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Maldives invites American journos for promotional fam trip

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Maldives Marketing and Public Relations Corporation (MMPRC) has brought in a team of journalists from the United States, as part of its series of familiarisation trips to promote the Maldives.

“As part of a series of FAM trips organised by MMPRC, this is the fifth group to visit in order to further increase the exposure of the country,” a statement issued by MMPRC read.

“Through our series of FAM trips, MMPRC hopes to reach wider audiences in these markets to promote the Maldives.”

The team, which comprises freelance writers who have had their content appear on a variety of leading publications such as Travel + Leisure, Jetsetter.com, Trip Savvy, National Geographic Travel, USA Today and New York magazine, arrived in Maldives Tuesday and would be in the country till August 18. They will be staying in Heritance Aarah and Mercure Maldives Kooddoo Resort.

During the visit, the American journalists will explore the ‘Spiritual Side of Life’ with a focus on wellness and rejuvenation. They will also get a glimpse of local life during the festive period of Eid, along with the chance to explore the natural beauty of Maldives through sunset cruises, dolphin cruises, diving and snorkelling, and water sports.

Their experiences will be featured on leading travel and lifestyle publication articles in the US.

Based on the tourist arrival figures this year, the US is amongst the top 10 source markets for the Maldives’ tourism industry. It is ranked as the eights biggest source market with a market share of 3.2 per cent.

Arrivals from the US were recorded at 27,684 from January to June 2019 which is a 34.5 per cent increase over the same period last year.

MMPRC kicked off the series of familiarisation trips in April, starting with a team of Indian journalists and bloggers. The official tourism promotion entity has so far brought in teams from the UK, China and South Korea, as well as countries from Eastern Europe.

Photo: Sailing dhoni experience offered by Heritance Aarah, one of the resorts hosting the team of journalists from the US. PHOTO/ HERITANCE

Awards

Velaa Private Island Maldives crowned Fine Dining Champion at Boutique Hotel Club Awards

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The 2024 Boutique Hotel Club Awards, often likened to the Michelin Guide for boutique hotels, has unveiled its winners, showcasing the pinnacle of global luxury and hospitality. Among the celebrated properties, Velaa Private Island in the Maldives made an indelible mark by clinching the award for ‘World’s Best Fine Dining Hotel’, solidifying its reputation as a beacon of exclusive experiences and culinary excellence.

Renowned for its unparalleled offerings, Velaa Private Island is a secluded paradise in the Noonu Atoll, surrounded by pristine azure waters. The accolade highlights its commitment to delivering curated dining experiences that transcend luxury, blending world-class cuisine with the serene beauty of its surroundings. The judges lauded the property as “an exclusive private island surrounded by an azure sea and curated experiences to go beyond luxury.”

The Boutique Hotel Club, celebrated for its meticulous vetting process, evaluated over 500 nominees across 80 countries. Properties undergo rigorous on-site assessments, with over 400 gold standards of hospitality excellence shaping the selection process. This year’s winners represent the pinnacle of creativity, sustainability, and immersive guest experiences.

While Velaa Private Island shone as the standout destination for fine dining, other winners in various categories celebrated unique aspects of boutique hospitality. The overall title of ‘World’s Best Boutique Hotel/ was awarded to Akademie Street Boutique Hotel in Franschhoek, South Africa, known for its style, charm, and exceptional guest service.

The awards also emphasised sustainability, with Munduk Moding Plantation in Bali earning ‘World’s Best Eco Hotel’ for its dedication to environmental impact and community support. This reflects a broader trend in the boutique hotel industry: integrating sustainability into the luxury travel experience.

Velaa Private Island is renowned for offering a harmonious blend of natural beauty, bespoke services, and extraordinary culinary adventures. Whether dining under the stars or exploring the vibrant marine life of the Maldives, guests are immersed in an exclusive escape tailored to their desires. This latest recognition further cements Velaa’s position as a leader in luxury hospitality.

For 15 years, the Boutique Hotel Club has celebrated the world’s finest boutique properties, meticulously curating destinations that embody exceptional quality, emotional resonance, and a unique sense of place. With Velaa Private Island leading the charge, the 2024 awards highlight a new era of boutique excellence, where luxury meets heart and innovation.

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Celebration

Festive escapes redefined: discover the magic of Banyan Tree Vabbinfaru and Dhawa Ihuru

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Banyan Tree Vabbinfaru and Dhawa Ihuru offer an unforgettable festive escape on their twin islands. Nestled in a serene haven, guests can celebrate the holiday season immersed in a seamless blend of luxury, adventure, Maldivian culture, and the relaxed elegance of island life. From swimming alongside sea turtles in vibrant coral reefs to embarking on thrilling big game fishing expeditions or unwinding in personalizsd spa retreats, the islands provide the perfect mix of excitement and tranquility.

