‘Maldives’ Leading Luxury Hotel Villa’ at the prestigious 2025 World Travel Awards, marking a third consecutive win and reaffirming its status as one of the Indian Ocean’s most distinguished villa experiences.

At the heart of this achievement is the resort’s crown jewel – the Royal RESERVE. Spanning 3,000 square metres, this exceptional villa redefines ultra-luxury in the Maldives. It features a private beach, expansive pool, personal spa treatment room with dedicated therapists, and opulent living spaces adorned with intricate handcrafted detailing. Guests are offered an array of exclusive privileges, including 24-hour private butler service, a personal chef for bespoke dining at the in-villa restaurant, and a private bar serving tailored beverages. The villa also boasts direct lagoon access and sweeping views of the Indian Ocean, all enhanced by the signature RESERVE Experience – a promise of seamless, discreetly curated service.

This latest accolade continues a tradition of excellence for the resort, following its debut year that saw it claim multiple titles including ‘World’s Leading Honeymoon Resort’ and ‘Indian Ocean’s Leading Luxury Villa’.

Monica Coppetta, General Manager of OZEN RESERVE BOLIFUSHI, expressed her gratitude, “It is with heartfelt pride and deepest appreciation that we receive this coveted accolade from the World Travel Awards for the third consecutive year. This extraordinary distinction celebrates our passionate pursuit of crafting unforgettable journeys, where visionary design dances with gracious service amidst the Maldives’ breathtaking serenity. To be honoured by both our esteemed industry colleagues and cherished guests fills us with immense joy, strengthening our commitment to pioneering bespoke moments that linger in the memory long after departure. Every day, our team finds inspiration in turning dreams into reality, and this recognition fuels our devotion to perfecting the art of meaningful luxury.”

The 2025 win builds on a long-standing legacy of recognition for the resort, which was also recently nominated at the World Spa Awards 2025 as Maldives’ Best Wellness Retreat, thanks to its transformative ELE|NA Elements of Nature Spa – a sanctuary renowned for innovative wellness practices and holistic rejuvenation.

The RESERVE Plan™ at OZEN RESERVE BOLIFUSHI sets the benchmark for all-inclusive luxury. It includes catamaran transfers, unlimited treatments at the award-winning ELE|NA spa, and elevated dining across seven distinctive venues. Guests also enjoy premium Champagne, curated ocean excursions, and personalised experiences with Best Dives. This seamless integration of indulgence and service exemplifies ‘abundant luxury’, making OZEN RESERVE BOLIFUSHI one of the Maldives’ most exclusive and thoughtfully crafted escapes.

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Awards

Baros Maldives wins Indian Ocean’s Leading Water Villa Resort title at 2025 World Travel Awards

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Baros Maldives has been honoured as the Indian Ocean’s Leading Water Villa Resort 2025 by the prestigious World Travel Awards, a recognition that underscores the resort’s enduring dedication to delivering heartfelt and intimate experiences that are quintessentially Baros.

Nestled in the tranquil waters of North Malé Atoll, the Baros Water Villas are a refined expression of effortless luxury and seclusion. Each villa has been thoughtfully crafted to offer direct access to the turquoise lagoon, spacious sun-drenched decks ideal for peaceful reflection, and, in select accommodations, private pools with panoramic views of the Indian Ocean. Every element is designed to foster connection—with nature, with oneself, and with the timeless essence of Baros.

Beyond the villas lies Baros’ legendary house reef—teeming with vibrant marine life and coral gardens. Guests are invited to explore this underwater wonder through serene morning swims or sunset snorkelling sessions alongside turtles and schools of colourful reef fish.

Proudly Maldivian-owned and welcoming guests for over five decades, Baros Maldives has built a legacy of authentic hospitality and understated elegance. With just 75 villas, a team known for its warm, personalised service, and curated island experiences, the resort continues to offer stays that feel deeply personal and memorable.

Ibrahim Shijah, General Manager of Baros Maldives, expressed gratitude on behalf of the resort, “Our heartfelt thanks go to our guests, partners and the entire Baros team. This recognition is an honour and a wonderful reminder that the spirit of Baros continues to resonate with those who return to our shores time and again.”

As Baros celebrates this milestone, travellers are warmly invited to experience—or rediscover—the quiet magic that makes the island an enduring favourite in the Maldives.

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