This festive season, Banyan Tree Vabbinfaru invites guests to indulge in the award-winning ‘Madi Hiyaa’, an overwater Japanese restaurant. Visitors can savour signature dishes from the newly opened Saffron Thai cuisine or enjoy a unique self-caught-to-table experience at Sangu Garden.

December 22nd – Christmas Spirit Ignites

  • Christmas Tree Decoration (5:45 – 6:15 PM): Guests can gather at Sangu Garden, Banyan Tree Vabbinfaru, to decorate the Christmas tree with lights, ornaments, and festive cheer, creating memorable moments with loved ones.

December 24th & 25th – Christmas Eve & Christmas Day

  • Santa’s Little Crafters: Children can unleash their creativity at Dhawa Kids Club by crafting holiday masterpieces.
  • Christmas Eve Gala Dinner: Sangu Garden will transform into a culinary paradise, offering an elegant dinner amid shimmering lights.
  • Merry & Mindful Yoga: Guests can begin Christmas morning with a rejuvenating yoga session on the Lagoon Deck.
  • Gingerbread Man Decorating Class: Young guests can decorate gingerbread men at Dhawa Kids Club, adding a sweet touch to the festivities.
  • Chocolate & Wine Tasting: Adults can enjoy an indulgent pairing session at ‘Madi Hiyaa’, ending the day on a delightful note.

December 31st – New Year’s Eve Extravaganza

  • Sunset Cocktails: Visitors can bid farewell to the year with bespoke cocktails at Naiboli Beach, as the sun sets over the horizon.
  • New Year’s Eve Gala Dinner: Sangu Garden and Naiboli Beach will host a lavish feast, setting the stage for an unforgettable evening.
  • Live DJ & Countdown: Guests can dance beneath the stars, celebrating the arrival of the new year with music, laughter, and unforgettable moments.

Featured Experiences Throughout the Festive Season:

  • Excursions & Adventures: Guests can partake in activities such as big game fishing, sunset cruises, and night snorkelling, discovering excitement across the tropical paradise.
  • Entertainment for All Ages: Cultural performances, treasure hunts for children, and live bands at Naiboli Beach ensure fun for everyone.
  • Culinary Delights: Cooking classes, wine pairings, and exquisite degustation menus at ‘Madi Hiyaa’ and Saffron delight culinary enthusiasts.

Every moment on these twin islands is thoughtfully designed to create lasting memories. Surrounded by loved ones, breathtaking scenery, and exceptional experiences, visitors are invited to capture the festive magic and make it the highlight of their year.

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Ellaidhoo Maldives by Cinnamon opens Marine Biology Unit

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Regarded by ‘Lonely Planet’ as one of the premier destinations for diving, Ellaidhoo Maldives by Cinnamon is a tropical haven where lush greenery meets the expansive ocean. Surrounded by vibrant coral reefs brimming with marine life, the resort offers a rare combination of tranquility and adventure, providing guests with an extraordinary connection to nature. However, with global challenges such as climate change, overfishing, and pollution threatening marine ecosystems, the Maldives faces an urgent need to protect its delicate underwater environments.

In response to this growing responsibility, Ellaidhoo Maldives by Cinnamon has taken a significant step in environmental conservation by establishing a dedicated Marine Biology Unit. This initiative aims to promote marine conservation and inspire a collective sense of responsibility among guests, staff, and the local community.

The Marine Biology Unit, formerly the resort’s library, has been transformed into an educational hub promoting sustainable tourism and ecological awareness. Led by Cinnamon Hotels & Resorts’ first and only female marine biologist, the unit brings a unique and empowering perspective to marine conservation efforts. It provides an interactive space for guests to explore the intricate world of marine life, covering topics such as coral health and the behaviour of local fish species.

Daily educational sessions offer insights into the complex ecosystems of the ocean, with topics ranging from the marvels of coral reefs to the fascinating behaviours of the region’s marine life. To spark interest, the unit displays the day’s featured topic at its entrance, encouraging guests to participate. Fish identification checklists are also made available, helping visitors enhance their knowledge as they explore Ellaidhoo’s vibrant reefs.

General Manager of Cinnamon Hotels & Resorts, Sanjeeva Perera, emphasised the significance of this initiative, stating, “The launch of our Marine Biology Unit is the realisation of a long-awaited dream and a meaningful contribution to our ESG initiatives. Our mission is to empower guests and staff to become true stewards of the ocean, fostering a deep respect for marine life that will resonate long after their stay at Ellaidhoo Maldives by Cinnamon. We hope this initiative not only enriches their experience but also builds a foundation of environmental responsibility that extends to the wider community.”

A longstanding advocate for eco-friendly practices, Ellaidhoo Maldives by Cinnamon recognises the critical importance of preserving the island’s extraordinary natural beauty. By involving guests as active participants in environmental protection, the resort aims to create a lasting positive impact, cultivating a shared commitment to safeguarding the pristine marine environment for future generations.

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